Content marketing is more important than ever in 2023, but it's also more challenging.
With AI tools churning out content every day, consumers are bombarded with messages from all sides, and it's harder to stand out from the crowd. To be successful, marketers need to use data to create benchmarks, measure ROI, and collaborate to reach diverse audiences in creative ways.
Actionable tactics you can apply after you read this slideshare:
- Develop a content marketing strategy that aligns with your business goals
- Create high-quality content that resonates with your target audience
- Using data to measure the success of your content marketing campaigns
- Collaborate with other teams to create and distribute content
- Implement ways to report on the performance of your content marketing efforts
The document discusses revving up a company's content marketing engine for growth. It promotes 3WaysDigital, a content marketing agency, and their 3WD methodology. The 3WD methodology involves developing a customized content engine by mapping the customer journey, identifying pain points, and generating regular valuable content using tools and internal/partner resources. The content engine helps with awareness, consideration, decision-making, and retention across the marketing funnel. Metrics like engagement, SEO outcomes, and revenue are used to measure success.
At Wilderness Agency, we believe marketing can help capture the stories that drive business. We are driven by two main philosophies 1.) Grow our clients’ businesses. 2.) Enhance the local economy.
Calli Monnier has over 5 years of professional experience in project management, content creation, client relations, and relationship building. She has held positions as an Associate Editor at Atlanta Magazine, PR Coordinator for Visit Savannah, and Staff Writer for Effingham Herald. She offers skills in digital marketing, social media, copywriting, and editing, and has experience with content management systems and analytics tools.
Navigating the 3 R's, Rebranding, Redesign and RetoolingPatricia Eagan
Presentation at J Boye Philadelphia May 2013 on issues and challenges on doing a redesign of a major website along with a rebranding if the company and a CMS selection.
Spreedly is seeking a dynamic, data-driven, and digitally savvy Digital Marketing Manager to drive the next phase of our growth in the Payments Orchestration market.
As the Digital Marketing Manager, you will bring a wealth of skills to the table. Great writing and messaging capabilities among them. But there’s a key attribute that separates you from other marketers. You bring an incredible focus on top-of-funnel demand generation. You’ll scale existing and identify new channels and opportunities to reach our target audiences.
You have a background in developing and executing digital marketing strategies (PPC, SEO, ABM), managing ad spend budgets, and measuring campaign performance for optimization.
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
The document discusses revving up a company's content marketing engine for growth. It promotes 3WaysDigital, a content marketing agency, and their 3WD methodology. The 3WD methodology involves developing a customized content engine by mapping the customer journey, identifying pain points, and generating regular valuable content using tools and internal/partner resources. The content engine helps with awareness, consideration, decision-making, and retention across the marketing funnel. Metrics like engagement, SEO outcomes, and revenue are used to measure success.
At Wilderness Agency, we believe marketing can help capture the stories that drive business. We are driven by two main philosophies 1.) Grow our clients’ businesses. 2.) Enhance the local economy.
Calli Monnier has over 5 years of professional experience in project management, content creation, client relations, and relationship building. She has held positions as an Associate Editor at Atlanta Magazine, PR Coordinator for Visit Savannah, and Staff Writer for Effingham Herald. She offers skills in digital marketing, social media, copywriting, and editing, and has experience with content management systems and analytics tools.
Navigating the 3 R's, Rebranding, Redesign and RetoolingPatricia Eagan
Presentation at J Boye Philadelphia May 2013 on issues and challenges on doing a redesign of a major website along with a rebranding if the company and a CMS selection.
Spreedly is seeking a dynamic, data-driven, and digitally savvy Digital Marketing Manager to drive the next phase of our growth in the Payments Orchestration market.
As the Digital Marketing Manager, you will bring a wealth of skills to the table. Great writing and messaging capabilities among them. But there’s a key attribute that separates you from other marketers. You bring an incredible focus on top-of-funnel demand generation. You’ll scale existing and identify new channels and opportunities to reach our target audiences.
You have a background in developing and executing digital marketing strategies (PPC, SEO, ABM), managing ad spend budgets, and measuring campaign performance for optimization.
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
Website Development and Marketing Proposal PowerPoint Presentation Slides SlideTeam
Explaining the website design process can be difficult, select our Website Development And Marketing Proposal PowerPoint Presentation Slides to make it simpler. Using web design proposal PPT template you can easily introduce your company to prospecting customers. This website design PPT includes set of slides such as on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Web design and development proposal PowerPoint complete deck may be used to showcase your business expertise and methods you use while designing a website. In this website design proposal presentation template complete structure is laid out you can easily illustrate step by step of the web design process. Download the web development proposal presentation design to grab a lucrative deal for your business. Our Website Development And Marketing Proposal PowerPoint Presentation Slides are full of go. Everyone around gets extremely energetic.
RevBoss Overview -- Sales Development Software & ServicesEric Boggs
RevBoss builds sales and marketing machines for SaaS companies. We provide sales development, sales prospecting, and lead generation services and software to clients like UserVoice, Adzerk, StatusPage.io, and Device Magic.
This document provides an overview and instructions for using a presentation template from Slidesgo. It includes sections on fonts, graphics, credits, colors, and icons used in the template. It also provides editable slides on the company's mission, services, growth strategies, client testimonials and social media stats. The document instructs users to keep the credits slide to properly attribute Slidesgo, and provides alternative graphic resources that can be used in the template.
Aligning Feature Delivery with OKRs by Gtmhub CPOProduct School
The document describes Product School, an online learning platform that offers courses in product management, coding, data analytics, digital marketing, UX design, product leadership, and corporate training. It provides an overview of their course offerings and how they help professionals gain skills in their respective fields. The speaker for the event is then introduced as Jenny Herald, CPO of Gtmhub, who will be discussing aligning feature delivery with OKRs.
Getting to Yes: How to build executive alignment to win big on the AppExchangeCodeScience
For new ISVs, as well as established ISVs launching a new product on the AppExchange, getting internal executive buy-in, alignment, and engagement early on is critical to success. If you’re not clear on the value your product is bringing to ecosystem customers or the Salesforce resources available to you as a partner, you may find your business struggling to gain traction -- let alone revenue.
In this webinar, CodeScience Global Alliances Manager, Erin Murray, speaks with Christie Marsh, Director Strategic Alliances at BigID, about her experiences building internal executive alignment to succeed as a Salesforce partner at Mulesoft, Optimizely, and BigID.
Watch now at https://www.codescience.com/executive-alignment
CCG is a student-run consulting firm at Claremont McKenna College. It has 25 consultants who have experience in fields like investment banking, consulting, and technology. CCG recruits top students and provides them real-world consulting experience. They offer services like market research, data analysis, content creation, and CRM implementation to help clients with problems like improving websites and growing their business. CCG aims to add value through autonomous project work, adapting to client needs, and providing diverse perspectives to solve challenges.
Aurora Techpro is one of those unique digital marketing providers in Bangalore which gives creativity with feasibility. We offer a group of services like SEO, SEM, SMM, Complete Digital Marketing, Website Design and Development, Domain Registration, Web Hosting, E-Commerce Solutions, Content Management System and other IT related projects. We do not believe in getting lost in the crowd. So, we differentiate ourselves by delivering the services with all requirements need by clients. Although we offer digital marketing solutions at unbelievably attractive packages, quality is something we never compromise on. So, if you are willing to occupy the digital space before others, our doors are wide open!
http://auroratechpro.com/web-design-development/
Web Design Proposal PowerPoint Presentation Slides SlideTeam
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal PowerPoint Presentation Slides. Generate interest with your views.
Web Design Proposal Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3aFL1pI
Radiant Rhapsody Palette Agency by Slidesgo.pptxDina Ismail
This presentation template provides instructions and resources for editing the template. It includes fonts, colors, icons, graphics and alternative resources that can be used or modified. The template also provides attribution guidelines for both free and premium users and instructions on how to customize elements like resizing icons and changing colors.
The document discusses developing candidate personas to understand potential job candidates. It provides templates and examples for creating candidate personas, which involve detailing a candidate's common job titles, experience, skills, interests, job preferences, and behaviors. Creating candidate personas helps employers understand who they want to hire and attract the right candidates through targeted content and messaging aligned with the personas. Mapping out a candidate's typical journey through the hiring process can also help employers influence candidates at different stages from initial job search to starting a new role.
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
Tanya Whitney is a project manager with experience managing web projects and vendor relationships. She has a track record of developing and implementing solutions as well as strong communication, organizational, and problem-solving skills. Whitney has held positions managing websites and digital campaigns for companies such as Denny Mountain Media, Delta Dental of Washington, and Hearst Communications.
Conference as a Service (CaaS) by Momentum is a complete end-to-end solution that delivers a professionally developed and executed event without taxing any of your internal resources. Our decades of professional event experience provides any individual or organization with a ready-made, outsourced event team who are expert at delivering top-quality events and a vision for growth. Our leadership team has more than 60 years of combined event experience, so we can worry about your conference strategy and execution so you don’t have to.
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
In this case study, we explore the successful implementation of a customer engagement program by Cloud Inc., a global technology company. The program focuses on building strong relationships with global customers in India, driving collaboration, and delivering tailored solutions to meet their unique needs. Through strategic investments, cross-functional collaboration, and customer-centric approaches, Cloud Inc. achieves significant business growth and customer satisfaction.
Discover key factors and tips for choosing the ideal web development company in Dallas for your project. The experts at Bless Web Design shared information in this PPT.
Fremont Consulting provides contract staffing services and has experience staffing projects for companies like Cisco, HP, and SAP. They maintain a network of professionals who are available for project roles like project managers, technology specialists, and instructional designers. The document includes biographies for several of Fremont Consulting's contractors who have experience in areas like program management, events, and project management.
Resume Platform. In todays competitive job market,Chelsea Cote
The document discusses services offered by BestResumeHelp.com to help job seekers create professional resumes, cover letters, and LinkedIn profiles. It highlights the company's expertise in resume writing, tailored and keyword optimized resumes, timely delivery, and career consultation services to help clients unlock new career opportunities.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
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Website Development and Marketing Proposal PowerPoint Presentation Slides SlideTeam
Explaining the website design process can be difficult, select our Website Development And Marketing Proposal PowerPoint Presentation Slides to make it simpler. Using web design proposal PPT template you can easily introduce your company to prospecting customers. This website design PPT includes set of slides such as on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Web design and development proposal PowerPoint complete deck may be used to showcase your business expertise and methods you use while designing a website. In this website design proposal presentation template complete structure is laid out you can easily illustrate step by step of the web design process. Download the web development proposal presentation design to grab a lucrative deal for your business. Our Website Development And Marketing Proposal PowerPoint Presentation Slides are full of go. Everyone around gets extremely energetic.
RevBoss Overview -- Sales Development Software & ServicesEric Boggs
RevBoss builds sales and marketing machines for SaaS companies. We provide sales development, sales prospecting, and lead generation services and software to clients like UserVoice, Adzerk, StatusPage.io, and Device Magic.
This document provides an overview and instructions for using a presentation template from Slidesgo. It includes sections on fonts, graphics, credits, colors, and icons used in the template. It also provides editable slides on the company's mission, services, growth strategies, client testimonials and social media stats. The document instructs users to keep the credits slide to properly attribute Slidesgo, and provides alternative graphic resources that can be used in the template.
Aligning Feature Delivery with OKRs by Gtmhub CPOProduct School
The document describes Product School, an online learning platform that offers courses in product management, coding, data analytics, digital marketing, UX design, product leadership, and corporate training. It provides an overview of their course offerings and how they help professionals gain skills in their respective fields. The speaker for the event is then introduced as Jenny Herald, CPO of Gtmhub, who will be discussing aligning feature delivery with OKRs.
Getting to Yes: How to build executive alignment to win big on the AppExchangeCodeScience
For new ISVs, as well as established ISVs launching a new product on the AppExchange, getting internal executive buy-in, alignment, and engagement early on is critical to success. If you’re not clear on the value your product is bringing to ecosystem customers or the Salesforce resources available to you as a partner, you may find your business struggling to gain traction -- let alone revenue.
In this webinar, CodeScience Global Alliances Manager, Erin Murray, speaks with Christie Marsh, Director Strategic Alliances at BigID, about her experiences building internal executive alignment to succeed as a Salesforce partner at Mulesoft, Optimizely, and BigID.
Watch now at https://www.codescience.com/executive-alignment
CCG is a student-run consulting firm at Claremont McKenna College. It has 25 consultants who have experience in fields like investment banking, consulting, and technology. CCG recruits top students and provides them real-world consulting experience. They offer services like market research, data analysis, content creation, and CRM implementation to help clients with problems like improving websites and growing their business. CCG aims to add value through autonomous project work, adapting to client needs, and providing diverse perspectives to solve challenges.
Aurora Techpro is one of those unique digital marketing providers in Bangalore which gives creativity with feasibility. We offer a group of services like SEO, SEM, SMM, Complete Digital Marketing, Website Design and Development, Domain Registration, Web Hosting, E-Commerce Solutions, Content Management System and other IT related projects. We do not believe in getting lost in the crowd. So, we differentiate ourselves by delivering the services with all requirements need by clients. Although we offer digital marketing solutions at unbelievably attractive packages, quality is something we never compromise on. So, if you are willing to occupy the digital space before others, our doors are wide open!
http://auroratechpro.com/web-design-development/
Web Design Proposal PowerPoint Presentation Slides SlideTeam
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal PowerPoint Presentation Slides. Generate interest with your views.
Web Design Proposal Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3aFL1pI
Radiant Rhapsody Palette Agency by Slidesgo.pptxDina Ismail
This presentation template provides instructions and resources for editing the template. It includes fonts, colors, icons, graphics and alternative resources that can be used or modified. The template also provides attribution guidelines for both free and premium users and instructions on how to customize elements like resizing icons and changing colors.
The document discusses developing candidate personas to understand potential job candidates. It provides templates and examples for creating candidate personas, which involve detailing a candidate's common job titles, experience, skills, interests, job preferences, and behaviors. Creating candidate personas helps employers understand who they want to hire and attract the right candidates through targeted content and messaging aligned with the personas. Mapping out a candidate's typical journey through the hiring process can also help employers influence candidates at different stages from initial job search to starting a new role.
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
Tanya Whitney is a project manager with experience managing web projects and vendor relationships. She has a track record of developing and implementing solutions as well as strong communication, organizational, and problem-solving skills. Whitney has held positions managing websites and digital campaigns for companies such as Denny Mountain Media, Delta Dental of Washington, and Hearst Communications.
Conference as a Service (CaaS) by Momentum is a complete end-to-end solution that delivers a professionally developed and executed event without taxing any of your internal resources. Our decades of professional event experience provides any individual or organization with a ready-made, outsourced event team who are expert at delivering top-quality events and a vision for growth. Our leadership team has more than 60 years of combined event experience, so we can worry about your conference strategy and execution so you don’t have to.
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
In this case study, we explore the successful implementation of a customer engagement program by Cloud Inc., a global technology company. The program focuses on building strong relationships with global customers in India, driving collaboration, and delivering tailored solutions to meet their unique needs. Through strategic investments, cross-functional collaboration, and customer-centric approaches, Cloud Inc. achieves significant business growth and customer satisfaction.
Discover key factors and tips for choosing the ideal web development company in Dallas for your project. The experts at Bless Web Design shared information in this PPT.
Fremont Consulting provides contract staffing services and has experience staffing projects for companies like Cisco, HP, and SAP. They maintain a network of professionals who are available for project roles like project managers, technology specialists, and instructional designers. The document includes biographies for several of Fremont Consulting's contractors who have experience in areas like program management, events, and project management.
Resume Platform. In todays competitive job market,Chelsea Cote
The document discusses services offered by BestResumeHelp.com to help job seekers create professional resumes, cover letters, and LinkedIn profiles. It highlights the company's expertise in resume writing, tailored and keyword optimized resumes, timely delivery, and career consultation services to help clients unlock new career opportunities.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Boost Your Instagram Views Instantly Proven Free Strategies.
Content Marketing Strategy: Level Up Your Collaboration, Creation, and Reporting Efforts
1. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Content Marketing
Level Up Your Collaboration, Creation, and
Reporting Efforts
Digital Summit Dallas
3. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Hello, Dallas!
● Lauren has 15 years of experience as an SEO and marketing strategist
● Previously worked with small businesses, SaaS startups, agencies, Adam & Eve,
Merkle, MGM Resorts, Kimpton Hotels, and Koons Automotive
● Focused on data-driven recommendations, efficiency, and effective communication
● Passionate to help small businesses and startups break into new spaces
● Bird Dog was a very good girl who specialized in happiness and treat taking
5. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
● The process of creating and sharing high-quality, informative, entertaining, or
interesting to different user personas
● Strategies include researching audience insights and building long-term
relationships with influencers and business owners
● Stimulates interest in products and services rather than brand awareness
● Goals can vary, including increasing traffic, leads, or engagement
What is Content Marketing?
6. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Why is Content Marketing Important in 2023?
● Builds a highly adaptable, long-term foundation for SEO success
● Effective at reaching target audiences, building brand awareness, and driving
business growth across marketing channels
● Bypass ad blocker technology as 42.7% of users have ad blockers on their
browser, up from 31% in 2021
● Improve customer relationships with helpful, up-to-date information
Hubspot
8. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Which one of these is not like the other?
Keyword Stuffing Alt Attributes Hidden Text
An artist in present
day Bracciano a town
near Rome, Italy
shows the painting of
the marble bust of
the Roman God Mercury
who is often called
“The Messenger of the
Gods” by Roman
Historians and Roman
Mythologists
9. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Which one of these is not like the other?
Alt Attributes
An artist in present
day Bracciano a town
near Rome, Italy
shows the painting of
the marble bust of
the Roman God Mercury
who is often called
“The Messenger of the
Gods” by Roman
Historians and Roman
Mythologists
10. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Which one of these is not like the other?
Blog Comment Spam Link Farms Sponsorships
11. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Which one of these is not like the other?
Sponsorships
12. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Which one of these is not like the other?
Exact Match Domains Link Sculpting Doorway Pages
13. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Exact Match Domains (EMDs)
● Used to be very valuable, is now only somewhat valuable
● Good for .com, highly competitive keywords, and when branding is important
EMDs, Link Sculpting, and Doorway Pages
Link Sculpting
● Page value continues to pass via followed, internal links
● Increase site engagement metrics by driving users to high-value content
Doorway Pages
● Not good for SEO, but pretty useful for other marketing channels
● Instead of stuffing and spinning simple content, make the on-page content
valuable in that market
14. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
2023 SEO Guidelines for Content
High Quality Content
● Ask your audience to find what content they
find most valuable
● Create and share content that is informative,
engaging, and relevant to your target
audience
● Create linkable content that other websites
will want to link to, such as infographics, blog
posts, and videos.
High Quality Backlinks
● Backlinks are like popular votes of confidence in
your website, helping EEAT signals
● Ways to get high-quality links:
a. Guest post on industry websites
b. Sponsor community events and teams
c. Share data-backed research on your
market or business
d. Help a Reporter Out (HARO)
e. Ask local website owners to link to your
website (be sure to provide them a
relevant landing page!)
16. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Collaborating with Other Teams
Collaboration allows us to tap into a range of expertise and perspectives; ultimately
reaching a larger audience and build stronger relationships with potential
customers.
17. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Collaboration Tips
● Understand the initiative
● Choose the right partners
● Set clear goals and expectations
● Communication
● Be flexible
● Promote your collaboration
18. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Understand the Initiative: Considerations for Success
There are many questions to address before you start working:
● Objectives: what are the primary goals & business objectives?
● Audience: who is the target audience, what are their preferences, pain points, and
interests?
● Message: what is the main message to convey and how will it resonate with the
audience?
● Format: what types of content should we create - any required formats or styles to
follow?
● Distribution: which channels will you share the message?
● Timing: how long do you have and what specific milestones must you hit?
● Budget: what is the budget and do you have the necessary resources?
● Iteration: at what points will feedback from stakeholders be collected?
● Measure: what does success look like?
● Collaborate: what methods of communication will you use to keep the projects moving?
● Risk Management: are there any foreseeable risks you can mitigate?
19. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Success hinges on the right team for quality, relevance, and strategic alignment:
● Project manager: responsible for coordination and management, it’s you, you probably
called the kickoff meeting
● SEO: guides on keywords, rankable content opportunities, and QAs for SEO best practices
● Content strategist: Defines strategy based on audience, messaging, and themes
● Designers: creates visuals for your project, including social media graphics and assets
● Marketing & Social Media Managers: addresses which platforms the content can be shared
on, scheduling for messaging, and alignment to broader goals
● Customer stakeholder: represents the customer experience to ensure campaign success
● Executive stakeholder: provides high-level guidance and brings the importance to the group
● Legal: if you plan on running promotion messages, best to have your legal advisor in the
know early on
Choose the Right Team: Selecting Key Players
20. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Set Clear Goals and Expectations
It’s crucial to be clear so you can be sure to be successful:
● Objectives: use SMART goals for the overarching goals of the project
● Stakeholders: involve them early, seek opinions on success, and secure buy-in for iterations
● KPIs: use the measurable goals to establish primary and supporting data
● Communication plan: create a plan outlining key messages, channels, and timing
● Purpose: document the project’s goals, scope, and deliverables
● Documentation: all decisions, action items, and agreement need to be recorded
21. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Clear Communication: Tips for Success
Success relies on effective communication. Here are some tips:
● Objective alignment: prevent misunderstandings and maintain a unified team focus
● Risk mitigation: identify and address potential risks early on with collaborative effort to clear
roadblocks from the whole team
● Quality assurance: aligned expectations and guidelines yield higher-quality content
● Build trust: open communication builds trust, collaboration, and positive environments
● Accountability: clearly defined roles and responsibilities means people understand the
expectations and ready to deliver results
● Adaptability: facilitate changes to the project with organized communication to get a
coordinated response
22. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Embrace Flexibility
Embrace change, uncertainty, and challenges while prioritizing responsiveness:
● Cultivate a growth mindset: every challenge is an opportunity to grow
● Change is inevitable: be open to adapting to plans, processes, and strategies as they evolve
● Anticipate change: anticipate change and allow for timely adjustments
● Build a flexible plan: build-in contingency plans, alternative approaches, and flexibility to
adapt to change without significant disruption
● Be agile: use an iterative development process so you can adjust with smaller changes
● Seek feedback: identify areas for improvement and iteratively refine project processes
● Practice time management: prioritize for urgencies and complexity
23. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Communicate Team Wins Effectively
Recognize achievements, boost morale, and reinforce the team's contributions:
● Capture success metrics: not just KPIs, but what measurable activities did the team achieve
throughout the project?
● Create a narrative: tell the story of the team’s success, not just bullet points
● Use visuals: charts, graphs, infographics, or screenshots tell a story quickly
● Align to business goals: emphasize how this project plays into the larger business’s goals
● Celebrate milestones: don’t just wait until the end, promote the team’s successes at
intervals throughout the project
● Seek endorsements: ask stakeholders for statements to validate the project or team’s
efforts
● Use multiple communication channels: email, newsletter, Slack, or virtual townhalls - get the
message out!
25. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Conducting Keyword Research
● Brainstorm a list of seed keywords
that are relevant to your business
and/or industry
● Build out a list of related keywords,
long-tail keywords, and low-
competition keywords
● Analyze and organize the keywords to
determine searcher intent for the seed
topic
● Select relevant target keywords that
you want to focus on
● Prioritize keywords which will get you
to your goals quickest
Seed Keyword
Searches = 1.2M
Related Cluster 1
Searches = 550K
Long-Tail Topic 3
Searches = 8,400
Long-Tail Topic 1
Searches = 25.4K
Long-Tail Topic 4
Searches = 2,900
Long-Tail Topic 2
Searches = 11.5K
Keyword 1
Searches = 25.4K
Keyword 2
Searches = 5.4K
Unique Page
Keywords
Section Headline
Keywords
26. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Creating Buyer Personas
Gather Customer Data
● Database
● Website, paid, and social analytics
● Customer surveys and interviews
Analyze
● Segment the audience
● Group by commonalities
● Create profiles
Prioritize
● Most valuable audience
● Challenges for each segment
● Overlapping audiences
Fictional representation of a
specific audience segment
Broader group that a brand aims
to reach with its message
27. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
EXAMPLE: Pilates Studio Ideal Persona
Emma Jones
Age: 31
Status: Full time employed
Profile: Emma is a busy professional who understands it’s important to take care of her health
and makes it a top priority in her life. She needs flexibility and encouragement with sticking to
her fitness routines. Since she is so busy she needs her fitness classes to be quick, simple, and
effective. In addition to her fitness, Emma also cares about her physical appearance with the
goals to maintain her youthful appearance without seeing a plastic surgeon for corrections.
Motivations Frustrations Goals
- Looking good and feeling
good
- Energetic classes with good
music and clear instructions
- Convenient times for her to
go before or after work
hours
- Needs community support
to stick to her fitness goals
- Hates having to call for
support, prefers to book
online or text staff
- Look good for the four
weddings she’s in
- Increase her fitness and
physical appearance
naturally and conveniently
28. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Different types of content along with popular tools to help
Core Content Blog Post Videos
Content Types
Purpose
Educate and guide searchers to
your product/service
URL
Optimization
Indexable, short, keyword-rich
URL
Main
Headline
Engaging to users and contains
variant of target keyword
Internal Links Link to conversion points
Tools:
Keyword Planner, SEMRush,
aHrefs, Grammarly
Schemas
Product, Offer, Rating, Review
Price, Category…
Purpose
Inform and educate new users
to your brand
URL
Optimization
Indexable, keyword-rich URL
Main
Headline
Create social, clickable
headlines for social and use
SEO-friendly for search engines
Internal Links
Link to core content and
conversion points
Tools:
SEMRush, Search Console,
Yoast, Jasper, Copysmith…
Schemas
Article, Blog Post, Person,
Website,
Purpose
Engage, inform, and entertain
audiences
URL
Optimization
Host on site or on platform like
YouTube or Vimeo
Main
Headline
Compelling to capture attention,
boost views & drive engagement
Internal Links
Link to core content and
conversion points
Tools:
WeVideo, Biteable,
Renderforest, Adobe
Schemas
Video, Event, Person,
Organization, Review, Rating
29. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Content Ideas to Reach Emma
Core Content Blog Post Videos
1. How Often You Should Do
Pilates to See the Best
Results
2. The Best Time of Day to Do
Pilates
3. Pilates vs Yoga: What’s the
Difference?
4. Pilates vs Barre: What’s the
Difference?
1. Class schedule
2. Class descriptions
3. Local business information
4. Cancellation, no-show, and
membership policies
5. Restorative service
descriptions
1. Video tutorial about
different types of pilates
moves
2. Sizzle reels for the studio
and holiday event parties
3. Social media reels that
highlight customers like her
34. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
CRO Summary
#Proj-Name-Date
Observation: The site’s CVR is 1.5% for calls and 3.5% for
web leads; our blog posts have a 0.05% call CVR and
0.01% web lead CVR
Hypothesis: We can increase Call CVR from Posts by 2x if
we add geo-specific CTAs to call
Test: A/B using software to insert a location-based ad
with tracked number to call for service
Primary KPI: calls
Supporting KPIs: web leads, page views, engaged
sessions
Runtime: 30 day
Baseline:
Control
Experiment
Traffic Eng. Sess. Pageviews Web Leads Calls
All Posts 1,234 1.23% 2,345 13 61
Top 4 Posts 987 3% 678 10 50
Source: GA4, L28D
35. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Competitive Keyword Comparison
Source: SEMrush, This chart shows the ranking of the brand and selected competitors for the most trafficked keywords that are shared by all.
For core services and location, Brand rarely ranks in the Top 10 Organic Positions. Conducting a full gap analysis on keywords where the
website is weak or missing, as well as total opportunities, can help increase brand visibility for target topics and qualified leads.
Keyword You Comp 1 Comp 2 Comp 3 Comp 4 AMSV (USA)
keyword 1 82 13 3 1 19 1,900
keyword 2 33 16 5 2 21 1,600
keyword 3 25 13 3 1 24 1,000
keyword 4 21 27 41 3 4 170
keyword 5 16 6 2 4 3 110
keyword 6 91 52 24 38 53 390
keyword 7 58 88 46 4 59 170
keyword 8 22 30 6 9 4 140
keyword 9 0 0 13 31 0 6,600
keyword 10 27 8 1 6 4 70
38. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Performance Spreadsheet
● A tab for every month with m/m changes attached
● Links to the exact reports I need to use
● RegEx formulas to make the lookup faster
40. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Key Points for Executives
The goal is to convey the value of the project in a
way that resonates with the their strategic
perspective and business priorities.
Tailor your presentation to align with their interests
and concerns.
Tips:
1. Less is more
2. Give context, not every detail
3. Get to the bottom line
4. Ask for requests clearly
41. Digital Summit Dallas lauren@birddogseo.com
Bird Dog SEO
Thank you.
Schedule a free review of your site:
https://tidycal.com/birddogseo/webinar
Lauren Polinsky
Bird Dog SEO
lauren@birddogseo.com
41
Let’s work together!