Contextmapping
- 4. CONTEXTMAPPING
The user as expert
-expert of his experience
-expert to help make the map
-expert next to other experts…
- 5. CONTEXTMAPPING
The user has deeper knowledge, hidden below the
surface
Say Do Make
(explicit observabletacitlatent)
- 6. CONTEXTMAPPING
Design research
User experience (expert)
Let participant make & say
Record everything
Analysis
Make new idea