Building a relationship with your customer without trying to sell to them may seem counter intuitive. But by consistently delivering relevant, engaging, and valuable information to your target market, you're developing trust and positioning your company for when they're ready to buy.

2. Content Marketing.
What’s tha’?

12. Four Questions.

13. 1 - What do You
Want to Say?

14. 2 - To Whom Do
You Want To Say It?

15. 3 -Using Which
Communications
Channel(s)?

16. 4-And To What
Effect?

17. 1 - What?
2 - To Whom?
3 - How?
4- Outcome?

18. Where do they hang
out?

19. Where do they hang
out online?

21. Facebook 2/3
Twitter 3/10
LinkedIn 1/4
Google+ 1/4
Instagram 1/5

22. Pinterest 1/10
Tinder 1/25
Plenty of Fish 1/100
Grindr <1/100

23. What is this saying
to you?

24. You’ve got to be
where they are.

25. But how do I get
their attention
?

26. Good Question…
I’m glad you
asked me that.

27. So now
FINALLY….Let’s talk
about CONTENT
MARKETING

28. Definition 1: Content
Marketing is the
delivery of valuable,
relevant and
consistent information
to attract and acquire
a defined audience.

29. Definition 2: The
Art Of
Communicating
With Customers
Without Selling.

31. 1897

32. Spring 2015

36. The Subscription
Model

39. CONTENT

40. Developing Your
Content Marketing
Strategy
- The How To Guide

42. Goals - What do
you want to
achieve?

44. Creation
AND
Curation?

45. It’s the end of SEO
as we know it…
And I feel fine.

46. Google algorithms
favour websites offering
quality content, on
mobile.

47. Play The Game.

48. Optimise for Mobile

49. Definition 1: Content
Marketing is the
delivery of valuable,
relevant and
CONSISTENT
information to attract
and acquire a defined
audience.

50. SEO = UX
-high quality relevant content,
- user-friendly interface,
- integrated search and social media
effort.

51. Content Marketing Strategy
-Builds your brand.
-Adds value to your products
and services.

52. GOAL
To create multiple links
to your site from across
the Internet to boost
your website's search
results.

53. Content Development
The biggest challenge for most
companies is content creation.

54. Content Optimisation
Include the right keywords and
optimise it for search engines.

55. Content Distribution
— The More The Merrier

56. Social Media
Videos
Articles
Case Studies
White Papers
Email Newsletters
Blogs
RSS
Press releases
Web Pages
Guest Posts
Syndication
Conference Presentations
Research Reports

57. Pilot
Optimise,
Revise
Scale
BASED ON DATA

58. 1 - What?
2 - To Whom?
3 - How?
4- To what effect?

59. People engage with brands
not because they have to
watch ads, but because they
are truly drawn in. Ideas
have to earn their way in.
Our job is to start the
conversation.
- Marc Pritchard,
Global Brand Building Officer
Proctor & Gamble

60. BE.
- Consistent
- Relevant
-Engaging