This document discusses the concept of "coopetition", which is cooperation between competitors in today's tech consulting marketplace. It argues that zero-sum competition is draining and that cooperation and competition together, or "coopetition", is better for business. There are different types of coopetition participants like alienators, contenders, and partners. Examples of coopetition include joint ventures, open source projects, knowledge sharing through meetups and conferences, and sharing clients. Research shows coopetition increases innovativeness and the diffusion of innovations for high-tech firms. The document advocates applying coopetition principles through sharing knowledge, conferences in Africa, and cooperation to help competitors and communities.

1. Coopetition
Cooperation in Today’s
Competitive Tech Consulting
Marketplace

3. First Question:
Where the hell is Madison, Wisconsin???

4. Wisconsin

5. Cheese!

6. Beer!

7. Beer &
Cheese Curds!

8. Madison

17. Health Care Tech
Insurance

18. James Corey
@jamesrcorey
james@bendyworks.com
github.com/mmjames04

23. .com

24. Problem: Zero-Sum Competition

25. Zero-Sum Competition is Draining

26. Cooperation + Competition = Coopetition!

27. Types of Coopetition Participants:
● Alienator
● Contender
● Partner
● Coopetitor

28. Joint Venture

29. Open Source is Coopetition

30. Share Knowledge - Meetups

31. Share Knowledge - Education

34. Conference Talks in 2017

35. Coopetition, It’s a Mindset!
“When spider webs unite, they can
tie up a lion” - Ethiopian proverb
“Boa me na me mmoa wo”

36. Coopetition, It’s a Mindset!

37. Share Clients

38. Coopetition = Good for business!
“Research...showed that coopetition at
the mesoeconomic level is a stimulator
of development for high-tech firms, and
that cooperation with competitors leads
to an increase in a firm’s
innovativeness, the development of
patents and licences, and the diffusion
of innovations.”
- Lodz University of Technology

39. Coopetition in Africa - Harambee

40. Goal - Africa as Global Tech Leader

41. Coopetition as Social Driver

42. Co-op Model

43. Market Model

44. Sharing Knowledge
More tech conferences in Africa
Speak at schools
Share knowledge with your community

45. Coopetition - Try it out!
Help you enemies
Do good where you can
Share knowledge
Have fun!

46. Sources
● Haislip, Barbara. “If you want to beat ‘em, join ‘em”. The Wall Street Journal. April 29, 2013.
● Hamel, G., Doz, Y., and Prahalad, C.K. “Collaborate with your competitors -- and win”. Harvard Business Review.
January-February 1989 Issue.
● Hunter, John. “Cooperating with competitors”. The W. Edwards Deming Institute. February 23, 2015.
● Coopetition. Wikipedia. April 21, 2017.
● “Co-Opetition: Cooperating with competitors for best results” Business.com. January 11, 2015.
● “Compete or cooperate?” Kellogg Insight. July 1, 2007.
● Cassell, Warren. “Why cooperation is better business than competition”. Entrepreneur. June 30, 2014.
● Tuchman, Robert. “5 reasons you need to work with your competitors”. Entrepreneur. April 27, 2015.
● Peng, T., Pike, S., Yang, J., and Roos, G. “Is cooperation with competitors a good idea? An example in practice”. British
Journal of Management. Vol. 23, 532-560 (2012).
● Smith, S. “Treat your competitors like partners? Here’s why”. The Huffington Post. October 14, 2016.
● Daley, J. “Cooperative companies offer an alternative to franchising”. Entrepreneur. November 30, 2012.
● Hann, C. “Cutthroat vs. cooperative: How do you view competition?”. Entrepreneur. July 30, 2012.
● Zakrzewska-Bielawska, A. Coopetition as a factor in the development of innovative and technologically advanced firms: an
example of the high-tech sector. 2013 ISBM International Symposium, Japan. April 3-5, 2013.
● Luo, X., Slotegraaf, R.J., & Pan, X. Cross-functional ‘coopetition’: The simultaneous role of cooperation and competition
within firms. Journal of Marketing: Vol 70, 67-80. April 2006.

47. Your questions/thoughts?

48. James Corey
@jamesrcorey
james@bendyworks.com
github.com/mmjames04