Don't predict the future

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What's next for big corporations with global web sites, trying to keep up with the insane rate of change of technology? This presentation was part of LBi Sweden's »What's next« conference in 2011.

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Don't predict the future

  1. 1. DONT TRY TO PREDICT THE FUTURE.ORGANIZE YOURSELF TO ADOPT TO IT.* Creating the perfectly blended digital ecosystem *
  2. 2. THE DESKTOP BROWSER IS NOT THE WORLD. And neither is the iPhone!
  3. 3. TYPICALWEBSITE.COM
  4. 4. GREAT FOR DESKTOP BROWSERS ON BROADBAND CONNECTION
  5. 5. NOT SO GREAT ON THE IPAD, IPHONE,BLACKBERRY, DROID, GALAXY S, NEXUS S, SE ARC, ...
  6. 6. BUT DONT BUILD ONE SITE FOR DESKTOP BROWSERS, ONE FORSMART-PHONES, ONE FOR TABLETS, ONE FOR EVERY FUTURE DEVICE...
  7. 7. BUILD A SINGLE WEB INTERFACETHAT RESPONDS TO SCREEN SIZE AND DEVICE CAPABILITIES.
  8. 8. USE CONTEMPORARY STANDARDS LIKE HTML5 AND CSS3, BUT DEGRADEGRACEFULLY FOR OLDER BROWSERS. NEVER LOOK BROKEN.
  9. 9. FREE THE DATA
  10. 10. BUT IT IS ONLY ACCESSIBLE ONTYPICALWEBISTE.COM, AS A WEBPAGE, FOR DESKTOP BROWSERS
  11. 11. BUILD WELL DELIMITED SERVICES WITHPUBLIC APIS BASED ON OPEN STANDARDS
  12. 12. A SERVICE FOR IMAGES, A SERVICE FORMOVIES, A SERVICE FOR METADATA, A SERVICE FOR CAR CONFIGURATION RULES
  13. 13. ANY SITE, APP, KINECT SHOW OFF ORAUGMENTED REALITY INSTALLATION CAN UTILIZE THE SAME DATA.
  14. 14. ADD METADATA TO THE DATA
  15. 15. ANY IMAGE (MOVIE, ETC) YOU GET FROMTHE IMAGE SERVICE CAN BE LOOKED UP IN THE METADATA SERVICE http://www.youtube.com/watch?v=fj_yProUnEI
  16. 16. INFORMATION ABOUT MODEL, CONFIGURATION, ETC ENABLES CROSS LINKING TO THE CONFIGURATOR FROM ANY IMAGE.
  17. 17. THE REVERSE ENABLESSEARCH DRIVEN CONTENT.
  18. 18. IT WILL REQUIRE A LOT OF MANUAL INPUT OF TAGS, NO DOUBT. BUT SOME OF THE MOSTINTERESTING DATA IS GENERATED BY PEOPLE INTERACTING WITH THE CONTENT.
  19. 19. IMPRESSIONS AND EXPRESSIONS (LIKE, SHARE, UPLOAD,ETC) ARE MONITORED AND FED BACK TO THE METADATA SERVICE AUTOMATICALLY.
  20. 20. REMIXREUSEMASHUPFor everyone
  21. 21. THE INNOVATION RATE OF TECHNOLOGYIS EVER INCREASING. YOU CAN BE A PART OF EVERY DIGITAL CHANNEL.
  22. 22. BY HAVING A SYSTEM OF REUSABLE BUILDING BLOCKS, YOU CAN ADDSPECIALIZED BLOCKS ON TOP OF THEPILE AS NEW POSSIBILITIES EMERGE.
  23. 23. PROTOTYPE QUICKLY, LAUNCH EARLY, AND LEARN FROM MISTAKES.
  24. 24. LET PEOPLE TRY IT OUT. SEE WHATTHEY THINK, TEST DIFFERENT OPTIONS, AND LEARN TOGETHER.
  25. 25. PEOPLE ARE ALSO CREATORS. LET THEM USE THE APIS ANDCOMPONENTS TO MAKE NEW STUFF.
  26. 26. LET THEM EMBED YOU CONTENT ONFACEBOOK, THEIR BLOGS, WHEREVER THEY HANG OUT.
  27. 27. LET THEM BUILD APPS, TOOLS, ART.
  28. 28. AND OF COURSE, BUILD THINGS YOURSELF TOO.
  29. 29. TOP 4TECHNOLOGIES TO WATCH
  30. 30. KINECT APPLICATIONS (THEY’RE NOT HACKS ANYMORE)
  31. 31. REAL-TIME 3D IN YOUR BROWSER
  32. 32. MOBILE AUGMENTED REALITY
  33. 33. RESPONSIVE WEB USING CSS 3

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