Content marketing document

1. OVER 100 PROFESSIONAL SEO AND CONTENT MARKETING PROGRAMS SINCE 2006
Lead EXPERT: Jasmine Sandler
SEO Consultant and Content Strategist
www.jasminesandler.com

2. • Lead SEO Expert former IBM Managed Data Services Marketing
Director
• Heavy SEO and Web Copy/Content Client Experience:
• Intercall (2013)
• IvanExpert (2010)
• Procompare (2011)
• Biz connector (2013)
• Over 100 Successful SEO and Content Marketing Client Programs since
2006. Targeted Local and Regional Focus expertise
• Online PR core of Agent-cy since 2006 and is NOW the core of Google
• A team of proven SEO and B2B Content Professionals with an average of
15+ years experience in the field
• Key B2B Online Media Relationships in Tech can be leveraged for clients
seeking strong online market share
• All company executives are published Authors
The Agent-cy Difference

3. The Agent-cy Client Team
A Senior Team of Digital Marketers are provided to every client:
• SEO Technicians
• Article Writers
• Web Copy Writers
• Graphic Designer
• Conversion Expert
• Lead Content Strategist
• Content Manager & Editor
• Social Community Director
• Project Manager
• Video Editor
• Custom Illustrator
The Agent-cy Team

4. The Agent-cy Client Team
The Agent-cy Approach
• SEO Audit reviews 22 points of
interference, including:
• Code | Content |Structure
• Broken Links| 404s| Sitemap Error
• Back-linking trust ratio
• Permeations in Site Development
• On site Content Review
• Missing Pages
• User Flow assessment
• Goals Definition
• Copy Requirements
• Imagery and Alt Tag Reqs
• Proper keyword and competitive
analysis
• Detailed Recommendations and
Implementation Plan Delivery
STEP 1: SEO & CONTENT AUDIT – RESULTING SEO STRATEGY

5. The Agent-cy Client Team
The Agent-cy Approach
STEP 2: CONTENT PLANNING & ON-SITE WRITING
• On-site Copy Guide Development
& Writing for Engagement and
Optimization
• Delivery of a Plan for Content that
will drive thought leadership and
target engagement
• Analysis and Integration with
Company Market Position
• Review of Content Types, Plan for
Appropriate Content for Web
Conversion
• Ties into effective Social Media
Strategy

6. The Agent-cy Client Team
The Agent-cy Approach
STEP 3: SEO MANAGEMENT
• Immediate On-Site changes to start rank
development. Include appropriate
Funnels/Goals/Analytics set up.
• Keyword Maintenance and close provisional
changes to maintain SEO market position, including
additional copy development and management
• Monthly content development and optimization:
• Info graphic creation and distribution
• Motion Graphic creation and distribution
• Article and Post writing and distribution
• Targeted for specific city(ies) outreach
• Weekly content distribution, Social Signaling work,
new content creation
• Transparent activity and weekly reporting. Client
Dashboard access available

7. AGENT-CY CLIENT CASE STUDIES

8. CASE STUDY: I.T. CONSULTING
WWW.AGENT-CY.COM
"I have been working with Jasmine and
Agent-cy for a number of months on
marketing for IvanExpert Consulting. She
analyzed our website and suggested key
changes, she improved our SEO traffic, she
got our Senior Technology Expert a
monthly article at eWEEK.com. In sum,
Jasmine knows the ins and outs of
marketing, especially online marketing."
-Caroline Green, Partner, IvanExpert
Consulting. caroline@ivanexpert.com
Challenges
• Need to reach MAC users
• Little understanding of opportunities
to gain market share for MAC
consulting business
• No understanding of direct nor
indirect online competition
• Confused brand identity : consultants
or technicians?
• Frustrated with inefficient online
marketing efforts
Solution
• Social Strategic plan and training
• SEO Audit & Management
• Online PR
Results
• Growth of business clientele 25%
• Regular guest contributor placement
at eweek.com – high CTO readership
• Traffic spikes 50-85%

9. CASE STUDY: Software Manufacturer
WWW.AGENT-CY.COM
“Jasmine and her team at Agent-cy
completely turned around Interactive
Edge. As a result of their work, we now
have a strong online brand and consistent
leads."
-Zel Bianco. zbianco@interactiveedge.com
Challenges
• No Social Following
• Ineffective Online Marketing Program
• Marketing Team not working together
• Poor Website User Experience
• Low E-Mail Open Rates
• Company Branding almost none
Solution
• Social Strategic plan and team training
• E-Mail Marketing Strategy
• SEO Strategy & On-site work
• Web Site Redesign
• LinkedIn Marketing & Training
Results
• Landed largest CPG client during our
program
• New Site launched – all traffic up
• Open rates up to 25%
• LinkedIn Sales Opps Daily for CEO
• Google Top Rank 2 main keywords

10. CASE STUDY: Audio Conferencing
WWW.AGENT-CY.COM
Jasmine and her team are passionate
about social media, its business value and
best practices. Jasmine takes the time to
understand your business and goals, maps
your unique landscape and delivers
outcomes that IMPACT SUCCESS. She is all
about engagement, involvement and
results. She made every meeting and
dollar count and I can’t recommend her &
Agent-cy more highly.
Cambria Vacarro, Brand Manager, Intercall
Challenges
• Need to prove worth of Social Media to
Parent (West) Online sales of audio and
video conferencing
• No clear understanding of SMB online
market
• No unified social voice
• 10 Disparate Divisions with no Social
guidelines, governance or behavior
Solution
• Social Media Strategy
• Content Planning
• Unified Messaging
• Social Training
Results
• Key Stakeholders from Sales &
Marketing working together towards a
common SMM goal
• Intercall SMM Manager utilizing
blueprint for success
• SMB Market definitions for optimized
Sales outreach

11. Challenges
• Website penalized by Google
• Site has 100,000’s pages
• Page rank dropped
• Google visibility disappeared
Solution
• Extensive SEO Audit
• SEO Training and Consulting
• Content Strategy Delivered
• Management of Content Calendar Development
Results
• Domain back in good rank with Google
• Rid all duplicate content
• Blog Development
• Editorial & Keyword Plan driving top market position
SEO & Content Planning:
WWW.AFRICA.COM

12. Challenges
• Strong Duty-free brand off-line, but weak online
• Misunderstood targets
• Saturated online marketplace, lack of visibility
• Lack of internal marketing resources
Solution
• Strategic plan and marketing action
• SEO
• Online PR
• Online Promotions/Affinity Programs
• Lifestyle Newsletter TM Content Management
Results
• 20% online sales increase
• Placements in major media – Robb Report, The Knot, NYC Fashion Week,
Seventeen…
• Page Rank increase from 3 to 5
• Strong Visibility for “Duty Free” and “Tanzanite”
SEO & Online PR:
WWW.SHOPDI.COM

13. Challenges
• Strong Sales from off-line program, but weak online brand
• Poor user experience
• Positioning of a new brand not “dinner cruise”, but as “Party Cruise”
• Need to enhance brand online and gain visibility
Solution
• Strategic online and action marketing plan
• New logo, new web site
• Paid Search Optimization: 5 cities
• SEO & Online PR
• Social Media – Facebook fans, Passenger videos and sharing
Results
• 25% growth in New York and over 50% in Chicago
• #1 Position in Google for “Party Cruise” in all cities
• Sold Out July 4th cruises and NYE cruises
SEO & ONLINE PR:
WWW.CITYLIGHTSCRUISES.COM

14. Challenges
• To create awareness and usage of the video game rating system
amongst three parental audiences
Solution
• SEO and Online PR program
Results
• Relationships with Good Housekeeping, Parenting, Working
Mother, GRAND and more.
• 1.5M views of interactive game search widget across partner
sites
• 25M aware parents brand visibility of ongoing EPR
• Good Housekeeping Seal of Approval on E+ games for their
audience (monthly)
• Doubled E-Mail open and Click-through rate increase month to
month . Creation of ParenTools Newsletter and Gamer Alerts.
SEO & ONLINE PR:
WWW.ESRB.ORG

15. Agent-cy Client List

16. The Agent-cy Client Team
Agent-cy Milestones and
Management
Week 1-4:
SEO AUDIT
CONTENT AUDIT
ON-SITE COPY WRITING
Monthly (12 months)
SEO Management:
Content, On-site
Content, On-site
Content, On-site
Project Fully Managed via Basecamp
Client Dashboard Access to all reports
Monthly SEO Progress calls accompanied by weekly reports

17. The Agent-cy Client Team
Agent-cy Pricing & Terms
SEO PACKAGES AVAILABLE
SEO Local – Starting at $750/month
SEO Regional – Starting at $1,500/month
SEO National – Starting at $2,000/month
CONTENT PACKAGES AVAILABLE
Content Marketing (A la Carte)
• Article Writing
• Blog Writing
• Info Graphics Design
• Motion Graphics Design
• Web Copy Work
SEO Audit A la Carte
On all A la carte programs, Contact us for Pricing
Terms:
All One-time charges are due upfront.
Monthly SEO fees due upfront each
month. No work continues without
payment. Work begins post formal
Statement of Work agreement and
signatures, invoice payment for initial
month of work. Agent-cy accepts bank
wires and credit card payments.

18. HOW TO CONTACT US: Agent-cy Team
Skype: agent.cy.online
E-Mail: info@agent-cy.com
Phone: 212-843-4111
www.agent-cy.com
1180
AVENUE OF THE AMERICAS
8TH FLOOR
NY, NY 10036
Main Contact:
JASMINE SANDLER
CEO and SEO EXPERT
jasmine@jasminesandler.com
JASMINESANDLER.COM
ASMI
Online PR and Marketing Since 2006