The document discusses factors that influence consumer choices. It outlines internal influences like personal preferences, traditions, and physical traits, as well as external influences such as family, cost, advertising, media, peers, and salespeople. The document also examines hidden messages commonly used in advertising, including promoting bandwagons, appealing to desires to feel rich and famous, offering free rewards, associating products with nature for health benefits, and portraying products as enabling good times.

1. Consumer Choice
By: Mr. Mader

2. DO NOW!
• Take the note taking page a you enter.
• WITH A PARTNER COMPLETE THE
CROSSWORD– Clues on the back
– We haven’t reviewed # 4 & 5 down but you learned it last year
• TALK WITH A PARTNER AND WRITE THE ANSWER ON
THE BACK:
• How does the media influence people to purchase products?
Come up with three examples of the media influencing people to
buy products- can be specific or general.
– HMWK- CONSUMER CHOICE PROJECT-

3. DO NOW!
• Take the note taking page as you enter.
• How does the media (commercials,
advertisements…) influence people to
purchase products? Come up with three
examples of the media influencing people
to buy products- can be specific or
general.
• How does the media influence body
image, and/or behavior?

4. Internal Influences
• A feeling that originates in you-
personal preference.
• Tradition- “This is the brand I have
always worn.”
• Personal Taste- “I like the way these
look.”
• Physical Traits- “I need a shoe that is
comfortable.”

5. External Influences
• Factors that come from outside
sources.
• Family
• Cost
• Advertising
• Media
• Peers
• Salespeople

6. Hidden Messages in Advertising
• Bandwagon- Group of people using a
product or service- Everyone is using it
—do not get left behind.
• Rich and Famous- Expensive car
driven by an attractive actress—It will
make you feel rich and famous.
• Free Rewards- Redeemable coupons
for merchandise—It offers a great value
because you get something for free.

7. Hidden Messages in Advertising Cont.
• Great Outdoors- Scenes of nature—It
is associated with nature so it must be
healthy and fun.
• Good Times- People smiling and
laughing—It will add more fun to your
life.