Regardless of industry, the Internet of Things is bringing about change and opportunity. And modern travelers are hyper-connected, thus opening up new communication possibilities for destinations, hotels, tour operators and shipping companies. At certain geolocations, push messages with relevant information can be sent to travelers, for example, real-time information about public transport or from a restaurant’s homepage. This enables users to order services on the spot, or they can benefit from background information about their current location. New technologies, like Bluetooth iBeacons and geo-sensitive information, allow companies to create digital touchpoints.

1. by iunera GmbH & Co. KG
STAPPZConverting Travelers Into Customers
With Digital Touchpoints
Dr. Tim Frey
Managing Director, Iunera
ITB 2017

2. by iunera GmbH & Co. KG
Stop Talking To Your Guests!
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3. by iunera GmbH & Co. KG
Stop Talking To Your Guests!
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Future Travelers
Individualistic | Location Aware | Hyperconnected

5. by iunera GmbH & Co. KG
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Location Aware Touchpoints
Location based
room service
Problem today:
App and not Geo based

6. by iunera GmbH & Co. KG
Be Future Ready
• 2017 Millennials outspend baby boomers on
hotels
• 2019 The mobile is the millennials’
sole point of communication with the hotels
• 2020 Millennials will account for 50% of all
business travel spending
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7. by iunera GmbH & Co. KG
Be Future Ready
• 2017 Millennials outspend baby boomers on
hotels
• 2019 The mobile is the millennials’
sole point of communication with the hotels
• 2020 Millennials will account for 50% of all
business travel spending
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Start offering
digital mobile touchpoints
Save costs
+ leverage new opportunities
Participate and the growth
of millennial business travel

8. by iunera GmbH & Co. KG
Imagine
Location Aware Buttons …
… a restaurant
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New Beer Menu
Beer – 3,50€
Cola – 3,- €
Small vanilla ice – 4,- €
Pizza Salami – 7,50 €
Pizza Speciale – 9,50 €
Roast beef – 15,70 €
…

9. by iunera GmbH & Co. KG
Imagine
Location Aware Buttons …
… a restaurant
… a hotel
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Room Service
Minibar Special Offers
Wine 9,20
Heineken 6,70
Soft Drink 5,20
Juice 4,70
Chips 3,70

10. by iunera GmbH & Co. KG
Imagine
Location Aware Buttons …
… a restaurant
… a hotel
… a city walk
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11. by iunera GmbH & Co. KG
Imagine
Location Aware Buttons …
… a restaurant
… a hotel
… a city walk
… to open your App
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12. by iunera GmbH & Co. KG
Re-Imagine Real-Time Interaction
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GPS, WIFI & Bluetooth
based location
determination

13. by iunera GmbH & Co. KG
How Does It Work?
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++
Travelers
Push
Enter data on our map
Data gets retrieved in
the background
Location gets checked
via different
technologies

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Demo
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• Download the STAPPZ App
• Visit DB @ Hall 13 / 14.1 / 100
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Live Demo

16. by iunera GmbH & Co. KG
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2017
Start offering your own touchpoints!
Contact: tim.frey (a_t) iunera.com