my slideshow as speaker on cookie law, online marketing and newsletters, and seo and social media marketing techniques, discipline in light of the new privacy regulation,
Digital marketing without 3rd party cookiesJakub Otrząsek
Nowadays 3rd party cookie does not work for ~40% of the traffic
New campaign strategies are required to adapt to the current situation
There is a need for new solutions, which will maintain the balance between privacy and personalised experience
As predicted a year ago, another browser implemented ITP alike functionalities (Firefox).
It is a matter of time until other browsers implement more restrictions around 3rd party cookies.
It is also important to account that tools like “ghostery” or “adblocker” are gaining popularity with time.
Brendan Eich's letter to Senator Thune and Senator Nelson, Senate Committee o...Johnny Ryan
The CEO of Brave, an internet browser company, writes to the Committee on Commerce, Science, and Transportation to commend their engagement on consumer data privacy and endorse following the model of the European Union's General Data Protection Regulation (GDPR). The CEO argues that the GDPR establishes conditions for innovative companies like Brave to flourish by limiting how dominant platforms can use consumer data. A GDPR-like standard in the US would ensure competitive advantage in technology by creating common global privacy standards and restore trust in online advertising practices.
Cookies and GDPR after EU decision by Raffaella Aghemo, LawyerRaffaellaAghemo
The EU Court of Justice ruled that consent obtained through pre-checked boxes for cookies is invalid and must be freely given. The court also ruled that users must be informed of the duration of cookies and accessibility by third parties. New guidelines from regulatory bodies specify that consent must be active, granular, and through an opt-in method rather than opt-out or passive acceptance like scrolling. Cookie walls that require acceptance to access a website are also prohibited. An airline was fined for not complying with these GDPR requirements around cookies.
Third-Party Cookies Under Scrutiny - What Marketers Should Know and Do - Core...Core Audience
Recently, third-party cookies, the technology advertisers use to track consumer behavior across the Internet, have come under scrutiny by consumer advocacy groups, industry influences and government bodies. One of the most notable movements, The Do-Not-Track (DNT) initiative, aims to give consumers the power to control third- party tracking via a new universally accepted technical specification for declaring and managing data relationships between consumers and Web sites.
Digital analytics meetup #20, Thessaloniki. Introduction on the technical elements (cookies, localstorage, link decoration etc.) of web user authentication and anti-tracking mechanisms available
Digital marketing without 3rd party cookiesJakub Otrząsek
Nowadays 3rd party cookie does not work for ~40% of the traffic
New campaign strategies are required to adapt to the current situation
There is a need for new solutions, which will maintain the balance between privacy and personalised experience
As predicted a year ago, another browser implemented ITP alike functionalities (Firefox).
It is a matter of time until other browsers implement more restrictions around 3rd party cookies.
It is also important to account that tools like “ghostery” or “adblocker” are gaining popularity with time.
Brendan Eich's letter to Senator Thune and Senator Nelson, Senate Committee o...Johnny Ryan
The CEO of Brave, an internet browser company, writes to the Committee on Commerce, Science, and Transportation to commend their engagement on consumer data privacy and endorse following the model of the European Union's General Data Protection Regulation (GDPR). The CEO argues that the GDPR establishes conditions for innovative companies like Brave to flourish by limiting how dominant platforms can use consumer data. A GDPR-like standard in the US would ensure competitive advantage in technology by creating common global privacy standards and restore trust in online advertising practices.
Cookies and GDPR after EU decision by Raffaella Aghemo, LawyerRaffaellaAghemo
The EU Court of Justice ruled that consent obtained through pre-checked boxes for cookies is invalid and must be freely given. The court also ruled that users must be informed of the duration of cookies and accessibility by third parties. New guidelines from regulatory bodies specify that consent must be active, granular, and through an opt-in method rather than opt-out or passive acceptance like scrolling. Cookie walls that require acceptance to access a website are also prohibited. An airline was fined for not complying with these GDPR requirements around cookies.
Third-Party Cookies Under Scrutiny - What Marketers Should Know and Do - Core...Core Audience
Recently, third-party cookies, the technology advertisers use to track consumer behavior across the Internet, have come under scrutiny by consumer advocacy groups, industry influences and government bodies. One of the most notable movements, The Do-Not-Track (DNT) initiative, aims to give consumers the power to control third- party tracking via a new universally accepted technical specification for declaring and managing data relationships between consumers and Web sites.
Digital analytics meetup #20, Thessaloniki. Introduction on the technical elements (cookies, localstorage, link decoration etc.) of web user authentication and anti-tracking mechanisms available
The Untold Story of Data in the (D)OOH IndustryAirsqreen Team
In the advertising industry, wherever you look, whoever you talk to, it’s all about data. And it makes sense because we need data to advertise more effectively and more efficiently.
(D)OOH has been suffering in this area, but many organizations and companies around the world try to connect data - especially audience data to this medium.
Though, there are still some challenges. And in this paper, we analyze those challenges in 4 main sections:
1- Data source
2- Data quality
3- Lack of universal tracking technology
4- Lack of real-time insight
-----
1- Data Sources
Let’s start with the most important one; where are we collecting data from?
Depending on the type of data, this source can change. If it’s weather data, it can come from sources like OpenWeatherMap.org. If it’s traffic data, it can come from sources like Here.com. There are many data sources out there that can provide all kinds of information needed to make the campaign more interesting.
But when it comes to the audience data, especially audience-location data, things get a little more complicated. This data is mainly retrieved from 2 sources:
Mobile apps (direct integration and/or bidstream)
Hardware installed around a screen (camera, beacon, etc.)
---
2- Data Quality
The second question we should ask is; what is the quality of the data we collect from these sources? Whether it’s weather data, traffic data, or the location data of an audience, how accurate is it?
...
When it comes to audience location data, again, things are a little more complicated. The main question we try to answer is: is the person around our ad?
If there is hardware like a BLE device around a screen, there may be highly accurate positioning of the person, but these technologies could drain a phone’s battery very quickly. Also, BLE devices usually don’t produce highly accurate positions, and sometimes 1 meter makes a big difference when you’re around a screen. And again, installing hardware is costly and not very scalable, also the regulations could become a problem.
-----
4- Real-time Insight
While we are at it, the 4th step of the graph above (Figure 2) is about trying to understand if the user was around a screen. Well, for digital ads, it’s simple, because you show the ad when the user loads the page in real-time (i.e. most likely looking at the screen).
For (D)OOH, you have to make complex (probabilistic) calculations to analyze if the user is around the screen. There is rarely real-time information available. And even if you install some sort of hardware to the billboard to get this information in real-time with higher accuracy, as the Route (UK) puts it “those exposed to the medium are constantly moving”, meaning they may not be looking at the screen.
Digital Advertising, Privacy and User-tracking MethodsHonza Pav
Digital advertising is getting more automated and driven by data. Cookies is the most common user-tracking technology but it is not very efficient and is regulated. In the presentation, I describe methods like supercookies and device fingerprinting and ways how users can get aware of who is tracking them. Made for New York University in Prague.
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
Legal, Ethical, Environmental, Economic and Social ImplicationsSabahtHussein
This document discusses several legal, ethical, environmental, economic and social implications of intellectual property rights, data storage, online marketing, and emerging technologies. It covers topics such as copyright, patents, trademarks, data protection principles, energy usage of data centers, online tracking and targeted advertising, social media issues, cybersecurity, privacy and the "right to be forgotten", and the rise of big data. The document provides an overview of these issues and their complex implications.
Google plans to phase out support for third-party cookies in Chrome within two years. This will significantly impact digital marketing as many common practices like ad targeting, form auto-filling, and analytics rely on third-party cookies. Confection is a data management solution that aims to help businesses and marketers continue generating useful data for their work even after third-party cookies are removed. It also gives users more control over their personal data by centralizing it and making it easy to access, delete, or monetize. Confection is raising funds to scale its platform and infrastructure in preparation for "Uh-Oh Day" when third-party cookies are fully removed and marketers urgently need new solutions.
The document discusses how technology has enabled new forms of targeted digital marketing through tools like social media, cookies, and analytics. It explains that companies can now track users across websites to gather demographic data and serve personalized ads. Specifically, companies can target ads to users based on their browsing history, interests identified from past website visits and searches. This level of targeted advertising raises debates around online privacy as users are constantly tracked without their consent.
Marketing professionals urge apple to adopt standards promoting interoperabil...njaimes
1. Global marketing professionals welcome Apple's decision to maintain the IDFA in iOS 14 while also introducing new privacy features.
2. However, they have concerns about Apple's new mandatory IDFA opt-in pop-up for apps, including that it does not comply with GDPR consent requirements, is not interoperable with existing digital advertising standards, and could negatively impact app publisher revenues.
3. They urge Apple to ensure the pop-up can be customized, is interoperable with standards like the IAB Europe's Transparency & Consent Framework, and to conduct an impact assessment before implementing iOS 14 updates.
The document discusses changes in the tech industry around data privacy and targeted advertising. It summarizes Apple's IOS 14.5 update which allows users to opt out of app tracking, with over 62% of users doing so. It also discusses Google's plan to phase out third-party cookies and replace them with Federated Learning of Cohorts (FLOC) grouping users into anonymous interest cohorts. The implications for advertisers are that targeting may become less precise, costs per click may rise, and media budgets may need to be split between targeted and contextual strategies. Tech companies are seeking to balance privacy and their ability to effectively monetize through advertising.
Cookies are a great tool for a good website's performance, but they also pose a privacy risk if they are not managed well. This simple presentation covers privacy issues emerging from the use of cookies, and what you can do about it.
TrustArc Webinar-Advertising, Privacy, and Data Management Working TogetherTrustArc
Today, more and more companies use advertising technologies (AdTech) to reach their consumers and better understand their preferences. This can lead to multiple data protection risks. Data privacy awareness is increasing due to seismic developments in the industry brought about by key players such as Google and Apple. In parallel, global regulations set stricter guidelines around the collection, storage, and use of personal data.
This is not over. With the decisions coming out soon on analytics, how will the advertising technologies landscape adjust? Ultimately, how can advertising, privacy, and data management work together?
Our panel in this webinar explored the practical steps your organization should take to ensure that its digital advertising practices are compliant with data protection laws.
This webinar reviews:
- The current practices and developments in the AdTech industry
- The laws and regulations governing AdTech
- How to address the privacy issues related to advertising technology
The document discusses the impact of new EU data regulations, the General Data Protection Regulation (GDPR) and ePrivacy Regulation (ePR), on online media and advertising. It outlines three big challenges: 1) obtaining proper consent from users for data collection and use, 2) preventing data leakage throughout the complex programmatic advertising supply chain, and 3) ensuring users have control over and access to their own data through portability rights. Violations of the regulations could result in large fines of up to 4% of global annual revenue. The regulations aim to give users more transparency and control over their personal data online.
1. The document discusses how data is used in digital advertising, including understanding audience data, re-targeting consumers, and optimizing campaigns in real-time.
2. It addresses different types of data collected from sources like social media, fitness devices, and browsers, and how this data is used to target ads to the right consumers.
3. Examples are provided of how data is used to measure ad engagement and correlate post-click and post-view consumer actions to optimize advertising efforts.
GDPR, ePrivacy Regulation, consent, and online media Johnny Ryan
This document discusses the implications of GDPR and ePrivacy Regulation on online advertising and consent requirements. It notes that GDPR requires explicit consent for processing personal data, while ePrivacy Regulation focuses on communications privacy. It outlines the complex ad targeting and data sharing ecosystem, noting numerous companies have access to personal data with each transfer. Finally, it questions whether users will opt-in to sharing their data given detailed consent requests, noting companies like Google and Facebook will likely need to change practices to comply.
This document discusses the evolution of online advertising and marketing strategies. It provides background on how online advertising developed from early banner ads in the 1990s to today's diverse online marketing approaches. Key points discussed include:
- Online advertising started with banner ads but has expanded to include paid search results, social media marketing, and integrating online and offline advertising strategies.
- Technologies like tracking IP addresses allow online platforms to learn more about users than traditional media, enabling targeted advertising.
- Successful companies now take a customer-centric approach, using social media to engage customers and build long-term relationships rather than just focusing on transactions.
- Modern marketing recognizes that customers are in control, so strategies must start by understanding customer
Deck for Chardan conference call on ePrivacy and GDPR Johnny Ryan
The document summarizes new European privacy laws and their implications for online media and advertising. It discusses the GDPR, which has entered into force, and the proposed ePrivacy Regulation, which is still being negotiated. It outlines three big challenges for the online advertising industry: getting valid consent from users, preventing data leakage, and dealing with new user data portability rights. It analyzes how the current real-time bidding system used in online behavioral advertising can lead to data leakage and risks from a lack of accountability between the many parties involved. It also discusses the outlook for different players in the adtech industry under the new laws.
Evolution of Digital Marketing and its Impact on Privacyijtsrd
The document discusses the evolution of digital marketing and its impact on privacy. It describes how digital marketing began in the 1990s with early internet advertising and search engines. Social media, e-commerce, and streaming platforms later became important for digital marketing. Big data analytics and behavioral analytics then shaped digital marketing by helping companies target advertisements. The rise of smartphones further changed digital marketing by enabling more data collection. While digital marketing has advanced through these technologies, the extensive data collection has raised privacy concerns regarding how user information is used.
The Untold Story of Data in the (D)OOH IndustryAirsqreen Team
In the advertising industry, wherever you look, whoever you talk to, it’s all about data. And it makes sense because we need data to advertise more effectively and more efficiently.
(D)OOH has been suffering in this area, but many organizations and companies around the world try to connect data - especially audience data to this medium.
Though, there are still some challenges. And in this paper, we analyze those challenges in 4 main sections:
1- Data source
2- Data quality
3- Lack of universal tracking technology
4- Lack of real-time insight
-----
1- Data Sources
Let’s start with the most important one; where are we collecting data from?
Depending on the type of data, this source can change. If it’s weather data, it can come from sources like OpenWeatherMap.org. If it’s traffic data, it can come from sources like Here.com. There are many data sources out there that can provide all kinds of information needed to make the campaign more interesting.
But when it comes to the audience data, especially audience-location data, things get a little more complicated. This data is mainly retrieved from 2 sources:
Mobile apps (direct integration and/or bidstream)
Hardware installed around a screen (camera, beacon, etc.)
---
2- Data Quality
The second question we should ask is; what is the quality of the data we collect from these sources? Whether it’s weather data, traffic data, or the location data of an audience, how accurate is it?
...
When it comes to audience location data, again, things are a little more complicated. The main question we try to answer is: is the person around our ad?
If there is hardware like a BLE device around a screen, there may be highly accurate positioning of the person, but these technologies could drain a phone’s battery very quickly. Also, BLE devices usually don’t produce highly accurate positions, and sometimes 1 meter makes a big difference when you’re around a screen. And again, installing hardware is costly and not very scalable, also the regulations could become a problem.
-----
4- Real-time Insight
While we are at it, the 4th step of the graph above (Figure 2) is about trying to understand if the user was around a screen. Well, for digital ads, it’s simple, because you show the ad when the user loads the page in real-time (i.e. most likely looking at the screen).
For (D)OOH, you have to make complex (probabilistic) calculations to analyze if the user is around the screen. There is rarely real-time information available. And even if you install some sort of hardware to the billboard to get this information in real-time with higher accuracy, as the Route (UK) puts it “those exposed to the medium are constantly moving”, meaning they may not be looking at the screen.
Digital Advertising, Privacy and User-tracking MethodsHonza Pav
Digital advertising is getting more automated and driven by data. Cookies is the most common user-tracking technology but it is not very efficient and is regulated. In the presentation, I describe methods like supercookies and device fingerprinting and ways how users can get aware of who is tracking them. Made for New York University in Prague.
The cookiepocalypse is coming and third-party cookies' reign over the web will come to a close. Are you ready for a cookieless future? This presentation from Media Kitchen explores why cookies are crumbling, the resulting impact across the ecosystem, and early steps advertisers can take to prepare.
Legal, Ethical, Environmental, Economic and Social ImplicationsSabahtHussein
This document discusses several legal, ethical, environmental, economic and social implications of intellectual property rights, data storage, online marketing, and emerging technologies. It covers topics such as copyright, patents, trademarks, data protection principles, energy usage of data centers, online tracking and targeted advertising, social media issues, cybersecurity, privacy and the "right to be forgotten", and the rise of big data. The document provides an overview of these issues and their complex implications.
Google plans to phase out support for third-party cookies in Chrome within two years. This will significantly impact digital marketing as many common practices like ad targeting, form auto-filling, and analytics rely on third-party cookies. Confection is a data management solution that aims to help businesses and marketers continue generating useful data for their work even after third-party cookies are removed. It also gives users more control over their personal data by centralizing it and making it easy to access, delete, or monetize. Confection is raising funds to scale its platform and infrastructure in preparation for "Uh-Oh Day" when third-party cookies are fully removed and marketers urgently need new solutions.
The document discusses how technology has enabled new forms of targeted digital marketing through tools like social media, cookies, and analytics. It explains that companies can now track users across websites to gather demographic data and serve personalized ads. Specifically, companies can target ads to users based on their browsing history, interests identified from past website visits and searches. This level of targeted advertising raises debates around online privacy as users are constantly tracked without their consent.
Marketing professionals urge apple to adopt standards promoting interoperabil...njaimes
1. Global marketing professionals welcome Apple's decision to maintain the IDFA in iOS 14 while also introducing new privacy features.
2. However, they have concerns about Apple's new mandatory IDFA opt-in pop-up for apps, including that it does not comply with GDPR consent requirements, is not interoperable with existing digital advertising standards, and could negatively impact app publisher revenues.
3. They urge Apple to ensure the pop-up can be customized, is interoperable with standards like the IAB Europe's Transparency & Consent Framework, and to conduct an impact assessment before implementing iOS 14 updates.
The document discusses changes in the tech industry around data privacy and targeted advertising. It summarizes Apple's IOS 14.5 update which allows users to opt out of app tracking, with over 62% of users doing so. It also discusses Google's plan to phase out third-party cookies and replace them with Federated Learning of Cohorts (FLOC) grouping users into anonymous interest cohorts. The implications for advertisers are that targeting may become less precise, costs per click may rise, and media budgets may need to be split between targeted and contextual strategies. Tech companies are seeking to balance privacy and their ability to effectively monetize through advertising.
Cookies are a great tool for a good website's performance, but they also pose a privacy risk if they are not managed well. This simple presentation covers privacy issues emerging from the use of cookies, and what you can do about it.
TrustArc Webinar-Advertising, Privacy, and Data Management Working TogetherTrustArc
Today, more and more companies use advertising technologies (AdTech) to reach their consumers and better understand their preferences. This can lead to multiple data protection risks. Data privacy awareness is increasing due to seismic developments in the industry brought about by key players such as Google and Apple. In parallel, global regulations set stricter guidelines around the collection, storage, and use of personal data.
This is not over. With the decisions coming out soon on analytics, how will the advertising technologies landscape adjust? Ultimately, how can advertising, privacy, and data management work together?
Our panel in this webinar explored the practical steps your organization should take to ensure that its digital advertising practices are compliant with data protection laws.
This webinar reviews:
- The current practices and developments in the AdTech industry
- The laws and regulations governing AdTech
- How to address the privacy issues related to advertising technology
The document discusses the impact of new EU data regulations, the General Data Protection Regulation (GDPR) and ePrivacy Regulation (ePR), on online media and advertising. It outlines three big challenges: 1) obtaining proper consent from users for data collection and use, 2) preventing data leakage throughout the complex programmatic advertising supply chain, and 3) ensuring users have control over and access to their own data through portability rights. Violations of the regulations could result in large fines of up to 4% of global annual revenue. The regulations aim to give users more transparency and control over their personal data online.
1. The document discusses how data is used in digital advertising, including understanding audience data, re-targeting consumers, and optimizing campaigns in real-time.
2. It addresses different types of data collected from sources like social media, fitness devices, and browsers, and how this data is used to target ads to the right consumers.
3. Examples are provided of how data is used to measure ad engagement and correlate post-click and post-view consumer actions to optimize advertising efforts.
GDPR, ePrivacy Regulation, consent, and online media Johnny Ryan
This document discusses the implications of GDPR and ePrivacy Regulation on online advertising and consent requirements. It notes that GDPR requires explicit consent for processing personal data, while ePrivacy Regulation focuses on communications privacy. It outlines the complex ad targeting and data sharing ecosystem, noting numerous companies have access to personal data with each transfer. Finally, it questions whether users will opt-in to sharing their data given detailed consent requests, noting companies like Google and Facebook will likely need to change practices to comply.
This document discusses the evolution of online advertising and marketing strategies. It provides background on how online advertising developed from early banner ads in the 1990s to today's diverse online marketing approaches. Key points discussed include:
- Online advertising started with banner ads but has expanded to include paid search results, social media marketing, and integrating online and offline advertising strategies.
- Technologies like tracking IP addresses allow online platforms to learn more about users than traditional media, enabling targeted advertising.
- Successful companies now take a customer-centric approach, using social media to engage customers and build long-term relationships rather than just focusing on transactions.
- Modern marketing recognizes that customers are in control, so strategies must start by understanding customer
Deck for Chardan conference call on ePrivacy and GDPR Johnny Ryan
The document summarizes new European privacy laws and their implications for online media and advertising. It discusses the GDPR, which has entered into force, and the proposed ePrivacy Regulation, which is still being negotiated. It outlines three big challenges for the online advertising industry: getting valid consent from users, preventing data leakage, and dealing with new user data portability rights. It analyzes how the current real-time bidding system used in online behavioral advertising can lead to data leakage and risks from a lack of accountability between the many parties involved. It also discusses the outlook for different players in the adtech industry under the new laws.
Evolution of Digital Marketing and its Impact on Privacyijtsrd
The document discusses the evolution of digital marketing and its impact on privacy. It describes how digital marketing began in the 1990s with early internet advertising and search engines. Social media, e-commerce, and streaming platforms later became important for digital marketing. Big data analytics and behavioral analytics then shaped digital marketing by helping companies target advertisements. The rise of smartphones further changed digital marketing by enabling more data collection. While digital marketing has advanced through these technologies, the extensive data collection has raised privacy concerns regarding how user information is used.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
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XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Carrer goals.pptx and their importance in real life
Cookie law (GDPR) online marketiing newsletter
1. COOKIE LAW (GDPR)
ONLINE MARKETING &
NEWSLETTERNEWSLETTER
By Raffaella Aghemo, Lawyer
(All Right Reserved)
Raffaella Aghemo
2. RECITAL 30 GDPR
Natural persons may be
associated with online
identifiers provided by their
devices, applications, tools anddevices, applications, tools and
protocols, such as internet
protocol addresses, cookie
identifiers or other identifiers
such as radio frequency
identification tags.
This may leave traces which, in
particular when combined
with unique identifiers andwith unique identifiers and
other information received by
the servers, may be used to
create profiles of the natural
persons and identify them.
Raffaella Aghemo
3. WHO IS LOU MONTULLI
Programmer and
developer, founder in
1994 of Netscape1994 of Netscape
Communication, is
responsible for many
web inventions, such as
the creation of
COOKIES, TAGs, push
servers (eg: messagingservers (eg: messaging
notifications).
Raffaella Aghemo
4. It will have happened to all of us hundreds of times, to look
for an object on the internet, and then, surfing on socialfor an object on the internet, and then, surfing on social
networks, to be literally "bombarded" by advertising on that
type of article. This is the so-called "PROFILATION": the
exploitation, by marketing, of the user's interests, of his
profile type (TARGET), in order to send offers and targeted
commercial communications.
Raffaella Aghemo
5. PROFILATION O DIGITAL FOOTPRINT
all that:
o allows you to process and
analyze personal data,
o to predict behavior and decide on
it.
The term digital footprint, is commonly used to
indicate the traces of data that are dispersed in the
network as a result of certain interactions withinnetwork as a result of certain interactions within
the digital environment, which provide information
about the different interactions that a subject can
perform in a digital context.
Raffaella Aghemo
6. WHAT ARE THE COOKIES?
These are identification tokens, which are used by web
applications, server-side, to retrieve client-side
information. They are, therefore, files in which
information relating to users' navigation and preferencesinformation relating to users' navigation and preferences
is stored.
Each cookie has
an ID or
fingerprint,
an imprint foran imprint for
which it is
possible to
recognize the
visitor
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7. DATA DESIGN
EX articles 13
and 14 of the
GDPR (the data
collection of the
person
concerned), it
becomesbecomes
important to pay
attention to the
so-called data
design or
graphic
solutions to
request consent
in simple, clear,in simple, clear,
concise,
transparent and
easily accessible
terms
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8. DARK PATTERN
Dialectical tracings used, especially in UX
design, to make cookies accepted the first time
you access the site, giving the illusion to theyou access the site, giving the illusion to the
user to obtain advantages, if you allow the use
of your data.
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9. PROS
Improve the navigability of a site and theImprove the navigability of a site and the
user experience on the web, in terms of
speed and performance
CONS
By monitoring user activity, they violate the
user's privacy, using their profiling for
marketing purposes
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10. TYPES OF COOKIES
There are different types of cookies:
Session cookie
TERM
DOMAIN
Session cookie
Permanent
cookie
First part
DOMAIN First part
cookie
Third part
Cookie
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11. CLASSES OF COOKIES
Technical Cookies
Preferred CookiesPreferred Cookies
Session cookies
Load balancing cookies
Profiling cookies
Retargeting cookies
Cookie social
slide 1
slide 2
Cookie social
Statistical Cookies slide 3
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14. SLIDE 3
Need consent
only if from a
third partythird party
(with
exceptions *)
*Statistics cookies managed directly by the owner, e.g. through
software such as Piwik. There has also been an opening by the
Supervisor - altough unofficial - to consider third-party
statistical cookies (e.g. Google Analytics) as exempt from the
consent requirement, but only if the data is ANONIMIZED before
being saved by the third-party service.
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15. SITUATION 3 MONTHS AFTER GDPR
There was a decrease of 22%, of
which 13% was accounted for by
advertising cookies, and 9% by
social cookies. The latter figure issocial cookies. The latter figure is
visible with the disappearance, on
many websites, of around 7% of
Facebook and Twitter sharing
buttons.
In Italy, there has been a greater
drop than the European average,
i.e. 32% of users: it has been
noted, however, that these cutsnoted, however, that these cuts
have penalized the lesser known
service providers, but have not
affected the giants, such as Big G,
Amazon and Facebook!
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16. DEFAULT INERTIA
Most web browsers support cookies, but users
can set their browser to reject or delete them.
But statistics show that people rarely changeBut statistics show that people rarely change
the default settings, resulting in a phenomenon
called "DEFAULT INERTIA".
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17. EU COURT OF JUSTICE AND PLANET49 - CASE C-
673/17 OF 21/03/2019 (ADVOCATE GENERAL
MACIEJ SZPUNAR)
CONCLUSIONS OF THE ADVOCATE GENERAL
MACIEJ SZPUNAR
submitted on 21 March 2019
Case C-673/17
Planet49 GmbH
against
Bundesverband der Verbraucherzentralen und Verbraucherverbände -
Verbraucherzentrale Bundesverband e.V.
(Reference for a preliminary ruling from the Bundesgerichtshof (Federal(Reference for a preliminary ruling from the Bundesgerichtshof (Federal
Court of Justice, Germany))
"(Reference for a preliminary ruling - Directive 95/46/EC - Directive
2002/58/EC - Regulation (EU) No 2016/679 - Processing of personal data
and protection of privacy in the electronic communications sector - Cookies
- Concept of consent of the data subject - Declaration of consent by means
of a pre-selected checkbox)
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18. In order to participate in a prize game organized
by Planet49, an Internet user was faced with twoby Planet49, an Internet user was faced with two
checkboxes to select or deselect before he could
press the "participate button". One of the
checkboxes required the user to agree to be
contacted by a number of companies to receive
promotional offers, while another box required
the user's consent to the installation of cookies onthe user's consent to the installation of cookies on
their computer.
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19. CONCLUSIONS OF SZPUNAR
A pre-selected checkbox used for the expression
of consent inhibits the freedom of consent and
renders it invalid under both the GDPR andrenders it invalid under both the GDPR and
ePrivacy disciplines.
The consent for cookies requested at the same
time as other purposes (e.g. for the
communication of data to third parties for
advertising purposes), violates the requirement
of specificity, inhibits the free and consciousof specificity, inhibits the free and conscious
determination of the person concerned (ex art. 4
point 11 expression of free, specific, informed and
unequivocal will), so it is equally invalid.
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20. EU COURT OF JUSTICE AND EU CASE C-
40/2017 (FASHION ID)
Can the operator of a website, which inserts a third
party plugin such as the Facebook like button or the
follow button of twitter, be considered to befollow button of twitter, be considered to be
responsible for any processing carried out by the
same?
According to the Advocate General, who delivered his
Opinion on 19 December 2018 in the case pendingOpinion on 19 December 2018 in the case pending
before the Court of Justice, this operator is a joint
operator of the processing under EU Reg. 2016/679,
GDPR (Article 26(1) of GDPR allows the joint holders
of the processing to '... determine (...) their respective
responsibilities with regard to compliance with the
obligations').
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21. ONLINE MARKETING
Ex recital 47 of the GDPR 'it may be considered
a legitimate interest to process personal data
for direct marketing purposes'.for direct marketing purposes'.
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22. There are three main types of Digital Advertising:
Pay Per Click search ads, also known as PPC (AdWords
search network ads, Bing ads and Search7 ads)
DIGITAL ADVERTISING vs DIGITAL MARKETING(1)
search network ads, Bing ads and Search7 ads)
Display ads (banners, static, video, furniture, popups,
etc.).
Social advertising (Facebook, Twitter, YouTube,
Instagram, etc.).
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23. Digital Marketing is different: it is the process of
putting the product in the right place at the right price
at the right time. There are six different types of
DIGITAL ADVERTISING vs DIGITAL MARKETING(2)
at the right time. There are six different types of
digital marketing:
1. SEO
2. SMM
3. Content marketing
PRODUCT PRICE
4. email marketing
5. Online advertising
6. PR online
(buzz marketing)
PLACE PROMOTION
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24. DIGITAL ADVERTISING vs DIGITAL MARKETING(3)
is an activity
is tactical
creates brand
awareness
is a process
is strategy
develop the brand
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25. CRM?
CRM (Customer Relationship Management) is
used to track the interactions (tracking of online
visitors, bots with automated activation) that take
place between a company and potential customers
(called leads), mapping each phase of the(called leads), mapping each phase of the
negotiation (first contact, quote, site visit, phone
call) until the end
verifying who
can access the
data processed
in thein the
performance of
marketing
activities
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26. GOOGLE AND COMPLAINT IN IRELAND FOR RTB
RTB= Real Time Bidding, Google's practice, in
online advertising, to transfer users' browsing
data to a third party company for "bid requests",
sent to hundreds of other companies, to facilitatesent to hundreds of other companies, to facilitate
targeted offers from potential advertisers.
NB: ComCastNB: ComCast
Blockgraph on
blc
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28. GOOGLE VS COOKIES
According to the Wall Street Journal, the most
important division of Alphabet, is preparing an anti-
cookies "dashboard" for Chrome, to beat the
competition on ads, Facebook and to show
benevolence towards its users!
Apple has also blocked default tracking cookies inApple has also blocked default tracking cookies in
Safari since 2017.
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29. APPLE NEWS ON SAFARI
To preserve the privacy of its users and not to harm
digital marketing, Apple has developed Safari (where
there was cross-site tracking blocking), the Privacy
Preserving Ad Click Attribution, which acts on 4 levelsPreserving Ad Click Attribution, which acts on 4 levels
of security:
User identification code (many numbers halved)
Banners only with tracking and excluding third parties
Sending data to third parties after two days
User data less visible to digital marketers
Replacement of the old Do-Not-Track technology starts
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30. PRIVACY BY DEFAULT ON FIREFOX
To improve transparency and protection of online
privacy, the new version of the Firefox browser
has introduced some very useful features,has introduced some very useful features,
including Enhanced Tracking Protection,
which effectively blocks third-party tracking
cookies, included in the "Disconnect" list, which
allows the user to target advertisements with
"tailored pricing" through "Dynamic Pricing".
Here there is no need to become cunning
internauts, as protection is by default
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31. GOOGLE AND PRIVACY BETWEEN BRAND AND AGENCIES
Google has developed technology that allows
agencies and brands that collaborate on
advertising campaigns to share sensitive data
without revealing information about individual
targeted customers. This open source protocol,targeted customers. This open source protocol,
called Private Join and Compute, aims to increase
trust between operators while ensuring data
integrity.
The only data revealed to the company and agency
are therefore, for example, the total number of
people who have bought, the total value and the
total revenue from the purchase.
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32. GOOGLE & PRIVACY
Google changes its policy on user data, giving users
more control over which advertisements to view
and where, if they so wish.
Users have the ability to have total control over theUsers have the ability to have total control over the
information collected through
myactivity.google.com, and thus actively
participate in this customization process. The
choice to focus on an Opt-in function for data
control (unlike Facebook, for example, which offers
similar tools to its users, but in opt-out mode), can
be read as an attempt by Google to respond to
criticism of its privacy practices, and, through ancriticism of its privacy practices, and, through an
operation of transparency, also to the growing
phenomenon of ad blockers.
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33. “SIGN IN WITH APPLE”
"Sign In With Apple" protects privacy and
challenge
Google - Facebook.
In practice it will enable access to apps or
services developed by third parties as anservices developed by third parties as an
alternative to the now widespread login and
password via Facebook or Google. This should
reduce the risk of sharing personal data, such
as email and more. This is because Apple has
promised to provide an encrypted random
email for each access - which will not identify
the user. And this will apply on every device
(Mac, iPhone, iPad, Watch) and online.
iOS 13 will introduce the optional "only once"
location data sharing feature, as well as the
current "always", "never" and "when the app is
in use.
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34. AND AMAZON?
Amazon faces three new critical points, as explained
by Giovanni Pitruzzella, former guarantor of market
competition in Italy from 2011 to 2018.
"First of all, there are risks of abuse of a dominant"First of all, there are risks of abuse of a dominant
position, for which, for example, the Italian
authority opened an investigation into Amazon a few
weeks ago," he told Corriere.
"Then there is the issue of data use, both in terms of
competition and privacy.
"And finally, there is that of contractual clauses, in
the face of which consumers could find themselves in
a state of impotence".
the face of which consumers could find themselves in
a state of impotence".
In addition, the house in Seattle has been accused in
the US of violating children's privacy with Echo Dot
Kids smart speakers.
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35. MACHINE LEARNING ONTWITTER
ANTI FAKE NEWS
Twitter has detected FABULA AI, London anti
fake news startup that through advanced machine
learning algorithms, activates a tracking of the
topics to be monitored, and, in case, intervenes to
prevent the spread of fake news.prevent the spread of fake news.
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36. NEWSLETTER - SPAMMING
The use of an e-mail address constitutes
processing of personal data, for which an
appropriate legal basis must be in place. Such
communications are permitted only with thecommunications are permitted only with the
prior consent of the contractor or user (so-called
opt-in).
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37. OPT-IN
The term opt-in (PERMISSION MARKETING) is
an abbreviation of option-in. It is the advertising
and commercial communication sent only to
those who have previously expressed theirthose who have previously expressed their
consent to receive it, unlike spam communication
which, on the contrary, is sent to recipients
without any prior consent
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38. INFORMATION FOR INTERESTED PARTIES EX ART. 13 GDPR
When collecting personal data and therefore when
subscribing to the newsletter, the person concerned
must be informed:
•data retention period
•right of access, rectification,
objection, cancellation or
restriction of processing and
portability of data;
•right of revocation;
•the right of complaint;
•the existence of an automated
•Identity holder treatment;
•contact resp. treatment;
•purpose of data processing;
•recipients of personal data;
•intention to transfer personal
data to a third country
•the existence of an automated
decision-making process.if the disclosure of personal
data is a legal or
contractual obligation (*
art. 7 c. 4 GDPR)
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39. COURT OF CASSATION, CIVIL SECTION I, SENTENCE 11 MAY
- 2 JULY 2018, NO. 17278
No to the use of personal data, indicated by the
interested party for the subscription to theinterested party for the subscription to the
newsletter, for the sending of advertising
messages by third parties, without the interested
party having expressed the will to receive them
Enhanced" consent of personal data
compared to general negotiated consent
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40. CONCLUSIONS
Antonello Soro from "La Voce”.
1. Rules are needed to show the 'central' person in
relation to the data.
2. Ignorant users are transferring data fragments to2. Ignorant users are transferring data fragments to
increasingly powerful platforms.
3. The algorithm increasingly denies information
pluralism and forces us into self-referential bubbles.
4. The ethics of doubt disappears.
5. Everything is now polarization and antagonism, and
everything is traced back to a discriminatory profile ofeverything is traced back to a discriminatory profile of
the interested parties.
6. Strengthening rights, also through data portability and
oblivion.
7. Data protection is one of the most valuable resources
we have.
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41. "Tell me and I'll forget,
teach me and I might remember,
THANK YOU
teach me and I might remember,
involve me and I will learn."
THANK YOU
Raffaella Aghemo, LAWYER
(All Right Reserved)
Raffaella Aghemo