We’re a specialist consumer research agency made up of diverse minds that helps guide brands into new territories through hyper-nuanced consumer research and cultural insights.

1. CONSUMER RESEARCH
AGENCY

2. We’re a specialist consumer research agency made up of diverse minds that helps
guide brands into new territories through hyper-nuanced consumer research and
cultural insights.
OUR APPROACH
CULTURE-CENTRIC
CONSUMER INSIGHT
NERDS provides industry-leading consumer intelligence by surfacing insights
that deliver accurate cultural understanding that enables brands to stay one step
ahead of the ever-changing consumer landscape.

3. Cultural resonance is critical for building influential audience engagement,
utilising opaque but powerful social bondings that drive brand perceptions and
value. Cultural currency is the surest way to create consumer loyalty and brand
sustainability.
As the industry-leading consumer research agency, we provide highly nuanced
cultural intelligence which helps unpack your audience ecosystem, surfacing
ways to get your brand consumer centricity through deep cultural understanding.
We provide the source material to improve your brand cachet, elevate your place
within the aspiration economy, and secure long-term brand sustainability.

4. Our work is collected from hard-to-reach consumer groups most companies
struggle to understand and build emotional connections with.
NERDs research is gathered through our in-house research portal, Frontline and
translated into actionable insights and distinct cultural connections.
Our research is co-authored with the communities at the centre of the
movements your brand aims to align with.
We know consumers focus their spending on brands that share their cultural
positioning and lifestyle associations.

5. We help our clients unlock the power of diverse and rich consumer insights and
social understanding to craft unique and compelling cultural selling propositions.
This begins with an informed and robust consumer understanding, this starts
with us.
We are the preferred consumer research agency due to our
industry-leading hybrid methodology research projects for the world’s foremost
consumer brands. We partnered with brands such as Twitter, Puma, adidas,
Nike, Levi’s and Budweiser to help position themselves at the centre of their
strategic target consumer world.

6. Over ten years of getting Nerdy with research and insight has provided NERDS
with a reputation as an industry disrupter and leading consumer research agency
as we help brands unpack consumer mindsets, behaviours, practices, rituals,
trends and ideologies.
OUR METHODOLOGY
OUR FOUR-STEP METHODOLOGY TRANSFORMS OUR RESEARCH
FINDINGS INTO EASY-TO-UNDERSTAND AND ACTIONABLE
STRATEGIC INSIGHT AND CONNECTIONS PRINCIPLES THAT
DELIVER POWERFUL CULTURAL RELEVANCE AND HIGH
COMMERCIAL VALUE.

7. 1. DIAGNOSE
The challenge
2. TEST
Hypothesis
3.PRESCRIBE
Strategic Recommendations
4. APPLY
Creative Solutions

8. POWERED BY FRONTLINE
OUR CULTURAL AND CONSUMER
CENTRIC INTELLIGENCE PLATFORM
Our research focuses on your consumer blind spot. NERDS' in-house research
portal, FRONTLINE, provides brands with insight into hard-to-reach audiences
that drive global culture and mass consumer trends.
INSIGHT
WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND
CONSUMER SPECIALISM TO SURFACE GLOBAL CONSUMER INSIGHT
WITH A SUB-CULTURAL LENS.

9. 1. CULTURAL INTELLIGENCE
A global network of 200 hyper-local cultural authorities
Real time cultural intel
Trend forecasting
Surfacing consumer-centric cultural relevance

10. 2. CONSUMER PANEL
20,000+ international community
16-25 year olds
Street Culture Inspired Consumers
Middle to lower socio-economic status
They prioritise spending on branded goods
Driving mass trends
Fuelling the street culture phenomenon that’s dominating global youth culture

11. 3. RESEARCH TOOL
A unique tech-platform for consumer research and consultation
Housed on our own dynamic app
Consumer profiling and segmentation
Real-time interface
Real-time insights

12. INSIGHT
PRODUCT TESTING & COMMS TESTING
Product and comms testing, spanning both quantitative and qualitative methods,
guarantees your products are rooted in your target consumers' needs and desires.
SMARTPHONE ETHNOGRAPHY
Ethnography is a research methodology that observes respondents in their
everyday lives to demonstrate how they spend their time and how they interact
with brands and their environment. Smartphone Ethnography lets respondents
capture and broadcast snippets throughout their daily lives, documenting their
interactions within their environment, providing direct and real-time insight.

13. PANELS, WORKSHOPS & FOCUS GROUPS
NERDS works across a spectrum of quant and qual methodologies, including
building bespoke brand panels, curating candid focus groups and hosting
compelling and thought-provoking consumer/client sessions.
CULTURAL IMMERSIONS
Cultural immersions put your brand leaders at the centre of your consumer
landscape, spending time in their world, offering candid, all-access insight into
their mindsets, preferences, belief systems and brand needs, highlighting how to
create a more engaging point of connection.

14. PSYCHOGRAPHIC PROFILING & SEGMENTATION
Psychographic profiling provides detailed consumer traits as well as attitudes,
habits, and interests that can be divided into sub-segments – for deeper analysis
and more focused targeting.
QUANTITATIVE RESEARCH
Quantitative Research, otherwise known as “quant”, refers to the process of
gathering numerical data and analysis. This provides clients with objective
findings relating to a much more diverse and robust respondent sample and can
be used to extend conclusions about wider audience segments.

15. QUALITATIVE RESEARCH
Qualitative Research, otherwise known as“qual”, focuses on smaller respondent
numbers and deeper, richer interview formats such as in-depth interviews,
ethnographic studies, and focus groups etc. This methodology surfaces detailed
and emotionally rich results. When coupled with quant research, qual can
expand on and contextualise numerical data.
FREQUENTLY ASKED QUESTIONS
What is a Consumer Insights Agency?
A consumer insights agency is a specialist agency that delivers audience-focused
research studies and strategic insights.

16. What is the difference between Data and Insights?
Insight is a strategic narrative surrounding the data collected to understand,
unpick and explain consumer audience behaviour.
Do you only focus on Youth Audiences?
Nerds’ consumer specialism spans 16-35 year-olds from across the globe. Our
approach can be applied to all demographics.