The document outlines several conventions typically found in magazines, including: - Masthead: Title block at top of magazine - Pugs: Photos or logos in top corners to advertise prices - Secondary Lead: Sneak preview of inside article with photo - Splash: Main story with large photo and headline - Stand first: Sentence after headline to entice readers - Strap line: Subheading below main headline - Tag: Attention-grabbing phrase to attract readers - By line: Name of reporter - Kicker: Standout main story with different layout/font - Puffs: Exclusive celebrity gossip to intrigue readers