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Consumer Choice
By: Mr. Mader
DO NOW!
• Take the note taking page a you enter.
• WITH A PARTNER COMPLETE THE
CROSSWORD– Clues on the back
– We haven’t reviewed # 4 & 5 down but you learned it last year
• TALK WITH A PARTNER AND WRITE THE ANSWER ON
THE BACK:
• How does the media influence people to purchase products?
Come up with three examples of the media influencing people to
buy products- can be specific or general.
– HMWK- CONSUMER CHOICE PROJECT-
DO NOW!
• Take the note taking page as you enter.
• How does the media (commercials,
advertisements…) influence people to
purchase products? Come up with three
examples of the media influencing people
to buy products- can be specific or
general.
• How does the media influence body
image, and/or behavior?
Internal Influences
• A feeling that originates in you-
personal preference.
• Tradition- “This is the brand I have
always worn.”
• Personal Taste- “I like the way these
look.”
• Physical Traits- “I need a shoe that is
comfortable.”
External Influences
• Factors that come from outside
sources.
• Family
• Cost
• Advertising
• Media
• Peers
• Salespeople
Hidden Messages in Advertising
• Bandwagon- Group of people using a
product or service- Everyone is using it
—do not get left behind.
• Rich and Famous- Expensive car
driven by an attractive actress—It will
make you feel rich and famous.
• Free Rewards- Redeemable coupons
for merchandise—It offers a great value
because you get something for free.
Hidden Messages in Advertising Cont.
• Great Outdoors- Scenes of nature—It
is associated with nature so it must be
healthy and fun.
• Good Times- People smiling and
laughing—It will add more fun to your
life.

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Consumer Choice

  • 2. DO NOW! • Take the note taking page a you enter. • WITH A PARTNER COMPLETE THE CROSSWORD– Clues on the back – We haven’t reviewed # 4 & 5 down but you learned it last year • TALK WITH A PARTNER AND WRITE THE ANSWER ON THE BACK: • How does the media influence people to purchase products? Come up with three examples of the media influencing people to buy products- can be specific or general. – HMWK- CONSUMER CHOICE PROJECT-
  • 3. DO NOW! • Take the note taking page as you enter. • How does the media (commercials, advertisements…) influence people to purchase products? Come up with three examples of the media influencing people to buy products- can be specific or general. • How does the media influence body image, and/or behavior?
  • 4. Internal Influences • A feeling that originates in you- personal preference. • Tradition- “This is the brand I have always worn.” • Personal Taste- “I like the way these look.” • Physical Traits- “I need a shoe that is comfortable.”
  • 5. External Influences • Factors that come from outside sources. • Family • Cost • Advertising • Media • Peers • Salespeople
  • 6. Hidden Messages in Advertising • Bandwagon- Group of people using a product or service- Everyone is using it —do not get left behind. • Rich and Famous- Expensive car driven by an attractive actress—It will make you feel rich and famous. • Free Rewards- Redeemable coupons for merchandise—It offers a great value because you get something for free.
  • 7. Hidden Messages in Advertising Cont. • Great Outdoors- Scenes of nature—It is associated with nature so it must be healthy and fun. • Good Times- People smiling and laughing—It will add more fun to your life.