This article gives you a total insight about the big buzz in the merger and acquisition world regarding the news of Microsoft taking over LinkedIn in its all-time biggest deal. This is a deal from which both Microsoft as well as LinkedIn will try to fulfill their interests. Read more such interesting topics at www.addamaro.com

1. Microsoft acquiring LinkedIn
Amongone of the biggestnewsinthe worldof M&A the mosttalkedaboutis, Microsoftacquiring
LinkedIn,the social networkforprofessionalswithsome 433 millionusers,for$26.2 billionincash.
The transactionhas beenofficial bybothboards,butyetto getregulatoryandotherapprovals.
LinkedIn will keepitsbrandandproduct,andwill become apart of Microsoft’sproductivityand
businessprocessessegment.Jeff Weiner,LinkedIn’sCEOwill reporttoSatyaNadella,CEOMicrosoft.
How will be Microsoft benefited:
Satya Nadella,CEOMicrosoft
Microsofthas alwaysfocusedonsoftware (andsome hardware).Butnow LinkedInwillgive
Microsofta greaterreachin provisionsof social networkingservicesandprofessional content,
creatingthe earlysignsof enterprise social networking. LinkedIn’ssocial network,willgive
Microsofta saleschannel tosell itsproducts,andwill serve asanadd to to those thatit already
offersforassociationandcommunication.
Microsoftplansto use LinkedIn’ssocial gridasanintegratedsellinginstrumentalongside itsexisting
CRM products.Usersof Microsoft’sDynamicsCRMandother systems,willwanttouse LinkedIn’s
SalesNavigator“toconvertthe salescycle withactionable insights” — effectivelythe background
informationaboutuserscanhelpfindleads,opencommunicationchannelsandclose deals.
There are otheressentialsthatare interestingtoconsiderinlightof thisacquisition.LinkedIn
acquiredLynda.comasa move intoofferingonline learningtoolstousers.Now withMicrosoft
acquiringLinkedIn, itwillsee howLyndamightbe engagedtohelpsell itssoftware products,and
provide assistance touse them
As saidbySatya Nadella,CEOMicrosoft,Microsoftcan accelerate LinkedIn’sGrowthaswell as
Dynamicsand MicrosoftOffice 365 in a stepto empowereverypersononplanet.

2. What isin forLinkedIn:
Jeff Weiner,CEOLinkedIn
For LinkedIn,itisrelievedwiththe questionsof how the companywouldcontendwithcompanies
that are buildingsoftware thatwouldputitintoclosercontestagainstLinkedIn.Butmore recent
struggle withrevenuegrowthandusers,anda subsequentdroppingshare price,hasputthe
companyon the defensive.
But thisisdefinitelynotastoryabout a failingcompanygettingpumpedup.Evenwithashare price
that isbelow its12-monthhighpointof $258 per share,Linkedinisone of the better-performing
techcompanies.LinkedIn’ssocial network will giveMicrosoftastrong positioninthisarea.
LinkedInisactive inover200 countriesandboastsaround105 millionmonthlyactive users,with433
millionregisteredoverall.The companyhasaround60 percenttrafficon mobile,andalmostaround
45 billionquarterlypage views.Italsohasone of the biggestrepositoriesof joblistings,witharound
7 millionactivelistings. LinkedIn’s core businessisbasedonrecruitmentadsandto some extenton
premiumsubscriptions.The recruitmentbusinesstermedas“TalentSolutions”accountsforaround
$2 billionof the company’s$3 billioninrevenuesforthe year2015.
Thus if all premisesare consideredMicrosoftacquiringLinkedInisabigbuzz all around.Andindeed
it isa great deal forboth Microsoftas well asLinkedregardingthe varioussynergiesthatthe two
expecttoexploit.
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