Conversations that win executive insights slide deck
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- Overcome the “no decision” trap by developing messages that create a buying vision for your prospects and a sense of urgency for them to change, change now, and change with you. - Turn your selling conversations and presentations into a differentiated buying experience that sets you apart from your competitors. - Protect and maximize your margins by creating and capturing value throughout the entire sales cycle.
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Conversations that win executive insights slide deck
- 1. Overcome ‘no decision’ And differentiate in competitive markets
- 4. PROBLEM FINDER StatusQuo Threatened Identify NewNeeds Define Solution Identify ViableVendors Review Approaches Make Decision 65 “Why Change?” “Why You” PROBLEM SOLVER 35% % BUYING VISION BAKE-OFF -3 -1 +1 +2 +3-2 • Make the status quo unsafe • Define new set of needs • Align w/ your Strengths • Confirm you have problems • How we solve them better • Proposed value you will receive
- 5. + + + = = = - - - - / / / Problems
- 6. + + + = = = - - - - / / / Problems Problem Solver ?
- 7. + + + = = = - - - - / / / Problems Problem Finder ? Problem Solver
- 8. New Brain Designed for Analysis Old Brain Designed for Survival Decision-Making Engine Messaging for a Decision
- 9. Make their Current Situation Unsafe
- 10. Don’t Call the Baby Ugly
- 11. Make Them Feel Smarter – Not Stupid
- 13. • Don’t play 20 questions • You got 30 seconds to tell me something I don’t already know • You see more people who look like me than I do • So act like it!
- 14. Your conversations need: 1) Concrete concepts force consideration
- 16. Which would you choose? A guaranteed gain of £75,000 An 80% chance of gaining £100,000 with a 20% chance of getting nothing
- 17. Which would you choose? A certain loss of £75,000 An 80% chance of losing £100,000 with a 20% chance of not losing anything
- 18. Fundamental Attribution Error Tendency to overestimate the effect of disposition and underestimate the effect of situation on how a person behaves Social Psychologists have known this…
- 19. The pains I’m living with… Are bigger than the pain of change…
- 20. Your conversations need: 1) Concrete concepts force consideration 2) Context for loss creates urgency
- 22. Contrast=Value
- 23. Literally show contrast New WayStatus Quo From To 23
- 24. Your conversations need: 1) Concrete concepts force consideration 2) Context for loss creates urgency 3) Contrast for gain creates value
- 25. Concrete Context Contrast Your Distinct Point of View SAFE? UN-SAFE! NEW SAFE
- 26. Concrete Context Contrast Your Distinct Point of View SAFE? UN-SAFE! NEW SAFE
- 28. The Hero Model The Hero Model: based on The Hero with A Thousand Faces by Joseph Campbell • The world is normal • Something changes • Hero struggles • Enter: the mentor • Hero accepts the quest
- 29. 10% 65%
- 30. Concrete– Action Context – Urgent Contrast – Value Why Visual Stories
- 34. AVOID THE HAMMOCK
- 35. Which visual story works best? 1 2 3
- 37. Opportunity to be Different POWERPOINT WHITEBOARDING vs. 87% 13% 69% ad hoc 31% pre-built 4% On -purpose
- 38. StatusQuo Threatened Identify NewNeeds Define Solution Identify ViableVendors Review Approaches Make Decision -3 -1 +1 +2 +3-2 Targeted Whiteboards “Why Change?” Point of View Whiteboard Loosen the status quo Solu>on Whiteboard Separate yourself from compeDtors “Why You”
- 39. Delivery Coaching Video Demo Sales Guide
- 41. 50% 29% 15% higher lead conversion rate shorter time- to-productivity shorter average sales cycles 50% 29% 15% higher lead conversion rate shorter time- to-productivity shorter average sales cycles 50% 29% 15% higher lead conversion rate shorter time- to-productivity shorter average sales cycles 50% 29% 15% higher lead conversion rate shorter time- to-productivity shorter sales cycles Validating the Opportunity
- 42. Malcolm Gladwell
- 43. Scien>st for Tipping Point Morton M. Grodzins
- 44. What was the difference? Gladwell messaged it great! WHO ARE YOU GOING TO BE?
- 45. STATUSQUO THREATENED DEFINE SOLUTION REVIEW VENDORS CHOOSE SOLUTION -3 -1 +1 +2 +3-2 NEED IT! TERMSAND CONDITIONS Creating Value by loosening the status quo and separating you from competitors Capturing Value by getting paid for the value create and avoiding discounting DIFFERENTIATION CUSTOMER CONVERSATION CONTINUUM IDENTIFY NEWNEEDS MAXIMIZATION
- 46. STATUSQUO THREATENED DEFINE SOLUTION REVIEW VENDORS CHOOSE SOLUTION -3 -1 +1 +2 +3-2 NEED IT! TERMSAND CONDITIONS Creating Value by loosening the status quo and separating you from competitors DIFFERENTIATION CUSTOMER CONVERSATION CONTINUUM IDENTIFY NEWNEEDS MAXIMIZATION Capturing Value by getting paid for the value create and avoiding discounting
- 47. STATUSQUO THREATENED DEFINE SOLUTION REVIEW VENDORS CHOOSE SOLUTION -3 -1 +1 +2 +3-2 NEED IT! TERMSAND CONDITIONS Creating Value by loosening the status quo and separating you from competitors DIFFERENTIATION CUSTOMER CONVERSATION CONTINUUM IDENTIFY NEWNEEDS MAXIMIZATION Capturing Value by getting paid for the value create and avoiding discounting