The document outlines potential areas of need and opportunities for various age groups from newborns to the elderly. It identifies issues such as health, safety, nutrition, education, finances and caregiving. For each age group, it lists specific needs like breastfeeding support for newborns, education on internet safety for teens, debt relief programs for middle age, and memory exercises for the elderly. The document aims to help identify consumer needs and startup opportunities across all stages of life.

1.
Consumer Identification Startup Matrix
AGE GROUPS AREA OF NEED FULFILLMENT
Health: Nursing or caregiving that specializes in newborns,
new technology that better diagnoses newborn issues
Hygiene: Improved filtering and ventilation systems,
improved sanitation procedures, natural bed clothing and
Newborn 0–1 month Care blankets, improved baby monitoring equipment
Diapers: Better-designed diapers for comfort and leaks,
diapers with sensors, diapers that dissolve in landfills quickly
Crying: Creation of soothing devices, vibrating/rocking beds,
activated recordings of mother’s voice
Deformity/retardation: Education for pregnant women about
causes of deformities and other complications, medicines for
prevention; high-impact nutrition for expecting mothers;
Prenatal through
Heath issues rehab for alcohol- or other drug-addicted mothers; testing for
Newborn 0–1 month
genetics and health issues
Sudden death syndrome: Comfortable device that monitors
baby vitals, alarm system, cribs that jolt when breathing stops
Adoption: Affordable, efficient, well-screened adoption
Newborn 0–1 month Adoption programs; nationwide database for foster and adoptive parents
Breastfeeding: New ways to pump and store milk, testing of
breast milk, better cover-ups so that mothers can breastfeed in
public, education for new moms about the benefits of breast
Newborn 0–1 month
Nutrition milk
through infant
Solids: Super-concentrated nutritional foods, natural baby
foods and drinks, sugar-free snacks, meal plans, food delivery
service, self-service meal preparation/classes
Day care/babysitting: Certification for qualified child care,
Infant through Day parental alerts, spyware to watch babysitter, rules and
toddler care/babysitting guidelines, manuals on do’s and don’ts, guidelines for hiring a
babysitter
Walking: Device that helps kids stand up
Talking: Recording devices that can pronounce words while
Infant through parent is not present
Development
toddler Toilet training: Teaching tools, teaching toys, kid toilets
Toys: Interactive, educational, fun, engaging, teaching tool,
safe
Child abduction: Child monitors, programs such as amber
alerts, GPS units for children, child’s jewelry connected to
Infant through
Safety parent’s alert system; billboards that can be turned into
toddler
pictures of missing child; systems that perform immediate
lockdown
Referenced
in
ch
3
of
the
book
“The
Most
Successful
Small
Business
in
the
World”,
by
Michael
E.
Gerber.
www.michaelegerber.com
|www.facebook.com/michaelegerberco
|www.twitter.com/michaelegerber
Copyright©
2010
Page
1
of
3

2.
Learning: Knowledge/understanding the world
School: Keeping kids interested, new ways of approaching
Child age 4–13 years Learning class time, new approaches to student–teacher interactions
Manners: Table manners, phone/email etiquette,
introductions, consideration of others
Safety: Self-defense classes
Character training: Workbooks, programs, classes on
character
Safety/social Mentoring: Positive role model programs, after-school
Child age 4–13 years
development programs, theater programs, life skills training programs
Too much television: Timers that shut down television after
specified period, parental controls, exercise units that power
the TV, such as peddling or walking
Services to get kids back and forth to school, getting kids to
Child, age 4–13
Transportation extracurricular activities, matching children with similar
years
interests.
Obesity: Education, exercise trainers for youth, parental
education, early habit development, awareness campaigns,
exercise classes in school, healthier nutrition in schools
Child age 4–13 years Health issues
Abuse: More runaway shelters for kids; more incentives for
foster parents; programs in which runaways can get an
education, financial help, medical help
Anxiety/drama: Teaching goal setting so that energy is
focused, teaching meditation and breathing techniques to
Social
Teenagers teens, teaching about different personalities to decrease drama
development
and increase tolerance
Internet: Teaching Internet etiquette, privacy, digital tattoos
Diet: Cooking programs for healthy eating
Acne: Access to effective medications, providing widespread
information on skin care, teaching the effects of diet and
lifestyle choices on skin
Health and
Teenagers Safety: Pepper spray, self-defense classes
safety
Drugs/alcohol: Recovery centers, interventions, education,
parental controls, alternative activities
Running away from home: Shelters for kids, foster
programs
College/career: “First job” program, availability for more
affordable classes, alternative schools/classroom settings,
more disciplined classroom environments, separate the kids
who want to learn from those who don’t
Career: Regional occupation programs (ROPs), showing
Teenagers College/career
teens the components of different jobs, job training in high
school, dissipating gender roles in occupations; innovative
education programs for single gender; training for tutor
programs; innovative driving course; high-adventure
programs
Referenced
in
ch
3
of
the
book
“The
Most
Successful
Small
Business
in
the
World”,
by
Michael
E.
Gerber.
www.michaelegerber.com
|www.facebook.com/michaelegerberco
|www.twitter.com/michaelegerber
Copyright©
2010
Page
2
of
3

3.
Aging: Advanced wrinkle serums, super nutrition-packed
foods, anti-aging nutrients
Weight: Low-fat and low-sugar snacks, scales, weight-loss
clinics
Disease: Better medicine, new diagnosis techniques
Family: New devices to communicate and stay connected
Loss: Grief counseling and classes
Image: Better social skills
Middle age Aging, finance
Depression: Medicines, better ways to diagnose, expand
awareness campaigns
Caretaker: More certified caretaking training, innovative,
and convenient programs for parents
Finances: Simpler investment programs, education for
women in managing money
Debt: Debt relief programs, lenders, money management,
retirement planning
Widowed: Grief classes, support groups
Caregiving: More certified caretaking training, screening
techniques, background checks, video monitoring, nationwide
networking
Safety: Security services, safe home design
Finances: Pooling finances with family and friends,
Family, health,
Mature adult cohabitating, splitting costs, insurance services
safety
Health/longevity: Coping skills, nutritional products, dental
care, medicines, surgeries, skin treatments, memory
enhancers, doctor monitoring
Retirement: Community activities, social security, cost
sharing, downsizing, minimal living, travel
Lifestyle: Staying active, flexibility, exercise
Caregiving: Certified caretaking training, screening
techniques, background checks, video monitoring, nationwide
networking
Safety: Security services, safe home design
Family: Help for families with dependent parents, services
that deliver meals and meds, shoppers and errand runner
service
Caregiving, Widowed/loss: Grief classes, support networks, funeral
Elderly finance, end-of- services, burial services, end-of-life issues
life issues Finances: Counseling, pooling finances with family and
friends, cohabitating, splitting costs, insurance services
Nutrition: Easy-to-consume nutritional supplements
Life expectancy/longevity: Supplements
Mental decline/memory loss: Testing equipment, memory
exercises
Purpose: More social acceptance of aging, productive and
worthwhile work, improving perception of aging
Referenced
in
ch
3
of
the
book
“The
Most
Successful
Small
Business
in
the
World”,
by
Michael
E.
Gerber.
www.michaelegerber.com
|www.facebook.com/michaelegerberco
|www.twitter.com/michaelegerber
Copyright©
2010
Page
3
of
3