The second event in a series of Conversations About the Future of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, featured a presentation by Valeria Maltoni, blogger at ConversationAgent.com. Valeria's presentation, "Potable Marketing" provides her insights into the philosophies and techniques that are moving marketing and advertising into the future. (This file is ©2008 Valeria Maltoni, All Rights Reserved.)