2. There are 2.3 Billion
Active Social Media
Users.
Accenture 2013 Global Consumer Pulse Survey”, Accenture https://www.accenture.com/
t20150523T052453__w__/us-en/_ acnmedia/Accenture/Conversion-Assets/DotCom/Documents/ Global/
PDF/Strategy_3/Accenture-Global-Consumer-Pulse- Research-Study-2013-Key-Findings.pdf.
Data driven arguments
3. Channels Overview.
Our current channel mix and status on social media over the past three months.
Facebook Twitter LinkedIn Instagram Pinterest YouTube
FANS/
FOLLOWERS
REACH/
IMPRESSIONS
INTERACTIONS
Easy to edit slides
4. EngageAttractDiscover
Connect
All Data.
Increased affinity between customer and brand
Content
Marketing
Employee
Advocacy
Direct
Messages
Email
Social
Comments
Influencers
Competition
Industry
News
Product
Experiences
Category
Chatter
Digital
Experiences
Paid Amp.
Social
Selling
Trending
Topics
User Generated
Content
Rethink Your Customer Journey.
Review
your strategy
5. How We Can Improve.
Example of how we can improve based on data.
A strategic approach to our content
schedule
Advanced reporting on campaign level
A centralized content pool
Define new channel opportunities such
as Instagram, Pinterest or Youtube
Monitoring competitors and trends
on social media
Stronger engagement with our audience
Centralized reporting to set goals and
monitor progress
Better benchmarking against industry
and competitors
Present a plan
6. Convince Your
Boss Now.
Download The Presentation
30 beautiful slides
Easy to edit graphs
Presenter notes
Review current situation
Suggested arguments
A pre-developed plan