Sid & Co manufactures and sells ice cream door-to-door in Hubli, India. They target upper and middle class families with children by offering home delivery, focusing on quality and service. This unique selling proposition allows them to compete against local sellers who lack quality and focus on lower social classes. By manufacturing ice cream for Rs. 80 per liter and selling it for Rs. 105 per liter to 20 customers, Sid & Co is able to make a profit of Rs. 100 after accounting for packaging, petrol, and other costs.