What kind of hot beverages are Europeans drinking during the winter period? What are their favourite brands in supermarkets when it comes to coffee, tea, milk and chocolate milk?

1. FACT BASED RETAIL ANALYTICS
W I N T E R B E V E R A G E S

2. FACT BASED RETAIL ANALYTICS
INTRO
What kind of hot beverages are Europeans drinking during the winter
period? What are their favourite brands in supermarkets when it comes
to coffee, tea, milk and chocolate milk?
We have asked our community of shoppers about their favourite
‘winter’ beverages, where they buy them, what type(s) of coffee/
tea/chocolate milk/milk they prefer, how many cups they consume
in a week or day and how much they averagely spend per month.

3. FACT BASED RETAIL ANALYTICS
PREFERRED HOT BEVERAGES DURING THE
WINTER PERIOD
TEA
65%
COFFEE
HOT CHOCOLATE WARM MILK
63%
60% 21%

4. FACT BASED RETAIL ANALYTICS
WHEN DO EUROPEANS START CONSUMING
MORE HOT BEVERAGES?
43%
15%
of Europeans declare to drink hot beverages
throughout the whole year.
starts consuming more hot beverages in November.22%
starts in October.

5. FACT BASED RETAIL ANALYTICS
PREFERRED COFFEE BRANDS IN SUPERMARKETS PER
COUNTRY
ItalySpainFrance Belgium UK Netherlands Germany

6. FACT BASED RETAIL ANALYTICS
PREFERRED TYPES OF COFFEE PER COUNTRY
UNITED KINGDOM
Latte 59%
Americano 43%
Cappuccino 39%
THE NETHERLANDS
Cappuccino 65%
Macchiato 38%
Americano 37%
BELGIUM
Cappuccino 65%
Espresso 38%
Latte 31%
GERMANY
Latte 43%
Cappuccino 42%
Americano 41%
Espresso 74%
Cappuccino 35%
Macchiato 32%
ITALY
FRANCE
Espresso 46%
Americano 39%
Cappuccino 38%
Latte 65%
Cappuccino 42%
Americano 25%
SPAIN

7. FACT BASED RETAIL ANALYTICS
PREFERRED TYPES OF COFFEE IN EUROPE
47%
37%
34%
31%
23%
20%
13%
10%
Cappuccino Latte Espresso Americano Macchiato Themed
drinks
Mocha Flat white

8. FACT BASED RETAIL ANALYTICS
Spain GermanyNetherlandsFrance Belgium UK
PREFFERED COMPANIES TO GET COFFEE
PER COUNTRY
LOCAL COFFEE
COMPANIES
For the most part, Italy has independent coffee shops where people get their coffee.

9. FACT BASED RETAIL ANALYTICS
AVERAGE SPEND ON COFFEE PER MONTH AND
CUPS CONSUMED IN A DAY
0 - 5 euros
15%
5 - 10 euros
30%
10 - 15 euros
22%
15 - 20 euros
16%
More than 20
euros
17%38% consumes 1-2 cups a day.
26% consumes 2-3 cups a day.
16% consume 3-4 cups a day.
13% consumes more than 4 cups a day.
8% consumes less than daily.
23% of people in Belgium consume
more than 4 cups a day.
Only 4% of people declared to do
so in Spain.

10. FACT BASED RETAIL ANALYTICS
PREFERRED CHOCOLATE MILK BRANDS IN SUPER -
MARKETS PER COUNTRY
ItalySpainFrance Belgium UK Netherlands Germany

11. FACT BASED RETAIL ANALYTICS
PREFERRED TYPES OF CHOCOLATE MILK
IN EUROPE
37%
33%
23%
27%
Fresh, full fat Fresh, low fat Long-life, full fat Long-life, low fat

12. FACT BASED RETAIL ANALYTICS
Spain GermanyNetherlandsFrance Belgium UK
PREFFERED COMPANIES TO GET HOT CHOCOLATE PER
COUNTRY
LOCAL COFFEE
COMPANIES
For the most part, Italy has independent coffee shops where people get their hot chocolate.

13. FACT BASED RETAIL ANALYTICS
AVERAGE SPEND ON HOT CHOCOLATE/CHOCOLATE
MILK PER MONTH AND CUPS CONSUMED IN A WEEK
0 - 5 euros
62%
5 - 10 euros
27%
10 - 15 euros
8%
15 - 20 euros
2%
More than 20
euros
1%
38% consumes 1-2 cups a week.
34% consumes less than weekly.
15% consumes 2-3 cups a week.
7% consumes. more than 4 cups a week.
6% consumes 3-4 cups a week.
13% of people in Germany consume
more than 4 cups a week.
Only 1 out of 393 people in France
declared to do so.

14. FACT BASED RETAIL ANALYTICS
PREFERRED TEA BRANDS IN SUPERMARKETS PER
COUNTRY
ItalySpainFrance Belgium UK Netherlands Germany

15. FACT BASED RETAIL ANALYTICS
PREFERRED TYPES OF TEA PER COUNTRY
UNITED KINGDOM THE NETHERLANDS BELGIUM
GERMANY
ITALY
FRANCE
SPAIN
Black tea 66%
Green tea 30%
Earl grey 29%
Green tea 56%
Fruit tea 44%
Fresh mint tea 44%
Green tea 63%
Fresh mint tea 56%
Fruit tea 44%
Fruit tea 50%
Fresh mint tea 28%
Black tea 27%
Green tea 52%
Fresh mint tea 51%
Black tea 28%
Fruit tea 50%
Green tea 44%
Black tea 44%
Green tea 58%
Black tea 37%
Earl grey 24%

16. FACT BASED RETAIL ANALYTICS
PREFERRED TYPES OF TEA IN EUROPE
47%
39% 38%
32%
21% 20% 20%
17%
14% 13% 12%
10%

17. FACT BASED RETAIL ANALYTICS
Spain GermanyNetherlandsFrance Belgium UK
PREFFERED COMPANIES TO GET TEA PER COUNTRY
LOCAL COFFEE
COMPANIES
For the most part, Italy has independent coffee/tea shops where people get their tea.

18. FACT BASED RETAIL ANALYTICS
AVERAGE SPEND ON TEA PER MONTH AND CUPS
CONSUMED IN A DAY
0 - 5 euros
50%
5 - 10 euros
31%
10 - 15 euros
14%
15 - 20 euros
3%
More than 20
euros
2%
38% consumes 1-2 cups a day.
24% consumes less than daily.
17% consumes 2-3 cups a day.
11% consumes 3-4 cups a day.
8% consumes more than 4 cups a day.
19% of people in the UK consume
more than 4 cups of tea a day.
Only 2 out of 243 people declared to
do so in Italy.

19. FACT BASED RETAIL ANALYTICS
Spain GermanyNetherlandsFrance Italy UK
PREFFERED MILK BRANDS IN SUPERMARKETS PER
COUNTRY

20. FACT BASED RETAIL ANALYTICS
PREFERRED TYPES OF MILK IN EUROPE
49%
44%
25%
14% 14% 13% 13%
9%
3%

21. FACT BASED RETAIL ANALYTICS
AVERAGE SPEND ON (WARM)MILK PER MONTH AND
CUPS CONSUMED IN A WEEK
0 - 5 euros
33%
5 - 10 euros
31%
10 - 15 euros
20%
15 - 20 euros
9%
More than 20
euros
7%
29% consumes 1-2 cups a week.
25% consumes 2-3 cups a week.
21% consumes more than 4 cups a week.
16% consumes less than weekly.
9% consumes 3-4 cups a week.
42% of people in Italy consume more
than 4 cups of (warm) milk in a week.
Only 6% of people in France declared
to do so.

22. FACT BASED RETAIL ANALYTICS
WHERE DO EUROPEANS BUY (HOT) BEVERAGES?
COFFEE (HOT) CHOCOLATE MILK (WARM) MILK
87% supermarkets
18% horeca
17% coffee/tea companies
11% bio supermarkets
6% on-the-go stores
88% supermarkets
34% horeca
14% coffee companies
10% on-the-go stores
4% bio supermarkets
84% supermarkets
38% horeca
32% coffee companies
16% on-the-go stores
5% bio supermarkets
97% supermarkets
10% bio supermarkets
6% on-the-go stores
6% cafes, restaurants
TEA

23. FACT BASED RETAIL ANALYTICS
HOW OFTEN DO PEOPLE BUY TEA, COFFEE, CHOCOLATE
MILK AND MILK IN SUPERMARKETS?
40% less than once
per month
27% once per month
15% once per two weeks
12% 1-2 times a week
TEA COFFEE CHOCOLATE MILK MILK
28% once per month
27% less than once
per month
21% once per two weeks
17% 1-2 times a week
37% once per month
29% less than once
per month
15% once per two weeks
11% 1-2 times a week
32% 1-2 times a week
19% 2-3 times a week
19% once per two weeks
14% once per month

24. FACT BASED RETAIL ANALYTICS
HOW OFTEN DO PEOPLE BUY HOT BEVERAGES IN
COFFEE/TEA COMPANIES?
TEA COFFEE HOT CHOCOLATE
28% less than once
per month
26% once per month
21% 2-3 times a week
12% 1-2 times a week
33% once per month
23% 1-2 times a week
14% once per two weeks
9% 2-3 times a week
25% once per month
17% 2-3 times a week
17% once per two weeks
16% less than once
per month

25. FACT BASED RETAIL ANALYTICS
WHERE DO EUROPEANS CONSUME HOT BEVERAGES?
96% at home
40% at work
32% out-of-home
8% on-the-go
90% at home
68% out-of home
59% at work
30% on-the-go
88% at home
45% out-of home
18% at work
10% on-the-go
TEA COFFEE HOT CHOCOLATE WARM MILK
98% at home
13% out-of home
8% at work
5% on-the-go

26. FACT BASED RETAIL ANALYTICS
WHEN DO EUROPEANS CONSUME HOT BEVERAGES?
74% morning
57% afternoon
21% in the evening
21% no particular time
TEA COFFEE HOT CHOCOLATE WARM MILK
45% afternoon
44% evening
41% morning
28% no particular time
42% evening
39% afternoon
25% morning
27% no particular time
49% evening
42% morning
16% afternoon
21% no particular time

27. The findings presented here are based on the results of an
investigative task launched via the Roamler app during the month
of November 2018. The purpose of which was to determine the
crowd’s purchasing practices regarding hot beverages during the
winter. The findings take into account the data collected from 2.464
respondents in Spain, Italy, Belgium, The Netherlands, Germany,
France and the UK. The average age of participants is 26-33.
Contact us at press@roamler.com
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