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© Boom Creative Lab
INTRO TO CONTENT MARKETING
Lisa Brandstötter Boom Creative Lab Digital Crash Courses
@lisaleinb
© Boom Creative Lab
© Boom Creative Lab@lisaleinb
Content Marketing
Do’s & Dont’s
Content Strategy
Tipps & Tricks
© Boom Creative Lab
© Boom Creative Lab
© Boom Creative Lab@lisaleinb
64 000 000 000
Whats’App messages per day
70 000 000
Instagram photos per day
347 000
Tweets per day
300
Hours of YouTube videos each hour
Quellen: Statista, Wiwo Blog, Forrester Research © Boom Creative Lab
is a marketing technique of creating and distributing
valuable, relevant and consistent content
to attract and acquire a clearly defined audience
with the objective of driving profitable
customer action.d
Quellen: Content Marketing Institute © Boom Creative Lab
Content marketing
CONTENT MARKETING
© Boom Creative Lab
ADVERTISING VS..CONTENT
© Boom Creative Lab© Boom Creative Lab
© Boom Creative Lab
CONTENT
=
CONTEXT
© Boom Creative Lab@lisaleinb © Boom Creative Lab
VALUABLE
USEFUL
RELEVANT
© Boom Creative Lab
DO’S &
DONT’S
© Boom Creative Lab@lisaleinb © Boom Creative Lab
ONE SIZE FITS IT ALL
THE BIGGER THE REACH, THE BETTER
QUANTITY IS MORE IMPORTANT
THAN QUALITY
X© Boom Creative Lab
DELIVER VALUE
ASK YOUR CLIENTS
SHARE WITH THE ONES THAT CARE
© Boom Creative Lab
TOOLBOX
© Boom Creative Lab@lisaleinb © Boom Creative Lab
FIND CONTENT
CREATE CONTENT
SHARE CONTENT
© Boom Creative Lab
FEEDLY
© Boom Creative Lab
FIND
FACEBOOK LISTS
© Boom Creative Lab
FIND
FACEBOOK SAVE
© Boom Creative Lab
FIND
blogs
infographics
videos
podcasts
photos
webpage
} social
content
© Boom Creative Lab
BLOGS
• Wordpress
• Blogger
• Squarespace
• Tumblr
• Medium
© Boom Creative Lab
CREATE
INFOGRAPHICS
© Boom Creative Lab
• 500 - 1.000 $
• Visually
• oDesk
• Piktochart
• Pinterest
CREATE
PODCASTS
© Boom Creative Lab
• SoundCloud
• iTunes
• WordPress
• podcast.com
CREATE
PHOTOS
© Boom Creative Lab
• iStock
• ShutterStock
• UnSplash
• flickr
CREATE
© Boom Creative Lab
© Boom Creative Lab
SHARE
© Boom Creative Lab
FACEBOOK
© Boom Creative Lab
SHARE
© Boom Creative Lab
HOOTSUITE
„Content is good if they genuinely want to read it.
Content is great if they’re willing to payto read it.“
Joshua Steimle, Forbes
© Boom Creative Lab
COMING UP
© Boom Creative Lab@lisaleinb © Boom Creative Lab
24.04
INSTAWALKSBG
06.05
SOCIAL MEDIA & PHOTOGRAPHY
BOOTCAMP
©BOOMCREATIVELAB
IF YOU LIKED IT, LIKE US

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Content Marketing Intro