Introductory advertising regarding my writing business as seen in the Morgan County Business Leader.

1. CopyBob-MCBL QtrPg 4c 9/9/08 12:41 PM Page 1
What’s a business writer,
and why do you need one?
(Since you’re still reading, you realize I may
be able to help you and want to know more.)
As a business writer, I’ve spent my entire career bringing value
to companies just like yours. I compose copy that generates
business, in a variety of formats and media, such as:
• Websites • Advertorials
• Retail catalogs • Brochures
• Packaging • Press Releases
• Magazine Ads • Business-to-Business correspondence
• Direct Mail • Profile pieces for newspapers and magazines
• Newsletters • Morgan County Business Leader News Editor
But does my writing work? Does my writing grab the reader’s
attention, and make them want to know more?
(Look at it this way: If you pick up the phone and call me—based
on the strengt