1. Convergence
Gahlord Dewald Thoughtfaucet is a strategic consultancy
President/Janitor based in Burlington, Vermont

2. Convergence is a fairy tale (told by those who miss the good old days)

3. Elements of
Convergence
• Capabilities of technology
• People doing stuff
• Narrative and storytelling

4. Technology: are there less devices and channels than a year go? 10 years ago?

5. Are people all doing the same thing now? Have our activities converged?

6. Do we consume fewer types of stories? Is there a story-format convergence?

7. Dispersal
• Technology overlap
• More competition for our time
• Emergent story formats

8. Real estate:
Technology dispersal
• Identify what features and
functions are actually valuable.
• Learn to tie features to revenue
generation.
A process and mindset of culling
is helpful.

9. Real estate:
Dispersal of attention
• Learn where attention is being
focused.
• Lead, curate or get out of the
way.
An inquisitive and observant
mindset is helpful.

10. Real estate:
Dispersal of story
• Non-linear story
• Fractured story
• Social story
• Locative story
• Traditional story
A tinkering mindset and a
narrative mindset are helpful.

11. Just because it's in a blender, doesn't mean it's converging.

12. If we want to learn, it is our obligation to play
—Forrest Mahop
Thanks!
Questions?
Gahlord Dewald ::: gahlord@thoughtfaucet.com ::: @gahlord ::: LinkedIn
http:// thoughtfaucet.com ::: Inman Column ::: PlanCast