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Content Marketing -Goals
Grow Awareness & Educate
Establish Legitimacy + Trust
Generate Leads
Convert Leads into Customers
Build Loyalty & Retention
Recruit Brand Advocates
Give the People What They Want!
Users consume content that do
the following:
–Inform
–Inspire
–Entertain
Why Content Marketing?
What's the Best Place to Put It?
Blogposts
Use of video
Electronic books
A blog post typically covers a specific topic or query,
is educational in nature, ranges from 600 to 2,000+
words, and contains other media types such as
images, videos, infographics, and interactive charts.
Youtube currently has 1.8 billion monthly users, just shy of
Facebook's 2 billion, according to Business Insider. This puts
Youtube ahead of even Gmail as Google's most popular
service.
Ebooks and guides allow you to provide valuable long-
form material with your audience while also capturing
leads in a GDPR-compliant manner

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Content Marketing strategy

  • 1.
  • 2. Content Marketing -Goals Grow Awareness & Educate Establish Legitimacy + Trust Generate Leads Convert Leads into Customers Build Loyalty & Retention Recruit Brand Advocates
  • 3. Give the People What They Want! Users consume content that do the following: –Inform –Inspire –Entertain Why Content Marketing?
  • 4. What's the Best Place to Put It? Blogposts Use of video Electronic books
  • 5. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.
  • 6. Youtube currently has 1.8 billion monthly users, just shy of Facebook's 2 billion, according to Business Insider. This puts Youtube ahead of even Gmail as Google's most popular service.
  • 7. Ebooks and guides allow you to provide valuable long- form material with your audience while also capturing leads in a GDPR-compliant manner