This document discusses consumption trends among college students based on a survey conducted in Lahore, Pakistan. The key findings are:
1) College students fall into the "Experiencers" category in VALS II, meaning they are motivated by self-expression, variety-seeking, and risk-taking.
2) The survey found that college students most enjoy activities like movies, shopping, and sports and prefer to purchase clothing, jewelry, and perfume.
3) Students reported that they do most of their shopping at supermarkets due to variety and convenience. Branding, prices, and store locations also influence their purchasing decisions.
4) The students have active social lifest
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Highway to heaven - Microservices Meetup DublinChristian Deger
Fed up with stop and go in your data center? Why not shift into overdrive and pull into the fast lane? Learn how AutoScout24 are building their Autobahn in the cloud to become the market leader in Europe's vehicle classified business.
Reinventing themselves by making a radical transition from monoliths to microservices, from .NET on Windows to Scala on Linux, from data center to AWS and from built by devs and run by ops to a devops mindset.
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Millennials — the group of young, up-and-coming Americans in their post-college 20s to early 30s — now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. Do their ongoing bonds to their parents demonstrate a lack of independence or simply strong family ties? Does their fluency with technology impact their trust of online consumer sources or do offline, personal recommendations still matter? What most directly drives their path to purchase?
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They have started to realize that they can’t reach the impossible ideals that mainstream media has set forth in so many expertly photoshopped images.
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Womxn are embracing their skin color.
Women are embracing their bodies.
Women are embracing their weight.
Womxn are embracing the physical traits that come with their ethnicities.
Women are embracing beauty in ways that fit their spiritual beliefs.
And the end of the day, womxn are say F*CK Deprivation. F*CK Feeling Less Than. F*CK Feeling Unworthy.
They are embracing #BodyPositivity #GoingGray #FashionOver40 #MidsizeFashion #AntiDietCulture #PlusSizeFashion and so much more.
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Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central
Millennials — the group of young, up-and-coming Americans in their post-college 20s to early 30s — now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. Do their ongoing bonds to their parents demonstrate a lack of independence or simply strong family ties? Does their fluency with technology impact their trust of online consumer sources or do offline, personal recommendations still matter? What most directly drives their path to purchase?
In this webinar, Influence Central CEO and Founder, Stacy DeBroff, and Senior Vice President of Insights and Strategy, Tracey Hope-Ross, present and discuss our groundbreaking study of 1,100 American Millennial Women to help gain more in-depth insight into this influential demographic
Smart Millennials and their Changing Shopping Trends: A Case of Millennial St...IJMTST Journal
Shopping habits among people change with the change in generation. Each generation is characterized by unique habits and preferences. Understanding the changing trends becomes paramount for retailers to suit their business strategies to the new-age customers. On the other hand, reforms in the industry and pressures from competition throws open new vistas for today's retailers. In this connection, a study has been initiated to understand the changing shopping trends among millennials. The chief objective of the study is to find the changing habits of millennials in terms of their online buying, the penetration of smart-phone into their purchase process and their satisfaction towards online purchase. A sample of 135 respondents in Nellore was approached for a survey and after a few rejections; data from a total of 128 respondents was gathered using a structured questionnaire. The data gathered was thoroughly analyzed using statistical tools and the findings were presented. The results of the study state that the new-gen shoppers who are termed as millennials are coming up with unprecedented shopping habits and preferences. Most of the millennials own a smartphone or two which has disrupted the shopping trends in the market. Smart Millennials, the ones who belong to millennial generation and who own a smartphone are ubiquitous. Smartphones have penetrated deep into their personal lives. Smart millenials are welcoming experiments in product delivery and payment methods, spurring online shopping trend. However, there exist a few cases, if not many in which these smart millennials are slurred by a few online retailers by way failed delivery of product ordered. The study concludes that smart millennials are going to make a huge pie of the market in the years ahead and with the changing times comes the need for the retailers to fine-tune business as well.
Future Shoppers Report es una investigación elaborada por Samsung UK que hace hincapié en consumidores de 16-24 años, tendencias, preferencias, gustos, ¿qué es lo que buscan?
It’s Time To Ditch The Idea That ALL Women Want To Be Rich, Young, Skinny, and White
young, skinny, and pretty” start to be dismantled.
Womxn have finally decided, they’ve had enough.
They have started to realize that they can’t reach the impossible ideals that mainstream media has set forth in so many expertly photoshopped images.
Womxn are embracing their age.
Womxn are embracing their skin color.
Women are embracing their bodies.
Women are embracing their weight.
Womxn are embracing the physical traits that come with their ethnicities.
Women are embracing beauty in ways that fit their spiritual beliefs.
And the end of the day, womxn are say F*CK Deprivation. F*CK Feeling Less Than. F*CK Feeling Unworthy.
They are embracing #BodyPositivity #GoingGray #FashionOver40 #MidsizeFashion #AntiDietCulture #PlusSizeFashion and so much more.
How might we create brands of enduring value that are relevant to a new generation and resilient for a new world? Like never before, brands are navigating an era of constant change. In virtually every industry and category, incumbents are being challenged by upstarts as the marketplace moves faster than ever before. This report details a fundamental shift in the marketplace towards authenticity, wellbeing, sustainability and social purpose. It reveals how the deepest hopes, needs and aspirations of a rising generation of consumers will define our future. By understanding the Aspirationals - who they are, what they care about and why they matter - brand leaders will be inspired to think more creatively, design more holistically and act more purposefully for a world where we can thrive in change together.
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In this exclusive guide, you will learn about:
• Who are the Millennials? And what do they really want?
• Millennial views on luxury
• The impact of social media
• Software tools to reach Millennials
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To learn more about how those 65 to 80 apply smartphones and tablets to their daily lives, we led a national study that included focus groups and segmentation. Our goal was to understand their needs, wants and drives for adopting these devices. Check out the gallery below to see how this audience is embracing mobile technology.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Consumption Among College Students
1. INTRODUCTION
Consumption among College Students
We college students are the generation that will take the responsibility to
develop our country. Besides, we are also the consumers of tomorrow. It really
has something to do to get to know what the college students want, how they get
the information of the products, and their consumption concepts and habits. So
we did a research in order to show the tendency of college students’
consumption trend.
Significance
First thing is that college students are basically in the VALS II category of
Experiencers. We acknowledge that and giving the summarized profile.
Experiencers
Experiencers are motivated by self-expression.
As young, enthusiastic, and impulsive
consumers, Experiencers quickly become
enthusiastic about new possibilities but are
equally quick to cool. They seek variety and
excitement, savoring the new, the offbeat, and
the risky. Their energy finds an outlet in
exercise, sports, outdoor recreation, and social
activities.
Experiencers are avid consumers and spend a
comparatively high proportion of their income on
fashion, entertainment, and socializing. Their
purchases reflect the emphasis they place on
looking good and having "cool" stuff.
Psychographic Segmentation
Consumer behavior is motivated by three self-oriented principles.
• Status oriented
• Principle oriented
• Action oriented
2. Experiencers fall in the third category of action based motivation. They are
usually guided by desire for social or physical activity, variety and risk taking.
They are uninformed and politically uncommitted.
METHODOLOGY
As this survey is related to the outdoor activity consumption lifestyle of college
students. We have undertaken the following procedure in order to accomplish the
assignment.
We have further narrowed down our research to understand college students in a
better manner, for this we have conducted a small survey from the college
students. We took the attributes associated with them and have our subjects’ rate
themselves on them as well as some activity data (leisure activities), media usage, and
consumption data.
For which questionnaire was developed (attached in the appendices). The
population size consisted of 25 respondents and the sampling we undertaken
was cluster sampling. The tool used to calculate final findings are: Arithmetic
mean and percentages.
LIMITATIONS
Keeping in view the available time, human and financial resources this
survey was limited to;
• The Lahore city only.
• Few respective areas of Lahore.
STATISTICAL ANALYSIS
All the questionnaires are coded to get the answers of the questions and different
statistical tool as discussed above are applied in order to calculate the findings.
3. FINDINGS
Firstly we asked about their outdoor activities and on what activities they spend more.
The results are as under: 30% of the respondents like hotelling, 42% like movies, reading
and shopping, and 28% like sports. Almost 55% of the respondents showed their interests
in shopping in other questions.
hoteling
mov ies
reading
shopping
sports
Next thing we asked was aimed to know about the type of things they usually like to
purchase. The results are very predictable: clothing 60%, jewelry 20%, shoes 15%,
perfumes 30%, books 10%, fashion items 50%, technological items 10%, food items 5%,
and others 10% respectively.
clothing
jew elry
shoes
60
books
40 perfum es
others fashion
20 perfum es tech
food
0 clothing
others
The places where consumers buy items are the problem which businessmen are interested
in as well as consumers. The research shows that the supermarkets are the places that the
students visit most. The reason lies not only in its cheap and complete items, but in it
free shopping style as well. What’s more, the supermarkets have already appeared in
some universities. As a result, more than 77.5% students regard supermarket as their
favorite when they are shopping. On the opposite, only about 15% students will go to
those big shopping centers to buy things.
We have found that they like to go to supermarkets where many options are available to
them (large number of shops), they like to shop in different stores, and they often go to
shopping to see what’s new and even when they have no intensions to buy or to get new
ideas about latest trends and fashions. They believe variety is a spice of life.
10 0
m a rk e t s
80
d if f e re n t s t o re s
60 n e w id e a s
40 u n p la n n e d s h o p p in g
v a rie t y
20
a c t iv e lif e s t yle
0 s u p e rm a rk e t s
m a rk e t s u n p la n n e d s u p e rm a rk e t s wh a t ' s n e w
s h o p p in g
4. They follow very active lifestyle, they like to be social for this most of them have joined
various social networking websites like facebook, orkut, hi5 etc. they want to be very
much up to date in terms of fashion and latest trends. Quality does matters to them; they
usually wander 5-6 stores to get good quality products.
quality
store sorting
social networking
social lifestyle
Now day’s students are more brand conscious, most of them like to show off to the
people, not very brand loyal, they like to experience new things, price not much matters
to them only to some extent.
branding
loyalty
experimentation
pricing
Their decision of selecting stores depends on various sectors. The factors that influence
the selection of stores are: availability of brands 35%, product range 65%, 45% product
price, 65% store location, 25% good environment respectively.
availability
range
price
location
environment
The media consumption ratio is also very high. They like to use internet, read
newspapers, and watch TV, movies etc. different channels are liked by them. Most
notable among them are: geo super, geo TV, geo news, international channels like HBO,
ESPN, star world etc, others are music channels, and movie channels respectively. Some
students are fond of talk shows, capital talks, and current affairs as well.
new spaper
m edia
tv consum ption
internet
0 50 100
geo
Advertisement plays a important part in students consuming conception for they are the
sports
generation which grow with the impact of Ads. TV has no doubt the biggest affect on the
m usic
m ovies
current affairs
5. students’ consuming, followed by propagating materials, newspapers, outdoor
advertisement, net advertisement, and so on.
As we all know, advertisements can stimulate consuming. Over 40% students will try to
buy the product that is introduced by the advertisement or will directly buy the product
because of the advertisement. If we take those who do not have the regular favorite
brand into consideration, the impact advertisements have on the students will surly be
even greater.
We have found that most of them like to be the leader of a group, their priorities keep on
changing. They like fast food like burgers, pizzas and coke is favorite drink among them.
Their main spending is directed towards clothing, fashion items and perfumes. They like
prominence often crave for excitement, like to try new things and mostly dressed in latest
fashion to look more up to date and knowledgeable about latest fashion trends and what’s
new and many believe that they have more abilities than others.
leadership
latest trends
fast food
prominence
excitement
more able
show off
trials
In the survey we have found that they are always looking for thrill, they like to face new
challenges that they have never done before, boys are usually attracted towards
adventurous ads of cigarettes, mountain dew etc, most of them have somehow or other
interests in arts and literature, love listening to music, they show positive attitude towards
their lives, most of their monthly spending is very high and directed towards shopping
items and are financed by their families.
70
60
50
1
40 2
30 3
20 4
10
0
0 2 4 6
Financing: family 55%, self 16.5 %, employees 28.5
8000-
10000 8000-10000
6000-8000
6000-8000
4000-6000
4000-6000
0 20 40 60
Monthly spending: 55% 8-10000, 5% 4-6000, 40% 6-8000
6. Now more than half of the college students have or once had mobile phones, and
sending short messages is their favorite service: more than 62.6% students have used this
function. About 57.4% students are for the price’s sake, 46.6% are attracted by its
convenience, while 21.2% use it just for fun. And computers are also common among
college students. The purpose of using computers are listed below: study (39.5%),
entertainment (15%), Internet (12.1%), others (2.4%).
The usual consumption of college students
Diet Clothing Entertainment Newspapers & Computers Cigarette Others
magazines & Internet
42.3% 15.6% 10.6% 10.3% 7.1% 9.4% 4.7%
The difference between boys and girls on relaxing and entertaining
Sports Movies & Shopping Internet Traveling Party Ball Reading &
(%) TV (%) (%) (%) (%) (%) (%) singing (%)
Boys 42.9 19.7 5.5 11.6 4.4 3.6 3.4 6.2
Girls 16.7 31 13.2 11.9 8.8 4.6 3.6 7.8
RECOMMENDATIONS
From the research, we can find that college students consume mostly around
their campus and homes or at places where they can find the ease in shopping.
And they are becoming more and more interested in their living quality. Their
consumption ability is beyond our imagination, and quite a number of students
have their own computers or mobile phones. Besides, the number of credit cards
college students have is really to our surprise. We can draw the conclusion that
college students really have a great impact on today’s market society. A
businessman who can master the college students’ taste will be a successful
one.
This information is quite helpful for the marketers to conduct promotional
campaigns aiming to focus students. By keeping in mind this information they
can formulate strategies about product, price, placement and promotion.
For example, we have found that our college students like variety, new product,
experimentations and they like to try what is new in the market. Similarly they
crave thrill and excitement. So by this information marketer can create a product
strategy which focuses these very points.
7. Secondly they are not very price sensitive. They like to spend a lot in shopping
which mainly comprises of jewelry, clothing, perfumes and fashion items etc.
their monthly spending as showed before is very high and they are financed by
their families mostly. So by this the pricing for the particular products for the
students will not be price sensitive.
Placement can easily be observed when we discussed about different stores,
super stores and locations. They like to visit different stores to find what is new
and latest in fashion. By this we can say the marketer can place his products or
services to maximum number of stores.
Promotion: for promotion we have attached various Pakistani media ads with the
report to show what others are doing in the market to allure youth of Pakistan.
From our analysis we have found that they like different colors, very fond of
music, most of them idealize music artist, film stars and or sports stars.
The difference between boys and girls on their idols
Explorer Politician Sports Literature Enterprise Artist Military Scientist Oneself
(%) (%) star (%) star (%) boss (%) (%) strategist (%) (%)
(%)
Boys 6.6 16.4 18.3 6.2 14.7 11.6 6.2 8.1 12.4
Girls 8.6 11.9 10.2 16.2 18.1 16.2 3.4 6.6 7.6
Most of them spend most of their time on internet especially on chatting, social
networking websites, emailing and downloading different stuff. We suggest that
the marketer can promote its products on different social networking websites
like orkut.com or facebook.com. This is quite new in Pakistan. Web advertising is
getting more popular now a days.
In the end we like to conclude that this information can be very much useful for
the marketing manager of any product and or service who wants to focus the
college students or youth of Pakistan. I hope we have provided with the most
relevant and informative knowledge to the person concerned.
8. Project # 3: survey that measures the outdoor activity
consumption lifestyle of college students
Group # 3
Members:
SHAHBAZ CHAUDHRY
NAZISH SOHAIL
FAIZYAB SHAHID
SHELLVY CHIRAGH
HASEEB TAHIR
AMBER JOEL GILL
ANJUM BUTT
Resource Person:
SIR GHULAM AHMED RANA
HAJVERY UNIVERSITY LAHORE
9. APPENDICES
1. TEST STATISTIC:
1. ARITHMETIC MEAN
X(bar)=∑ X/n
2. PERCENTAGE METHOD
Cluster sampling: is a sampling technique used when "natural" groupings are evident
in a statistical population. It is often used in marketing research. In this technique, the
total population is divided into these groups (or clusters) and a sample of the groups is
selected. Then the required information is collected from the elements within each
selected group. This may be done for every element in these groups or a subsample of
elements may be selected within each of these groups. The technique works best when
most of the variation in the population is within the groups, not between them.
2. SURVEY QUESTIONNAIRE
Dear respondent,
I am a graduate student of Hajvery University Lahore. I am conducting a piece of
research on shopping pattern of students on my term paper and would appreciate it if you
could complete this questionnaire which will not require a lot of your time.
This questionnaire is aims to exanimate three aspects:
1. What are the psychographic factors associating with the pattern of their shopping?
1. Where and when do students prefer to shop?
2. What are the influencing factors of the students in choosing stores?
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1. In which sector do you think you spend most?
o Sports o Party
o Movies & o Ball
TV o Reading &
o Shopping singing
o Internet o hotelling
o Traveling
2. What are your outdoor activities? (You can select multiple options)
10. 1. Racing 7. Balling
2. Gaming 8. Dating
3. Movies 9. hotelling
4. Shopping
5. Traveling 10. Others, if any please
specify_________________
6. Partying
3. What type of places you like to visit most?
1. Friends place
2. Restaurants
3. Markets
4. Recreational places
5. Others, specify if any
4. I don't like to go shopping?
Mostly disagree somewhat disagree somewhat agree Mostly agree
5. What type of items you shop most? (You can select multiple options)
o Household o Fashion items
o Clothing o Perfumes
o food o Technological
o Jewelry o Junk
o Shoes o Others, please
o Books specify__________________
6. I often go shopping to get ideas even though I have no intention of buying?
Mostly disagree somewhat disagree somewhat agree Mostly agree
7. I like to go to stores to see what's new?
Mostly disagree somewhat disagree somewhat agree Mostly agree
8. Because of my active lifestyle I need a wide variety of routine products?
Mostly disagree somewhat disagree somewhat agree Mostly agree
9. I like to shop in many different stores?
Mostly disagree somewhat disagree somewhat agree Mostly agree
10. I plan my shopping trips carefully
Mostly disagree somewhat disagree somewhat agree Mostly agree
12. Does quality matters to you?
Mostly disagree somewhat disagree somewhat agree Mostly agree
13. When shopping for everyday products, how many stores do you typically visit?
11. o 1 o 7
o 2 o 8
o 3 o 9
o 4 o 10
o 5 o 11
o 6 o 12 or more
14. Which type of store do you purchase your products most often?
1. Departmental stores
2. Marts
3. Pharmaceutical stores
4. Supermarkets
5. Retail stores
6. Others, please specify____________________________________
15. I would rather shop in a large supermarket than a small market
Mostly disagree somewhat disagree somewhat agree Mostly agree
16. Brand matters a lot to me.
Mostly disagree somewhat disagree somewhat agree Mostly agree
17. Do you consider yourself brand loyal customer?
Mostly disagree somewhat disagree somewhat agree Mostly agree
18. I like to experiment new things/ products/ brands?
Mostly disagree somewhat disagree somewhat agree Mostly agree
19. Does price matters to you when you shop?
Mostly disagree somewhat disagree somewhat agree Mostly agree
20. How much do you spend on shopping monthly?
less than Rs100
2000 to 4000
4000 to 6000
6000 to 8000
8000 to 10000
Rs120 and above please specify:_____________________________________
21. What is the source of your financial support? (You may choose more than one)
Self Employer Family
Scholarship
Other please specify:
22. Which of the following factors will influencing you in choosing store to buy
products? (You may choose more than one)
12. Availability of brands
Availability of product tester
Product range
Product price
Product promotion
Product display
Discount cards
Beauty advisor
Online shopping
Store location
Shopping environment of store
Free parking
Late opening hours
Other please specify:
23. You idealize
o Explorer o Literature star
o Politician o Enterprise boss
o Sports star o Artist
o Literature star o Military strategist
o Enterprise boss o Scientist
o Literature star o Oneself
o Enterprise boss o other,
specify________________
24. My hobby is_________________________________________
25. Do you use internet? Yes No
26. Your Purpose of using internet is
1. reading the news
2. browsing the reference book
3. chatting
4. using facebook or other social networking sites
5. sending and receiving e-mails
6. playing games
7. Downloading pictures, movies and software.
8. others, please specify_________________________________________
27. What is your attitude towards life?
negative 0 1 2 3 4 5 positive
13. 28. I like a lot of variety in my life.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
30. I like outrageous people and things.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
31. I like to learn about art, culture, and history.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
32. There is too much vulgarity on television today.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
33. I like to watch TV
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
34. I like to read newspaper.
Mostly disagree somewhat disagree somewhat agree Mostly agree
35. I would like to spend my holidays in hilly areas of Pakistan.
Mostly disagree somewhat disagree somewhat agree Mostly agree
36. I must admit that my interests are somewhat narrow and limited.
Mostly disagree somewhat disagree somewhat agree Mostly agree
37. I follow the latest trends and fashions.
Mostly disagree somewhat disagree somewhat agree Mostly agree
38. I like KFC over McDonalds.
Mostly disagree somewhat disagree somewhat agree Mostly agree
39. I like being in charge of a group.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
40. I often crave excitement.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
41. I dress more fashionably than most people.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
42. I have more ability than most people.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
43. I must admit that I like to show off.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
44. I like trying new things.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
14. 45. I like to dress in the latest fashions.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
46. I like to lead others.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
47. I like to get prominent in a group of people.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
48.I like a lot of excitement in my life.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
49. I want to be considered fashionable.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
50. I am a social butterfly.
Mostly disagree somewhat disagree somewhat agree Mostly agree
51. I listen to music in free hours
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
52. I like the challenge of doing something I have never done before.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
53. I am always looking for a thrill.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
54. I like doing things that are new and different.
Mostly disagree Somewhat disagree Somewhat agree Mostly agree
……………………………………………………………………………………………
….
Contact Information
Name: _____________________________________________
Age: _______________________________________________
Sex: Male Female
Occupation: _________________________________________
Location: ___________________________________________
15. 3. SURVEY REPORT ANALYSIS AND CALCULATIONS:
Following percentage is given below is listed by following manner
swa = some what agreed
swd = somewhat disagreed
m A= mostly agreed
d a= mostly disagreed
Answers as their number
1. 30% hotling, 42% movies n reading n shoping, 28% sports
2. 25% party, 75% shoping
3. 65% friends place, 25 % resturent, 15% market
4. 50% swa, 30%swd, 10% mA, 10% d a
5. 25% perfumes, 55 % clothes, 45% fashion, 15% food, 10% books, 5% shoes
6. 2o% swa, 10% swd, 70% MA
7. 45%swa, 5% swd, 5o% ma,
8. 35% swa, 60% ma, 5% da
9. 55% swa, 52%swd, 15% ma,
10. 65% swa, 15%swd, 10%ma, 10% da
11. 10%swa, 25%swd, 50%ma, 5%da
12. 45% 3 times, 10% 4 times, 25% 5 times
13. 60% super market, 40% departmental stores, 2% mart
14. 55% swa, 10%swd, 35% ma
15. 40% swa, 5%swd, 55% ma
16. 25%swa, 70% ma, 5% da
17. 40%swa, 5%swd, 55%ma
18. 30%swa, 10%swd, 50%ma,10%da
19. 55% 8-10000, 5%4-6000, 40%6-8000
20. 55%family, 16.5% self , 28.5% employees
21. 65% product range, 1o% good location, 25% good environment
22. 40% explorer, 10%politition, 20% sportsman, 30% other fields
23. 40% music, 20% writing, 10% reading, 15% games, 15% others
24. 100% yes
25. 40% facebook, 15% mail purpose, 45% downloading
26. 50% positive, 30% 4times positive, 20% 3 times neutral
27. 60% swa, 10%swd, 30%ma
28. 50% swa,10%swd, 40%ma
29. 45% swa, 20%swd, 35%ma
30. 50% swa, 30%swd, 15% ma, 5% da
31. 25% swa, 10%swd, 50%ma, 15%da
32. 20% swa, 5%swd, 70%ma, 5% da
33. 40% swa, 10% swd, 40%ma, 10%da
34. 25% swa, 15% swd, 60% ma
35. 30%swa, 35% swd, 35% ma
36. 60% swa, 25% swd, 15%ma
16. 37. 45% swa, 35% swd, 20% ma
38. 50% swa, 25%swd, 20%ma, 5% da
39. 70%swa, 10%swd, 10%ma, 10% da
40. 45% swa, 30%swd, 25%ma
41. 30%swa, 50%swd, 10%ma, 10%da
42. 55% swa, 35% ma, 10% da
43. 75%swa, 25%ma
44. 55% swa, 25%swd, 20% ma
45. 50% swa, 50% da
46. 70% swa, 10% swd, 20% ma
47. 65%swa, 30% ma, 5%swd
48. 70% swa, 30%swd
49. 60%ma, 30%swa, 10%swd
50. 70%ma, 20% da, 10%swd
51. 50%swa, 45%da, 5% ma
52. 60%ma, 25% da, 155swd