Content in a Zombie Apocalypse

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This document discusses the future of content management systems and how they need to adapt to different formats beyond traditional websites and print. It notes how content needs to be captured and structured independently of presentation to work across many different types of devices and platforms. The document also emphasizes that the web is not print and content creation needs to change to reflect this, and that a focus on good author experiences and semantic metadata will be important for the future of content management systems.

Internet Technology Business

CONTENT IN A ZOMBIE APOCALYPSE
@karenmcgrane

CONTENT
EMAIL
INTRANET
SOCIAL
MEDIA
MICROSITES
MOBILE
WEB
WEBSITE
PRINT
TABLET
APPS
MOBILE
APPS
BLOGS
SMART
TV
IN-CAR
SYSTEMS
GOOGLE
GLASS
DIGITAL
SIGNAGE
DELICIOUS
TOAST
WATCHES

The future of content management
systems is in their ability to
capture the content in a clean,
presentation-independent way.
—Daniel Jacobson, Netflix

Imitating paper on a
computer screen is like
tearing the wings off a 747
and using it as a bus on
the highway.
—Ted Nelson

STRUCTURED CONTENT
SEMANTIC METADATA
CONTENT PACKAGES
AUTHOR EXPERIENCE

Ethan Resnick,
@studip101
Metadata is a love
note to the future.
Metadata is the
new art direction.
Jason Scott, @textfiles

DON’T CREATE CONTENT FOR A
SPECIFIC CONTEXT.

They hate
all the fields.
They say they want
Microsoft Word.
WYSIWYG
is what they
understand.

If I had asked people what
they wanted, they would have
said faster horses.
—Not Henry Ford

“Beautiful software, even for back-end
users, is becoming an expectation.
We’re moving in this direction
because we now understand that
better content management systems
foster better content.
—Matt Thompson

THE WAY PEOPLE CREATE
CONTENT HAS TO CHANGE.

OUR FUTURE DEPENDS ON
FIGHTING OFF THE ZOMBIES.

THANK YOU
@karenmcgrane
karen@bondartscience.com
www.bondartscience.com
+1 (917) 887-8149

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SLU毕业证原版定制【微信：176555708】【圣路易斯大学毕业证成绩单-学位证】【微信：176555708】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 ◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆ 【主营项目】一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！学历顾问：微信：176555708

This 7-second Brain Wave Ritual Attracts Money To You.!

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一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理

eutxy

LBS毕业证原版定制【微信：176555708】【伦敦商学院毕业证成绩单-学位证】【微信：176555708】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 ◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆ 【主营项目】一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！学历顾问：微信：176555708

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Content in a Zombie Apocalypse

1. CONTENT IN A ZOMBIE APOCALYPSE @karenmcgrane

2. PRINT

3. WEB

4. MOBILE

5. TABLETS

6. SMART TV

7. IN-CAR

8. STAR TREK COMPUTER

9. GOOGLE GLASS

10. WATCHES

11. STADIUM SCOREBOARDS

12. DIGITAL SIGNAGE

13. REFRIGERATOR

14. TOAST

15. CONTENT EMAIL INTRANET SOCIAL MEDIA MICROSITES MOBILE WEB WEBSITE PRINT TABLET APPS MOBILE APPS BLOGS SMART TV IN-CAR SYSTEMS GOOGLE GLASS DIGITAL SIGNAGE DELICIOUS TOAST WATCHES

16. PROTECT OURSELVES

17. TRUE SEPARATION OF CONTENT FROM FORM

18. The future of content management systems is in their ability to capture the content in a clean, presentation-independent way. —Daniel Jacobson, Netflix

19.

20.

21.

22.

23. THE WEB IS NOT A LASER PRINTER

24. Imitating paper on a computer screen is like tearing the wings off a 747 and using it as a bus on the highway. —Ted Nelson

25. THE PAGE IS DEAD! NOW WHAT?

26. BLOBS vs. CHUNKS

27. STRUCTURED CONTENT SEMANTIC METADATA CONTENT PACKAGES AUTHOR EXPERIENCE

28.

29.

30.

31.

32.

33. SEMANTIC METADATA

34. Ethan Resnick, @studip101 Metadata is a love note to the future. Metadata is the new art direction. Jason Scott, @textfiles

35.

36.

37. CONTENT PACKAGES

38. A PACKAGE OF IMAGE CROPS

39.

40. TRUNCATION IS NOT A CONTENT STRATE…

41.

42.

43.

44.

45. DON’T CREATE CONTENT FOR A SPECIFIC CONTEXT.

46. AUTHOR EXPERIENCE

47.

48. They hate all the fields. They say they want Microsoft Word. WYSIWYG is what they understand.

49. If I had asked people what they wanted, they would have said faster horses. —Not Henry Ford

50.

51. “Beautiful software, even for back-end users, is becoming an expectation. We’re moving in this direction because we now understand that better content management systems foster better content. —Matt Thompson

52. THE WEB ISN’T PRINT.

53. THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.

54. OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES.

55. THANK YOU @karenmcgrane karen@bondartscience.com www.bondartscience.com +1 (917) 887-8149

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