This document outlines common conventions used in music promos, including close-up and establishing shots to set the scene, a balance of narrative and live performance to showcase skills and tell the song's story, fast editing that varies in pace depending on the genre, and the use of location and props to create atmosphere and realism.

1. CONVENTIONS OF MUSIC PROMOS

2. Camera shots
 Plenty of close ups to show reaction
 Long establishing shots help to set the scene
 Tracking shots to show where the person is going
 Audience shots to make the promo more
personal to the fans

3. Narrative and performance
 The narrative is used to tell a story/meaning
behind the song
 Performance is used to show the
artists/bands skills with instruments or
singing etc.
 There is usually an even split between the
two sides

4. Editing
 Fast cuts
 The pace of the editing varies from the genre of the
song. For example if it was a rock promo then the editing
would be very fast to keep in time with the rhythm
 Transitions are most often used on slower paced promos
 Needs to have a smooth flow to make a good continuity
flow

5. Mise-en-scene
 Atmosphere is created by the choice of
location
 A variety of props to make the promo realistic
 The narrative needs to have a realistic
location