THE SEED MARKETING CHANNELS OF BADC
January 22, 2015

DECLARATION
I do hereby declare that this report entitled “The Seed Marketing Channels of BADC”
submitted by me to Green University, for the degree of Bachelor of Business Administration
is an original work.
I also declare that the report has not been submitted earlier either partly or wholly to any
other University or Institution for any Degree, Diploma, Associate-ship, Studentship,
Fellowship and other similar title or prizes.
………………………
Nuruzzaman
ID No.: 110106030
Program : BBA
Major : Marketing
Green University

LETTER OF TRANSMITTAL
22 January, 2015
Mr. Murad Hasan
Assistant Professor & Chairman
Green University
Dear Sir
It is a pleasure to submit the Internship Report on “The Seed Marketing Channels
of BADC” by today. It is a fantastic opportunity for me to prepare the Internship Report
under your guidance, which really is a great experience. I have worked hard and tried my best
in order to prepare the Internship Report. I believe that it is encouragement for me
to get invo lved with such process of reporting and a wa y to enr ic h
marketing knowledge. It will be a privilege for me to provide further
clarification on this report whenever it is necessary.
Thank you.
SincerelyYours
Nuruzzaman
ID No.: 110106030
Program : BBA
Major : Marketing
Green University

SUPERVISOR’S CERTIFICATE
This is to certify that this report entitled “The Seed Marketing Channels of BADC”
submitted to Green University, in connection with the institution’s internship program is a
bona fide record of work done by ―Nuruzzaman” under my supervision at the “Bangladesh
Agricultural Development Corporation” from September 10, 2014 to December 10,
2014.
Prof. Dr. Md. Golam Samdani Fakir
Professor and Dean
Faculty of Business Administraton
Green University
Supervisor
Mr. Murad Hasan
Assistant Professor & Chairman
Green University

ACKNOWLEDGEMENT
At the very beginning, I would like to express my deepest gratitude to the Almighty Allah for
giving me the ability and the strength to finish the task successfully within the scheduled
time.
This report “The Seed Marketing Channels of BADC” has been prepared to fulfill the
requirement of BBA degree. I am very much fortunate that I have received sincere guidance,
supervision and co-operation from various persons.
I would like to express my heartiest gratitude to my supervisor, Mr. Murad Hasan, Assistant
Professor & Chairman, Department of Business Administration, Green University, for his
continuous guidance, encouragement, and patience, and for giving me the opportunity to do
this work. His valuable suggestions and strict guidance made it possible to prepare a well-
organized report.
I am also indebted to Mr. Shimul Bikash Das, Mrs. Tahmina Begum, Mr. Saiful Islam Khan
and all staffs of Bangladesh Agricultural Development Corporation (BADC) who kindly
spared for me much of their precious time in giving me support and information. During the
internship I was treated so cordially by the Bangladesh Agricultural Development
Corporation (BADC) officials and staffs that I feel the office like my second home.
Finally, my deepest gratitude and love to my parents for their support, encouragement, and
endless love.
Nuruzzaman

EXECUTIVE SUMMARY
This report is prepared on the basis of my three-month practical experience at Bangladesh
Agricultural Development Corporation (BADC). This internship program helped me to learn
about the practical scenario of a Agriculture Related Government Corporation. Bangladesh
Agricultural Development Corporation (BADC) is a dynamic and leading countrywide Seed
Production, Marketing, Irrigation Management and Fertilizer Management Organization.
This Corporation was established on 16th
October, 1961. It was named East Pakistan
Agricultural Development Corporation (EPADC). After the Independence of Bangladesh the
name was replaced with Bangladesh Agricultural Development Corporation (BADC). This
report has been presented based on my observation and experience gathered from the
corporation. The organization has many divisions and departments but I am focusing more on
the Marketing Division as I only got the opportunity to work in this division.
The report mentions about the Marketing Strategies of Bangladesh Agricultural Development
Corporation (BADC). However Bangladesh Agricultural Development Corporation (BADC)
should work a lot to convince and sustain their existing customers. The findings are described
in details in this report in the later chapters.
After knowing the scenario of Bangladesh Agricultural Development Corporation (BADC) in
terms of the marketing strategy a lot of recommendation came up. The report also consist
recommendations and conclusion according to my point of view, which I think would
improve the marketing strategy of the organization if implemented.

TABLE OF CONTENTS
CHAPTERS TOPICS PAGE NUMBERS
CHAPTER ONE INTRODUCTION 1
1.1 INTRODUCTION 2
1.2 ORIGIN OF THE REPORT 2
1.3 OBJECTIVE OF THE REPORT 3
1.3.1 GENERAL OBJECTIVE 3
1.3.2 SPECIFIC OBJECTIVE 3
1.4 SCOPE OF THE REPORT 4
1.5 METHODOLOGY 4
1.5.1 SELECTION OF THE TOPIC 4
1.5.2 SOURCES OF DATA 5
1.5.2.1 PRIMARY SOURCES 5
1.5.2.2 SECONDARY SOURCES 5
1.5.3 COLLECTION OF DATA 5
1.5.4
CLASSIFICATION, ANALYSIS,
INTERPRETATIONS AND
PRESENTATION OF DATA
5
1.5.5 FINDINGS OF THE STUDY 6
1.5.6 FINAL REPORT PREPARATION 6
1.6 LIMITATIONS 6

CHAPTER TWO COMPANY OVERVIEW 7
2.1
BACKGROUND OF THE
CORPORATION
8
2.2 VISION AND MISSION 9
2.2.1 VISION 9
2.2.2 MISSION 10
2.3 PRODUCT RANGE 10
2.3.1 PRODUCT 10
2.3.2 SERVICES 10
2.4 PROJECTS AND PROGRAMS 11
2.4.1 REVENUE BUDGET 11
2.4.2 ADP BUDGET 14
CHAPTER THREE HIERARCHY OF BADC 17
3.1 ORGANOGRAM OF BADC 18
3.2
ORGANOGRAM OF BADC SEED
MARKETING DIVISION
19
3.3 BOARD OF DIRECTORS 20
CHAPTER FOUR SEED AND HORTICULTURE WING 21
4.1
FACILITIES FOR SEED PRODUCTION
OF SEVERAL PROJECTS AND
PROGRAMS
22
4.2 FARMS OF BADC 23

4.2.1 SEED PRODUCTION FARMS 23
4.2.2 JUTE SEED FARMS 24
4.2.3 VEGETABLES SEED FARMS 24
4.2.4 SEED POTATO FARMS 25
4.2.5 PULSE & OIL SEED FARMS 25
4.2.6
FARMS UNDER HORTICULTURE
DEVELOPMENT CENTRES
26
4.2.7
FARMS UNDER AGRO SERVICE
CENTRES
26
4.3 BADC COLD STORAGES 27
CHAPTER FIVE MARKETING MIX 29
5.1 EXTENDED MARKETING MIX (7PS) 30
5.1.1 PRODUCT 30
5.1.1.1 SEED STANDARD 30
5.1.2 PRICE 31
5.1.3 PROMOTION 31
5.1.4 PLACE 32
5.1.5 PEOPLE 32
5.1.6 PROCESS 32
5.1.7 PHYSICAL ENVIRONMENT 32
CHAPTER SIX SALES AND PROMOTION 33

6.1
ANNUAL SEED DISTRIBUTION OF
BADC
34
6.2 SALES CENTRES 35
6.3 DEALERS/DISTRIBUTORS 35
6.4
THE SERVICES AND THE RATE OF
GIVING SERVICE BY THE BADC
SEED AND HORTICULTURE WING TO
INDIVIDUALS/ORGANIZATIONS
36
CHAPTER SEVEN FINDINGS 38
7.1 FINDINGS 39
CHAPTER EIGHT
CONCLUSION AND
RECOMMENDATION
40
8.1 RECOMMENDATION 41
8.2 CONCLUSION 43
CHAPTER NINE BIBLIOGRAPHY 44
9.1 BIBLIOGRAPHY 45

2
1.1 INTRODUCTION
Bangladesh Agricultural Development Corporation (BADC) is the only Government run
organization which is directly related to Seed Production and Seed Marketing. It’s
Distribution Channels are spread all over the Bangladesh. It is specialized Government
Organization which is committed to support the marginal farmers with Quality Seed, High
Yielding Variety of Seed, Irrigation, Fertilizer and technical Support.
1.2 ORIGIN OF THE REPORT
Internship Program of Green University is a Graduation requirement for the BBA students.
This study is a partial requirement of the Internship program of BBA curriculum at the Green
University. The main purpose of internship is to get the student exposed to the job world.
Being an intern the main challenge was to translate the theoretical concepts into real life
experience.
The internship program and the study have following purposes:
To get and organize detail knowledge on the job responsibility.
To experience the real business world.
To compare the real scenario with the lessons learned in Green University
To fulfill the requirement of BBA Program.
This report is the result of three months long internship program conducted in Bangladesh
Agricultural Development Corporation (BADC) and is prepared as a requirement for the
completion of the BBA program of Green University. As a result I need to submit this report
based on the “The Seed Marketing Channels of BADC”. This report also includes

3
information on the products and services of Bangladesh Agricultural Development
Corporation (BADC), the overview of the organization and also marketing strategy.
1.3 OBJECTIVE OF THE REPORT
The objective of the report can be viewed in two forms:
General Objective
Specific Objective
1.3.1 GENERAL OBJECTIVE
This internship report is prepared primarily to fulfill the Bachelor of Business Administration
(B.B.A) degree requirement under the Faculty of Business Administration, Green University.
1.3.2 SPECIFIC OBJECTIVE
More specifically, this study entails the following aspects:
To give an overview of Bangladesh Agricultural Development Corporation (BADC).
To focus on the marketing strategy of the Bangladesh Agricultural Development
Corporation (BADC).
To discuss the Standards and Effects of Seed Marketing on the Bangladesh
Agricultural Development Corporation (BADC).

4
1.4 SCOPE OF THE REPORT
The main intention of the study is the standards and effects of marketing strategy to find,
understand and document the processes and activities carried by Bangladesh Agricultural
Development Corporation (BADC) and correlate them to get a clear picture of the level of
the overall marketing strategy. The report covers details about the marketing strategy of
the corporation. The main focus is on the analysis of the standard of marketing strategy
and effect on market. However the study is only related to the Seed Marketing Division as
I was provided an opportunity to only work in this division.
1.5 METHODOLOGY
The study is conducted in a systematic procedure starting from selection of the topic to
final report preparation. The integral part was to identify and collect data; they were
classified, analyzed, interpreted and presented in a systematic manner to find the vital
points. The overall process of methodology followed in the study is explained further.
1.5.1 SELECTION OF THE TOPIC
My supervisor assigned the topic of the study. Before the topic was assigned it was
thoroughly discussed so that, a well-organized internship report can be prepared.

5
1.5.2 SOURCES OF DATA
1.5.2.1 PRIMARY SOURCES
Primary Data was derived from the practical deskwork. Interviewing the Employees also
helped me to get information directly.
1.5.2.2 SECONDARY SOURCES
Internal sources- Different documents provided by concerned officers and different
circulars, manuals and files of the organization.
External source- Different websites related to the Agriculture and online resources.
1.5.3 COLLECTION OF DATA
Primary Data was derived from the practical deskwork. Interviewing the Employees also
helped me to get information directly. Secondary data was collected from Bangladesh
Agricultural Development Corporation (BADC) websites and other related websites and
documents.
1.5.4 CLASSIFICATION, ANALYSIS, INTERPRETATIONS AND
PRESENTATION OF DATA
Some diagrams and tables were used in this report for analyzing the collected data and to
explain certain concepts and findings more clearly.

6
1.5.5 FINDINGS OF THE STUDY
The collected data were analyzed well and were pointed out and shown as findings at the end.
1.5.6 FINAL REPORT PREPARATION
The final report is prepared after some valuable suggestions and my honorable advisor
gave corrections.
1.6 LIMITATIONS
The duration of my work was only three months. But this period of time is not enough for
a complete and clear study. It is because of the limitation of information some
assumptions were made. So there may be some personal mistakes in the report. Some
concerned might think that the information associated with them were confidential
enough to disclose to the external world. Depending on the feedback from members of
Seed Marketing Division, this report is prepared. Though the report would be helpful to
Bangladesh Agricultural Development Corporation (BADC) a lot, some people were
reluctant to provide feedback. Although there were many limitations I tried to give my
best effort to furnish the report.

7
CHAPTER TWO
COMPANY OVERVIEW

8
2.1 BACKGROUND OF THE CORPORATION
Bangladesh Agricultural Development Corporation (BADC) the successor of the East
Pakistan Agricultural Development Corporation, established under the Agricultural
Development Corporation Ordinance, 1961 (E.P. Ordinance XXXVII of 1961). The
corporation has completed 53 years of its establishment on 16 October, 2014. In 1975,
BADC was renamed as the Bangladesh Agricultural Inputs Supply and Services Corporation
(BAISSC) to distinguish the functions of the corporation from other development agencies of
the Government in the agricultural sector. But again in 1976 BAISSC was renamed as
BADC. Based in Dhaka city, BADC, an autonomous corporate body under the Ministry of
Agriculture, serves to the whole of Bangladesh and has a nationwide network of outlying
field offices down to the upazila level and at some places even below that level.
The general direction and administration of the corporation and all of its affairs are vested in
a Board of Directors headed by the Chairman. The operational set-up of the Corporation
comprises five wings. These are: Seed & Horticulture, Minor Irrigation, Fertilizer
Management, Finance and Administration. The administrative wing is under the direct
control of the Chairman, and each wing is headed by the concerned Member Director.
The mandatory or primary functions of BADC are: to make suitable arrangements throughout
Bangladesh for the production, procurement, transport, storage and distribution of essential
agricultural inputs such as seed and fertilizers and providing irrigation facilities through
utilization of surface and underground water to the farmers.
Professionals from different disciplines such as agriculture, engineering, economics,
management, computer science etc. work together in BADC. The total number of sanctioned

9
posts was 25,451. But during the early 90s due to withdrawal of fertilizer management
activities from BADC and privatization of irrigation activities and also due to normal and
voluntary retirement and other reasons the number of working people and capacity of the
organization was reduced.
In 1999 through a gazette notification (published in Bangladesh Gazette on November 22,
1999) the corporation was reorganized and entrusted with some new activities on seed
production and irrigation. In 2009 the corporation is made more vibrantand is given some
more responsibilities such as providing irrigation facilities to the farmer through surface
water utilization, import of non-urea fertilizer through G2G arrangement and strengthening of
seed production activities with the task of multiplication of high yielding and different stress
tolerant varieties of seeds allocating financial support through new projects and programs.
2.2 VISION AND MISSION
2.2.1 VISION
Development of agriculture through supply of agricultural inputs and dissemination of
technologies among the farmers to ensure national food security.

10
2.2.2 MISSION
- Production and supply of high yielding varieties of quality seeds of different crops.
- Transfer seed production technologies and provide services to the private sector for
development of seed industry.
- Provide irrigation facilities to the farmer through minor irrigation activities.
- Innovation of appropriate technologies for increasing irrigation efficiency.
- Built buffer stock of quality fertilizer and ensure supply of fertilizer to the farmers.
2.3 PRODUCT RANGE
2.3.1 PRODUCT
a. Seed
b. Irrigation
c. Fertilizer
2.3.2 SERVICES
Technical Support to the Farmers

11
2.4 PROJECTS AND PROGRAMS
2.4.1 REVENUE BUDGET
SL Program Name
Program
Implementation Period
Sub Sector: Irrigation (No of Program.25
1
Minor irrigation development program in bishwanath and
balagonj upazilla under sylhet distreict
July,12-June,15
2
Betagi upazilla of burguna district minor irrigation
development program
July,12-June,15
3
Program for removing water logged land and irrigation
development in chaugacha-jhikargacha upazilla of jessore
district
July,12-June,15
4
Program for enhancing production by utilizing surface and
sub-surface water at Nobinogor (west) and Bancharampur
upazilla and Brahamanbaria district
July,12-June,15
5
Chattagong district sondap upazilla minor irrigation
development program
July,12-June,15
6
Chattagong district raujan upazilla minor irrigation
development program
July,12-June,15
7
Chattagong district hathazari upazilla minor irrigation
development program
July,12-June,15

12
8 Narsngdi district minor irrigation development program July,12-June,15
9
Narsingdi sadar upazilla minor irrigation development
program
July,12-June,15
10
Comilla district muradnagar upazilla minor irrigation
development program
July,12-June,15
11 Bagharpara upazilla minor irrigation development programJuly,12-June,15
12
Shrinagar and Sirajdikhan upazilla munshigong district
minor irrigation development program
July,12-June,15
13
Irrigation expansion, water management & minor
irrigation development program for mithapukur & pirgonj
upazila of rangpur district
July,12-June,15
14
Arihajar upazilla of narayangong district minor irrigation
development program
July,12-June,15
15
Comilla district laksham-monohorgong upazilla minor
irrigation development programe
July,12-June,15
16
Mymensingh district sadar, trisal & gouripur upazila
agricultural & minor irrigation development program
July,12-June,15
17
Barishal district wazipur- banaripara upazilla minor
irrigation development program
July,12-June,15
18
Program for enhancing production by utilizing surface
water at nabinagar (east) upazilla minor irrigation
July,12-June,15

13
development program under brahmanbaria district
19
Minor irrigation development program for gangachara
upazila of rangpur district
July,12-June,15
20 Nilphamari district minor irrigation development program July,12-June,15
21
Bogra districts chor area minor irrigation development
program
July,12-June,15
22
Bogra districts sariakandi, sonatola & dhunot upazilla
minor irrigation development program
July,12-June,15
23
Barishal district babugong – muladi upazilla minor
irrigation development program
July,12-June,15
24
Kishoregong district haor area minor irrigation
development program
July,12-June,15
25
Program for mitigation of water logging and minor
irrigation development in noakhali district
July,12-June,15
Sub Sector: Crop (No of Program: 07)
26
Production of Improved Cereal Seeds through Seed
Multiplication Farms.
July,14-June,15
27 National Vegetable Seed Program. July,14-June,15
28 Buffer Stock of Seed and its Management Program. July,14-June,15
29 Procurement, Processing and Distribution of Improved July,14-June,15

14
Cereal Seeds Program
30
Improved Cereal Seed Production Through Contract
Growers.
July,14-June,15
31 Jute Seed Program. July,14-June,15
32 Agro Service Center. July,14-June,15
Total (32 programs)
2.4.2 ADP BUDGET
Sub Sector: Crop (No of Projects: 10)
Sl. No. Name of Project
Project Implementation
Period
1 Integrated Quality Horticulture Development Project July10- Dec15
2 Tuber Crops Development Project July 10-June15
3 Enhancing Quality Seed Supply Project Junuary11-June16
4
Construction of Rubber Dams in Small and Medium
Rivers for increasing food production project.
July 09-June16
5
Mujibnagar Integrated Agricultural Development
Project
July 11-June16
6 Establishement of Seed Multiplication Farm in the July 11-June15

15
Southern Coastal Region (Barisal & Patuakhali)
7
Integrated Agricultural Productivity Project (BADC
Part)
July 11-June16
8
Pirojpur-Gopalganj-Bagerhat Integrated Agricultural
Development Project (BADC Part
July 12-June17
9
Maintenance, Rehabilitation of BADC's Existing
Fertilizer Godowns and Strengthening of Fertilizer
Management Activities Project
July 13-June18
10
Establishment of pulse & oil seed Multiplication Farm
& Seed Processing Centre of Subarnzchar Upazila in
Noakhali District
Feb14-June18
Sub Sector: Irrigation (No of Projects: 07)
Sl. No. Name of Project
Project Implementation
Period
1
Project of Activating Inoperable Deep Tube Well of
BADC for Irrigation
April/10-June/15
2
Greater Dhaka Zilla Irrigation Area Development
Project (2nd Phase)
July/10-Dec/15
3
Pabna-Natore-Sirajgonj Minor Irrigation
Development Project
March/11-June/15
4 Greater Faridpur Minor Irrigation Development July/11-June/15

16
Project.
5
Survey and Monitoring Project for Development
of Minor Irrigation (3rd Phase)
July/11-June/15
6
Eastern Integrated Irrigation Area Development
Project
July/12-June/17
7
Modern Minor Irrigation Expansion Project in Greater
Rangpur Districts
July/13-June/17

17
CHAPTER THREE
HIERARCHY OF BADC

19
3.2 ORGANOGRAM OF BADC SEED MARKETING DIVISION
Additional
General
Manager
Manager
Deputy
Manager
Deputy
Manager
Deputy
Manager
Deputy
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Deputy
Manager
Deputy
Manager
Deputy
Director

20
3.3 BOARD OF DIRECTORS
Internal Officio : Designation
1. Chairman
Bangladesh Agricultural Development Corporation (BADC)
2. Member Director (Minor Irrigation)
3. Member Director (Finance)
4. Member Director (Fertilizer Management)
5. Member Director (Seed and Horticulture)
External Officio :
Designation
6. Registrar
Department of Cooperatives &
Member, Board of Directors, BADC
7. Director General, BRDB &
Member, Board of Directors, BADC
Member-Secretary:
8. Secretary

21
Chapter Four
Seed and Horticulture Wing

22
4.1 FACILITIES FOR SEED PRODUCTION OF SEVERAL
PROJECTS AND PROGRAMS
1. Seed Production Farms : 55
2. Total Land of Farms : 8897.29 acres
3. Total Cultivable Land : 6974.41 acres
4. Seed Production Contract Growers Zone : 73
5. Contract Growers Farmers : 72031
6. Seed Processing Centres : 58
7. Present Storage Capacity of Seed Ware Houses : 1,68,770 Metric Ton
8. Seed Potato Cold Storage : 22
9. Dehumidified Store : 31
10. Visiting Vehicles : 297
11. Transport Vehicles (Truck & Pick Up) : 142
12. Approved Human Resource : 3184
13. Seed Lab : 38
14. Central Seed Technology Training Centres : 1
15. Tissue Culture Lab : 4
16. Vegetables, Fruit & Fish Cold Storage : 4
17. Seed Sales Centres : 100

23
4.2 FARMS OF BADC
4.2.1 SEED PRODUCTION FARMS : 24 NOS.
Serial
No.
Farm Name
Cultivable Land
(acres)
District
1. Pathila 424.00 Chuadanga
2. Mathura 416.00 Jhinaidah
3. Gokulnagar 496.00 Jhinaidah
4. Karincha 480.00 Jhinaidah
5. Kushadanga 447.00 Jhinaidah
6. Madhupur 352.29 Tangail
7. Tebunia 340.00 Pabna
8. Meherpur 332.00 Meherpur
9. Sadhuhati 81.00 Jhinaidah
10. Kashimpur 80.13 Mymensingh
11. Nurnagar 78.00 Chuadanga
12. Nilfamari 90.00 Nilfamari
13. Netrokona 103.21 Netrokona
14. Pangsha 84.50 Rajbari
15. Tamulkhana 82.48 Faridpur
16. Panchgachia 67.75 Feni
17. Sylhet 84.00 Sylhet
18. Itakhola 94.00 Habiganj
19. Jhilangjha 58.00 Cox’s Bazar

24
Serial
No.
Farm Name
Cultivable Land
(acres)
District
20. Lakutia 54.05 Barisal
21. Thakurgaon 70.00 Thakurgaon
22. Boalia 76.00 Khulna
23. Mirpur 60.00 Dhaka
24. Dashmina 800.00 Patuakhali
Total : 5250.41
4.2.2 JUTE SEED FARMS : 2 NOS.
Serial
No.
Farm Name Cultivable Land (acres) District
1. Nashipur 520.00 Dinajpur
2. Chitla 338.44 Meherpur
Total : 858.44
4.2.3 VEGETABLES SEED FARMS : 2 NOS.
Serial
No.
1 Alamnagar 58.79 Rangpur
2 Amjhupi 44.00 Meherpur
Total : 102.79

25
4.2.4 SEED POTATO FARMS : 2 NOS.
Serial
No.
1 Domar 355.00 Nilphamari
2 Amla 80.00 Kushtia
Total : 435.00
4.2.5 PULSE & OIL SEED FARMS : 3 NOS.
Serial
No.
Farm Name
Cultivable Land
(acres)
District
1 Amjhupi, Meherpur 46.50 Meherpur
2 Domrakandi, Faridpur 18.00 Faridpur
3 Tebunia, Pabna 31.00 Pabna
Total : 95.50

26
4.2.6 FARMS UNDER HORTICULTURE DEVELOPMENT CENTRES : 9 NOS.
Serial
No.
Farm Name
Cultivable Land
(acres)
District
1 Kashimpur 46.08 Gazipur
2 Patia 14.35 Chittagong
3 Rajshahi 12.91 Rajshahi
4 Jessore 18.89 Jessore
5 Bogra 10.65 Bogra
6 Muktagacha 14.59 Mymensingh
7 Kushtia 9.40 Kushtia
8 Tangail 6.50 Tangail
9 Comilla 9.75 Comilla
Total : 143.12
4.2.7 FARMS UNDER AGRO SERVICE CENTRES : 13 NOS.
Serial
No.
Farm Name
Cultivable Land
(acres)
District
1 Dinajpur 12.00 Dinajpur
2 Rangpur 5.67 Rangpur
3 Pabna 4.21 Pabna
4 Khulna 6.53 Khulna
5 Jamalpur 7.10 Jamalpur
6 Kishoreganj 5.08 Kishoreganj

27
Serial
No.
Farm Name
Cultivable Land
(acres)
District
7 Sylhet 3.23 Sylhet
8 Lama 10.00 Bandarban
9 Bandarban 4.50 Bandarban
10 Noakhali 7.50 Noakhali
11 Barishal 10.84 Barishal
12 Patuakhali 6.29 Patuakhali
13 Barguna 6.20 Barguna
Total : 89.15
4.3 BADC COLD STORAGES : 22 NOS.
Serial
No.
Name of the Cold Storage
Storage Capacity
(M. Ton)
1 Seed Potato Cold Storage, Kashimpur, Gazipur 1000
2 Seed Potato Cold Storage, Faridpur 1200
3 Seed Potato Cold Storage, Jamalpur 1250
4 Seed Potato Cold Storage, Sherpur 1300
5 Seed Potato Cold Storage, Kishoreganj 1200
6 Seed Potato Cold Storage, Rangpur 1000
7 Seed Potato Cold Storage, Bogra 525
8 Seed Potato Cold Storage, Thakurgaon 1150
9 Seed Potato Cold Storage, Rajshahi 1025

28
Serial
No.
Name of the Cold Storage
Storage Capacity
(M. Ton)
10 Seed Potato Cold Storage, Homna, Comilla 1300
11 Seed Potato Cold Storage, Chandpur 950
12 Seed Potato Cold Storage, Srimangal 600
13 Seed Potato Cold Storage, Kushtia 1060
14 Seed Potato Cold Storage, Jessore 1200
15 Seed Potato Cold Storage-1, Domar, Nilphamari 775
16 Seed Potato Cold Storage-2, Domar, Nilphamari 600
17 Seed Potato Cold Storage, Noshipur, Dinajpur 1250
18 Seed Potato Cold Storage, Baradi, Meherpur 1250
19 Maloti Seed Potato Cold Storage, Dhonbari, Tangail 4000
20 Seed Potato Cold Storage, Nokla, Sherpur 2000
21 Seed Potato Cold Storage, Gopalganj 2000
22 Seed Potato Cold Storage, Kurigram 2000
Total Capacity : 28635

30
5.1 EXTENDED MARKETING MIX (7PS)
o Product
o Price
o Promotion
o Place
o People
o Process
o Physical Environment
5.1.1 PRODUCT
The product of BADC is Seed of different crops. The seed is High Quality and High
Yielding. The seed quality is maintained strictly. So, they follow the seed standard system.
The seed standard is followed strictly.
5.1.1.1 SEED STANDARD
Criteria
Rice & Wheat Seed
Breeder Seed Foundation Seed
Certified/Truthfully
Labeled Seed
Pure Seed (Minimum) 99% 97% 96%
Other Seeds (Maximum) N/A 1% 1%
Seed of Other Crops
(Maximum Numbers)
2/Kg 5/Kg 10/Kg
Weeds Seed (Maximum
Numbers)
2/Kg 8/Kg 10/Kg

31
Criteria
Rice & Wheat Seed
Breeder Seed Foundation Seed
Certified/Truthfully
Labeled Seed
Portion of Matter
(Maximum)
1% 2% 3%
Germination Potentiality
(Minimum)
Rice 80% and
Wheat 85%
80% 80%
Humidity (Maximum) 12% 12% 12%
Then the seed is packaged in their own bags, which is labeled with their own Brand Name.
5.1.2 PRICE
The Price of Seed is fixed centrally. The price is fixed by the cost and subtracting the
subsidies. So, the farmers do not feel burden to collect the quality seeds.
5.1.3 PROMOTION
The BADC always gives subsidies to the farmers. They plant new varieties in the farmers’
field free of cost. If the farmers feel happy with the variety then they offer price for next
cultivations. They always give advertisements in print and electronic media. The officials of
BADC attend in various Television and Radio Programs which are related to agriculture.

32
5.1.4 PLACE
The Distribution Channels are spread over the whole country. There are Sales Centres and
Distribution Centres all over the country. The Distributors are centrally approved. The
farmers are directly related to the Distributors. The farmers can buy the seed from the
distributors by paying the price that is centrally fixed.
5.1.5 PEOPLE
The Management and the Employes are dedicated to their duties and responsibilities. They all
are friendly in working relationship and they help each others. They always dedicated to the
farmers and common people. So, they are very helpful to the customers/farmers.
5.1.6 PROCESS
The Field Offices are directly related to the farmers and help them all together. When the
farmers face any problems and difficulties they can go for technical assistance to the BADC
officials and staffs. They serve the farmers very cordially.
5.1.7 PHYSICAL ENVIRONMENT
The physical environment is very comfortable for the customers and the officials and staffs
make the environment easy for help seekers.

33
CHAPTER SIX
SALES AND PROMOTION

34
6.1 ANNUAL SEED DISTRIBUTION OF BADC
Serial
No.
Seed Crop Name Agronomic
Demand
2013-2014 2014-2015
Quantity Rate Quantity Rate
1 Aus 22500 1155 5% 707 3%
2 Aman 100375 18265 18% 22578 22%
3 Boro 101875 57218 56% 59975 59%
4 Boro (Hybrid) 11220 1661 15% 1016 9%
Total Rice Seed 235970 78299 33% 84276 36%
5 Wheat 56250 24997 44% 27208 48%
6 Maize 8400 256 3% 238 3%
Total Grain Corn Seed 300620 103552 34% 111722 37%
7 Seed Potato 575000 21962 4% 22568 4%
8 Pulse Seed 23184 1013 4% 2353 10%
9 Oil Seed 18144 2036 11% 1782 10%
10 Jute Seed 6158 1579 26% 790 13%
11 Vegetables Seed 2854 125 4% 125 4%
12 Spice Seed 165433 117 0% 108 0%
Total 1091393 130384 12% 139448 13%

35
6.2 SALES CENTRES
There are 100 Sales Centres all over the country.
6.3 DEALERS/DISTRIBUTORS
The whole country is under coverage of the umbrella of Seed Distribution Channels of
BADC. The Total Number of BADC Seed Dealer is 8056.

36
6.4 THE SERVICES AND THE RATE OF GIVING SERVICE BY THE
BADC SEED AND HORTICULTURE WING TO
INDIVIDUALS/ORGANIZATIONS
Serial
No.
Types of Service Unit of Service
Active Service
Charge
1 Truck Loading/Unloading Per Kg TK. 0.10 (Ten Paisa)
2 Seed Cleaning Grading Per Kg TK. 0.10 (Ten Paisa)
3 Seed Weigh and Packaging Per Kg TK. 0.10 (Ten Paisa)
4 Seed Drying Per Kg Per % TK. 0.20 (Twenty
Paisa)
5 Bag Handling while Seed
Drying
Per Kg TK. 0.05 (Five Paisa)
6 Fumigation Per Kg Per Use TK. 0.10 (Ten Paisa)
7 Seed Preservation (General
Warehouse)
a) Per Kg for 1st
6 Month TK. 3.00 (Three
Taka)
8 b) Per Kg for the next every
Month
TK. 0.30 (Thirty
Paisa)
9 Seed Preservation (De-
Fumigation)
a) Per Kg for 1st
6 Month TK. 10.00 (Ten Taka)
10 b) Per Kg for the next every
Month
TK. 1.00 (One Taka)
11 Humidity Test of Seed Per Sample TK. 2.00 (Two Taka)
12 Purification Test of Seed Per Sample TK. 5.00 (Five Taka)

37
Serial
No.
Types of Service Unit of Service
Active Service
Charge
(Analytical)
13 Germination Test of Seed Per Sample TK. 10.00 (Ten Taka)
14 Seed Sample Collection Per Sample Per Kilometer or
it’s portion
TK. 10.00 (Ten Taka)
15 Seed Packing (Seed Filling
and Weigh)
Per Kg TK. 0.10 (Ten Paisa)
16 Seed Packing (Stitching) Per Kg TK. 0.10 (Ten Paisa)
Serial No. 1 to 7 of above list Services are for Rice, Wheat, Maize & Pulse-Oil Seeds
and Serial No. 8-14 Services are for all other Seeds.
Interested Service Seeker individuals/organizations can directly contact with the
Local Service Providers Office of BADC to know details.

39
7.1 FINDINGS
Bangladesh Agricultural Development Corporation (BADC) is the only Government
Organization which is related to seed production and seed marketing. It is also related
to Irrigation and Fertilizer Management.
As BADC is the only organization, which is related to both seed production and seed
marketing it would have the major market shares. But, it has only 36% of the market
shares. It is a very small portion of the market shares. The other major portion is
covered by the individual farmers and the Private Farms.
It happens because of the weak marketing strategy of BADC. They follow the classic
marketing strategy.
There are lack of marketing skills of the officials and staffs of BADC Seed
Marketing.
There is lack of combination and coordination between BADC and the other private
Agriculture related organizations & farmers.
There are only daytime services hours. But farmers face the problems anytimes of the
day.

40
CHAPTER EIGHT
CONCLUSION AND RECOMMENDATION

41
8.1 RECOMMENDATIONS
At this time of competition they must go for the newest version of marketing strategy
if they want more success. They could follow the Integrated Marketing
Communications Strategy.
BADC could promote seed technology by providing training and technical supports to
agricultural specialists and professionals, farmers and workers, and private seed
growers and merchants in seed production, processing, storage, marketing and use of
high quality seed.
BADC could monitor, control and regulate the quality and quantity of seeds produced
as well as development and commercialisation of the seed industry.
BADC could develop and maintain improved crop varieties with special emphasis on
those suitable for high-input and high-output agriculture.
BADC could multiply and distribute, on a timely basis, to all farmers sufficient
quantities of quality seed of improved high yielding varieties that are resistant or
tolerant to disease and insect pests.
There could be skill development training programs for the marketing people of the
BADC.
The seed price could be more farmers oriented and tolerable for low income farmers.

42
BADC could promote farmer’s acceptance and use of improved varieties of seeds.
They could promote, through education, training and financial supports, balanced
development of public and private sector seed enterprise.
BADC could start 24/7 hours services for the farmers.
Improved varieties of seeds and planting materials could be procured and introduced
in the country by allowing their import, especially through private seed entrepreneurs.
For this purpose, business contracts, including joint ventures, could be encouraged
between private enterprises and foreign seed companies.

43
8.2 CONCLUSION
Bangladesh Agricultural Development Corporation (BADC) is the only Government
Organization which is related to seed production and seed marketing. It is also related to
Irrigation and Fertilizer Management. The Internship Report based on the “The Seed
Marketing Channels of BADC” is related to only Seed Marketing Division rather than whole
Seed Wing and other Wings. This report does not reflect the whole BADC. It only shows the
portion of the Seed Marketing Division. There may be some unrecognized mistakes because
of the data collection from some of the unconfirmed sources. Other than it is an authentic
report.

45
9.1 BIBLIOGRAPHY
Book: Marketing Research, An Applied Orientation, 5
th
Edition, Naresh K. Malhotra
Website:
1. www.badc.gov.bd
2. www.moa.gov.bd
BADC Annual Report 2013

The Seed Marketing Channels of BADC

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