With temperatures soaring into the 90’s, consumers in Puerto Rico were looking for ways to escape the summer heat. Coors Light saw this as a major opportunity to generate brand excitement while reinforcing the cold refreshment attribute.
This document provides a summary of the "Planning Dirty Brand Actions Library" which contains over 200 innovative advertising examples from 2018 across various industries. It is organized by industry with each example briefly described and linked. Industries covered include quick service restaurants, alcohol, soft drinks, packaged foods, healthcare, banking/finance, and more. The purpose is to share creative advertising strategies and campaigns with marketing professionals.
This document summarizes several digital music marketing campaigns from 2014. It begins with an introduction explaining that the sandbox publication invited readers to submit their best digital campaigns of the year. The campaigns featured range from low to high budgets. Special thanks are given to those involved in organizing the submissions. The document then provides summaries of 25 different artists' campaigns, highlighting key details of each such as team members, objectives, strategies, results, and lessons learned.
Absolute Digital is the Social and Digital Communications division of Absolute Communications Group where we have developed a unique approach based on 5 key elements
Communications
Humanizing Communications
Great Storytelling
Invoking and Emotions
Understanding Human Psychographics
Coca Cola has been spreading happiness for 128 years through its beverages available in over 200 countries. The document discusses Coca Cola's digital marketing campaigns on social media sites, through mobile apps and online ads to engage users. Some of the key digital marketing concepts mentioned include the "Share a Coke" campaign allowing users to personalize Coke bottles on Facebook, the "Tweet your Christmas Wish" campaign displaying tweets on a billboard in London, the "Coke Zone" platform promoted through TV and billboard ads, and mobile games and apps for teenagers offering trips to the 2014 FIFA World Cup in Brazil.
Puerto Rico enjoys one of the longest winter holiday seasons in the world. The season starts after Thanksgiving and extends three weeks into the New Year. Traditions include parrandas, a local version of holiday caroling, and the eight- day Octavitas celebration in January.
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
The document discusses several digital and social media campaigns run by Golin Romania that utilized bloggers and influencers. It summarizes campaigns for History, Pepsi, Electrolux, KFC, and Lipton. For each brand, it describes how bloggers were engaged through creative activities and challenges to help promote new products or shows. Bloggers played a key role in generating buzz and awareness on social media platforms by documenting their experiences and conversations with followers. The goal was to build communities and have bloggers act as brand ambassadors to drive positive messaging and sales.
The document discusses 5 principles of high performing experience brands in today's attention economy:
1. Add value - Brands need to give more than they take from consumers by offering value like helpful information or services.
2. Invite participation - Brands should focus on managing communities of supporters rather than rigid brand standards and invite participation through contributing ideas or influencing experiences.
3. User-first design - Brand experiences need to start with understanding consumers' behaviors and catering to their needs and wants to increase engagement without extra convincing.
4. Inspire sharing - Brands must provide compelling content or causes that consumers genuinely want to talk about and share with others through their personal networks.
5. Be
This document provides a summary of the "Planning Dirty Brand Actions Library" which contains over 200 innovative advertising examples from 2018 across various industries. It is organized by industry with each example briefly described and linked. Industries covered include quick service restaurants, alcohol, soft drinks, packaged foods, healthcare, banking/finance, and more. The purpose is to share creative advertising strategies and campaigns with marketing professionals.
This document summarizes several digital music marketing campaigns from 2014. It begins with an introduction explaining that the sandbox publication invited readers to submit their best digital campaigns of the year. The campaigns featured range from low to high budgets. Special thanks are given to those involved in organizing the submissions. The document then provides summaries of 25 different artists' campaigns, highlighting key details of each such as team members, objectives, strategies, results, and lessons learned.
Absolute Digital is the Social and Digital Communications division of Absolute Communications Group where we have developed a unique approach based on 5 key elements
Communications
Humanizing Communications
Great Storytelling
Invoking and Emotions
Understanding Human Psychographics
Coca Cola has been spreading happiness for 128 years through its beverages available in over 200 countries. The document discusses Coca Cola's digital marketing campaigns on social media sites, through mobile apps and online ads to engage users. Some of the key digital marketing concepts mentioned include the "Share a Coke" campaign allowing users to personalize Coke bottles on Facebook, the "Tweet your Christmas Wish" campaign displaying tweets on a billboard in London, the "Coke Zone" platform promoted through TV and billboard ads, and mobile games and apps for teenagers offering trips to the 2014 FIFA World Cup in Brazil.
Puerto Rico enjoys one of the longest winter holiday seasons in the world. The season starts after Thanksgiving and extends three weeks into the New Year. Traditions include parrandas, a local version of holiday caroling, and the eight- day Octavitas celebration in January.
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
The document discusses several digital and social media campaigns run by Golin Romania that utilized bloggers and influencers. It summarizes campaigns for History, Pepsi, Electrolux, KFC, and Lipton. For each brand, it describes how bloggers were engaged through creative activities and challenges to help promote new products or shows. Bloggers played a key role in generating buzz and awareness on social media platforms by documenting their experiences and conversations with followers. The goal was to build communities and have bloggers act as brand ambassadors to drive positive messaging and sales.
The document discusses 5 principles of high performing experience brands in today's attention economy:
1. Add value - Brands need to give more than they take from consumers by offering value like helpful information or services.
2. Invite participation - Brands should focus on managing communities of supporters rather than rigid brand standards and invite participation through contributing ideas or influencing experiences.
3. User-first design - Brand experiences need to start with understanding consumers' behaviors and catering to their needs and wants to increase engagement without extra convincing.
4. Inspire sharing - Brands must provide compelling content or causes that consumers genuinely want to talk about and share with others through their personal networks.
5. Be
Rene Arrillaga is a proud Puerto Rican who enjoys movies, baseball, and helping companies with marketing strategies. He has a bachelor's degree in business administration and a master's in strategic communication. His work experience includes positions in marketing, public relations, and account coordination. He is fluent in English and Spanish.
Heineken released an interactive hiring site called "Go Places" that turns job interviews into an entertaining experience. Applicants complete a personality assessment based on the Enneagram model and submit their results along with their resume. The site provides insights into Heineken's culture. It shows the brand's attention to detail through localizations. The site helps Heineken identify strong candidates and gives applicants a sense of the company. Overall, it represents an innovative approach to hiring.
The document provides a summary of various trends across different industries from December 2019. It discusses partnerships between sports brands and technology companies to enhance fan experiences, sustainable fashion pop-ups that allow trying on clothes virtually, smart refrigerators that keep fruits and vegetables fresher for longer, and a dining experience focused on sensory and emotions rather than fine dining. It also mentions an app that helps users recreate outfits seen on social media using similar products from a retailer and a priest effectively using TikTok to promote his church.
Ali Hassan Arshad is presenting a PR campaign to refresh the image of Nice Ice, an iconic ice cream brand, and help it compete in the ice cream market. The campaign involves creating a "Create a Flavour" competition where consumers submit and vote on new ice cream flavors. It will be promoted through social media like Facebook and Twitter, videos on YouTube, and regional supermarket tours with Ms. Nice Ice. Regular meetings will evaluate the campaign's progress and success in increasing sales and brand awareness.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
Rock and rain is an agency that partners with Target to create brand experiences through strategic events, pop-ups, and tours. They have established a seamless collaboration with Target to provide an insider perspective along with fresh ideas. Some of their projects for Target include transforming perceptions of Target as a beauty destination, introducing new store concepts in an authentic way, launching fashion collections, and driving awareness of Target's grocery offerings through large-scale events. Their goal is to create experiences that excite guests and build loyalty for the Target brand.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
The presentation proposes a PR campaign to refresh the image of Nice Ice, an iconic ice cream brand, and help it compete with larger brands. The campaign would focus on increasing the brand's social media presence, promoting new flavors, and creating a "Create a Flavor" competition where consumers submit and vote on new ice cream flavors. The proposed implementation plan includes promoting the competition on social media, having an actress promote the brand and competition in supermarkets, and seeking press coverage in magazines and local newspapers. Progress would be evaluated through monthly meetings to assess engagement, sales, and if the campaign successfully refreshed the brand's image.
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSThe Wilbert Group
The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Collective Bias, Shopper Events and the Coca-Cola Walmart team received an Effie Award for their #Shareitforward campaign at Walmart. Check out this slideshare presentation to view the results!
It is always summer somewhere in the world. And we follow the sun creating original e inspiring content and helping global brands such as Air France, Ambev, Aperol, Gol Linhas Aéreas, and Cenoura & Bronze, to spread their positive message through real stories.
The monthly digital review document provides an overview of recent digital marketing trends and initiatives from January. It discusses stats showing video and mobile usage, celebrity deaths creating social media buzz, the potential for lock screen ads, Facebook's new Canvas immersive ad format, and several brand campaigns using contests, hashtags and user-generated content to promote causes and experiences.
The document proposes a creative campaign called "#DiverseLikeYou" to promote the grand opening of the Burns Collective food hall in Sarasota, Florida. The campaign aims to highlight the diversity of cultures in Sarasota through the diverse food options available at Burns Collective. It will utilize social media, printed materials, and a community event to spread awareness of the opening and Burns Collective's mission of celebrating diversity. Key goals are to introduce the brand, spread awareness of the opening event, and establish partnerships in the community.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Coca-Cola launched its Coke Zero campaign in 2005 to target young adult males. The campaign utilized covert guerrilla strategies and viral videos employing humor. Television ads featured men "ranting" and reinforced the "no downsides" message. The campaign stereotyped masculine ideals and was highly successful, making Coke Zero the most lucrative food/drink launch. Some criticism argued the campaign pandered to gender cliches to promote another diet drink.
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
This document summarizes a campaign by Ogilvy Shanghai to help the North Face brand reconnect with urban Chinese consumers who had lost their sense of direction. The campaign conducted cultural analysis to develop an experience that went beyond traditional advertising. Women were invited on outdoor adventures to find their "true north" purpose. This small spark started a prairie fire, with the campaign exceeding expectations by strengthening the brand's connection and growing sales.
The Dumb Ways to Die campaign for Metro Trains in Melbourne aimed to reduce train accidents and increase safety awareness. It used an entertaining viral music video and website to promote its message in a novel way, reaching over 20 million YouTube views. This non-confrontational approach successfully engaged young people to share the safety message. As a result, train accidents decreased by 21% and over 3 million people pledged to be safe around trains.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Rene Arrillaga is a proud Puerto Rican who enjoys movies, baseball, and helping companies with marketing strategies. He has a bachelor's degree in business administration and a master's in strategic communication. His work experience includes positions in marketing, public relations, and account coordination. He is fluent in English and Spanish.
Heineken released an interactive hiring site called "Go Places" that turns job interviews into an entertaining experience. Applicants complete a personality assessment based on the Enneagram model and submit their results along with their resume. The site provides insights into Heineken's culture. It shows the brand's attention to detail through localizations. The site helps Heineken identify strong candidates and gives applicants a sense of the company. Overall, it represents an innovative approach to hiring.
The document provides a summary of various trends across different industries from December 2019. It discusses partnerships between sports brands and technology companies to enhance fan experiences, sustainable fashion pop-ups that allow trying on clothes virtually, smart refrigerators that keep fruits and vegetables fresher for longer, and a dining experience focused on sensory and emotions rather than fine dining. It also mentions an app that helps users recreate outfits seen on social media using similar products from a retailer and a priest effectively using TikTok to promote his church.
Ali Hassan Arshad is presenting a PR campaign to refresh the image of Nice Ice, an iconic ice cream brand, and help it compete in the ice cream market. The campaign involves creating a "Create a Flavour" competition where consumers submit and vote on new ice cream flavors. It will be promoted through social media like Facebook and Twitter, videos on YouTube, and regional supermarket tours with Ms. Nice Ice. Regular meetings will evaluate the campaign's progress and success in increasing sales and brand awareness.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
Rock and rain is an agency that partners with Target to create brand experiences through strategic events, pop-ups, and tours. They have established a seamless collaboration with Target to provide an insider perspective along with fresh ideas. Some of their projects for Target include transforming perceptions of Target as a beauty destination, introducing new store concepts in an authentic way, launching fashion collections, and driving awareness of Target's grocery offerings through large-scale events. Their goal is to create experiences that excite guests and build loyalty for the Target brand.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
The presentation proposes a PR campaign to refresh the image of Nice Ice, an iconic ice cream brand, and help it compete with larger brands. The campaign would focus on increasing the brand's social media presence, promoting new flavors, and creating a "Create a Flavor" competition where consumers submit and vote on new ice cream flavors. The proposed implementation plan includes promoting the competition on social media, having an actress promote the brand and competition in supermarkets, and seeking press coverage in magazines and local newspapers. Progress would be evaluated through monthly meetings to assess engagement, sales, and if the campaign successfully refreshed the brand's image.
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSThe Wilbert Group
The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Collective Bias, Shopper Events and the Coca-Cola Walmart team received an Effie Award for their #Shareitforward campaign at Walmart. Check out this slideshare presentation to view the results!
It is always summer somewhere in the world. And we follow the sun creating original e inspiring content and helping global brands such as Air France, Ambev, Aperol, Gol Linhas Aéreas, and Cenoura & Bronze, to spread their positive message through real stories.
The monthly digital review document provides an overview of recent digital marketing trends and initiatives from January. It discusses stats showing video and mobile usage, celebrity deaths creating social media buzz, the potential for lock screen ads, Facebook's new Canvas immersive ad format, and several brand campaigns using contests, hashtags and user-generated content to promote causes and experiences.
The document proposes a creative campaign called "#DiverseLikeYou" to promote the grand opening of the Burns Collective food hall in Sarasota, Florida. The campaign aims to highlight the diversity of cultures in Sarasota through the diverse food options available at Burns Collective. It will utilize social media, printed materials, and a community event to spread awareness of the opening and Burns Collective's mission of celebrating diversity. Key goals are to introduce the brand, spread awareness of the opening event, and establish partnerships in the community.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Coca-Cola launched its Coke Zero campaign in 2005 to target young adult males. The campaign utilized covert guerrilla strategies and viral videos employing humor. Television ads featured men "ranting" and reinforced the "no downsides" message. The campaign stereotyped masculine ideals and was highly successful, making Coke Zero the most lucrative food/drink launch. Some criticism argued the campaign pandered to gender cliches to promote another diet drink.
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
This document summarizes a campaign by Ogilvy Shanghai to help the North Face brand reconnect with urban Chinese consumers who had lost their sense of direction. The campaign conducted cultural analysis to develop an experience that went beyond traditional advertising. Women were invited on outdoor adventures to find their "true north" purpose. This small spark started a prairie fire, with the campaign exceeding expectations by strengthening the brand's connection and growing sales.
The Dumb Ways to Die campaign for Metro Trains in Melbourne aimed to reduce train accidents and increase safety awareness. It used an entertaining viral music video and website to promote its message in a novel way, reaching over 20 million YouTube views. This non-confrontational approach successfully engaged young people to share the safety message. As a result, train accidents decreased by 21% and over 3 million people pledged to be safe around trains.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Capstone Project: Luxury Handloom Saree Brand
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- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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to innovate and expand, Spotify is likely to maintain its position as the go.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
2. COORS LIGHT SUMMER
Overview
With temperatures soaring into the 90’s, consumers
in Puerto Rico were looking for ways to escape the
summer heat. Coors Light saw this as a major
opportunity to generate brand excitement while
reinforcing the cold refreshment attribute.
This is a brief overview of the #VeranoCoors
campaign with focus on the digital components of the
program. The campaign began in July and
ended in a major event in September to celebrate the
end of the summer season in Puerto Rico.
!4
3. COORS LIGHT SUMMER
Program Objectives
TARGET AUDIENCE COMMUNICATION OBJECTIVES DIGITAL OBJECTIVES
18 – 25 years old, ABC SEL, self-
motivated, men and women, with
a spirit of determination. They
believe life is a journey and they
like to celebrate along the way.
They are challenged with the
current economic situation and
how it affects their life (spending,
outings, etc.).
+
+
Reinforce cold refreshment
credentials in a locally
relevant way.
Reconnect and regain
relevance among the
young consumer segment.
+
+
+
Increase engagement among
young consumer segment.
Drive awareness by
amplifying consumer
promotions, events and
happy hours.
Drive trial from Online to
POS and to Events.
!5
4. 4Is our content resonating with
consumers?
ENGAGEMENT REACH RONPON DELIVERIES BUTTS IN SEATS
Are we effectively reaching our target
with campaign content?
Are we effectively communicating and
promoting this service?
Are we filling campaign activities to
capacity through digital?
Are we encouraging consumers to be
our best marketers?
UGC SHARE OF VOICE SALES LIFT BRAND HEALTH
Are consumers talking more about us
versus the competition?
Are we using digital to drive
consumers to purchase?
Are we advancing the refreshment
attribute in brand health surveys?
3
COORS LIGHT SUMMER
Program Objectives
5. COORS LIGHT SUMMER
Embracing Consumer Insights
During strategy development, the team
leveraged social listening to find, analyze
and extract insights from over 26k
summer-related social media posts from
Puerto Rican fans.
We also leveraged on Google interest to
understand the what, how and when are
people preparing form summer time in
Puerto Rico. With solid understanding of
keyword frequency we had an idea who
to talk to the audience and respond to
their needs.
7
6. COORS LIGHT SUMMER
Overview
The digital components of this campaign
were organized into three primary phases.
The program started in July with a
communications phase designed to drive
awareness of #VeranoCoors. It then
moved on to engage consumers with a
focus on generating excitement and driving
them to points of sale. Finally, it ended in a
major event in September to celebrate the
end of summer.
Now we’ll take a look at the various digital
executions from each phase.
JULY
COMMUNICATE
Establish the summer identity and
build anticipation for the upcoming
summer packaging.
JULY / AUGUST
ENGAGE
Engage consumers with focus on
driving them to key points of sale
and generating buzz.
SEPTEMBER
CELEBRATE
Bring the local community to
celebrate the end of summer like
only Puerto Rico can.
!7
8. COORS LIGHT SUMMER
Phase 1: Communications
To kick off the campaign, the team dressed
up their social channels (banners and
avatars) with visuals designed to combine
cold refreshment and the summer season.
The concept of ‘Refreshing Puerto Rico’ was
first introduced in this phase as was the
campaign hashtag #VeranoCoors.
While simple in execution, these
foundational elements began to lay the framework
for the campaign messaging that would extend
through the summer months.
!8
WATCH VIDEO
9. COORS LIGHT SUMMER
Phase 1: Communications
VIEW POST
!9
Given the communications objective to
‘Reinforce cold refreshment credentials in a
locally relevant way’, the team launched limited
edition packaging for the local market. To help
align the packaging to the summer season, the
palm trees on the can turned blue when cold.
The summer packaging was introduced during
the communications phase to ensure
consumers were on the look out for it at various
points of sale.
WATCH VIDEO WATCH VIDEO
10. COORS LIGHT SUMMER
Phase 2: Engage
Having laid the foundation for the summer
campaign and introduced the new
packaging, it was time to make consumers
part of the conversation.
The team launched a user generated
content (UGC) component that encouraged
consumers to get a video of an ice-cold
Coors Light touching the skin of an
unexpecting ‘victim’. Consumers could
upload their videos to the Coors Light
Facebook page for a chance to win a Yeti
cooler and other ‘refreshing’ prizes.
In looking at just a handful of consumer
posts, it’s clear that this tactic drove
awareness of the new can and generated
excitement among consumers.
!10
WATCH VIDEO WATCH VIDEO
11. COORS LIGHT SUMMER
Phase 2: Engage
Throughout the whole campaign we also
had a solid community management with
gifs, exclusive pictures and videos.
We leveraged on Giphy.
!10
VISIT URL
12. COORS LIGHT SUMMER
Phase 2: Engage
To help reinforce the ‘refresh Puerto Rico’ messaging,
a series of Coors Light beach takeovers took place
during the peak of the summer season. Select beaches
were dressed up with Coors Light decor and roped off
to give the sense of exclusive access.
The team used paid media to drive awareness to
these events, targeting ABC consumers within a
certain radius of each event.
The events were key in capturing digital content for
use throughout the rest of the campaign. Videos and
images of local consumers enjoying the beautiful
beaches of Puerto Rico while enjoying Coors Light
would prove invaluable throughout the rest of the
summer season and for years to come.
!11
WATCH VIDEO
VIEW POST
14. COORS LIGHT SUMMER
Phase 2: Engage
!11
Instagram was used with intent - for real-time coverage at each event. All stories are saved on Highlights https://www.instagram.com/coorslightpr/
https://www.instagram.com/stories/highlights/17865046348270629/
https://www.instagram.com/stories/highlights/17959594105110665/
15. COORS LIGHT SUMMER
Phase 2: Engage (Online to Offline to Online)
!12
With a focus on driving sales and increasing Coors Light visibility, we partnered with local delivery service RonPon. Through a mobile device, consumers could
order up a Cold Bag full of Coors Light and have it delivered to them right in their beach chair. While a first attempt at this innovative mechanic, over 100 Chill
Bags full of Coors Light were delivered to consumers on the beach!
ORDER RONPON
ECOMMERCE
GET A SPOTIFY FLYER INSIDE OR SEE THE CONTENT IN OUR PAGE SCAN THE SPOTIFY CODE AND ENJOY THE PLAYLIST
What’s a day on the beach without some
refreshing tunes? Tapping into the target’s
passion for music, the team created a Spotify
playlist featuring Puerto Rico’s most popular
indie artists.
By scanning a code, consumers
were automatically directed to the
Spotify playlist where, as you’d
guess, #VeranoCoors messaging
was prominently featured.
During the campaign, over 1,600 people
listened to and followed the summer playlist.
https://www.instagram.com/stories/highlights/17899259998219334/
https://www.instagram.com/stories/highlights/17969112586011812/
WATCH VIDEO
16. COORS LIGHT SUMMER
Phase 2: Engage
To compliment the beach takeovers, the team also
hosted three exclusive catamaran trips. By invitation
only, a handful of lucky consumers could join Coors
Light for an incredible day at sea.
The process to win a chance to join was simple - Tag
two friends on the Coors Light Facebook page who
deserve to go. Winners were chosen randomly from
the comments. But in using this simple ‘tag a friend’
tactic, reach was dramatically increased. Anytime
someone is tagged, that post shows up in their feed,
ultimately helping to increase organic reach.
Like the beach takeovers, these activations were
wildly successful in capturing content that would
help this campaign and beyond.
!13
WATCH VIDEO VIEW POST
17. COORS LIGHT SUMMER
Phase 2: Engage
!13
https://www.instagram.com/stories/highlights/17875127623253715/
https://www.instagram.com/stories/highlights/17955537634117722/
WATCH VIDEO WATCH VIDEO
Like the beach takeovers,
these activations were wildly
successful in capturing
content that would
help this campaign and
beyond.
18. COORS LIGHT SUMMER
Phase 2: Engage
Key opinion leaders (KOL’s) as well as macro
and micro influencers can really help boost
campaign reach and engage new audiences.
For this campaign, the team partnered with
local KOL Mimi Pabon (458k followers) as
well as a handful of micro / macro-
influencers that aligned to the target.
These influencers were invited catamaran
trips and the final event and encouraged to
capture the excitement to share with their
digital audiences. In just one activation,
these influencers helped the team reach
over 150k local consumers!
!14
MIMI PABON
19. COORS LIGHT SUMMER
Phase 2: Engage
!14
REACH MASSES
MACRO INFLUENCER - KOL
REACH ‘TRIBES’
MICRO INFLUENCERS
ORGANIC REACH, FRIENDS & FAMILY
UGC
MIMI PABON
DEAR BLAZER PAOLA ALEJANDRA
STORY 1
STORY 2
20. COORS LIGHT SUMMER
Phase 2: Engage
Finally, leveraging a tactic that the local
team specializes in, the team used digital
to drive consumers to on-premise
accounts.
Partnering with the Sales Team, they
crafted a calendar of Happy Hour events
during the campaign and used hyper-
targeting to promote the events to target
consumers near the venue.
!16
21. COORS LIGHT SUMMER
Phase 3: Celebrate & Delight
The campaign ended in an invitation-only event designed to
celebrate the summer season. Held at the Intercontinental
Hotel, in an exclusive pool and beach party.
During the celebration, the MC encouraged attendees to
capture the event and share on their social channels with the
campaign hashtag for a chance to win a Yeti cooler, generating
tons of UGC.
!17
WATCH VIDEO
WATCH VIDEO
WATCH VIDEO
22. COORS LIGHT SUMMER
Digital Results FACEBOOK
So how’d we do? Well, we hit or exceeded
all of their digital KPI’s. We learned a ton in
the process and are already putting those
learnings to work for the 2018 Holiday
Campaign.
And, most importantly, digital helped realize
a 7% lift in sales over plan in August and a
4% lift over plan in September.
Number of Posts
Average Daily Reach
Average Daily Interactions
Reach Engagement Rate
Number of Posts
Fan Growth
Reach
TARGET
32
115k
108
2.0%
INSTAGRAM
TARGET
16
400
12k
ACTUAL
37
133k
201
2.53%
ACTUAL
32
488
20k
%
-
+15%
-
+26%
%
-
+22%
-
Interactions 2,000 2,560 +28%
!19
25. NBA PR CAMPAIGN
Any Learnings?
LEARNINGS FOR THE INDUSTRY
Young adults are a very complex demographic to satisfy. Brands appealing to this group need
to take risks, challenge the norm, do the unexpected and be disruptive. But this is just the
price of entry into their consideration set, this group doesn’t believe on brands, but on what
they mean to them, they feel no commitment and don’t forget mistakes easily. So as
marketers, we need to be them, feel like them, live like them…understanding them might be
impossible but those brand that at least try with honesty, will come out successfully.
ADAPTATION & EVOLUTION
Coors Light is a brand that has been taking serious jabs from the competition, nonetheless, it
is obvious the brand has taken a different approach to brand-building. Moving to a digital first
model and adding science to the art of creativity has allowed it to push the bar against all
odds. Sales-lift and brand trackers prove the strategy is working. The evolution and
passionate tone of voice shows great copywriting towards an experiential campaign.
GROWTH
The brand achieved an 5% lift in sales during Summer period, in line with the plan objectives
and very good numbers for the most important period of the year.
22