Kevin Cullinane from Cork Airport - Presentation from the 3 Critical Pillars To Make Your Business Stronger Marketing Institute Cork event on 25 Feb 2015

1. Cork Airport
Munster’s Favourite Airport
International gateway to the south of Ireland and the Wild Atlantic Way
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2.  Economic Impact & Key Facts About Cork Airport
 Competitive Landscape
 Connectivity & Routes
 Returning to Growth
 Questions
Index
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3. Economic Impact & Key Facts About Cork Airport
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4. Total:
1,920 Direct Jobs
1,650 FTEs
€71m Wages
€134m GVA
Direct Economic Impact Of Cork Airport
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Source:
Economic Impact Study 2015

5. DIRECT INDIRECT INDUCED CATALYTIC
Jobs: 1,920 Jobs: 1,170 Jobs: 1,420
GDP: € 134 M GDP: € 82 M GDP: € 90 M
TOTAL
Jobs: 10,710
GDP: € 727 M
At airport and airport Supplying and Employees spending Air service facilitating:
related businesses supporting businesses in the economy tourism, trade,
investment, productivity
Jobs: 6,200
GDP: € 421 M
Total Economic Impact Of Cork Airport
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Total Economic Impact
equates to 2.2 % of the
South-West economy
Source:
Economic Impact Study 2015

6.  Second Largest Airport in the State
• 30% more Pax than the State’s third (SNN)
 Open 24/7 364
 Terminal Capacity up to 4 million
• One of the most modern terminals in Europe
 Runway Length – 2.1km
• Ideal for UK and Europe but also Boeing 757
(Aer Lingus fleet) which can reach East
Coast USA destinations e.g. New York.
 More routes and destinations than any other
airport in the state outside of Dublin.
• 42 Scheduled routes at Cork Airport
versus 29 at Shannon Airport in 2015.
Key Facts
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7.  Ranked best in the world by both business and
leisure passengers for customer satisfaction in
2013 among 61 peer airports.
• (ACI Regional Survey)
 Awarded best in Ireland for aviation customer
service at inaugural Irish aviation awards 2014
• (IAA)
 Winner of the Sustainable Energy Awards 2014
• (SEAI Public Sector)
 New Infrastructure (2005 / 2006)
• €200m investment in a new terminal building
plus multistorey car park, fire station, dual
carriageway roads, maintenance base,
central utilities building, water, attenuation,
etc.
Key Facts
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8.  Airport charges at €8.60 per Pax
 6% cheaper than European Peers and 17%
cheaper than Dublin
 New routes are free in year 1, €1.70
in year 2, €3.40 in year 3, building to
€8.60 in year 6
 Marketing support also available from Cork
Airport for new routes
 Cork Airport receives no grant aid or
subvention from central government
Key Facts
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9. Competitive Landscape
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10. Traffic At All Major Irish Airports Down From Peak
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11. 37%
18%
5%
16%
24%
London
UKP
Eastern Europe
Western Europe
Southern Europe
2.2m
2014 Year End – By Region
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12. Scheduled Routes Cork Airport Shannon Airport
Aer Lingus 14 6
Aer Lingus Regional 8 -
Ryanair 19 19
Czech Airlines 1 -
Delta Airlines - 1
United - 2
US Airways - 1
Total No. of Routes 42 29
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Cork V Shannon: Expected Routes 2015

13. Returning to Growth
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14. Our Vision
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15.  New Structure: Cork Business Unit established as one of
four autonomous business units within the daa.
 Separate P&L, with accountability and local decision
making
 Local Management Team established, deepened &
recruited
 Group services available to support autonomous
business unit
 Board & CEO heavily engaged with three Cork
representatives on daa board and special board
subcommittee formed.
 Cork Airport Development Council formed for
stakeholder engagement
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Cork Airport Autonomous Business Within daa

16. People
Galvanise Team around
shared goals and
values
Finance
Provide strong
Foundation
for recovery
Stakeholder
Drive Regional economic
growth and connectivity
Customer
Grow overall business for
airlines and partners and
increases choice for
passengers
Traffic Growth Central To Business Strategy
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17. 35
40
29 31
38
65
60
71 69
62
2010
%
Irish
Non Irish
2012
%
2011
%
Cork Airport is predominantly an outbound airport and the
region is significantly underperforming in terms of direct
inbound tourism.
2013
%
2014
%
First Opportunity For Growth – Grow Inbound Tourism
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18. OPPORTUNITY
+130k above GDP
% of traffic from each county travelling ex Cork Airport
29% 37%
21%
4%
8%
74%
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Second Opportunity For Growth – Grow Hinterland

19. Appointed
dedicated
specialist Head
of Aviation
Marketing from
Barcelona
Airport
Leveraging all
daa group
resources. Cork
is on the
agenda at every
Airline meeting
Participating at
all key
international
aviation industry
events e.g.
Routes/Slots
etc.
Engaging with
Tourism Ireland
around specific
marketing
support for
priority markets
Meeting with
target airlines
(20+) and
pitching
business cases
for traffic growth
and new routes
All possible
opportunities
being
pursued
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What Have We Done Todate ?

20. Engaging Over 20
Airlines
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Aviation Marketing Strategy

21.  Rebalance in National Aviation Policy (NAP) and National Tourism
Policy (NTP) with specific stimulus for Cork Airport as an engine for
regional growth.
 UK Government, faced with similar challenges, has launched a
Route Connectivity Fund to stimulate growth in airports below 5m
targeted at growing inbound tourism and enhancing business
connectivity.
 Integrated regional approach and structures to grow inbound
tourism with specific growth targets by market.
 Restoration of Cork-Dublin route, with potential as a transatlantic
feeder, is only feasible with a PSO or similar subvention.
 Joined up region of stakeholders united behind Cork Airport
including politicians, media, business groups and passengers.
What Else Could Be Done At A Macro Level?
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22.  Cork Airport is top class aviation facility.
 Award winning in customer service and efficiency.
 The south of Ireland market is over served in airport capacity (4 local plus
Dublin) and Cork Airport is competing for its market share.
 Financial terms of Shannon separation have skewed the market and
enabled the transfer of long standing Cork routes to Shannon.
 Cork Airport has reduced its cost base and is doing everything to grow
traffic and routes.
 Outlook for 2015 remains challenging and our sole focus is to return to
passenger growth in 2016 and consolidate our position as the State’s
second largest and Munster’s favourite airport.
 Cork Airport Management team and daa is absolutely committed to
returning Cork Airport to growth.
Conclusion
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