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Content
management
for print and
web
Lessons from the Newsroom
By Marcel Dumont @ T3CON 2019
1
Agenda
Who am I ?
Content Management challenges
Enter the Newsroom
NewsML
Marcel Dumont
Co-founder Schoolbank.nl 20+ years in Web Development
 Casual Gaming
 Travel
 E-commerce
 Healthcare
 IoT
CTO OctoBoost
 Web2Print E-commerce shops (based on
Magento 2) with CMYK-based WYSIWYG
editor including preflighting.
 AI-based solution for dynamic planning &
ganging technology of print jobs.
 SaaS-based Solution
4
Rosetta – Online & Print Publishing
Content Management challenges
Why do we have the word “management” in there?
What just happened?
Option 1: A content page was put online
Option 2: A problem was created
Who published
what,
when,
in what state,
for what reason,
for which purpose,
in which style
IN CONTROL
Let us invent a workflow
Enter the Newsroom
Planning
Information Gathering
Information Gathering
Verification
Dissemination
Editing
process
Packaging
Page Planning
Publish!
Reality
Meta Data to the
Rescue!
28
NewsML is a media independent standard for
describing news in an electronic service
environment. NewsML defines an XML based
language for expressing the structure of news,
associated metadata, and relationships between
news, throughout their lifecycle.
Planning
<planning>
<g2contentType>application/nitf+xml</g2contentType>
<itemClass qcode="ninat:text"/>
<assignedTo
coversfrom="2018-12-24T06:00:00Z"
coversto="2018-12-24T23:00:00Z"
qcode="santastaff:ceo">
name>Chief Elf Officer</name>
</assignedTo>
<scheduled>2018-12-24T23:30:00Z</scheduled>
<headline>All Wrapped Up in Lapland</headline>
<edNote>Text 250 words</edNote>
</planning>
<planning>
<g2contentType>image/jpeg</g2contentType>
<itemClass qcode="ninat:picture"></itemClass>
<scheduled>2018-12-25T00:00:00Z</scheduled>
<edNote>Picture will be Santa Claus departing
with reindeer</edNote>
</planning>
Information gathering
<contentSet>
<inlineXML contenttype="application/nitf+xml">
<nitf xmlns="http://iptc.org/std/NITF/2006-10-18/">
<body>
<body.head>
<hedline>
<hl1>Fed to halt QE to avert "bubble"</hl1>
</hedline>
<byline>By Meredith Jameson, <byttl>Staff Reporter</byttl></byline>
</body.head>
<body.content>
<p>(New York, NY - October 21) Et, sent luptat luptat, commy
Nim zzriureet vendreetue modo
dolenis et lan ullandit lum doloreet vulla
feugiam coreet, faccumsan ecte modoloreet ad ex el utat.
</p>
<p>Ugiating ea feugait utat, venim velent nim quis nulluptat num
dolessim zzrilla commy nonulpu
tpatinis exer sequatueros adit verit am nonse exerili quismodion
esto cons dolutpat, si.
</p>
</body.content>
</body>
</nitf>
</inlineXML>
</contentSet>
Information gathering
<contentMeta>
<contentCreated>2016-11-21T15:21:06-05:00</contentCreated>
<contentModified>2018-11-21T16:22:45-05:00</contentModified>
<located qcode="geoloc:NYC">
<name>New York, NY</name>
</located>
<creator uri="http://www.acmenews.com/staff/mjameson">
<name>Meredith Jameson</name>
</creator>
<infoSource qcode="is:AP">
<name>Associated Press</name>
</infoSource>
<language tag="en-US" />
<subject qcode="medtop:04000000">
<name>economy, business and finance</name>
</subject>
<subject qcode="medtop:20000350">
<name>central bank</name>
</subject>
<subject qcode="medtop:20000379">
<name>money and monetary policy</name>
</subject>
<slugline>US-Finance-Fed</slugline>
<headline> Fed to halt QE to avert "bubble"</headline>
</contentMeta>
Information gathering
<concept>
<conceptId created="2009-01-10T12:00:00Z" qcode="people:329465" />
<type qcode="cpnat:person" />
<name xml:lang="en-GB">Mario Draghi</name>
<definition xml:lang="en-GB" role="definitionrole:biog">
Mario Draghi, born 3 September 1947, is an Italian banker and economist who succeeded Jean-
Claude Trichet as the President of the European Central Bank on 1 November 2011. He was previously the governor o
f the Bank of Italy from January 2006 until October 2011. In 2013 Forbes nominated Draghi 9th most powerful perso
n in the world.<br />
</definition>
<note xml:lang="en-GB" role="nrol:disambiguation">
Not Mario D’roggia, international powerboat racer
</note>
<related rel="relation:occupation" qcode="jobtypes:puboff" />
<sameAs type="cpnat:person" qcode="pers:567223">
<name>DRAGHI, Mario</name>
</sameAs>
<personDetails>
<born>1947-09-03</born>
<affiliation type="orgnat:employer" qcode="org:ECB">
<name>European Central Bank</name>
</affiliation>
</contactInfo>
</personDetails>
</concept>
Verification
<itemMeta>
<itemClass qcode="ninat:text" />
<provider uri="http://www.acmenews.com/about/" />
<versionCreated>2018-11-21T16:25:32-05:00</versionCreated>
<firstCreated>2008-02-29T12:00:00+00:00</firstCreated>
<pubStatus qcode="stat:usable" />
</itemMeta>
Dissemination
<embargoed>2018-02-09T12:00:00Z</embargoed>
<edNote>
Note to editors: STRICTLY EMBARGOED. Not for release until authorised.
</edNote>
<hopHistory>
<hop seq="1" timestamp="2018-10-19T16:15:00Z">
<party qcode="comp:TR">
<name>Thomson Reuters</name>
</party>
<action qcode="hopaction:created" target="hatarget:content" />
</hop>
<hop seq="2" timestamp="2018-10-19T16:18:00Z">
<party qcode="comp:bwire" />
<action qcode="hopaction:transformed" target="hatarget:content" />
<action qcode="hopaction:enhanced" target="hatarget:metadata" />
</hop>
<hop seq="3" timestamp="2018-10-19T18:15:00Z">
<party qcode="comp:aquiremedia" />
<action qcode="hopaction:created" target="hatarget:metadata" />
</hop>
</hopHistory>
<rightsInfo>
<copyrightHolder uri="http://www.thomsonreuters.com" />
</rightsInfo>
Packaging
<groupSet root="G1">
<group id="G1" role="group:main">
<itemRef size="2345">
<itemClass qcode="ninat:text" />
<title>Obama annonce son équipe</title>
</itemRef>
</group>
<group id="G2" role="group:video" mode="pgrmod:alt">
<groupRef idref="G3" />
<groupRef idref="G4" />
</group>
<group id="G3" role="group:mdpi">
<itemRef contenttype="video/mp4" width="480" height="320">
<itemClass qcode="ninat:video" />
<title>Barack Obama arrive à Washington</title>
</itemRef>
</group>
<group id="G4" role="group:hdpi">
<itemRef contenttype="video/mp4" width="720" height="480">
<itemClass qcode="ninat:video" />
<title>Barack Obama arrive à Washington</title>
</itemRef>
</group>
</groupSet>
In Action
In Action
Planning
Information
Gathering
Verification
Dissemination Packaging Publishing
Now What?
A collaborative editorial
process is essential for content
creation
Quality comes at a (heavy)
price
More specializations required
when scaling up in volumes.
Content Management Systems
must role-based
Page Planning is more then
planning the page
Content Dissemination is
complex.
Learnings
Automate!
Meta Data to the rescue
How does
typo3 fit in
this?
Thank you

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Content management for print and web, learnings from the Newsroom

Editor's Notes

  1. Adding pages with the context menu Click on the icon of any existing page and choose “Page Actions > New” from the context menu. You will be taken to the new page wizard, which asks you to select a position for the new page. After selecting a position, you will be taken to the form which lets you define the properties of the new page. For now, let’s just set the title which is mandatory
  2. You may also want to move to the Access tab and uncheck the “Disable” box, so that your new page is visible in your web site
  3. You may also want to move to the Access tab and uncheck the “Disable” box, so that your new page is visible in your web site
  4. The Washington Post says it publishes an average of 1,200 stories, graphics, and videos per day (that count, though, includes wire stories). NYTimes publishes roughly 150 articles a day (Monday-Saturday), 250 articles on Sunday and 65 blog posts per day (excluding wires). It also publishes 330 basic graphics a month and about 120 items a month in the interactive template. 
  5. Editorial Meeting Sub-editors and senior journalists What events do we want to report on today? Initial estimation of the complexity and deadlines Report Assignment
  6. Identify Sources Identify and delegate work to Contributors Gather and prepare original background materials Drafting of the Content Article with associated Media Packages Categorising and meta data
  7. Identify Sources Identify and delegate work to Contributors Gather and prepare original background materials Drafting of the Content Article with associated Media Packages Categorising and meta data
  8. Independent authenticity check Presented in a fair, balanced and impartial way. Writing Style, Grammar and Spell checks according to Style Guide Legal check Ethics Media Quality Checks
  9. Embargo Check Copyright & Legal Notice Checks Contribution Checks License Checks Re-purpose Checks Still up-to-date
  10. Media & Format Specific Optimisations SEO Headline Slug Kicker Translations Media Selection and reformatting Content adjustments
  11. Multiple Print Editions Multiple Languages Online News Portals Mobile News Google News Twitter Instagram
  12. More context More automation Whatsapp might be encrypt
  13. a method of conveying not only the core news content, but also data that describe the content in an abstract way (i.e. metadata), information about how to handle news in an appropriate way (i.e. news management metadata), information about the packaging of news information, and finally information about the transfer of news content.
  14. Planning – Information Gathering – Verification – Dissemination - Packaging