2. The Challenge
● Living as a service “LAAS – Fixed price living with services ”
a. Housing is evolving to a service which combines safety of ownership, freedom of rental living and
convenience of living at a hotel. What kind of new forms of living could we create as an alternative for
traditional ownership and rental housing?
● Utilization of built environment “Business from unsold spaces”
a. How could YIT’s owned and built spaces such as offices, parking lots and commercial spaces be in
more efficient and profitable use, utilizing sharing economy and digital technology and services?
● Locking, access control and logistics
a. Business is more task oriented and mobile “zip me a car” -“zip me some space here around” type of
activity - there the chain of supply plays a significant role. What kind of solutions could be included to
the building in order to provide smooth and user friendly access and service delivery? What kinds of
new security solutions will be needed?
3. MARKET IS EVOLVING BEYOND E-
INVOICES
Target 1: release capital & gain improved capital efficiency
Target 2: Make first move towards digitalized physical assets
(to reach target #1)
Target 3: Experiment blockchain tech (to reach target #2)
Business case
4. MARKET IS EVOLVING BEYOND E-
INVOICES
1.Un-bundle some capital intensive slow selling assets
2.Build blockchain for “Living Building” transactions
3.Transform slow selling assets into digital assets in blockchain
4.Make assets liquid using baskets (e.g. 1/10th of a parking slot)
5.Create new markets for un-bundled assets - Ecosystem of “garage investors”
6.Hand pick targets / use cases / and small user groups
7.Then EXPERIMENT
8.When you get this working, build an ecosystem
Playbook
5. MARKET IS EVOLVING BEYOND E-
INVOICES
1.Build the 1st version of “Living as a Service” Blockchain platform that supports
a.multisided market (construction companies, garage investors, pop-up stores,
service providers)
b.sharing economy mechanisms (invest, own, share)
c.can be expanded to new asset types
2.Identify hand picked exclusive groups of first movers (use the AirBnB early model)
3.Work together with
a.a large industrial partner who operates within construction industry
b.venture capital group to hand pick & bring investors to the platform (we already
have this one)
4.Monetize the flow of transactions
Nordledger business model
6. MARKET IS EVOLVING BEYOND E-
INVOICES
Fintech startup helping large corporations to build
new digital businesses on top of digitalized physical
assets.
Specialized in using B2B blockchain technology to
enable new digital business models on top of
traditional physical assets
Nordledger