The survey explores perceptions of top executives from major Romanian companies regarding the 2016 business outlook. Some key findings:
1) Companies will define success in 2016 by customer satisfaction (83%), financial results (68%), and market share (56%).
2) 41% of companies forecast turnover growth of 10-30% in 2016, while 32% expect 5-10% growth.
3) Profits are also expected to rise optimistically, with 28% forecasting 5-10% growth and 32% expecting over 30% growth.
Martin Kleppmann presented on Apache Samza, a distributed stream processing framework used at LinkedIn. Samza processes streams of data from Apache Kafka in parallel across clusters. It provides at-least-once processing guarantees and handles state management more efficiently than Storm by embedding key-value stores within tasks. Peter Bourgon then discussed using Conflict-free Replicated Data Types (CRDTs) to provide strong consistency in distributed systems without consensus, as they allow replicas to diverge and merge independently. He provided examples of how CRDT sets and counters could be used to implement features like timelines in a scalable way for systems like SoundCloud.
Patient forms we welcome you to mattison podiatry group as our patient drs ma...Mattison Podiatry Group
This document appears to be an intake form for patients of Drs. Susan and Brad Mattison's podiatry group. It requests personal information such as name, date of birth, insurance information, and reason for visit. It notes that co-pays and deductibles are due at time of service, and asks patients to authorize the release of medical records to their insurance company for payment. The form provides contact information for two office locations in Boynton Beach, Florida.
The document provides an overview of online marketing, including its key features and types. It discusses search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, website lead generation, banner ads, skyscraper ads, interstitial ads, online directories, sponsorships, and link popularity. Case studies are presented on using these online marketing strategies effectively. Guidelines are given for what can cause online marketing to be unsuccessful if certain elements are missing from a website.
Social Media: A Writer's Essentials (A 2016 Toolkit for Creative and Academic...Sherry Jones
Feb. 15, 2016 - I have been invited by ACC's The Writer's Studio as the guest speaker on how social media can enhance writing practices for both creative and academic writers.
The survey explores perceptions of top executives from major Romanian companies regarding the 2016 business outlook. Some key findings:
1) Companies will define success in 2016 by customer satisfaction (83%), financial results (68%), and market share (56%).
2) 41% of companies forecast turnover growth of 10-30% in 2016, while 32% expect 5-10% growth.
3) Profits are also expected to rise optimistically, with 28% forecasting 5-10% growth and 32% expecting over 30% growth.
Martin Kleppmann presented on Apache Samza, a distributed stream processing framework used at LinkedIn. Samza processes streams of data from Apache Kafka in parallel across clusters. It provides at-least-once processing guarantees and handles state management more efficiently than Storm by embedding key-value stores within tasks. Peter Bourgon then discussed using Conflict-free Replicated Data Types (CRDTs) to provide strong consistency in distributed systems without consensus, as they allow replicas to diverge and merge independently. He provided examples of how CRDT sets and counters could be used to implement features like timelines in a scalable way for systems like SoundCloud.
Patient forms we welcome you to mattison podiatry group as our patient drs ma...Mattison Podiatry Group
This document appears to be an intake form for patients of Drs. Susan and Brad Mattison's podiatry group. It requests personal information such as name, date of birth, insurance information, and reason for visit. It notes that co-pays and deductibles are due at time of service, and asks patients to authorize the release of medical records to their insurance company for payment. The form provides contact information for two office locations in Boynton Beach, Florida.
The document provides an overview of online marketing, including its key features and types. It discusses search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, website lead generation, banner ads, skyscraper ads, interstitial ads, online directories, sponsorships, and link popularity. Case studies are presented on using these online marketing strategies effectively. Guidelines are given for what can cause online marketing to be unsuccessful if certain elements are missing from a website.
Social Media: A Writer's Essentials (A 2016 Toolkit for Creative and Academic...Sherry Jones
Feb. 15, 2016 - I have been invited by ACC's The Writer's Studio as the guest speaker on how social media can enhance writing practices for both creative and academic writers.
SOFT Ideation - To make great business ideas, then make it SOFTThe Innovation Lab
Did you know many great business ideas are sharing some common key disciplines?
Now you can check out 25 key disciplines extracted from more than 500 business innovation cases to make your business more SOFT.
http://softideation.com
Customer Service Excellence Programme (Email)DavidGMontague
The document discusses improving writing skills for professional emails and communications. It emphasizes the importance of clearly identifying your audience and using a tone appropriate for them. When composing a document, the document recommends starting with the audience in mind, creating an outline, and using simple language. It also stresses the importance of proper structure using headings, bullet points, and visual elements. Finally, the document notes that proofreading is key to avoiding errors that could undermine professionalism.
Methodal 2016 : Les classes inversées, un phénomène précurseur pour « l’école...Marcel Lebrun
Conférence prononcée lors du 1er colloque international, Methodal 2016 : Méthodologie de l'apprentissage des langues. Innover : pourquoi et comment ? 22-25 septembre 2016, Nicosie, Chypre. Ce colloque est organisé conjointement par le Département d'Études françaises et européennes de l’Université de Chypre et par le Département de langue et de littérature françaises de l’Université Aristote de Thessalonique (Grèce).
Competency based feedback system workshop slides chadramowlyChandramowly :
This document provides information about competency-based 360 degree feedback systems. It discusses how 360 degree feedback involves collecting performance ratings on an individual from their supervisor, peers, direct reports, and other stakeholders. The objectives of 360 degree feedback include facilitating professional development planning, identifying strengths and development needs to enhance job performance, and providing participants with feedback and recommendations. It also discusses theories on how 360 degree feedback can benefit individuals by increasing self-awareness and motivating them to address gaps between self-perceptions and perceptions of others.
[Webinar] Aligning Content to Strategy w/ SCIEXKapost
Learn How...
To reduce waste by only creating assets that impact revenue
To successfully drive strategic change in your organization
SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards
You'll learn:
- The ROI of customer advocacy
- Why advocacy matters for marketers (even if it’s not managed by your team)
- How to leverage advocates to create content for every stage of the funnel
[Webinar] Kapost on Kapost: Creating and Optimizing a Content CalendarKapost
Deck for another edition of our ever-popular Kapost on Kapost webinar series!
We at Kapost get a lot of questions about how we manage our content calendar. What assets do we track? How far in advance do we plan (and how often do those plans change)? How does it relate to our strategic initiatives?
So, we're yanking open the proverbial hood and giving you, our network of marketing friends, a look inside. We'll share our philosophy of what role a great content calendar should play in your marketing strategy and show you what ours looks like in real time.
We cover:
- How a content calendar enables you to execute your marketing strategy
- Key characteristics and benefits of a successful content calendar
- A live tour of our team's content calendar (watch our recording so see this bit!)
Watch the webinar:
http://resources.kapost.com/change-management-process-marketing-webinar.html
Change management is a leadership function. Do it right and it can be a career-maker. Do it wrong, and it can be a career-breaker. But Michelle Johsnston, SVP of Professional Services at Kapost, believes that marketers are the best-positioned to lead change effectively by approaching change the same way we approach marketing campaigns.
Everything Content Teams Need to Know about ABM [Webinar]Kapost
Watch the webinar on-demand: resources.kapost.com/account-based-marketing-content-teams-webinar.html
The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Join Engagio CMO Heidi Bullock and Kapost Marketing Manager Zoë Randolph to learn:
- The role of content creators and strategists in ABM
- Which metrics you need to track
- How to fit ABM into your existing content strategy
Undertaking the challenge of sales enablement and aligning the marketing and sales teams isn't easy, but there's good news: we've put together five steps you can take today, this week, and this quarter, to start getting everyone on the same team.
For more information on alignment, check out the 2018 Marketing and Sales Alignment Benchmark: http://resources.kapost.com/2018-sales-and-marketing-alignment-report
[Webinar] Winning Marketing and Sales AlignmentKapost
Watch the webinar: http://resources.kapost.com/winning-marketing-sales-alignment-webinar.html
Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers.
But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment.
It doesn't have to be this way.
Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing.
Watch webinar on-demand: http://resources.kapost.com/marketing-distribution-channels-webinar.html?kui=z-VRD7CtIeNK00ncvnjBaA
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar, we consulted top marketers from Vidyard, Uberflip, and Content4Demand to learn how embracing new channels and content types can improve B2B marketing efforts. Together, they discuss the importance of video, customer-centricity, and sales enablement.
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018Kapost
This document discusses how the marketing and sales teams at Synopsys Integrity Group struggled with content findability and collaboration. As the teams grew in size, managing content became chaotic without a centralized system. Kapost was implemented to address issues like workflow, requests, visibility, version control and analytics. It integrated content into their Salesforce system. This enabled the sales team to access updated content within Salesforce. The implementation took months but resulted in improved training and a "huge help" for sales reps in finding information for clients.
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Kapost
The document discusses GE Power's implementation of the Kapost content platform. It summarizes how GE Power addressed issues with their previous fragmented content systems by launching Kapost to provide a centralized content creation and distribution tool. The implementation occurred in phases, starting with distributing existing content through Kapost and sales channels, then enhancing the platform for planning, creating and analyzing content performance. While initial usage was strong, additional efforts were needed to support the cultural change and fully adopt the new system.
Watch the webinar on-demand: http://resources.kapost.com/the-state-of-agile-marketing-webinar.html
When we teamed up with AgileSherpas to survey hundreds of marketers for the 1st Annual State of Agile Marketing Report, we found that 37% of marketing teams are using an Agile process. And that number is only going to grow, with 61% of traditional marketers planning to go Agile within the next year.
Want to find out how your team can increase its agility?
In this webinar, we sat down with Andrea Fryrear, President and Lead Trainer at Agile Sherpas, to dive into the details of:
- Why traditional marketing teams are going Agile (and why you should too)
- The greatest barriers to Agile marketing (and how to overcome them)
- The Agile techniques that work best for marketers (because we love to make things our own)
YOUR HOSTS
Andrea Fryrear
Andrea is the President and Lead Trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform their work from frantic to fantastic. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and the steps it must take to claim a more Agile future. She geeks out on all things Agile and content.
Zoë Randolph
Zoë serves as Content Marketing Associate at Kapost. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew SweezeyKapost
The Future of Marketing: Five Megatrends of 2018 [Webinar]
It's a brand new year and there are a million "must-do" trends floating out there. How do you know which ones will make the most impact for your organization? Ask the experts.
Mathew Sweezey, Principal of Marketing Insights at Salesforce, is a household name among marketing professionals and is forever at the forefront of identifying—and educating the rest of us on—the top trends and strategies in marketing. His annual report, The Future of Marketing in 2018, just went viral on LinkedIn, and Kapost is excited to host him for an exclusive webinar to dive into his report.
Watch the full webinar at http://resources.kapost.com/the-future-of-marketing-5-megatrends-of-2018.html?rs=sshare to learn more about these five marketing megatrends:
1. The future of marketing is contextual
2. Purpose is the heart of marketing
3. The future of public relations is participatory
4. Marketing automation 2.0: how to see past the walls of your MAP
5. Chatbots are here to stay
The Presenters:
Mathew Sweezey - Principal of Marketing Insights at Salesforce
A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com.
Paralee Walls - Director of Digital Marketing and Content Operations at Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer.
How to Plan Your Product Launch [Webinar Slides]Kapost
This webinar presentation provides a 7-step framework for planning a successful product launch: 1) Frame the problem by identifying customer needs, 2) Identify target audiences and objectives, 3) Use a content pillar approach to map content to the sales cycle, 4) Feed content to multiple channels, 5) Take advantage of marketing technology, 6) Execute and enable internal teams, 7) Measure results, gather feedback, and develop an ongoing awareness plan. The presentation emphasizes identifying customer problems, developing targeted content for personas, using various social and content channels, and measuring success metrics.
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.
They discuss:
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization
YOUR HOSTS
Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.
Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
A SiriusDecisions Summit 17 case study featuring Liz Gertz, VP of Marketing Operations at Dun & Bradstreet
Summary:
Unifying multiple marketing teams across multiple markets to one strategy requires some major hurdle jumping and silo breaking. Dun & Bradstreet broke through the chaos of spreadsheets and email chains and enabled their go-to-market strategy by prioritizing a strong foundation around strategic alignment and collaboration.
Join Liz Gertz, VP of Marketing Operations at Dun & Bradstreet to discover how a global organization is uniting its marketing teams to deliver the right content to the right customer at the right time.
Key Takeaways:
- Best practices for building a solid strategic foundation that can scale when implementing new technologies
- How to determine the right time to scale technology and strategy across a global organization
- How a centralized content operation can increase engagement and efficiency at the same time
SOFT Ideation - To make great business ideas, then make it SOFTThe Innovation Lab
Did you know many great business ideas are sharing some common key disciplines?
Now you can check out 25 key disciplines extracted from more than 500 business innovation cases to make your business more SOFT.
http://softideation.com
Customer Service Excellence Programme (Email)DavidGMontague
The document discusses improving writing skills for professional emails and communications. It emphasizes the importance of clearly identifying your audience and using a tone appropriate for them. When composing a document, the document recommends starting with the audience in mind, creating an outline, and using simple language. It also stresses the importance of proper structure using headings, bullet points, and visual elements. Finally, the document notes that proofreading is key to avoiding errors that could undermine professionalism.
Methodal 2016 : Les classes inversées, un phénomène précurseur pour « l’école...Marcel Lebrun
Conférence prononcée lors du 1er colloque international, Methodal 2016 : Méthodologie de l'apprentissage des langues. Innover : pourquoi et comment ? 22-25 septembre 2016, Nicosie, Chypre. Ce colloque est organisé conjointement par le Département d'Études françaises et européennes de l’Université de Chypre et par le Département de langue et de littérature françaises de l’Université Aristote de Thessalonique (Grèce).
Competency based feedback system workshop slides chadramowlyChandramowly :
This document provides information about competency-based 360 degree feedback systems. It discusses how 360 degree feedback involves collecting performance ratings on an individual from their supervisor, peers, direct reports, and other stakeholders. The objectives of 360 degree feedback include facilitating professional development planning, identifying strengths and development needs to enhance job performance, and providing participants with feedback and recommendations. It also discusses theories on how 360 degree feedback can benefit individuals by increasing self-awareness and motivating them to address gaps between self-perceptions and perceptions of others.
[Webinar] Aligning Content to Strategy w/ SCIEXKapost
Learn How...
To reduce waste by only creating assets that impact revenue
To successfully drive strategic change in your organization
SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards
You'll learn:
- The ROI of customer advocacy
- Why advocacy matters for marketers (even if it’s not managed by your team)
- How to leverage advocates to create content for every stage of the funnel
[Webinar] Kapost on Kapost: Creating and Optimizing a Content CalendarKapost
Deck for another edition of our ever-popular Kapost on Kapost webinar series!
We at Kapost get a lot of questions about how we manage our content calendar. What assets do we track? How far in advance do we plan (and how often do those plans change)? How does it relate to our strategic initiatives?
So, we're yanking open the proverbial hood and giving you, our network of marketing friends, a look inside. We'll share our philosophy of what role a great content calendar should play in your marketing strategy and show you what ours looks like in real time.
We cover:
- How a content calendar enables you to execute your marketing strategy
- Key characteristics and benefits of a successful content calendar
- A live tour of our team's content calendar (watch our recording so see this bit!)
Watch the webinar:
http://resources.kapost.com/change-management-process-marketing-webinar.html
Change management is a leadership function. Do it right and it can be a career-maker. Do it wrong, and it can be a career-breaker. But Michelle Johsnston, SVP of Professional Services at Kapost, believes that marketers are the best-positioned to lead change effectively by approaching change the same way we approach marketing campaigns.
Everything Content Teams Need to Know about ABM [Webinar]Kapost
Watch the webinar on-demand: resources.kapost.com/account-based-marketing-content-teams-webinar.html
The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Join Engagio CMO Heidi Bullock and Kapost Marketing Manager Zoë Randolph to learn:
- The role of content creators and strategists in ABM
- Which metrics you need to track
- How to fit ABM into your existing content strategy
Undertaking the challenge of sales enablement and aligning the marketing and sales teams isn't easy, but there's good news: we've put together five steps you can take today, this week, and this quarter, to start getting everyone on the same team.
For more information on alignment, check out the 2018 Marketing and Sales Alignment Benchmark: http://resources.kapost.com/2018-sales-and-marketing-alignment-report
[Webinar] Winning Marketing and Sales AlignmentKapost
Watch the webinar: http://resources.kapost.com/winning-marketing-sales-alignment-webinar.html
Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers.
But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment.
It doesn't have to be this way.
Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing.
Watch webinar on-demand: http://resources.kapost.com/marketing-distribution-channels-webinar.html?kui=z-VRD7CtIeNK00ncvnjBaA
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar, we consulted top marketers from Vidyard, Uberflip, and Content4Demand to learn how embracing new channels and content types can improve B2B marketing efforts. Together, they discuss the importance of video, customer-centricity, and sales enablement.
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018Kapost
This document discusses how the marketing and sales teams at Synopsys Integrity Group struggled with content findability and collaboration. As the teams grew in size, managing content became chaotic without a centralized system. Kapost was implemented to address issues like workflow, requests, visibility, version control and analytics. It integrated content into their Salesforce system. This enabled the sales team to access updated content within Salesforce. The implementation took months but resulted in improved training and a "huge help" for sales reps in finding information for clients.
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Kapost
The document discusses GE Power's implementation of the Kapost content platform. It summarizes how GE Power addressed issues with their previous fragmented content systems by launching Kapost to provide a centralized content creation and distribution tool. The implementation occurred in phases, starting with distributing existing content through Kapost and sales channels, then enhancing the platform for planning, creating and analyzing content performance. While initial usage was strong, additional efforts were needed to support the cultural change and fully adopt the new system.
Watch the webinar on-demand: http://resources.kapost.com/the-state-of-agile-marketing-webinar.html
When we teamed up with AgileSherpas to survey hundreds of marketers for the 1st Annual State of Agile Marketing Report, we found that 37% of marketing teams are using an Agile process. And that number is only going to grow, with 61% of traditional marketers planning to go Agile within the next year.
Want to find out how your team can increase its agility?
In this webinar, we sat down with Andrea Fryrear, President and Lead Trainer at Agile Sherpas, to dive into the details of:
- Why traditional marketing teams are going Agile (and why you should too)
- The greatest barriers to Agile marketing (and how to overcome them)
- The Agile techniques that work best for marketers (because we love to make things our own)
YOUR HOSTS
Andrea Fryrear
Andrea is the President and Lead Trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform their work from frantic to fantastic. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and the steps it must take to claim a more Agile future. She geeks out on all things Agile and content.
Zoë Randolph
Zoë serves as Content Marketing Associate at Kapost. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew SweezeyKapost
The Future of Marketing: Five Megatrends of 2018 [Webinar]
It's a brand new year and there are a million "must-do" trends floating out there. How do you know which ones will make the most impact for your organization? Ask the experts.
Mathew Sweezey, Principal of Marketing Insights at Salesforce, is a household name among marketing professionals and is forever at the forefront of identifying—and educating the rest of us on—the top trends and strategies in marketing. His annual report, The Future of Marketing in 2018, just went viral on LinkedIn, and Kapost is excited to host him for an exclusive webinar to dive into his report.
Watch the full webinar at http://resources.kapost.com/the-future-of-marketing-5-megatrends-of-2018.html?rs=sshare to learn more about these five marketing megatrends:
1. The future of marketing is contextual
2. Purpose is the heart of marketing
3. The future of public relations is participatory
4. Marketing automation 2.0: how to see past the walls of your MAP
5. Chatbots are here to stay
The Presenters:
Mathew Sweezey - Principal of Marketing Insights at Salesforce
A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com.
Paralee Walls - Director of Digital Marketing and Content Operations at Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer.
How to Plan Your Product Launch [Webinar Slides]Kapost
This webinar presentation provides a 7-step framework for planning a successful product launch: 1) Frame the problem by identifying customer needs, 2) Identify target audiences and objectives, 3) Use a content pillar approach to map content to the sales cycle, 4) Feed content to multiple channels, 5) Take advantage of marketing technology, 6) Execute and enable internal teams, 7) Measure results, gather feedback, and develop an ongoing awareness plan. The presentation emphasizes identifying customer problems, developing targeted content for personas, using various social and content channels, and measuring success metrics.
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.
They discuss:
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization
YOUR HOSTS
Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.
Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
A SiriusDecisions Summit 17 case study featuring Liz Gertz, VP of Marketing Operations at Dun & Bradstreet
Summary:
Unifying multiple marketing teams across multiple markets to one strategy requires some major hurdle jumping and silo breaking. Dun & Bradstreet broke through the chaos of spreadsheets and email chains and enabled their go-to-market strategy by prioritizing a strong foundation around strategic alignment and collaboration.
Join Liz Gertz, VP of Marketing Operations at Dun & Bradstreet to discover how a global organization is uniting its marketing teams to deliver the right content to the right customer at the right time.
Key Takeaways:
- Best practices for building a solid strategic foundation that can scale when implementing new technologies
- How to determine the right time to scale technology and strategy across a global organization
- How a centralized content operation can increase engagement and efficiency at the same time
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
5 Ways for Marketing to Take Control of the Customer ExperienceKapost
Marketing needs to take control of the customer experience by implementing a 5-step process:
1. Overcome barriers to consistency by enabling access to content and using a shared calendar.
2. Create targeted, persona-driven content hubs.
3. Crowdsource ideas internally and establish a content review process.
4. Set measurable goals for all initiatives and track the right KPIs beyond just vanity metrics.
5. Adjust strategies based on data insights to continuously optimize the customer experience.
This document is a summary report of a benchmark study on B2B customer experience. Some key findings include:
- Only 12% of B2B marketers rate themselves as very effective at delivering consistent customer experiences, showing much room for improvement.
- Consistency across content, teams, and channels is found to be the most important factor for an effective customer experience.
- The top barriers to success are inefficient internal processes, lack of alignment on metrics, and lack of alignment across teams.
- Top performing companies have documented customer experience strategies and shared content planning processes to better align strategies and simplify execution.
Creating Content Marketing Programs that Product Revenue Kapost
Full [on-demand] webinar: http://bit.ly/content_revenue — Learn how to minimize the content learning curve to maximize revenue, from B2B marketing leader Ardath Albee.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.