Copywriting For Non-Marketers Webinar

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Robert Williger

Learn how to better market yourself and your products. No matter what job you are in we are all our own marketers, selling ourselves every day.

HOW EVERYONE CAN BE MORE PERSUASIVE
ROBERT WILLIGER
COPYWRITING FOR NON-MARKETERS

COPYWRITING FOR NON-MARKETERS
WHAT ARE WE GOING TO TALK ABOUT TONIGHT
▸ Key Components of Persuasion
▸ What you must include in your copy to see results
▸ How to create your message
▸ Copywriting Formulas
▸ Formats, Microcopy, Bullets, and Headlines
▸ Q&A

COPYWRITING FOR NON-MARKETERS
I AM NOT A MARKETER, WHY SHOULD I LEARN THIS?

COPYWRITING FOR NON-MARKETERS
ANSWER:
EVERYONE IS A MARKETER IN SOME WAY.
IT DOESN’T MATTER IF WE ARE SELLING A PRODUCT,
A SERVICE, OR OURSELVES WE NEED TO BE ABLE TO
CONVINCE AND PERSUADE PEOPLE EVERYDAY.

COPYWRITING FOR NON-MARKETERS
INFLUENCE
▸ Reciprocity
▸ Commitment and Consistency
▸ Social Proof
▸ Authority
▸ Scarcity
▸ Liking
▸ Scarcity
From Inﬂuence: Science and Practice by Dr. Robert Cialdini

COPYWRITING FOR NON-MARKETERS
IS THIS ETHICAL? I FEEL ICKY DOING THIS.
▸ Persuasion versus manipulation differ based on the intent
of the person doing it. Dave Lakhani
▸ If what you are offering is of value then you are doing
them a service.

COPYWRITING FOR NON-MARKETERS
HOW TO WRITE SO YOUR AUDIENCE WILL LISTEN
▸ Make it about them, not you
▸ Use their words
▸ Identify the action you need them to take
▸ Don’t be afraid to ask for the sale

TELL ME HOW TO BUY

COPYWRITING FOR NON-MARKETERS
COPYWRITING FORMULAS
▸ Formulas make it much easier to make sure you cover the
key points in your copy.
▸ PAS
▸ Problem
▸ Agitation
▸ Solution

COPYWRITING FOR NON-MARKETERS
COPYWRITING FORMULAS
▸ SSS
▸ Star
▸ Story
▸ Solution

COPYWRITING FOR NON-MARKETERS
COPYWRITING FORMULAS
▸ ACCA
▸ Awareness
▸ Comprehension
▸ Conviction
▸ Action

COPYWRITING FOR NON-MARKETERS
THE RIGHT COPY FOR THE RIGHT PLACE
▸ Headlines
▸ Bullet Points
▸ Microcopy & Button Text
▸ Long Form versus Short Form

COPYWRITING FOR NON-MARKETERS
QUESTIONS & ANSWERS

COPYWRITING FOR NON-MARKETERS
WWW.ROBERTWILLIGER.COM

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Unlocking Success: The Leading SEO Reseller Services in India

Unlocking Success: The Leading SEO Reseller Services in India

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow 2024 Consumer Financial Wellness Report

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Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...

Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...

What is Digital Marketing? Advantages and Disadvantages

What is Digital Marketing? Advantages and Disadvantages

What is Digital Marketing? Advantages and Disadvantages

The Wealth of a Homeonwers association is analogous to the wealth of a Nation

The Wealth of a Homeonwers association is analogous to the wealth of a Nation

The Wealth of a Homeonwers association is analogous to the wealth of a Nation

Core Web Vitals SEO Workshop - improve your performance [pdf]

Core Web Vitals SEO Workshop - improve your performance [pdf]

Core Web Vitals SEO Workshop - improve your performance [pdf]

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Taking The Guesswork Out of Your Lead Generation Campaign

Taking The Guesswork Out of Your Lead Generation Campaign

Digital Marketing Training In Bangalore

Digital Marketing Training In Bangalore

Digital Marketing Training In Bangalore

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Media Wall Street | Best Branding And Marketing Agency In Chandigarh

Media Wall Street | Best Branding And Marketing Agency In Chandigarh

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Search Engine Marketing - Competitor and Keyword research

Search Engine Marketing - Competitor and Keyword research

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All Over Conclusion Digital Marketing / Digital Marketing Benefits

All Over Conclusion Digital Marketing / Digital Marketing Benefits

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Blue and Yellow Illustrative Digital Education Presentation (1).pptx

Blue and Yellow Illustrative Digital Education Presentation (1).pptx

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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

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The Impact of Technological Advancements on Elastic Webbing Production in Chi...

The Impact of Technological Advancements on Elastic Webbing Production in Chi...

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Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Copywriting For Non-Marketers Webinar

1. HOW EVERYONE CAN BE MORE PERSUASIVE ROBERT WILLIGER COPYWRITING FOR NON-MARKETERS

2. COPYWRITING FOR NON-MARKETERS WHAT ARE WE GOING TO TALK ABOUT TONIGHT ▸ Key Components of Persuasion ▸ What you must include in your copy to see results ▸ How to create your message ▸ Copywriting Formulas ▸ Formats, Microcopy, Bullets, and Headlines ▸ Q&A

3. COPYWRITING FOR NON-MARKETERS I AM NOT A MARKETER, WHY SHOULD I LEARN THIS?

4. COPYWRITING FOR NON-MARKETERS ANSWER: EVERYONE IS A MARKETER IN SOME WAY. IT DOESN’T MATTER IF WE ARE SELLING A PRODUCT, A SERVICE, OR OURSELVES WE NEED TO BE ABLE TO CONVINCE AND PERSUADE PEOPLE EVERYDAY.

5. COPYWRITING FOR NON-MARKETERS INFLUENCE ▸ Reciprocity ▸ Commitment and Consistency ▸ Social Proof ▸ Authority ▸ Scarcity ▸ Liking ▸ Scarcity From Inﬂuence: Science and Practice by Dr. Robert Cialdini

6. COPYWRITING FOR NON-MARKETERS IS THIS ETHICAL? I FEEL ICKY DOING THIS. ▸ Persuasion versus manipulation differ based on the intent of the person doing it. Dave Lakhani ▸ If what you are offering is of value then you are doing them a service.

7. COPYWRITING FOR NON-MARKETERS HOW TO WRITE SO YOUR AUDIENCE WILL LISTEN ▸ Make it about them, not you ▸ Use their words ▸ Identify the action you need them to take ▸ Don’t be afraid to ask for the sale

8. TELL ME HOW TO BUY

9. COPYWRITING FOR NON-MARKETERS COPYWRITING FORMULAS ▸ Formulas make it much easier to make sure you cover the key points in your copy. ▸ PAS ▸ Problem ▸ Agitation ▸ Solution

10. COPYWRITING FOR NON-MARKETERS COPYWRITING FORMULAS ▸ SSS ▸ Star ▸ Story ▸ Solution

11. COPYWRITING FOR NON-MARKETERS COPYWRITING FORMULAS ▸ ACCA ▸ Awareness ▸ Comprehension ▸ Conviction ▸ Action

12. COPYWRITING FOR NON-MARKETERS THE RIGHT COPY FOR THE RIGHT PLACE ▸ Headlines ▸ Bullet Points ▸ Microcopy & Button Text ▸ Long Form versus Short Form

13. COPYWRITING FOR NON-MARKETERS QUESTIONS & ANSWERS

14. COPYWRITING FOR NON-MARKETERS WWW.ROBERTWILLIGER.COM