Content Marketing 101
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The basics for building a content marketing strategy from keyword research, SERP positioning, planning and lead capture & nuturing.
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2. An effective lead management process includes understanding buyer personas, qualifying marketing-qualified leads, and nurturing leads with relevant content until they are ready to be passed to sales.
3. Implementing an integrated content marketing program that provides targeted content for different buyer personas at each stage of the buying cycle can help optimize the impact of marketing on sales.
Creating A Content Marketing Strategy
Sign up for your free account:
http://www2.textbroker.com/home
As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content.
What you will learn
This intermediate-to-advanced webinar will teach attendees:
The latest trends in content marketing
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Why your content should match buyer personas
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Who should attend
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Content Marketing 101
- 2. Maeva Cifuentes French & Spanish to English Translator since 2009 Based in Barcelona Blogger and content marketer TRANSLATORTURNEDCONTENT MARKETER www.maevaeverywhere.com
- 3. Traffic Changes in 1 month
- 4. Clicks Changes in 1 month
- 5. Email list growth in 1 month
- 6. Today's Discussion Inbound Marketing Definition of Content Marketing Buyer Persona Creating a Plan Ranking on Google Lead Generation Promotion & Distribution
- 7. Inbound Marketing CLOSE When the time is right, you close them as your client CONVERT You offer them an incentive to give you their email to stay in touch ATTRACT Visitors come to your website looking for answers METM19 Split,Croatia
- 8. Content marketing is not just having a blog. WHATISCONTENT MARKETING?
- 9. Purpose of content marketing METM19 SPLIT,CROATIA Attract visitors to your website Qualify them as leads Start a relationship with them
- 10. TYPES OF CONTENT: Blog articles Emails Checklists Infographics Podcasts Videos Templates Ebooks
- 11. Buyer Persona MORETHAN DEMOGRAPHICS AND JOB POSITION
- 14. LINKABILITY Will somebody want to link back to this post? Creating a plan PLAN 12 WEEKS OF CONTENT NETWORK Do I know anyone who would want to share this with their community? CONVERTABILITY Can I link this to a relevant lead magnet to get people on my list?
- 15. Search Engine Optimization ORGANIC TRAFFIC 1. For people to find your posts as they search 2. For Google to know that your website is relevant to what people are searching for. METM19 Split,Croatia
- 16. Ranking on Google How many other posts you’re competing with for your keyword Websites linking to your blog post Keyword intent Your domain authority The quality and comprehensiveness of your content Freshness of the content
- 21. Search intent Why did the person make this search? METM19, Split,Croatia
- 25. Lead generation METM19 Split,Croatia When people leave your site, they aren’t saying “No”, they're saying “not right now"
- 26. Lead Magnet· Short Actionable Directly related to the blog post or an extension of it Can be used immediately
- 27. CTA Landing Page Thank you/ delivery Conversion Pathway
- 28. Content Promotion & Distribution SOCIAL MEDIA REPURPOSING & REPUBLISHING NETWORKING
- 29. Questions? METM19, Split,Croatia "But if I spend all my time content marketing, when will I have time to translate?"