The document discusses using an integrated social media research methodology to generate insights for improving Naked fruit smoothies. 3 key findings were identified from social media listening: 1) Naked smoothies have potential as a children's product line, 2) soy protein causes negative perceptions among young men, and 3) the Protein Zone line suffers from a gritty texture. Surveys validated these hypotheses and provided recommendations, such as a whey-only protein line, reduced grittiness, and a children's range. The methodology exploits social listening and surveys for low-cost, relevant, and actionable consumer insights.
This document summarizes the key points from an article about human hairlessness. It discusses how humans are uniquely hairless compared to other primates. It explores various theories for the evolution of human hairlessness, including adaptation for cooling through sweating. Genetic evidence suggests early humans had dark skin and hair for sun protection. The loss of hair may have enabled longer distance running and facilitated brain development.
The document discusses Naked Juice, a brand owned by PepsiCo that produces juices, smoothies, and coconut water. It outlines Naked Juice's history and product lines. It then performs a SWOT analysis, identifying strengths such as health-conscious consumers, and weaknesses like high prices. Opportunities include growing market demand, while threats include competition from other brands. Finally, it proposes enhancing Naked Juice's digital marketing through its YouTube channel.
Victoria's Secret is a lingerie brand that was founded in 1977 by Ronald Raymond with a focus on personalization and creating a sophisticated shopping experience. The brand targets fashion-conscious females aged 25-40 and expanded its target demographic in 2004 with the launch of the Pink line targeting younger women aged 18-24. Victoria's Secret differentiates itself through its use of supermodels, annual fashion show, focus on intimate apparel, brand loyalty programs, and innovative bra technologies.
Media and Information Literacy (MIL) 2. The Evolution of Traditional to New M...Arniel Ping
Learning Competencies
Learners will be able to…
1. identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5);
2. compare “Medium is the Message” by McLuhan with cultural determinism (SSHS);
3. search latest theory on information and media (MIL11/12EMIL-IIIb-7);
4. discuss the Normative Theories of the Press (SSHS); and
5. evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS).
Topic Outline
I. The Evolution from Traditional to New Media
A. Traditional vs. New Media
B. Media is the Message vs. Cultural Determinism
C. Normative Theories of the Press
This document provides an analysis of the Victoria's Secret brand, including its current marketing situation and strategy. It discusses Victoria's Secret's market position, competitors, effects of the economic recession, and key elements of its marketing strategy such as maintaining a "best-in-class" customer experience to build loyalty and drive consistent sales growth through effective customer relationship management even during an economic downturn. The document also examines Victoria's Secret's mission and objectives and how its marketing approaches like increasing advertisements and enhancing perceived value are aimed at optimizing its CRM and business performance.
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
This document summarizes the key points from an article about human hairlessness. It discusses how humans are uniquely hairless compared to other primates. It explores various theories for the evolution of human hairlessness, including adaptation for cooling through sweating. Genetic evidence suggests early humans had dark skin and hair for sun protection. The loss of hair may have enabled longer distance running and facilitated brain development.
The document discusses Naked Juice, a brand owned by PepsiCo that produces juices, smoothies, and coconut water. It outlines Naked Juice's history and product lines. It then performs a SWOT analysis, identifying strengths such as health-conscious consumers, and weaknesses like high prices. Opportunities include growing market demand, while threats include competition from other brands. Finally, it proposes enhancing Naked Juice's digital marketing through its YouTube channel.
Victoria's Secret is a lingerie brand that was founded in 1977 by Ronald Raymond with a focus on personalization and creating a sophisticated shopping experience. The brand targets fashion-conscious females aged 25-40 and expanded its target demographic in 2004 with the launch of the Pink line targeting younger women aged 18-24. Victoria's Secret differentiates itself through its use of supermodels, annual fashion show, focus on intimate apparel, brand loyalty programs, and innovative bra technologies.
Media and Information Literacy (MIL) 2. The Evolution of Traditional to New M...Arniel Ping
Learning Competencies
Learners will be able to…
1. identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5);
2. compare “Medium is the Message” by McLuhan with cultural determinism (SSHS);
3. search latest theory on information and media (MIL11/12EMIL-IIIb-7);
4. discuss the Normative Theories of the Press (SSHS); and
5. evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS).
Topic Outline
I. The Evolution from Traditional to New Media
A. Traditional vs. New Media
B. Media is the Message vs. Cultural Determinism
C. Normative Theories of the Press
This document provides an analysis of the Victoria's Secret brand, including its current marketing situation and strategy. It discusses Victoria's Secret's market position, competitors, effects of the economic recession, and key elements of its marketing strategy such as maintaining a "best-in-class" customer experience to build loyalty and drive consistent sales growth through effective customer relationship management even during an economic downturn. The document also examines Victoria's Secret's mission and objectives and how its marketing approaches like increasing advertisements and enhancing perceived value are aimed at optimizing its CRM and business performance.
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015Arnaud Bonzom
The document provides an overview of the Singapore startup ecosystem, including notable startups, funding trends, and government support programs. It lists several unicorns and promising startups in sectors like e-commerce, fintech, and analytics. Challenges in Southeast Asia like payments and logistics are noted. Emerging areas include analytics, fintech, and SaaS, though B2B adoption remains limited. The government supports entrepreneurs through agencies focused on science & technology, SMEs, and developing Singapore as a business hub.
Transforming Expectations for Treat-Intelligence SharingEMC
Gain insight into a new approach to information-sharing processes for threat intelligence which ensures that data distribution is relevant, actionable, and automated.
RSA Security Briefs provide executives and practitioners with essential guidance on today’s most pressing information-security risks and opportunities. Each Brief is created by a select response team of security and technology experts who mobilize across companies to share specialized knowledge on a critical emerging topic. Offering both big-picture insight and practical technology advice, these papers are vital reading for today’s forward-thinking security leaders.
1. The document contains a short quiz about types of unemployment, calculating unemployment rates, GDP, and defining aspects of money and currency.
2. It asks the reader to identify types of unemployment, calculate unemployment rates and GDP for a country called Travistan from data provided, and define key aspects of money.
3. The second half of the document provides background information on Zimbabwe's economy and asks the reader to advise the president on how to improve the struggling economy.
How Does Long-term Care Insurance Work?Laurel Blond
Laurel Blond is the president of an insurance agency that offers long-term care insurance. Several factors affect the cost of long-term care policies, including the insured's age, health, where they live, and how long before claims can be made. Policies have different requirements for when benefits kick in, limitations, benefit periods, and maximum payments.
While China maintains communist rule by the Chinese Communist Party, it has adopted many capitalist economic reforms since the 1970s. This has led to massive economic growth and China becoming the world's second largest economy. However, political reforms have not kept pace, as China still suppresses dissent and restricts civil liberties. The document discusses China's transition from a communist command economy to a hybrid system that incorporates elements of capitalism, and whether China can still be considered a communist country given these significant economic and social changes over the past few decades.
Este documento presenta una serie de imágenes con frases que describen la imagen y preguntas sobre encontrar palabras relacionadas o no con la imagen. El lector debe seleccionar la frase que mejor describe cada imagen y encontrar palabras que no están relacionadas.
This 3-day program on financial statement analysis is being held in Bangalore from October 12-14, 2012. It is aimed at teaching participants how to analyze financial statements to understand a company's performance from various perspectives and enable decision making. The program fee is Rs. 24,000 excluding taxes. It will use lectures, discussions, case studies and exercises to teach fundamentals of financial reporting, comparative analysis, liquidity analysis, and other tools to interpret current operations and forecast future performance. The program is intended for corporate managers, analysts, and other finance professionals. It will be led by Dr. A. Kanagaraj, a faculty member at XLRI specializing in finance and corporate governance.
Tiara Morris presents three potential documentary ideas:
1. A documentary about organic vs. non-organic food products, exploring how they are sold in stores and consumer preferences.
2. A documentary about children's use of technology, as she has noticed her young sister relying heavily on the TV.
3. A documentary about smoking rates and youth smoking. Tiara has noticed many youth smoking and believes overall rates may be increasing.
She received critique that her episode ideas did not link together well and was advised to do more research. Tiara asks for suggestions on how to better link her episode ideas and whether her initial ideas seem original.
Why These Misconceptions About Organic Food?Ayur Egg
People are very much confused when it comes to term 'organic food', what is and what is not 'organic'. If we choose to eat organic, it is our duty to do a research on it. These are the main 'organic food' misconceptions.
The interviewee decided to become vegan after learning that milk is meant for baby cows, not humans, and was concerned about the environmental impact of the dairy industry. Their favorite meals involve "mush", a mix of blended vegetables and spices that can be made into many dishes. They feel more energetic since becoming vegan but others question their protein intake. Unexpected vegan foods include Oreos and most ginger biscuits. Cheese was the hardest thing to give up but cravings lessened over time. Support from vegan friends and family helped with the transition. The best advice is to join online vegan groups for support and not be too hard on yourself if you occasionally eat non-vegan foods.
pHealth - User profiling and segmentationPREVE group
This document discusses directions for ICT research to support disease prevention through lifestyle interventions. It notes that lifestyle factors contribute significantly to disease burden. Personalized interventions are needed to motivate behavior change, which is difficult. Profiling individuals can identify risk factors, motivations, and barriers to change. Tailored guidance and support on multiple levels can strengthen intentions and abilities to adopt healthy behaviors. ICT platforms could enable low-cost, personalized interventions by facilitating interactions between individuals and relevant organizations. The goal is to create sustainable behavior change through coordinated, multi-level interventions.
The document discusses designing solutions to improve pediatric asthma adherence by engaging children and creating positive family dynamics through storybooks that build a relationship between the child and their medical mask and involve parents in a meaningful way through family storytelling. Initial concepts of immersive role-play and stimulating the child's imagination evolved through prototyping into storybooks that fit into family lifestyles and assigned parents a role next to their child.
This document proposes a new approach to food shopping to address confusion around healthy eating. It discusses how the industrialization of farming has led to an inexpensive but unhealthy standard Western diet. The project aims to teach people about the problems with processed foods through a tool that helps them learn, shop, and see data on their purchases. Surveys found that people want healthy options but are confused by food labels and marketing. The tool would disclose hidden information to empower people to make informed choices.
1) The interviewee decided to become vegan after learning that cows only produce milk to feed their calves, not for human consumption. They also considered the environmental impact of the dairy industry.
2) One of their favorite meals is "mush", which is a mix of blended vegetables and spices that can be made into soups, burgers, or toppings.
3) Some advantages of being vegan include having more energy, easier weight management, and better skin. However, others often question their protein intake or blame health issues on being vegan.
This document discusses designer babies and genetic engineering. It begins by explaining basic genetics principles like dominant, recessive, and co-dominant alleles. It then discusses the Human Genome Project and its goals to map the entire human genome. Several arguments for and against genetically engineering babies are presented. While some argue it could be used to eliminate genetic diseases, others argue it raises safety and ethical issues if used for non-medical reasons like enhancing traits. The document concludes by reiterating concerns about using this technology to design a baby's appearance rather than for health reasons.
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015Arnaud Bonzom
The document provides an overview of the Singapore startup ecosystem, including notable startups, funding trends, and government support programs. It lists several unicorns and promising startups in sectors like e-commerce, fintech, and analytics. Challenges in Southeast Asia like payments and logistics are noted. Emerging areas include analytics, fintech, and SaaS, though B2B adoption remains limited. The government supports entrepreneurs through agencies focused on science & technology, SMEs, and developing Singapore as a business hub.
Transforming Expectations for Treat-Intelligence SharingEMC
Gain insight into a new approach to information-sharing processes for threat intelligence which ensures that data distribution is relevant, actionable, and automated.
RSA Security Briefs provide executives and practitioners with essential guidance on today’s most pressing information-security risks and opportunities. Each Brief is created by a select response team of security and technology experts who mobilize across companies to share specialized knowledge on a critical emerging topic. Offering both big-picture insight and practical technology advice, these papers are vital reading for today’s forward-thinking security leaders.
1. The document contains a short quiz about types of unemployment, calculating unemployment rates, GDP, and defining aspects of money and currency.
2. It asks the reader to identify types of unemployment, calculate unemployment rates and GDP for a country called Travistan from data provided, and define key aspects of money.
3. The second half of the document provides background information on Zimbabwe's economy and asks the reader to advise the president on how to improve the struggling economy.
How Does Long-term Care Insurance Work?Laurel Blond
Laurel Blond is the president of an insurance agency that offers long-term care insurance. Several factors affect the cost of long-term care policies, including the insured's age, health, where they live, and how long before claims can be made. Policies have different requirements for when benefits kick in, limitations, benefit periods, and maximum payments.
While China maintains communist rule by the Chinese Communist Party, it has adopted many capitalist economic reforms since the 1970s. This has led to massive economic growth and China becoming the world's second largest economy. However, political reforms have not kept pace, as China still suppresses dissent and restricts civil liberties. The document discusses China's transition from a communist command economy to a hybrid system that incorporates elements of capitalism, and whether China can still be considered a communist country given these significant economic and social changes over the past few decades.
Este documento presenta una serie de imágenes con frases que describen la imagen y preguntas sobre encontrar palabras relacionadas o no con la imagen. El lector debe seleccionar la frase que mejor describe cada imagen y encontrar palabras que no están relacionadas.
This 3-day program on financial statement analysis is being held in Bangalore from October 12-14, 2012. It is aimed at teaching participants how to analyze financial statements to understand a company's performance from various perspectives and enable decision making. The program fee is Rs. 24,000 excluding taxes. It will use lectures, discussions, case studies and exercises to teach fundamentals of financial reporting, comparative analysis, liquidity analysis, and other tools to interpret current operations and forecast future performance. The program is intended for corporate managers, analysts, and other finance professionals. It will be led by Dr. A. Kanagaraj, a faculty member at XLRI specializing in finance and corporate governance.
Tiara Morris presents three potential documentary ideas:
1. A documentary about organic vs. non-organic food products, exploring how they are sold in stores and consumer preferences.
2. A documentary about children's use of technology, as she has noticed her young sister relying heavily on the TV.
3. A documentary about smoking rates and youth smoking. Tiara has noticed many youth smoking and believes overall rates may be increasing.
She received critique that her episode ideas did not link together well and was advised to do more research. Tiara asks for suggestions on how to better link her episode ideas and whether her initial ideas seem original.
Why These Misconceptions About Organic Food?Ayur Egg
People are very much confused when it comes to term 'organic food', what is and what is not 'organic'. If we choose to eat organic, it is our duty to do a research on it. These are the main 'organic food' misconceptions.
The interviewee decided to become vegan after learning that milk is meant for baby cows, not humans, and was concerned about the environmental impact of the dairy industry. Their favorite meals involve "mush", a mix of blended vegetables and spices that can be made into many dishes. They feel more energetic since becoming vegan but others question their protein intake. Unexpected vegan foods include Oreos and most ginger biscuits. Cheese was the hardest thing to give up but cravings lessened over time. Support from vegan friends and family helped with the transition. The best advice is to join online vegan groups for support and not be too hard on yourself if you occasionally eat non-vegan foods.
pHealth - User profiling and segmentationPREVE group
This document discusses directions for ICT research to support disease prevention through lifestyle interventions. It notes that lifestyle factors contribute significantly to disease burden. Personalized interventions are needed to motivate behavior change, which is difficult. Profiling individuals can identify risk factors, motivations, and barriers to change. Tailored guidance and support on multiple levels can strengthen intentions and abilities to adopt healthy behaviors. ICT platforms could enable low-cost, personalized interventions by facilitating interactions between individuals and relevant organizations. The goal is to create sustainable behavior change through coordinated, multi-level interventions.
The document discusses designing solutions to improve pediatric asthma adherence by engaging children and creating positive family dynamics through storybooks that build a relationship between the child and their medical mask and involve parents in a meaningful way through family storytelling. Initial concepts of immersive role-play and stimulating the child's imagination evolved through prototyping into storybooks that fit into family lifestyles and assigned parents a role next to their child.
This document proposes a new approach to food shopping to address confusion around healthy eating. It discusses how the industrialization of farming has led to an inexpensive but unhealthy standard Western diet. The project aims to teach people about the problems with processed foods through a tool that helps them learn, shop, and see data on their purchases. Surveys found that people want healthy options but are confused by food labels and marketing. The tool would disclose hidden information to empower people to make informed choices.
1) The interviewee decided to become vegan after learning that cows only produce milk to feed their calves, not for human consumption. They also considered the environmental impact of the dairy industry.
2) One of their favorite meals is "mush", which is a mix of blended vegetables and spices that can be made into soups, burgers, or toppings.
3) Some advantages of being vegan include having more energy, easier weight management, and better skin. However, others often question their protein intake or blame health issues on being vegan.
This document discusses designer babies and genetic engineering. It begins by explaining basic genetics principles like dominant, recessive, and co-dominant alleles. It then discusses the Human Genome Project and its goals to map the entire human genome. Several arguments for and against genetically engineering babies are presented. While some argue it could be used to eliminate genetic diseases, others argue it raises safety and ethical issues if used for non-medical reasons like enhancing traits. The document concludes by reiterating concerns about using this technology to design a baby's appearance rather than for health reasons.
This document provides instructions for extracting DNA from green split peas. It involves 4 main steps: 1) blending split peas with salt and water to break open cells, 2) adding detergent to lyse cells and release DNA, 3) adding enzymes and allowing DNA to precipitate where the water and alcohol layers meet, and 4) using a stick or straw to collect the visible stringy DNA clumps. The document encourages experimenting with different DNA sources and extraction methods to learn more about isolating DNA.
This document contains information from a dental clinic for children, including activities, experiments about fluoride and oral care tips. The activities section describes two experiments for children to do at home with parental supervision: one where an egg treated with fluoride rinse resists acid damage compared to an untreated egg, and another where vinegar soaks and softens a chicken bone to simulate acid attacks on teeth. Oral care tips encourage brushing teeth after meals, eating healthy foods and visiting the dentist twice a year. The document also lists games, puzzles and coloring pages for children.
The document discusses the topic of designer babies. It begins by explaining genetic principles like dominant and recessive alleles. It then discusses the human genome project and its goals to understand genetic diseases. Some social issues with the project are discussed around fairness and use of genetic information. The document provides arguments for and against designer babies. It argues they are wrong because they could change intelligence levels or personalities. The procedure is also expensive and risks could be involved. In conclusion, designer babies are deemed wrong and natural traits and choices are preferable.
The document discusses the topic of designer babies. It begins by explaining genetic principles like dominant and recessive alleles. It then discusses the human genome project and its goals to understand genetic diseases. Some social issues with the project are discussed around fairness and use of genetic information. The document presents four arguments against designer babies: it could change a baby's intelligence without work, it is an expensive waste of money, it could change a baby's personality without consent, and gene editing can have unintended consequences. The conclusion is that designer babies are wrong and parents should accept children for who they are naturally.
The document discusses the topic of designer babies. It begins by explaining genetic concepts like dominant and recessive alleles. It then discusses the Human Genome Project and its goals to understand genetic diseases. Some social issues with the project are discussed, like privacy of genetic information. The document presents four arguments against designer babies: it could wrongly change a baby's intelligence or personality; it is an expensive waste of money; traits should not be chosen for babies; and gene editing could have unintended consequences. The conclusion is that designer babies are wrong and parents should accept children for who they are naturally.
The documentary Food, Inc. had a profound impact on the student. They learned about the deceptive practices of large food corporations and the mistreatment of animals raised for food. Images from the film of animals unable to walk or being kicked brought the student to tears. As a result, in 2016 the student became a vegetarian in order to help address the problems in the industrial food system and support more ethical treatment of animals. While their family supported the decision, others struggled to understand the reasons for becoming vegetarian.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held on the impact of research. The panelist discussed the Home Farming Movement of Triscut. How research was conducted and used to optimize the campaign was discussed and how to leverage insights to optimize communication. Panelist included, Heddy DeMaria Director, CIS of BiscuitKraft Foods, Inc. & Julie Kravetz Acct Planning, DirectorOf Euro RSCG & Jim Low Marketing Director of Kraft Foods, Inc. Mainak Mazumdar, SVP of Measurement Science &Product Marketing for The Nielsen Company moderated the discussion.
This document discusses designer babies and genetic engineering. It begins by explaining basic genetic principles like dominant and recessive alleles. It then discusses the Human Genome Project and its goals to map all human genes. The document considers both the pros and cons of designer babies, such as being able to select for disease resistance but also losing genetic diversity. It includes sample arguments both for and against designer babies. The conclusion is that the author is partly for and partly against designer babies and that the topic raises important ethical issues.
This a presentation that I put together in May 2011 that discusses Innocent Smoothies' success with social media.
The brand identity is analyzed using all communication platforms, secondary research formed the basis of the competitive analysis, and a full out analysis using listening was used to describe and critique their social media landscape.
This document outlines a 5-step plan for using food therapy to improve child behaviors. The steps are: 1) learn how food impacts behavior, 2) identify problematic foods like sugar and dyes, 3) eliminate common food triggers, 4) add probiotics and fermented foods to support the microbiome, and 5) follow behavioral strategies while implementing the diet changes. The document provides examples of elimination diets and supplements that may help with issues like impulse control in children. Overall it promotes using dietary changes and eliminating certain "bad" foods to positively influence a child's behavior and development.
The document discusses the debates around eugenics and designing babies through genetic engineering. It explores using embryo selection techniques to avoid diseases, determine sex, and alter visible traits, as well as the potential social and personal consequences. While designing babies could help prevent genetic diseases, it may also have unforeseen health risks for future generations and negatively impact society by promoting certain traits over others. The document concludes the risks of designing babies are greater than the possible benefits, and altering a child's genes could physically or emotionally harm them.
mHealth Apps: Supporting a Healthier Future Research Now
Mobile apps for smartphones are changing the way doctors and their patients approach medicine and health issues. With health apps poised to reshape the healthcare industry, Research Now takes a deeper look at insights from consumers and healthcare professionals in the U.S.
Our Gastrointestinal Panel provides a resource for deeper insights into the practices, treatments and sentiments of those who suffer from various forms of gastrointestinal conditions. "The Gastro Facts" infographic will help you gain insights on medical treatments and the unique struggles related to these conditions.
The document discusses mental health conditions and research spending. It notes that stigmas often prevent people from seeking help for mental disorders. It provides statistics on conditions such as depression, schizophrenia, epilepsy and Alzheimer's disease, and shows that research funding varies greatly between conditions, from $88 per affected individual for Alzheimer's to $0.93 for eating disorders. It also states that over half of people with schizophrenia and 7 out of 10 with bipolar disorder receive incorrect initial diagnoses.
Mobile Research Goes To The Game - PaperResearch Now
Mobile research was conducted during major sporting events to test its capabilities. Initial testing of mobile ads found consistency in brand bonding measures compared to online. Testing during the 2013 Australian State of Origin rugby series found that mobile surveys could successfully interview avid sports fans in real-time, with over 60% of interviews completed by halftime. Mobile research provided additional insights not found through traditional pre-and post-event online surveys alone, such as changes in brand feelings throughout the games that would have otherwise been missed.
Mobile Research Goes To The Game - Presentation Research Now
Mobile research can provide insights into how people think and feel about advertising in the moment. A study used mobile surveys during and after rugby games to understand brand perceptions over time. The surveys found that brand love for some companies was lower when measured during games compared to before and after. Mobile also identified viewers' emotions without asking questions. In another study, a mobile survey within 2 hours of the Super Bowl identified the top 10 most effective ads, faster than traditional online surveys. Mobile responses also accurately predicted which ads would be most memorable and shareable. The researchers concluded that mobile research can evaluate advertising effectiveness quicker than traditional methods.
Dialing up Mobile Research with Behavioral DataResearch Now
This document summarizes how mobile behavioral data can be collected, analyzed, and used for research purposes. It discusses the types of passive data that can be collected from mobile devices, including location, app usage, web browsing, communications, and camera use. It provides examples of how this data can be analyzed on its own or combined with survey data to understand behaviors, demographics, and the differences between stated and actual usage. Specific examples are given showing aggregated behavioral reports on website and app usage, as well as an example of behavioral and survey data combined to understand in-store shopping behaviors.
This document provides information about autoimmune diseases. It states that autoimmune diseases involve the immune system mistakenly attacking the body's healthy tissue. They are often misdiagnosed so a holistic approach is needed to fully understand them. It lists various medical professionals that can provide insight into autoimmune diseases. It also outlines alternative treatments that sufferers seek due to there being no cure and risks of immunosuppressant drugs. Statistics are given about the prevalence of autoimmune diseases in the United States and factors that make some groups more likely to be affected.
Health Scares: Doctor Should I Be Worried?Research Now
Research Now conducted an internal study with 2,000 members of the general public and 600 General Practitioners in the U.S. and the U.K. We found out the health scares that are most concerning to the public and the stats behind them.
This document discusses diabetes, including key facts and statistics. It provides information on:
- The importance of monitoring blood sugar levels, injecting insulin before meals, and maintaining a healthy lifestyle for those living with diabetes.
- Global statistics on the number of people diagnosed and undiagnosed with diabetes. Type I diabetes accounts for 10% of cases and is insulin dependent, usually occurring in children or young adults. Type II diabetes accounts for 90% of cases and usually occurs after age 40.
- Rates of diabetes in the United States, with around 11.8% of men and 10.8% of women aged 20 or older having diabetes, including undiagnosed cases.
Elevate Your Research with Behavioral DataResearch Now
This document discusses using behavioral data from website visitation to target survey respondents more precisely. It describes how a survey panel can be segmented based on how frequently members visit over 150 categories of websites. Combining survey profile data with behavioral data allows for more targeted surveying of customers and prospects. Several case studies are presented that demonstrate how behavioral targeting was used to identify auto intenders, understand competitive shoppers, and gauge intent to purchase cruises. The key benefits are gaining deeper audience insights, informing marketing efforts, and validating audiences.
Voice of the Customer. Voice of the Market & Beyond. Research Now
This document discusses how customers are more connected than ever through technology and how brands can better engage with them. It notes that Research Now conducts tens of thousands of surveys annually across over 5 million panelists in 38 countries. The presentation encourages brands to bring themselves closer to customers by engaging them through innovative and continuous conversations using technology to understand their needs and perspectives over time.
How to Create a Proprietary Measure Using Social Media DataResearch Now
The document describes the process of creating a proprietary measure for comparing brands using social media data. Key steps include:
1) Choosing relevant variables to measure based on sufficient public data and theoretical relevance to all brands.
2) Developing a statistical model to assign weights to each variable based on regression or other analysis.
3) Calculating raw scores for each brand by applying the model to social media data.
4) Validating results by assessing if rankings match expectations, then repeating the process as needed to refine the model.
The goal is to produce a single, comparable number for each brand that provides unique insights and value to clients.
The Disruptive Truth: New Shopping Behaviors and AttitudesResearch Now
Mobile shopping behaviors have become more complex as shoppers use mobile devices throughout their purchasing process. Research Now Mobile advocates using both mobile behavioral data and surveys to better understand the new path to purchase. They offer a range of data streams including social listening data, mobile data, and online data that can feed into analytical models and provide insights. Research Now Mobile also demonstrated that mobile surveys can provide results comparable to online studies in terms of validity and reliability. Their holistic approach aims to provide empirical insights into issues along the path to purchase that can help measure the impact of mobile apps and media placements.
Smartphones now dominate the mobile market share in most developed countries. As of the end of 2013, it is estimated that there were 1.4 billion smartphones and 268 million tablets in active use worldwide. Android leads the smartphone operating system market with 57% global share, followed by iOS with 21% share. For tablets, Android and iOS also dominate the market. The document then provides examples of case studies demonstrating how mobile surveys can be used to collect various types of qualitative and quantitative research data.
Mobile research provides opportunities to capture in-the-moment data through various techniques:
1) Geo surveys can track respondent locations and target surveys based on GPS data.
2) Diary studies use repeated mobile surveys to collect rich data on behaviors and sentiments over time.
3) Uploads of photos, videos, and barcodes can provide visual documentation of products, displays, and experiences to supplement survey responses.
When done effectively, mobile research enables insights into usage scenarios, purchase influences, and brand perceptions that traditional methods cannot match. Careful design is needed around sampling, questionnaire length, and media requests.
The Grammys had a quantifiable positive impact on artists affiliated with Warner Music Group (WMG). Research Now combined multiple digital data sources around the Grammys to learn how the event generated interest in watching the awards show and engaged viewers on social media. Viewer awareness of WMG artist performances increased interest in the Grammys and drove online/mobile engagement. There were also lifts in awareness, searching, and sales for WMG-affiliated artists after the Grammys. The event was effective at reaching valuable consumer demographics and segments for WMG.
A Multi-Dimensional View of the Digitally Engaged ConsumerResearch Now
This document discusses findings from a study on digitally engaged consumers during the holiday shopping season:
- The study analyzed data from over 5,800 respondents collected through online surveys, mobile surveys, web behavioral data, and GPS data from November 19-30, 2012.
- Key findings include that 55% of respondents typically do the majority of their holiday shopping early to mid-December, and 39% said they would shop during the next two weeks. 70% planned to shop during Black Friday/Cyber Monday sales.
- The study found that consumers intend to shop across multiple channels, with 46% planning both online and in-store shopping, and 50% planning to shop online.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
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This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Ukraine
Під час доповіді відповімо на питання, навіщо потрібно підвищувати продуктивність аплікації і які є найефективніші способи для цього. А також поговоримо про те, що таке кеш, які його види бувають та, основне — як знайти performance bottleneck?
Відео та деталі заходу: https://bit.ly/45tILxj
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
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We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
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From Natural Language to Structured Solr Queries using LLMsSease
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The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
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This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
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inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
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In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
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• Dynamic Configuration of REDO Logs: Enhance your database's performance and flexibility with on-the-fly adjustments to REDO log capacity. Unleash the power of the snake metaphor to visualize how InnoDB manages REDO log files.
• Instant ADD/DROP Columns: Say goodbye to costly table rebuilds! This presentation unveils how InnoDB now enables seamless addition and removal of columns without compromising data integrity or incurring downtime.
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• Discover the advantages of dynamic REDO log configuration and how to leverage it for optimal performance.
• Understand the inner workings of instant ADD/DROP columns and their impact on database operations.
• Gain valuable insights into the row versioning mechanism that empowers instant column modifications.
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Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
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Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
The Naked Truth!
1. The truth
Can a mixed mode approach to social media research power
consumer insight in the super premium smoothie category?
Michael Mayers
Vice President, Business Development
2. About Conversition
Conversition is a social media research data provider
• Founded in 2009 by senior managers from IPSOS and NPD Group
• Acquired in May 2011, part of the e-Rewards, Inc. group of companies
• Social media research data provider focussed exclusively on the needs of the agency-
and corporate market researcher
• Advocates a mixed-mode “listening & asking” approach to social media research
2
3. The research challenge
Taking a consumer-driven approach to brand research
• Research hypotheses driven only by social media consumer verbatims
• Just one day for study design, fieldwork, and analysis
• Using only social media-driven research from Conversition
3
4. The integrated social media research methodology
Relevant
Authentic
• Structure & codification
Listen • Exploration & discovery
• Hypothesis generation
• Dimensionalize
Ask • Confirm
• Validate
• Meaningful
• Validated
• Actionable
4
5. Naked leads the super premium fruit smoothie category
Where does it go from here?
5
6. 9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Listen to unsolicited customer comments, generate research hypotheses
“I have a 7 year old who will
not eat anything green, but Hypothesis 1: A significant market exists to
likes green machine naked produce a range for children
juice.”
“its got soy protein in it. soy
makes your body produce
Hypothesis 2: The addition of soy protein is
estrogen. its good if ur a female. i
want yall to make one with just an issue for men
whey protein. u know "for men"
“its like drinking a smoothie made Hypothesis 3: The Protein Zone range has a
with sand” taste issue
Source: Conversition “EvoListen” social media consumer verbatims from period 1 Apr, 2011 – 31 Mar, 2012.
6
7. 9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Listen to unsolicited customer comments, generate research hypotheses
“I have a 7 year old who will
not eat anything green, but Hypothesis 1: A significant market exists to
likes green machine naked produce a range for children
juice.”
“its got soy protein in it. soy
makes your body produce
Hypothesis 2: The addition of soy protein is
estrogen. its good if ur a female. i
want yall to make one with just an issue for men
whey protein. u know "for men"
“its like drinking a smoothie made Hypothesis 3: The Protein Zone range has a
with sand” taste issue
Source: Conversition “EvoListen” social media consumer verbatims from period 1 Apr, 2011 – 31 Mar, 2012.
7
8. Hypothesis 1: A significant market exists to produce a range for children
9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Deeper dive into unsolicited customer comments
I have a 7 year old who will
not eat anything green, but
likes green machine naked
juice.
It seems really healthy. I
give it to my lo once in a I mix a few ounces with
while and he LOVES it. When I have kids they will milk and he devours the
only be drinking this green stuff.
machine naked drink
because it is just to bomb
all my kids love it. it and its healthy!
also has vegetables in
it. Baby love love
loves it. LO loves Green
Not only did it give nutrients
until he got a little older, he Machine
started associating the color
green with good taste.
There exists considerable discussion online about the benefits of giving fruit smoothies generally, and Naked fruit
smoothies specifically, to children as part of a healthy, nutritious diet
8 Source: Conversition “EvoListen” social media consumer verbatims from period 1 Apr, 2011 – 31 Mar, 2012.
9. Hypothesis 1: A significant market exists to produce a range for children
9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Codify and analyze survey open ends
Stealth nutrition For picky eaters
ensure that they are getting there
needed portions of daily fruit They're great for picky eaters because
(without them really realizing it). they taste good and give them nutrients.
For busy parents Alternative to soda
Naked – a treat
I am horrible at planning for parents?! prefer my daughter to drink fruit
healthy meals and smoothies as opposed to sodas or
cooking, so we rely other high calorie drinks
heavily on smoothies.
keeps them from eating
too much unhealthy
snacks between meals
Healthy snack
Themes emerged from the survey open ends around using Naked as a hassle-free supplement for kids’ diets, alternatives
to unhealthy options, and a way to suppress appetites intra-meal. Naked is being used as a nutritional tool by parents.
Source: Conversition survey using SurveyTool fielded April 15, 2012. Examples of open ended comments are from respondents who had given
Naked fruit smoothies to their children and were asked about the primary benefits of doing so (n=463).
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10. 9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Listen to unsolicited customer comments, generate research hypotheses
“I have a 7 year old who will
not eat anything green, but Hypothesis 1: A significant market exists to
likes green machine naked produce a range for children
juice.”
“its got soy protein in it. soy
makes your body produce
Hypothesis 2: The addition of soy protein is
estrogen. its good if ur a female. i
want yall to make one with just an issue for men
whey protein. u know "for men"
“its like drinking a smoothie Hypothesis 3: The Protein Zone range has a
made with sand” taste issue
Source: Conversition “EvoListen” social media consumer verbatims from period 1 Apr, 2011 – 31 Mar, 2012.
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11. Hypothesis 2: The addition of soy protein is an issue for men
9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Good old Google search
True or not, discussion around whether soy protein reduces testosterone is a hot topic on health, fitness and weight
training-related websites.
11
12. Hypothesis 2: The addition of soy protein is an issue for men
9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Conduct pulse survey to determine extent of issue
Thinking about soy protein, with which of the following statements would you agree?
Reduces the risk of heart disease 54%
Reduces the risk of cancer 34%
Improves cognitive function 26%
Helps with menopausal symptoms 24%
None of these 20%
16% of respondents think that soy protein
Reduces levels of testosterone in men 16% reduces levels of testosterone in men. Is
this a problem?
Source: Conversition survey using EvoListen fielded April 13, 2012 (n=250). Response time = 11 mins. Respondents
were allowed to select more than one option. Statements were randomized to reduce order bias.
In a pulse check survey 16% of 250 random respondents thought that soy protein reduces levels of testosterone in men.
Given that protein-based drinks are aimed at the health & fitness market, could this be an issue?
12
13. Hypothesis 2: The addition of soy protein is an issue for men
9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Demographic analysis
22% of Male respondents agreed that soy Of that 22%, nearly half were in the 18 – 24 year old
protein reduces levels of testosterone in men age bracket
18 - 24 44%
Male 22%
25 - 34 13%
35 - 44 11%
Female 10% 45 - 54 10%
55+ 0%
Source: Conversition survey using EvoListen fielded April 13, 2012 (n=250). Source: Conversition survey using EvoListen fielded April 13, 2012 (n=250).
A key named ingredient in the Protein Zone range of Naked fruit smoothies is considered by 44% of 18 – 24 year old males
to reduce levels of testosterone. This could be a serious consideration and purchase barrier within that demographic.
13
14. 9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Listen to unsolicited customer comments, generate research hypotheses
“I have a 7 year old who will
not eat anything green, but Hypothesis 1: A significant market exists to
likes green machine naked produce a range for children
juice.”
“its got soy protein in it. soy
makes your body produce
Hypothesis 2: The addition of soy protein is
estrogen. its good if ur a female. i
want yall to make one with just an issue for men
whey protein. u know "for men"
“its like drinking a smoothie made Hypothesis 3: The Protein Zone range has a
with sand” taste issue
Source: Conversition “EvoListen” social media consumer verbatims from period 1 Apr, 2011 – 31 Mar, 2012.
14
15. Hypothesis 3: The Protein Zone range has a taste issue
9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Deeper dive into unsolicited customer comments
i just wish it wasn't so gritty
the graininess is
not tolerable at the grittiness was hard
all!! to get use to at first
This is the only naked drink
i don't love. too grainy!
its like drinking a
smoothie made
just don't like the
with sand
chalky texture on
It has a grainy texture im this one
not sure i like
Significant amounts of unsolicited social media content suggests users have an issue with the taste and texture of the
Protein Zone range, specifically issues around “grittiness” and “chalkiness”
15 Source: Conversition “EvoListen” social media consumer verbatims from period 1 Apr, 2011 – 31 Mar, 2012.
16. Hypothesis 3: The Protein Zone range has a taste issue
9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Analyze survey data
Over 40% of users would recommend that a new Protein Zone flavor reduced the level
of chalkiness or grittiness.
Low sugar 47.7%
Low calorie 43.2%
Reduced chalkiness or grittiness 41.5%
Better consistency 30.7%
Whey protein only 19.0%
Source: Conversition survey using SurveyTool fielded April 13, 2012. Respondents were asked “If Naked were planning a
new version of the Protein Zone flavor, which changes would you recommend?” (n=1,099)
Consumers desire a less textured formula for the Protein Zone range of Naked fruit smoothies. Interestingly they would
also value low sugar / low calorie versions.
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17. 9:00am 10:30am 11:00am 12:30pm 3:30pm 6:30pm
Summary and recommendations
Parents are using Naked fruit smoothies as an The market seems willing to accept a line
easy and effective means of giving their extension aimed at the specific nutritional
children fruit and vegetables needs of children
Soy-based protein has negative perception Naked should consider using a whey protein
issues amongst 18 – 24 year old males, a key only formula or launching a new flavor aimed at
buying group the 18 – 24 male segment
The Protein Zone range is valued by drinkers,
Improve the Protein Zone formulas to reduce
but taste and consistency could be significant
“chalkiness” and “grittiness”
purchase barriers
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18. Why use integrated social media research?
This methodology exploits the strengths of passive social media listening with traditional
survey techniques to quickly and cost-effectively deliver meaningful, substantiated,
actionable consumer insights
• Listen first: Take a consumer-driven approach to your research. Listen to what
brand stakeholders have to say.
• Flexible, relevant, real-time research: With no trade off in quality or actionability.
• Cost effective: Exploit the cost advantages of social media-based research
channels.
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