This presentation is about product life cycle as well as the rights of every consumer/buyer.

1. Consumer Rights and
Responsibilities
By: Mr. Rian Jay P. Dimaano, MBA

2. Topic Outline
01. Definition of
Marketing
02. Marketing Mix
03. Goals of
Marketing
04. Needs, Wants
and Demands
05. Traditional and
Contemporary
approaches to
Marketing
2

3. Marketing
is a human
activity directed at
satisfying needs and
wants through the
exchange process.
3

4. “
Exchange Process – the act
of obtaining a desired object
from someone by offering
something of value in return

5. Last year

6. Growth by sector graph
0 1 2 3 4 5 6
Category 1
Category 2
Category 3
Category 4
Series 3 Series 2
6

7. 7

8. 8

9. 9

10. Growth by sector table
Q1 Q2 Q3 Q4
Series 1 4.3 2.5 3.5 4.5
Series 2 2.4 4.4 1.8 2.8
Series 3 2 2 3 5
10
Annual
Review February 15, 2024

11. “Contoso was great to work with.
Patrice was my representative and she
anticipated my needs and worked diligently
to fix my issue.

12. Thank you!

13. Learning Targets
 Define the Consumer and the goods and
services they purchase.
 Identify the rights of consumers under law
 Understand the responsibilities consumers must
exercise to help enforce their rights

14. Consumer Rights
 The right to….
 Safety
 Information
 Choose
 Redress
 Consumer Education
 A Healthy/Safety Environment
 Have Basic Needs
But what do they all mean….?

15. Safety
 Right
 Protection from products and services that are
hazardous to their health.
 Responsibility:
 Use the product safely, following all safety
instructions and remaining alert for future
warnings.

16. Information
 Right
 Have provided for them information that
ensures all product statements are accurate
and truthful.
 Responsibility:
 Analyze and use information about products
wisely.

17. Choice
 Right
 A wide selection of goods and services at a
fair price
 Responsibility:
 Choose Carefully

18. Redress
 Right
 Request money or other benefits as fair
compensation for a company’s mistake
 It’s a right to complain when there is
something wrong with the product/service
 Responsibility:
 Make an effort to seek compensation for a
wrong product/service delivered

19. A Healthy/Safety Environment
 Right
 Live and work in an environment that does
not damage their health
 Responsibility:
 Make choices that minimize the environmental
impact of your purchase on others.

20. Have Basic Needs
 Right
 Fundamental right to access food, water, and
shelter and any basic necessities
 Responsibility:
 Consume sustainable so as not to prevent
others form meetings their own needs.

21. Thank you!