The document summarizes the analytics and reporting services provided by Coremetrics. It offers role-based reporting for executives, marketing, merchandising, content owners and site optimization teams. It provides dashboards, insights, and reporting for marketing, merchandising, pathing, demographics, segmentation and other metrics. It also covers options for social media monitoring, currency conversion, tracking marketing campaigns, and live reporting. The document discusses Coremetrics' pricing model and compares its analytics capabilities to Google Analytics.

1. The Web Analytics
Service

2. Rich Analytics Reporting Suite
Role-based Reporting
• Executives
• Marketing
• Merchandising
• Content owners
• Site optimisation
“Out of the Box”
especially for:
• Retail
• Finance
• Travel
• Content
© 2010 Coremetrics, an IBM Company.

3. Coremetrics Analytics: Dashboards
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4. Coremetrics Analytics: Dashboards
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5. Coremetrics Analytics: Dashboards
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6. Coremetrics Analytics: Insights
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7. Coremetrics Analytics: Insights
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8. Coremetrics Analytics: Marketing
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9. Coremetrics Analytics: Merchandising
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10. Coremetrics Analytics: Pathing
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11. Coremetrics Analytics: Demographics
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12. Coremetrics Analytics: Segmentation
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13. Reports on the run!
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14. Marketing channel attribution i.e. how to attribute
sales by marketing channel
• First Click: good for measuring acquisition
• Middle Clicks: good for measuring influence
• Last Click: good for measuring conversion triggers
© 2010 Coremetrics, an IBM Company.

15. Tracking Marketing Campaigns
• MMC Parameters: Used to
track external traffic
arriving from campaigns.
• Examples Include:MMC Reporting Structure:
– Paid Search
– Email Campaigns Vendor / Category / Placement / Item
– Affiliate Links
http://www.tvsn.com.au/?cm_mmc=Email-_-31.01.10-_-Spring-_-Header
– Banner Ads
© 2010 Coremetrics, an IBM Company.

16. LIVEview
Automatic Pasta Maker
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17. Analytics Options

18. Explore
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19. Coremetrics Social Media Options
Social
Networks
Syndicated Video
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20. Monitor
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21. Currency Options
• Option 1: Simplex – fixed rate
– Add .js to the page with an exchange rate table
– Send converted $ values to Coremetrics
• Option 2: Complex – daily data conversion
– Use the Coremetrics Multi Currency Option
– Overnight conversion to $common
• www.webservicex.net
• www.xe.com
© 2010 Coremetrics, an IBM Company.

22. Pricing Model
Business Approach

23. Pricing Model Guide for Analytics 2010
• One time setup fee (US$)
– Normally $3,000 to $10,000 (Depending on contract term signed)
• Volume based per month fee (List Price in US$)
– Millions of server calls
• Up to 1 MMSC = from $1,090/month Commission Model
• Up to 2 MMSC = from $1,250/month
• Up to 5 MMSC = from $1,720/month • Setup
• Up to 10 MMSC = from $2,490/month • 12 month booking value
• When “billable”
• Up to 30 MMSC = from $5,240/month
• Up to 50 MMSC = from $7,990/month
• Contact and Engage Coremetrics Sales Specialist for
special quotes and service discounts, if required
• For other Professional Services and Value-Added
Services Up-sell, Engage Coremetrics Sales Specialist
for Quote
© 2010 Coremetrics, an IBM Company.

24. Google Analytics
“Free” does not mean “right”

25. Coremetrics and Google Analytics
• Measures what you need? • Clicks and • Clicks Only – no
People (LIVE) people metrics
• Attributes Marketing Spend • First, Last and • First or Last Only
Accurately? Average over
time
• You own your data? • Yes – You Own it • No – Google owns
it
• 24x7 Support, Training and • Yes • No – pay someone
Best Practice Advice
• Service Level Agreement • Yes • No
• Uses a full Data Set • Yes • Samples Large
© 2010 Coremetrics, an IBM Company.