Content Marketing Wisdom from the Greatest Minds in History. What would Warren Buffett, Yogi Berra, and Abraham Lincoln have to say about content marketing. In this presentation, you'll find Oscar Wilde's pithy advice on finding your voice, Thomas Edison's secret to discovering new ideas for your content marketing, and Winston Churchill's advice regarding concision. Go to http://www.guarnery.com/cmwisdom/

1. *6318,)+6)%8)781-2(7
-2,-7836=
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2. Guarnery
Communications
)=3967)0*
):)6=32))07)-7%06)%(=8%/)2
37'%6;-0()
)78%0-7,%:3-')
the takeaway...
=39;32878%2(398
=(3-2+;,%8):)6=32))07)
-7(3-2+
8,)63-3*)-2+(-**)6)28
;-00*%6398;)-+,8,)
%((-8-32%0)**368%2(
4)6')-:)(6-7/7
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3. Guarnery
Communications
-:)0)%62)(8,%84)340);-00*36+)8
;,%8=397%-(4)340);-00*36+)8
;,%8=39(-(984)340);-002):)6
*36+)8,3;=391%()8,)1*))0
1%=%%2+)039
;6-8)*36-14%'8
the takeaway...
)138-32238*%'87
(6-:)%'8-32
=396'328)287,390(8%6+)8
=396%9(-)2')7)138-32%0
()'-7-3297)*%'87837944368
8,%8()'-7-32
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4. Guarnery
Communications
83-2:)28=392))(%+33(-1%+-2%8-32
%2(%4-0)3*.92/
8,31%7)(-732
=39'%28'6)%8)731)8,-2+
+6)%8*631238,-2+
98+6)%8-()%7'%2786-/)
*6318,)7-140)%'83*
43/-2+8,639+,%“.92/4-0)”
3*-2*361%8-32
7=28,)7-)2);'328)28
the takeaway...
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5. Guarnery
Communications
6-7/'31)7*631238/23;-2+
;,%8=396)(3-2+
the takeaway...
97)'328)28836)13:)
=396%9(-)2')7*)%63*
92/23;26-7/7
'97831)67;-00',337)8,)
348-328,%8%44)%60)%78
6-7/=
;%66)29**)88
6)(9')92')68%-28=
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6. Guarnery
Communications
=39)88)6'988,)4-%
-2*3964-)')7)'%97)
-1238,92+6=)239+,83)%87-
=3+-)66%
6)-1%+-2)'328)28
the takeaway...
32)-()%'%28%/)
1%2=*3617-2(-**)6)28
7-)78379-88,):%6-)(
%44)8-8)3*=396%9(-)2')
%7):)2'3967)1)%03*'328)28
'%2)70-')(-283,92(6)(73*
*927-)-2*372%'/7
©2014 Guarnery Communications. All Rights Reserved.

7. Guarnery
Communications
8,)0)2+8,3*8,-7(3'91)28
()*)2(7-8;)00%+%-2788,)6-7/
3*-87)-2+6)%(
the takeaway...
40%2=396(3'91)287
7869'896))*36)=3978%68
;6-8-2+'327-()6,3;=39'%2
8)004%6873*=3967836=:-79%00=
;6-8)*36'32'-7-32
%*8)6=396*-678(6%*8)(-8*36
;36()'3231=6)13:)
922)')77%6=;36(7
;-27832',96',-00
)(-8*36'32'-7-32
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8. Guarnery
Communications
1%/)):)6=8,-2+%77-140)%74377-0)
982387-140)6
the takeaway...
'%6)*900=1%8',=396
'328)2883=396%9(-)2')7
:%6-)(2))(7
8,)'328)282))(73*%
8)',2-8-%2%1-(0):)0
1%2%+)6%2(%')37,390()
%((6)77)((-**)6)280=
%0)68)-278)-2
;6-8)*36()'-7-321%/)67
©2014 Guarnery Communications. All Rights Reserved.

9. Guarnery
Communications
8,)6)-70-880)79'')77;,)6)8,)6)-7
0-880)0%9+,8)6
the takeaway...
%2(6);'%62)+-)
)28)68%-21)28:%09)
-7%2)77)28-%0-2+6)(-)28-2
=396'328)28;,)8,)6-87
,9136-286-+9)36(6%1%
-878,)6)%06)%732=396
%9(-)2')-74%=-2+%88)28-32
;6-8)83)28)68%-2
the takeaway...
©2014 Guarnery Communications. All Rights Reserved.

10. Guarnery
Communications
40%2463138-32%2('32:)67-32
+-:)1)7-,396783',34(3;2%86))
%2(-;-0074)2(8,)*-678*396
7,%64)2-2+8,)%)
%6%,%10-2'302
the takeaway...
40%2,3;=39;-00
463138)=396'328)28%2(
,3;=396'328)28;-00(6-:)
'32:)67-32)*36)=39'6)%8)
=396'328)28
©2014 Guarnery Communications. All Rights Reserved.

11. Guarnery
Communications
-2,397)
()4%681)287
+)8+6)%81-2(7 83():)034=396'328)28
(3;203%(%2(7,%6)
'328)281%6/)8-2+;-7(31
*631,-7836=7+6)%8)781-2(7

12. -2*3$+9%62)6='31
*3003;97
7'6))27%:)6
;%004%4)6
1)1)7
(3;203%(%8
;;;+9%62)6='31'1;-7(31
%+)2'-)7
©2014 Guarnery Communications. All Rights Reserved.