The document summarizes the results of a social media listening and survey research study about Burger King's introduction of fruit smoothies. The listening research uncovered some complaints about ice quality and perceptions that BK was copying McDonald's smoothies. However, the survey found the ice and copying concerns came from only a small minority. Most customers and even competitors' customers were open to trying the smoothies and purchasing them, suggesting the product introduction was overall successful despite some minor criticisms.
This document contains a short quiz about taxes, government agencies, GDP calculations, and GDP statistics. It asks questions about which types of taxes benefit wealthier incomes, which government agency addresses the free rider problem, and which items are included in GDP calculations. It then provides a multi-step GDP calculation problem for Mexico in 2009 and asks whether Mexico had a trade surplus or deficit that year. It asks students to compare the GDP of Costa Rica to Mexico. The document ends by showing GDP statistics for different countries and GDP per capita over time.
EMC Perspective: Big Data Transforms the Life Science Commercial ModelEMC
The pharmaceutical industry faces many challenges that are forcing changes to business models. Customers now demand data on health outcomes in addition to drug efficacy, requiring companies to transform promotional strategies. Sales and marketing departments are under pressure to evolve traditional commercial models that define customers, messaging, and channels. To succeed in this new environment, life sciences firms will need to use analytics to quickly gain insights from both structured and unstructured internal and external data sources to inform optimized commercial models and adjust strategies in real time.
This document provides information for parents and students about Year Six for 2012. It outlines the teachers, specialist timetable including Chinese, art, music, library and sport. Integrated studies topics are listed as are the focus areas for maths, English, homework expectations and use of laptops. It also provides details about the Beijing trip scheduled for October 2013 and reminds families about the upcoming Year Six assembly and welcome barbecue.
El documento presenta información de 20 clientes que incluye su nombre, apellido, edad, documento de identidad, empresa donde trabajan, cargo, años de experiencia y los servicios bancarios de los que son clientes como tarjetas de crédito, débito y créditos hipotecarios.
This document outlines the syllabus for Klein's Fall 2015 AP Microeconomics course at Flowing Wells High School. It includes information about required textbooks, contact information for Klein, expectations for readings from sources like the Wall Street Journal and The Economist, online resources, materials needed, attendance policy, exam structure and grading scale, academic honesty policy, graphing expectations, and the course outline. The course will cover topics like basic economic concepts, supply and demand, consumer choice, costs of production, firm behavior and market structure, factor markets, and market failures over 15 weeks based on the AP exam framework.
While China maintains communist rule by the Chinese Communist Party, it has adopted many capitalist economic reforms since the 1970s. This has led to massive economic growth and China becoming the world's second largest economy. However, political reforms have not kept pace, as China still suppresses dissent and restricts civil liberties. The document discusses China's transition from a communist command economy to a hybrid system that incorporates elements of capitalism, and whether China can still be considered a communist country given these significant economic and social changes over the past few decades.
This document contains a short quiz about taxes, government agencies, GDP calculations, and GDP statistics. It asks questions about which types of taxes benefit wealthier incomes, which government agency addresses the free rider problem, and which items are included in GDP calculations. It then provides a multi-step GDP calculation problem for Mexico in 2009 and asks whether Mexico had a trade surplus or deficit that year. It asks students to compare the GDP of Costa Rica to Mexico. The document ends by showing GDP statistics for different countries and GDP per capita over time.
EMC Perspective: Big Data Transforms the Life Science Commercial ModelEMC
The pharmaceutical industry faces many challenges that are forcing changes to business models. Customers now demand data on health outcomes in addition to drug efficacy, requiring companies to transform promotional strategies. Sales and marketing departments are under pressure to evolve traditional commercial models that define customers, messaging, and channels. To succeed in this new environment, life sciences firms will need to use analytics to quickly gain insights from both structured and unstructured internal and external data sources to inform optimized commercial models and adjust strategies in real time.
This document provides information for parents and students about Year Six for 2012. It outlines the teachers, specialist timetable including Chinese, art, music, library and sport. Integrated studies topics are listed as are the focus areas for maths, English, homework expectations and use of laptops. It also provides details about the Beijing trip scheduled for October 2013 and reminds families about the upcoming Year Six assembly and welcome barbecue.
El documento presenta información de 20 clientes que incluye su nombre, apellido, edad, documento de identidad, empresa donde trabajan, cargo, años de experiencia y los servicios bancarios de los que son clientes como tarjetas de crédito, débito y créditos hipotecarios.
This document outlines the syllabus for Klein's Fall 2015 AP Microeconomics course at Flowing Wells High School. It includes information about required textbooks, contact information for Klein, expectations for readings from sources like the Wall Street Journal and The Economist, online resources, materials needed, attendance policy, exam structure and grading scale, academic honesty policy, graphing expectations, and the course outline. The course will cover topics like basic economic concepts, supply and demand, consumer choice, costs of production, firm behavior and market structure, factor markets, and market failures over 15 weeks based on the AP exam framework.
While China maintains communist rule by the Chinese Communist Party, it has adopted many capitalist economic reforms since the 1970s. This has led to massive economic growth and China becoming the world's second largest economy. However, political reforms have not kept pace, as China still suppresses dissent and restricts civil liberties. The document discusses China's transition from a communist command economy to a hybrid system that incorporates elements of capitalism, and whether China can still be considered a communist country given these significant economic and social changes over the past few decades.
White Paper: Advanced Cyber Analytics with Greenplum DatabaseEMC
1) Greenplum database provides a massively parallel processing (MPP) architecture to handle large amounts of cyber data for advanced analytics, enabling the detection of "slow and low" cyber attacks.
2) Current databases are limited for cyber analytics due to the need to ingest huge volumes of data quickly and perform complex queries rapidly, whereas Greenplum's MPP architecture distributes data and queries across servers for fast parallel processing.
3) Greenplum is being used by government organizations and the Pacific Northwest National Laboratory to fuse various data sources and enable both human and automated cyber analysis.
The document is a presentation on the Canada lynx that includes its scientific name, range, diet, physical description, breeding information, behaviors, facts, and conclusion. It discusses that the Canada lynx preys primarily on snowshoe hares and other small rodents and birds, has black-tipped ears and short tails, breeds between 1-4 kittens after 60-65 days of pregnancy usually when 1-2 years old, and exhibits territorial and solitary behaviors as a generally secretive and nocturnal animal.
The document summarizes information about the lynx, including its scientific name (Lynx Canadensis), range throughout North and South America, diet of small mammals like hares and rodents, physical description including average weight and size differences between males and females, breeding including litters of 2-4 kittens born in dens, and special behaviors like being nocturnal, solitary hunters with great eyesight, and ability to swim.
The document summarizes information about the Canada lynx, including its scientific name (Lynx Canadensis), range throughout North America, diet of small mammals like hares and rodents, physical description and average sizes, breeding habits of 2-4 kittens born in dens, solitary hunting behavior, and ability to swim despite being a cat. The conclusion thanks the reader for learning about the strange and elusive lynx.
Warren Buffett is the second richest man in the world who has donated $31 billion to charity. He bought his first stock at age 11 and encourages investing early. He still lives in the modest house he bought over 50 years ago, drives his own car, and does not socialize with high society or carry technology. His principles are to avoid unnecessary spending, focus on goals, and appreciate what you have rather than chasing status.
The document summarizes key topics and activities for a history lesson about European imperialism in Africa during the 1800s. Students are asked questions to check their understanding of the dominant language in India today, the most conquered region during that time period, and the most successful imperialist nation. They are also instructed to compare maps of Africa from their textbook to an atlas, note the only two independent African states during that era, and create an advertisement promoting business opportunities in a former European imperial territory by highlighting its natural resources, improvements since independence, and location.
The document proposes a research project to study ways to improve Burger King's marketing. It outlines exploring target consumers' values through a literature review, focus groups, and a cross-sectional study. Data would be collected through interviews, questionnaires, and focus groups asking about dining experiences, qualities valued in burgers, and satisfaction levels. A sampling plan targets 1500 fast food consumers for a convenience sample using names, ages, and genders from a sampling frame. Incentives will address nonresponse errors. The goal is to identify improvements to Burger King's menu, food, and marketing to better reflect target consumers' attributes.
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Case study every company is a publisher-nowakJEFF NOWAK
This document discusses how every company is now a publisher that must create engaging content. It emphasizes that success comes from high-quality, relevant content delivered across experiences. It outlines a 10-step process for companies to become digital media companies, including establishing an editorial vision with a clear voice and unique contributors, and scaling content across channels while ensuring quality over quantity.
The document discusses emerging consumer trends and how businesses must adapt to changing consumer behaviors and demographics. It covers topics like how each generation (Baby Boomers, Gen X, Gen Y) approaches spending; the rise of premium and value products squeezing out mid-tier options; consumers desiring community and immersive experiences; and how sustainability and social responsibility are growing in importance to consumers. The document argues that businesses must focus on innovation, personalized solutions, and delivering an engaging "experience" to consumers to survive and thrive in this shifting marketplace.
Understanding Content: The Stuff We Design ForKaren McGrane
We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
Digital Futures: Five Digital Trends for 2013 - David CrawfordBranded3
As we approach the end of 2013’s first quarter, David will take a look at how the top digital predictions for the year are shaping up and, more importantly, what we need to watch out for and concentrate on over the coming months.
Keyword Research Tactics for Pay-Per-Click MarketingMatt DeYoung
The document provides information on keyword research tactics for pay-per-click (PPC) advertising campaigns. It discusses going "wide" with broad keyword categories before drilling down into more specific "deep" keywords. It also outlines steps for audience analysis to identify the right keywords that illustrate customer problems and solutions. Additionally, the document shares tips from Jeremy Brooks on dos and don'ts for effective PPC campaign management, including being patient with testing, using negative keywords carefully, and keeping campaigns well-organized.
mHealth Apps: Supporting a Healthier Future Research Now
Mobile apps for smartphones are changing the way doctors and their patients approach medicine and health issues. With health apps poised to reshape the healthcare industry, Research Now takes a deeper look at insights from consumers and healthcare professionals in the U.S.
Our Gastrointestinal Panel provides a resource for deeper insights into the practices, treatments and sentiments of those who suffer from various forms of gastrointestinal conditions. "The Gastro Facts" infographic will help you gain insights on medical treatments and the unique struggles related to these conditions.
The document discusses mental health conditions and research spending. It notes that stigmas often prevent people from seeking help for mental disorders. It provides statistics on conditions such as depression, schizophrenia, epilepsy and Alzheimer's disease, and shows that research funding varies greatly between conditions, from $88 per affected individual for Alzheimer's to $0.93 for eating disorders. It also states that over half of people with schizophrenia and 7 out of 10 with bipolar disorder receive incorrect initial diagnoses.
Mobile Research Goes To The Game - PaperResearch Now
Mobile research was conducted during major sporting events to test its capabilities. Initial testing of mobile ads found consistency in brand bonding measures compared to online. Testing during the 2013 Australian State of Origin rugby series found that mobile surveys could successfully interview avid sports fans in real-time, with over 60% of interviews completed by halftime. Mobile research provided additional insights not found through traditional pre-and post-event online surveys alone, such as changes in brand feelings throughout the games that would have otherwise been missed.
Mobile Research Goes To The Game - Presentation Research Now
Mobile research can provide insights into how people think and feel about advertising in the moment. A study used mobile surveys during and after rugby games to understand brand perceptions over time. The surveys found that brand love for some companies was lower when measured during games compared to before and after. Mobile also identified viewers' emotions without asking questions. In another study, a mobile survey within 2 hours of the Super Bowl identified the top 10 most effective ads, faster than traditional online surveys. Mobile responses also accurately predicted which ads would be most memorable and shareable. The researchers concluded that mobile research can evaluate advertising effectiveness quicker than traditional methods.
White Paper: Advanced Cyber Analytics with Greenplum DatabaseEMC
1) Greenplum database provides a massively parallel processing (MPP) architecture to handle large amounts of cyber data for advanced analytics, enabling the detection of "slow and low" cyber attacks.
2) Current databases are limited for cyber analytics due to the need to ingest huge volumes of data quickly and perform complex queries rapidly, whereas Greenplum's MPP architecture distributes data and queries across servers for fast parallel processing.
3) Greenplum is being used by government organizations and the Pacific Northwest National Laboratory to fuse various data sources and enable both human and automated cyber analysis.
The document is a presentation on the Canada lynx that includes its scientific name, range, diet, physical description, breeding information, behaviors, facts, and conclusion. It discusses that the Canada lynx preys primarily on snowshoe hares and other small rodents and birds, has black-tipped ears and short tails, breeds between 1-4 kittens after 60-65 days of pregnancy usually when 1-2 years old, and exhibits territorial and solitary behaviors as a generally secretive and nocturnal animal.
The document summarizes information about the lynx, including its scientific name (Lynx Canadensis), range throughout North and South America, diet of small mammals like hares and rodents, physical description including average weight and size differences between males and females, breeding including litters of 2-4 kittens born in dens, and special behaviors like being nocturnal, solitary hunters with great eyesight, and ability to swim.
The document summarizes information about the Canada lynx, including its scientific name (Lynx Canadensis), range throughout North America, diet of small mammals like hares and rodents, physical description and average sizes, breeding habits of 2-4 kittens born in dens, solitary hunting behavior, and ability to swim despite being a cat. The conclusion thanks the reader for learning about the strange and elusive lynx.
Warren Buffett is the second richest man in the world who has donated $31 billion to charity. He bought his first stock at age 11 and encourages investing early. He still lives in the modest house he bought over 50 years ago, drives his own car, and does not socialize with high society or carry technology. His principles are to avoid unnecessary spending, focus on goals, and appreciate what you have rather than chasing status.
The document summarizes key topics and activities for a history lesson about European imperialism in Africa during the 1800s. Students are asked questions to check their understanding of the dominant language in India today, the most conquered region during that time period, and the most successful imperialist nation. They are also instructed to compare maps of Africa from their textbook to an atlas, note the only two independent African states during that era, and create an advertisement promoting business opportunities in a former European imperial territory by highlighting its natural resources, improvements since independence, and location.
The document proposes a research project to study ways to improve Burger King's marketing. It outlines exploring target consumers' values through a literature review, focus groups, and a cross-sectional study. Data would be collected through interviews, questionnaires, and focus groups asking about dining experiences, qualities valued in burgers, and satisfaction levels. A sampling plan targets 1500 fast food consumers for a convenience sample using names, ages, and genders from a sampling frame. Incentives will address nonresponse errors. The goal is to identify improvements to Burger King's menu, food, and marketing to better reflect target consumers' attributes.
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Case study every company is a publisher-nowakJEFF NOWAK
This document discusses how every company is now a publisher that must create engaging content. It emphasizes that success comes from high-quality, relevant content delivered across experiences. It outlines a 10-step process for companies to become digital media companies, including establishing an editorial vision with a clear voice and unique contributors, and scaling content across channels while ensuring quality over quantity.
The document discusses emerging consumer trends and how businesses must adapt to changing consumer behaviors and demographics. It covers topics like how each generation (Baby Boomers, Gen X, Gen Y) approaches spending; the rise of premium and value products squeezing out mid-tier options; consumers desiring community and immersive experiences; and how sustainability and social responsibility are growing in importance to consumers. The document argues that businesses must focus on innovation, personalized solutions, and delivering an engaging "experience" to consumers to survive and thrive in this shifting marketplace.
Understanding Content: The Stuff We Design ForKaren McGrane
We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
Digital Futures: Five Digital Trends for 2013 - David CrawfordBranded3
As we approach the end of 2013’s first quarter, David will take a look at how the top digital predictions for the year are shaping up and, more importantly, what we need to watch out for and concentrate on over the coming months.
Keyword Research Tactics for Pay-Per-Click MarketingMatt DeYoung
The document provides information on keyword research tactics for pay-per-click (PPC) advertising campaigns. It discusses going "wide" with broad keyword categories before drilling down into more specific "deep" keywords. It also outlines steps for audience analysis to identify the right keywords that illustrate customer problems and solutions. Additionally, the document shares tips from Jeremy Brooks on dos and don'ts for effective PPC campaign management, including being patient with testing, using negative keywords carefully, and keeping campaigns well-organized.
Similar to Can Cheeseburgers and Fruit Smoothies Co-Exist? (7)
mHealth Apps: Supporting a Healthier Future Research Now
Mobile apps for smartphones are changing the way doctors and their patients approach medicine and health issues. With health apps poised to reshape the healthcare industry, Research Now takes a deeper look at insights from consumers and healthcare professionals in the U.S.
Our Gastrointestinal Panel provides a resource for deeper insights into the practices, treatments and sentiments of those who suffer from various forms of gastrointestinal conditions. "The Gastro Facts" infographic will help you gain insights on medical treatments and the unique struggles related to these conditions.
The document discusses mental health conditions and research spending. It notes that stigmas often prevent people from seeking help for mental disorders. It provides statistics on conditions such as depression, schizophrenia, epilepsy and Alzheimer's disease, and shows that research funding varies greatly between conditions, from $88 per affected individual for Alzheimer's to $0.93 for eating disorders. It also states that over half of people with schizophrenia and 7 out of 10 with bipolar disorder receive incorrect initial diagnoses.
Mobile Research Goes To The Game - PaperResearch Now
Mobile research was conducted during major sporting events to test its capabilities. Initial testing of mobile ads found consistency in brand bonding measures compared to online. Testing during the 2013 Australian State of Origin rugby series found that mobile surveys could successfully interview avid sports fans in real-time, with over 60% of interviews completed by halftime. Mobile research provided additional insights not found through traditional pre-and post-event online surveys alone, such as changes in brand feelings throughout the games that would have otherwise been missed.
Mobile Research Goes To The Game - Presentation Research Now
Mobile research can provide insights into how people think and feel about advertising in the moment. A study used mobile surveys during and after rugby games to understand brand perceptions over time. The surveys found that brand love for some companies was lower when measured during games compared to before and after. Mobile also identified viewers' emotions without asking questions. In another study, a mobile survey within 2 hours of the Super Bowl identified the top 10 most effective ads, faster than traditional online surveys. Mobile responses also accurately predicted which ads would be most memorable and shareable. The researchers concluded that mobile research can evaluate advertising effectiveness quicker than traditional methods.
Dialing up Mobile Research with Behavioral DataResearch Now
This document summarizes how mobile behavioral data can be collected, analyzed, and used for research purposes. It discusses the types of passive data that can be collected from mobile devices, including location, app usage, web browsing, communications, and camera use. It provides examples of how this data can be analyzed on its own or combined with survey data to understand behaviors, demographics, and the differences between stated and actual usage. Specific examples are given showing aggregated behavioral reports on website and app usage, as well as an example of behavioral and survey data combined to understand in-store shopping behaviors.
This document provides information about autoimmune diseases. It states that autoimmune diseases involve the immune system mistakenly attacking the body's healthy tissue. They are often misdiagnosed so a holistic approach is needed to fully understand them. It lists various medical professionals that can provide insight into autoimmune diseases. It also outlines alternative treatments that sufferers seek due to there being no cure and risks of immunosuppressant drugs. Statistics are given about the prevalence of autoimmune diseases in the United States and factors that make some groups more likely to be affected.
Health Scares: Doctor Should I Be Worried?Research Now
Research Now conducted an internal study with 2,000 members of the general public and 600 General Practitioners in the U.S. and the U.K. We found out the health scares that are most concerning to the public and the stats behind them.
This document discusses diabetes, including key facts and statistics. It provides information on:
- The importance of monitoring blood sugar levels, injecting insulin before meals, and maintaining a healthy lifestyle for those living with diabetes.
- Global statistics on the number of people diagnosed and undiagnosed with diabetes. Type I diabetes accounts for 10% of cases and is insulin dependent, usually occurring in children or young adults. Type II diabetes accounts for 90% of cases and usually occurs after age 40.
- Rates of diabetes in the United States, with around 11.8% of men and 10.8% of women aged 20 or older having diabetes, including undiagnosed cases.
Elevate Your Research with Behavioral DataResearch Now
This document discusses using behavioral data from website visitation to target survey respondents more precisely. It describes how a survey panel can be segmented based on how frequently members visit over 150 categories of websites. Combining survey profile data with behavioral data allows for more targeted surveying of customers and prospects. Several case studies are presented that demonstrate how behavioral targeting was used to identify auto intenders, understand competitive shoppers, and gauge intent to purchase cruises. The key benefits are gaining deeper audience insights, informing marketing efforts, and validating audiences.
Voice of the Customer. Voice of the Market & Beyond. Research Now
This document discusses how customers are more connected than ever through technology and how brands can better engage with them. It notes that Research Now conducts tens of thousands of surveys annually across over 5 million panelists in 38 countries. The presentation encourages brands to bring themselves closer to customers by engaging them through innovative and continuous conversations using technology to understand their needs and perspectives over time.
How to Create a Proprietary Measure Using Social Media DataResearch Now
The document describes the process of creating a proprietary measure for comparing brands using social media data. Key steps include:
1) Choosing relevant variables to measure based on sufficient public data and theoretical relevance to all brands.
2) Developing a statistical model to assign weights to each variable based on regression or other analysis.
3) Calculating raw scores for each brand by applying the model to social media data.
4) Validating results by assessing if rankings match expectations, then repeating the process as needed to refine the model.
The goal is to produce a single, comparable number for each brand that provides unique insights and value to clients.
The Disruptive Truth: New Shopping Behaviors and AttitudesResearch Now
Mobile shopping behaviors have become more complex as shoppers use mobile devices throughout their purchasing process. Research Now Mobile advocates using both mobile behavioral data and surveys to better understand the new path to purchase. They offer a range of data streams including social listening data, mobile data, and online data that can feed into analytical models and provide insights. Research Now Mobile also demonstrated that mobile surveys can provide results comparable to online studies in terms of validity and reliability. Their holistic approach aims to provide empirical insights into issues along the path to purchase that can help measure the impact of mobile apps and media placements.
Smartphones now dominate the mobile market share in most developed countries. As of the end of 2013, it is estimated that there were 1.4 billion smartphones and 268 million tablets in active use worldwide. Android leads the smartphone operating system market with 57% global share, followed by iOS with 21% share. For tablets, Android and iOS also dominate the market. The document then provides examples of case studies demonstrating how mobile surveys can be used to collect various types of qualitative and quantitative research data.
Mobile research provides opportunities to capture in-the-moment data through various techniques:
1) Geo surveys can track respondent locations and target surveys based on GPS data.
2) Diary studies use repeated mobile surveys to collect rich data on behaviors and sentiments over time.
3) Uploads of photos, videos, and barcodes can provide visual documentation of products, displays, and experiences to supplement survey responses.
When done effectively, mobile research enables insights into usage scenarios, purchase influences, and brand perceptions that traditional methods cannot match. Careful design is needed around sampling, questionnaire length, and media requests.
The Grammys had a quantifiable positive impact on artists affiliated with Warner Music Group (WMG). Research Now combined multiple digital data sources around the Grammys to learn how the event generated interest in watching the awards show and engaged viewers on social media. Viewer awareness of WMG artist performances increased interest in the Grammys and drove online/mobile engagement. There were also lifts in awareness, searching, and sales for WMG-affiliated artists after the Grammys. The event was effective at reaching valuable consumer demographics and segments for WMG.
A Multi-Dimensional View of the Digitally Engaged ConsumerResearch Now
This document discusses findings from a study on digitally engaged consumers during the holiday shopping season:
- The study analyzed data from over 5,800 respondents collected through online surveys, mobile surveys, web behavioral data, and GPS data from November 19-30, 2012.
- Key findings include that 55% of respondents typically do the majority of their holiday shopping early to mid-December, and 39% said they would shop during the next two weeks. 70% planned to shop during Black Friday/Cyber Monday sales.
- The study found that consumers intend to shop across multiple channels, with 46% planning both online and in-store shopping, and 50% planning to shop online.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Can Cheeseburgers and Fruit Smoothies Co-Exist?
1. #ResearchNow
Can Cheese Burgers and Fruit Smoothies Co-
Exist?
An integrated social media research case study
Prepared by Conversition
August 2012
2. #ResearchNow
Methodology = Listening + Asking
Listen to Learn Ask to Confirm
• Scour the internet for • Review the social
Collect Hypothesize media listening
relevant messages
data for
hypotheses
• Clean out spam and non- • Design unbiased survey
Clean relevant chatter (e.g., fun Design questions to answer those
engagement conversations hypotheses
on Facebook)
• Categorize the verbatims • Analyze the results and
Categorize into relevant content areas, Analyze identify meaningful
e.g., pricing, segments
recommendations,
commercials, celebrities
Calibrate • Calibrate the sentiment into Report • Report on major differences
5-point Likert scale buckets and conclusions
2
3. #ResearchNow
Methodology = Listening + Asking
Listen to Learn Ask to Confirm
Collect • Scour the internet for Hypothesize • Review the social
relevant messages
media listening
data for
hypotheses
• Clean out spam and non-
Clean relevant chatter (e.g., fun Design • Design unbiased survey
engagement conversations
questions to answer those
on Facebook)
hypotheses
• Categorize the verbatims
Categorize into relevant content areas, Analyze • Analyze the results and
e.g., pricing, identify meaningful
recommendations, segments
commercials, celebrities
• Report on major differences
Calibrate • Calibrate the sentiment into Report and conclusions
5-point Likert scale buckets
3
4. The Right Stuff – Top 2 Box Scores
50%
40%
30%
20%
10%
0%
#BK bking #burgerking BurgerKing BK Burger King
Label 42% 36% 34% 32% 30% 27%
4 #ResearchNow
6. Where to Find a Smoothie in 2012
Jan 2012 Feb 2012
Mar 2012
6 #ResearchNow
7. Where to Find a Smoothie in April 2012
7 #ResearchNow
8. Smoothies? What smoothies?
75
Want a burger king
stacker.....central park
fries... and a smoothie
from mcds
Smoothie king and burger
king for lunch. Nothin but
kings
McDonald's smoothie &
0
apple pie & Burger King
grits & biscuits. mmmm
8 #ResearchNow
9. Boom! Burger King Introduced Smoothies
75
My bro keeps tking bout
the new Burger King
smoothie... Imma get
one!
have u guys tried the
new burger king iced
smoothies?
0
9 #ResearchNow
11. Lots of People Like The Smoothies
• They taste great! Taste
– “Guess what? had a
100
smoothie from burger king,
and they taste greeaatt (;”
– “This BK tropical mango 75
smoothie is an amazing
Box Score
tropical paradise in my 50
mouth lol tastes so good”
– “The Burger King strawberry 25
banana smoothie is the BEST
smoothie.! Omg so good :D”
0
B2B Neutral T2B
Taste 7.2 25.8 67
11 #ResearchNow
12. Lots of People Like The Smoothies
• Thanks for the healthy Healthy
option! 100
– “Mom I want a healthy
smoothie and some yum
75
fries from bk! :D”
– “David Beckham can enchant
Box Score
anyone even me. It is good to 50
know Burger King offers
healthy smoothies. “
25
0
B2B Neutral T2B
Healthy 0.9 39.6 69.6
12 #ResearchNow
13. But People Complained
• What’s the deal with the Ice
ice? 100
– “Who’s smoothie only has
chunks of ice? That’s what
75
you get with burger king”
– “Crushed ice with some
Box Score
flavoring is not really a 50
smoothie burger king”
– “burger king smoothies taste 25
like water”
0
B2B Neutral T2B
Ice 38.5 46.2 15.4
13 #ResearchNow
14. But People Complained
• Aren’t you just copying Creativity
Mcdonalds? 100
– “Burger King is just copying
McDonalds for there
75
smoothies.. #wth?
#NotOriginal”
Box Score
– “Burger King is such a 50
copycat these smoothies are
the same as McDonalds'
25
smoothies”
0
B2B Neutral T2B
Creativity 80 20 0
14 #ResearchNow
15. Ask to confirm:
Ice Concerns
• A small percentage of people indicated that the smoothies
were watered down or that the ice pieces were too big.
• Is there really an issue with the consistency of the ice or is this just a minor
concern from a few voices?
15 #ResearchNow
16. Ask to confirm:
Copy Cat Concerns
• A small number of people remarked that Burger King was
simply copying McDonald’s. Will this lack of nutritional
creativity have a negative impact on the product’s success?
• Are loyal brand users happy regardless?
• Are competitive users angered?
16 #ResearchNow
17. Ask: Is there an ice problem?
• “Why should your best
friend never try a smoothie
from Burger King?” Total
– “ice not completely crushed“ Sample
– “too much ice in smoothie Sample Size 499
(not creamy)“
– “poorly blended - chunky ice % Said it’s too watery 19%
bits “ % Said the ice isn't
– “The ice doesn't get ground 24%
crushed enough
up “
– “I had one once that was
more ice than fruit “
17 #ResearchNow
18. Ask: Is there an ice problem?
30%
25%
20%
15%
10%
5%
0%
% Too watery % Ice isn't crushed enough
Total BK Loyals McD Loyals
18 #ResearchNow
19. Ask: Competitive Comparisons
100%
75%
50%
25%
0%
Smoothies in Smoothies at Smoothies at Smoothies at Smoothies at
general Burger King McDonald's Starbucks Tim Horton's
19 #ResearchNow
20. Ask: Competitive Comparisons
100%
75%
50%
25%
0%
Smoothies Burger King McDonald's Starbucks Tim Horton's
Total BK Purchasers McD Purchasers
20 #ResearchNow
21. Ask: Is there a copy cat concern?
50%
25%
0%
Customers asked To be like More healthy Customer research
for smoothies McDonald's beverages
21 #ResearchNow
22. Ask: Is there a copy cat concern?
100%
75%
50%
25%
0%
Customers asked for To be like More healthy Customer research
smoothies McDonald's beverages
Total Copy Cats
22 #ResearchNow
23. Will You Put Your Money On The Table?
100%
75%
50%
25%
0%
Total Copy Cats
Likely to purchase (T2B)
23 #ResearchNow
24. Listen to Learn, Ask to Confirm
• We learned about ice
• We learned about
copying a competitor
• We learned that
copying a competitor
isn’t always a bad
thing
24 #ResearchNow
25. #ResearchNow
Listen to Learn, Ask to Confirm
• Listening research
• Exact days that events occurred
• Minor problems vs. major problems
• Use to inform the next research
component
• Survey research
• Get at true awareness
• Assess the extent of issues
• Probe on pre-identified issues
25
26. #ResearchNow
Thank you
hello@conversition.com
annie@conversition.com
26