This document discusses conventions used in music videos. It notes that camera work, editing techniques, mise-en-scene, props, costumes, and location all impact the meaning of a music video. It provides examples of conventions for acoustic music videos, such as slow camera movement, shots of an artist performing, and isolated or run-down locations that relate to the song's theme. The document also discusses genre theory, stating that genres develop through the repetition of conventions that allow audiences to recognize and anticipate certain styles.