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Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative

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Karen Petersen
Karen Petersen

Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative

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Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative
Distributing Content • A continuous stream of content - consistency • Interesting and valuable content - relevancy • Timeous – best times to post • Under budget – organic reach vs paid reach
Content Creation Ideas • How to’s/tutorials • Lists • Other peoples’ content • Checklists • Reviews • Infographics • Videos
Content Creation Ideas • Guest posts • Slideshare • Dashboards with suggestions – Buffer/Post Planner • Content curation sites – The need/Flipboard/Scoop.it/Google Alerts • NewsIetters • Interviews
Streamline Content Creation Process • Efficient & sustainable • Use content generation tools - Hootsuite/Buffer/ Sendible
Posting Content • Posting at the right time • Repurposing material • Using the right channels
Identify & Utilise Your Customers Passion Points • Relevant content • Getting noticed
Is Your Content Strategy Aligned with Your Business Goals?
Engagement • Customers • Other stakeholders – employees, investors, etc.
Engaging Stories in Dull Industries • What’s trending? • What touches your heart? • What’s your story? • Company news • Humour
Which Platform is Best? Facebook – informal LinkedIn – professional Twitter – journalists/current Instagram – youth Pinterest – women
Thank-You

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Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative

  • 1. Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative
  • 2. Distributing Content • A continuous stream of content - consistency • Interesting and valuable content - relevancy • Timeous – best times to post • Under budget – organic reach vs paid reach
  • 3. Content Creation Ideas • How to’s/tutorials • Lists • Other peoples’ content • Checklists • Reviews • Infographics • Videos
  • 4. Content Creation Ideas • Guest posts • Slideshare • Dashboards with suggestions – Buffer/Post Planner • Content curation sites – The need/Flipboard/Scoop.it/Google Alerts • NewsIetters • Interviews
  • 5. Streamline Content Creation Process • Efficient & sustainable • Use content generation tools - Hootsuite/Buffer/ Sendible
  • 6. Posting Content • Posting at the right time • Repurposing material • Using the right channels
  • 7. Identify & Utilise Your Customers Passion Points • Relevant content • Getting noticed
  • 8. Is Your Content Strategy Aligned with Your Business Goals?
  • 9. Engagement • Customers • Other stakeholders – employees, investors, etc.
  • 10. Engaging Stories in Dull Industries • What’s trending? • What touches your heart? • What’s your story? • Company news • Humour
  • 11. Which Platform is Best? Facebook – informal LinkedIn – professional Twitter – journalists/current Instagram – youth Pinterest – women