SlideShare a Scribd company logo
HOW TO CREATE
BUZZ
GOOD MOOD = GOOD CONTENT
Cover band 2011
PERCENTAGE OF B2B MARKETERS USING
CONTENT MARKETING
Last year, 91% of
b2b marketers said
they used content
marketing
PERCENTAGE OF B2B MARKETERS WHO USE
VARIOUS SOCIAL MEDIA SITES FOR CONTENT
B2B content
marketers use an
average of 6 social
media
platforms, up from
5 last year.
GOOD CONTENT
CRYSTAL CLEAR
ELEGANTLY SIMPLE
INSPIRATIONAL
FOCUS ON YOUR NICHE
BRAND
www.redbullmediahouse.com
RED BULL IS A MULTI-PLATFORM
PUBLISHING HOUSE
BLOGS
www.padraicino.com
HELPING INDUSTRY TO UNDERSTAND
MATTERS RELATED TO MEETINGS
WHITE PAPERS
www.meetology.com
HELPING INDUSTRY TO ANSWER
CHALLENGING QUESTIONS
USEFUL INFO
www.eventmanagerblog.com
THE HEART OF 145.000 PROFESSIONAL
COMMUNITY, author Julius Solaris
CONCEPT
www.eventmanagerblog.com
NO MORE BORING MEETINGS!
MEETOVATION
NEWSWORTHY STORIES
MEETOVATION – CONTENT STRATEGY
1. INVOLVEMENT OF DELEGATES
2. CREATIVE USE OF FACILITIES
3. GREEN AND RESPONSIBLE
4. AUTHENTIC AND LOCAL FLAVOUR
5. MEASURING ROI
STORIES: HEALTHY FOOD, CSR PROJECTS, ……
MULTICHANEL
www.gdanskconvention.pl
EARNED MEDIA + PAID MEDIA + OWNED
MEDIA
The atmosphere is great, the food is great, the
whole city experience is great. Linda Periera
SOCIAL
www.meetmrholland.com
PERSONALIZATION
LESS IS MORE
www.vienna.convention.at
DEVELOP A CLEAR MISSION STATEMENT
= POWERFULL CONTENT MARKETING
STORIES
CONTENT MISSION STATEMENTS
KOREA - BEYOND MEETINGS
MALAYSIA - ASIA LIKE NEVER BEFORE
POLSKA – COME AND FIND YOUR STORY
DUBAI – THE LAND OF OPPORTUNITIES
MADRID – MAKING BUSINESS A PLEASURE
VANCOUVER – SPECTACULAR BY NATURE
CSR PROJECTS
www.kongres-magazine.eu
IMEX CHALLENGE
MAKING A POSITIVE IMPACT!
GREEN
MEETINGS
www.kongres-magazine.eu
PROJECT BEBEE
SLOVENIA GREEN MEETINGS
EVENTS
www.kongres-magazine.eu
EVENTS AS CONTENT MARKETING MACHINES
MEDIA
www.kongres-magazine.eu
NEW MEDIA: CONENT CREATORS
- PERSONALIZATION
- DIGITAL CONVERGENCE ACROSS PLATFORMS
- CURATION
- DEMOCRATISATION OF CONTENT
YOU ARE WHAT YOU READ
CONTENT SHOULDN’T BE:
BORING
UNINSPIRING
CONTENT OVERLOAD SO

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Content is king 05.12.2013