This document provides an overview of TVS Motor Company, a leading Indian motorcycle manufacturer. It discusses TVS's product lineup, including popular models like the Apache RTR 160, Apache RTR 180, Apache RTR 200 4V, Phoenix, StarCity Plus, Sport, Jupiter, Wego, Scooty Zest, ScootyPepPlus, and XL Heavy Duty. It also provides background on TVS, founded in 1979, outlining its achievements and awards. The objectives of the study are to analyze customer satisfaction levels with TVS, examine behavioral factors in choosing TVS bikes, study opinions of TVS bike features, and provide suggestions to improve satisfaction. The scope is assessing trends in consumer behavior toward TVS two-
The document contains a 16 question questionnaire about a customer's experience test driving and evaluating a Vespa scooter. The questionnaire asks about current vehicle ownership, how the customer learned about Vespa, ratings of the scooter's style, performance, quality and features like storage and safety. Questions also cover price point, color preference, explanations from sales staff and how Vespa compares to other brands. The final question asks for an overall rating and any additional feedback.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
This document is a project report submitted by Bhargava SaiKumar Sudikonda to TVS Motor Company as part of an internship. The report analyzes competitors of TVS Jupiter scooter and customer reservations about purchasing the Jupiter in Vijayawada and Guntur regions. The objective is to make recommendations to increase Jupiter sales. Mystery shopping and customer surveys were conducted to understand factors influencing scooter purchase decisions. Key findings include low brand image for TVS, less awareness of Jupiter compared to Activa, limited sales executive knowledge, and the importance of showroom ambience. Recommendations focus on improving sales executive product knowledge and changing marketing strategy from push to pull.
The document provides a history of Honda Motors beginning in 1937 when the company was founded as Tokai Seiki by Soichiro Honda. It details Honda's growth from producing piston rings and motorcycles to becoming a leading automobile manufacturer. By the 1960s Honda was one of the world's largest motorcycle producers and introduced its first car models in 1963. The summary discusses Honda establishing its first production facility in the US in 1979 and the introduction of various car models throughout the 1980s and 90s that were industry leaders in fuel efficiency and emissions standards. It concludes with Honda continuing to innovate with electric vehicles and humanoid robots while maintaining a dedication to quality seen since its founding.
A project report on measurement of customer satisfaction level on tata indica...Babasab Patil
The document is a research report on measuring customer satisfaction with Tata Indica passenger cars. It provides background on the growth of the Indian automobile industry following economic reforms in 1991. The report focuses on measuring customer satisfaction with Tata Indica cars through surveys with 100 owners in Belgaum region. Key findings include that most owners have an income between 250,000-400,000 rupees and own diesel versions with AC and power steering. The report provides recommendations such as increasing awareness of different versions and improving vehicle maintenance to increase customer satisfaction.
The document is an industrial training project report submitted by Angel Bajaj to Honda Motorcycle and Scooter India Pvt. Ltd. It provides an overview of Honda's global operations and products, as well as a history and details of Honda Motorcycle and Scooter India Pvt. Ltd's Manesar plant in India where the student completed their training. The plant manufactures a variety of scooters and motorcycles. The report includes sections on raw materials, production processes in the press, weld and paint shops, and details of the student's assigned project on press trolley management.
Final presentation IIM Internship (Module-4)Sameer Mathur
The document provides an overview of presentation secrets and marketing insights. It discusses that most presentations are confusing, boring and a waste of time due to issues like data overload, lack of visuals, and poor quality. It emphasizes the importance of rehearsing thoroughly and storytelling. Presentations can be a killer skill if used perfectly to convince clients. The document also outlines 7 modules for marketing management including understanding the marketing environment, assessing market opportunities, choosing and designing value, delivering value through integrated channels, and communicating value to sustain growth. It provides examples of 3 case studies on branding for yoga, a sports team, and a brewing company.
This document provides an overview of TVS Motor Company, a leading Indian motorcycle manufacturer. It discusses TVS's product lineup, including popular models like the Apache RTR 160, Apache RTR 180, Apache RTR 200 4V, Phoenix, StarCity Plus, Sport, Jupiter, Wego, Scooty Zest, ScootyPepPlus, and XL Heavy Duty. It also provides background on TVS, founded in 1979, outlining its achievements and awards. The objectives of the study are to analyze customer satisfaction levels with TVS, examine behavioral factors in choosing TVS bikes, study opinions of TVS bike features, and provide suggestions to improve satisfaction. The scope is assessing trends in consumer behavior toward TVS two-
The document contains a 16 question questionnaire about a customer's experience test driving and evaluating a Vespa scooter. The questionnaire asks about current vehicle ownership, how the customer learned about Vespa, ratings of the scooter's style, performance, quality and features like storage and safety. Questions also cover price point, color preference, explanations from sales staff and how Vespa compares to other brands. The final question asks for an overall rating and any additional feedback.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
This document is a project report submitted by Bhargava SaiKumar Sudikonda to TVS Motor Company as part of an internship. The report analyzes competitors of TVS Jupiter scooter and customer reservations about purchasing the Jupiter in Vijayawada and Guntur regions. The objective is to make recommendations to increase Jupiter sales. Mystery shopping and customer surveys were conducted to understand factors influencing scooter purchase decisions. Key findings include low brand image for TVS, less awareness of Jupiter compared to Activa, limited sales executive knowledge, and the importance of showroom ambience. Recommendations focus on improving sales executive product knowledge and changing marketing strategy from push to pull.
The document provides a history of Honda Motors beginning in 1937 when the company was founded as Tokai Seiki by Soichiro Honda. It details Honda's growth from producing piston rings and motorcycles to becoming a leading automobile manufacturer. By the 1960s Honda was one of the world's largest motorcycle producers and introduced its first car models in 1963. The summary discusses Honda establishing its first production facility in the US in 1979 and the introduction of various car models throughout the 1980s and 90s that were industry leaders in fuel efficiency and emissions standards. It concludes with Honda continuing to innovate with electric vehicles and humanoid robots while maintaining a dedication to quality seen since its founding.
A project report on measurement of customer satisfaction level on tata indica...Babasab Patil
The document is a research report on measuring customer satisfaction with Tata Indica passenger cars. It provides background on the growth of the Indian automobile industry following economic reforms in 1991. The report focuses on measuring customer satisfaction with Tata Indica cars through surveys with 100 owners in Belgaum region. Key findings include that most owners have an income between 250,000-400,000 rupees and own diesel versions with AC and power steering. The report provides recommendations such as increasing awareness of different versions and improving vehicle maintenance to increase customer satisfaction.
The document is an industrial training project report submitted by Angel Bajaj to Honda Motorcycle and Scooter India Pvt. Ltd. It provides an overview of Honda's global operations and products, as well as a history and details of Honda Motorcycle and Scooter India Pvt. Ltd's Manesar plant in India where the student completed their training. The plant manufactures a variety of scooters and motorcycles. The report includes sections on raw materials, production processes in the press, weld and paint shops, and details of the student's assigned project on press trolley management.
Final presentation IIM Internship (Module-4)Sameer Mathur
The document provides an overview of presentation secrets and marketing insights. It discusses that most presentations are confusing, boring and a waste of time due to issues like data overload, lack of visuals, and poor quality. It emphasizes the importance of rehearsing thoroughly and storytelling. Presentations can be a killer skill if used perfectly to convince clients. The document also outlines 7 modules for marketing management including understanding the marketing environment, assessing market opportunities, choosing and designing value, delivering value through integrated channels, and communicating value to sustain growth. It provides examples of 3 case studies on branding for yoga, a sports team, and a brewing company.
This document provides an overview of a research proposal on consumer attitudes towards performance two-wheelers from Hero, Bajaj, and TVS. The proposal discusses the two-wheeler industry in India, reviews literature on consumer buying behavior, and outlines the objectives, methodology, and chapter structure of the proposed research. Key areas of focus will include identifying criteria considered by consumers when purchasing motorcycles and measuring current buying patterns for Hero Honda bikes.
A study on after sales and services in tvsProjects Kart
A comprehensive study on providing the after sales and services with one of dealers of TVS motors in Hassan city. This project report covers all the aspects of after sales and services on increasing the brand visibility by providing the services. Visit http://www.projectskart.com/p/contact-us.html for more information
A project report on to study the customers satisfaction towards mrf tyres at...Babasab Patil
This document provides an introduction to studying customer satisfaction towards MRF Tyres. It begins with background on MRF, which manufactures the largest range of tires in India and enjoys high brand preference for quality. It also owns awards for customer satisfaction. The document then states the objectives of the study, which are to understand customer satisfaction attributes and levels towards MRF tires in Bagalkot city. It outlines the scope as focusing on customer information in Bagalkot and limitations such as sample size.
This document outlines a project report on studying consumer behavior regarding two-wheeler vehicles in India. It will use a sample of 100 respondents in Bhiwani, India to understand brand preferences, satisfaction levels, influential media, and suggestions for improvement. The objectives are to examine brand preference, satisfaction, market image, awareness media, and market share. The methodology discusses an exploratory research design using primary data collection through structured questionnaires. A literature review found limited prior work on this topic.
- Mahindra & Mahindra is an Indian multinational conglomerate company that manufactures tractors, automobiles, farm equipment, defense vehicles, and more. It began tractor production in 1962 through a joint venture with International Harvester.
- Today, Mahindra is the third largest tractor manufacturer in the world, selling around 85,000 units annually across 10 countries. In India, Mahindra has been the number one selling tractor brand since 1983.
- The document discusses Mahindra's history and product lines, the uses and importance of tractors in Indian agriculture, marketing strategies for tractor sales, and provides an overview of Mahindra's corporate structure and leadership.
A study on Customer satisfaction Towards Hero(Hero Honda) bikes with respect ...Murali Krishna
The document is a project report submitted by Murali Krishna to the Faculty of Management Studies in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction towards Hero (Hero Honda) bikes in Chennai. It includes an introduction outlining the importance and purpose of measuring customer satisfaction. It also provides background information on the two-wheeler industry in India and the history and profile of Hero Motor Company. The report contains various data analysis tools like tables, charts used to analyze survey responses from customers on their satisfaction with Hero bikes.
marketing strategies and consumer behaviour study for Mahindra BoleroARBA khan
The document is a project report submitted by Arba Khan, a student at Jamia Millia Islamia University, on the marketing strategies and consumer behavior of Mahindra Bolero. It includes a declaration, acknowledgements, synopsis, and outlines of the report contents. The synopsis states the objective is to examine Mahindra's marketing strategies for Bolero and study consumer behavior regarding the SUV. Primary data was collected through dealer interviews and consumer questionnaires, while secondary data came from websites, magazines, books and newspapers. Statistical tools like graphs and charts were used to present the findings.
JK Tyre summer internship report on two wheeler tyre segmentVarun Jha
This document is a summer training report submitted by Varun Jha at JK Tyre & Industries Limited. The report analyzes dealer and customer satisfaction at JK Tyre. It includes an acknowledgement, declaration, executive summary, details about JK Tyre and the tyre industry in India, objectives, methodology, data analysis, conclusions, findings, suggestions, learning experience, and a week-by-week description of the training. The executive summary provides an overview of factors affecting customer and dealer satisfaction discovered in the study such as price, quality, brand, durability, commission, new schemes, service, and quality.
This document is a study on customer satisfaction towards products and services of Axis Bank in Chennai, India. It was submitted by Vijendra Kumar in partial fulfillment of the requirements for a Master's degree in Business Administration at Sathyabama University under the guidance of Krishna Priya. The study examines customer satisfaction with Axis Bank's products and services and provides a comparison with other banks. It includes chapters on the company profile, literature review, research methodology, data analysis, findings, suggestions, and conclusions.
A STUDY ON BRAND AWARENESS AND CUSTOMER PREFERENCES ABOUT ICICI PRUDENTIAL LI...Antony Prabhu
This document is a project report submitted by Mr. S. Antony Prabhu to the Department of Management Studies at SRR Engineering College in partial fulfillment of an MBA degree. The project report studies brand awareness and customer preferences of ICICI Prudential Life Insurance in Chennai city. It includes sections on the company profile, industry profile, product profile, research methodology, analysis and findings, and conclusions. The objective is to compare ICICI Prudential insurance products with others and understand customer perceptions of the brand.
A project report on customer satisfaction level for two wheeler vehicleBabasab Patil
The document discusses a study on customer satisfaction levels for two-wheeler vehicles made by TVS Motor Company in Belgaum, India. The study aims to understand customer satisfaction with TVS products and services through a survey of 100 customers and analysis of company data. The goals are to help TVS identify areas for improving customer experience and competitiveness.
This document contains a list of 161 potential project topics for students or researchers. The topics cover a wide range of subject areas including banking, finance, insurance, investments, mutual funds, stocks, marketing, brands, industries like textiles, steel, automotive, and more. Many of the topics involve analyzing customer behaviors, perceptions, preferences, or satisfaction with various products and services.
This document is a summer internship report submitted by three students - Ishita Desai, Hardik J. Shah, and Khushbu Shakrani - to Somlalit Institute of Management Studies. The report details a two month internship at toplocal.in, an online local business directory. The report includes an analysis of toplocal.in and the digital advertising industry in India, competitor analyses, research objectives and methodology, findings from retailer surveys, and recommendations to improve toplocal.in's entry-level strategy and sales. Key sections analyze toplocal.in's website and digital marketing presence, understand the retail market and retailer perceptions, and suggest promotional strategies.
This document is a questionnaire for a customer of Trident car dealership. It contains 11 multiple choice questions regarding the customer's ownership of Hyundai vehicles, ratings of features, satisfaction with sales and service experiences at Trident, and suggestions for improvements. The questions aim to collect feedback on the customer's ownership journey and gauge satisfaction with Trident's services.
A REPORT ON ORGANIZATION STUDY AT MRF. LTD, KOTTAYAM by Subin surendran organ...subinsurendran7
This document provides a company profile of Madras Rubber Factory Limited (MRF Ltd). Some key details:
- MRF Ltd is India's largest tyre manufacturer, established in 1946 in Chennai.
- It has grown to become the 12th largest tyre company worldwide, with a market share of over 20% in India.
- MRF Ltd has 6 manufacturing facilities across India and produces a wide range of tyres for commercial vehicles, passenger cars, tractors, and two-wheelers.
- The company has over 2500 dealerships in India and exports tyres to over 75 countries globally.
- MRF Ltd is a pioneer in motor racing tyres in India and has won several
Tvs motors summer internship report a study on customer satisfaction towards ...Priyansh Kesarwani
A study on Customer satisfaction towards TVS Motors in Kanpur City
Objective of the study:
• To know the customer satisfaction level towards services of TVS Motors.
• To know the problems presently faced by the customers at TVS Motors.
• To study the post-sales service performance.
• To know the new area of improvement.
The document summarizes the bicycle industry in India and provides details about Hero Cycles, a major player in the industry. It notes that the Indian bicycle market is consolidated, with Hero Cycles controlling 40% market share. It then outlines Hero Cycles' history and growth, from being founded in 1944 and starting bicycle production in 1956 to becoming the largest manufacturer in India. It also discusses Hero Cycles' diversification and acquisitions in related industries over the years to strengthen its market position.
This document provides an introduction to small and medium enterprises (SMEs) in India. It discusses that SMEs make up over 90% of enterprises in most developing countries and contribute significantly to GDP, manufacturing output, exports and employment. In India, SMEs account for 39% of manufacturing output and 33% of exports. The document then defines SMEs according to the Indian MSMED Act of 2006, setting investment limits for micro, small and medium enterprises in the manufacturing and services sectors. It notes that while SMEs are important for growth and employment, they face several challenges in competing against large domestic and global firms. The introduction provides context on the historical development and government support for SMEs in India.
Lucas TVS is a leading manufacturer of auto electrical products and diesel fuel injection equipment in India. It is a joint venture between Lucas Varity group of UK and TVS Group, a large Indian conglomerate. The TVS Group has a diverse portfolio of automotive component manufacturing companies including Brakes India, Sundaram Brake Linings, Axles India and TVS Motor Company. Lucas TVS manufactures products like alternators, starters, wiper systems and diesel fuel injection pumps and supplies to vehicle manufacturers in India and overseas. The company is committed to continuous quality improvements and increasing customer satisfaction.
A study of consumer behavior on small carsProjects Kart
This document is a study on consumer behavior for small cars in India. It includes an executive summary that outlines the objectives of analyzing brand personality and measuring customer satisfaction for selected car brands. The introduction defines the importance of word-of-mouth recommendations and measuring customer willingness to recommend products. The overview provides context on the growth of the Indian auto industry and market segments.
This document summarizes an empirical study on the buying behavior of two-wheeler users in Jaipur, India. It begins with background on the growth of the two-wheeler market in India since liberalization in 1991. A literature review identifies key factors that influence purchasing decisions like advertising, recommendations, price, features, etc. The study aims to identify the market share of major brands in Jaipur, understand the impact of demographic factors, and determine the attributes that influence consumers to purchase specific models. It surveys 100 two-wheeler owners in Jaipur on brands like Hero, Bajaj and TVS. The results found Hero has the largest market share at 42%, followed by Bajaj at 28%
This document provides an overview of a research proposal on consumer attitudes towards performance two-wheelers from Hero, Bajaj, and TVS. The proposal discusses the two-wheeler industry in India, reviews literature on consumer buying behavior, and outlines the objectives, methodology, and chapter structure of the proposed research. Key areas of focus will include identifying criteria considered by consumers when purchasing motorcycles and measuring current buying patterns for Hero Honda bikes.
A study on after sales and services in tvsProjects Kart
A comprehensive study on providing the after sales and services with one of dealers of TVS motors in Hassan city. This project report covers all the aspects of after sales and services on increasing the brand visibility by providing the services. Visit http://www.projectskart.com/p/contact-us.html for more information
A project report on to study the customers satisfaction towards mrf tyres at...Babasab Patil
This document provides an introduction to studying customer satisfaction towards MRF Tyres. It begins with background on MRF, which manufactures the largest range of tires in India and enjoys high brand preference for quality. It also owns awards for customer satisfaction. The document then states the objectives of the study, which are to understand customer satisfaction attributes and levels towards MRF tires in Bagalkot city. It outlines the scope as focusing on customer information in Bagalkot and limitations such as sample size.
This document outlines a project report on studying consumer behavior regarding two-wheeler vehicles in India. It will use a sample of 100 respondents in Bhiwani, India to understand brand preferences, satisfaction levels, influential media, and suggestions for improvement. The objectives are to examine brand preference, satisfaction, market image, awareness media, and market share. The methodology discusses an exploratory research design using primary data collection through structured questionnaires. A literature review found limited prior work on this topic.
- Mahindra & Mahindra is an Indian multinational conglomerate company that manufactures tractors, automobiles, farm equipment, defense vehicles, and more. It began tractor production in 1962 through a joint venture with International Harvester.
- Today, Mahindra is the third largest tractor manufacturer in the world, selling around 85,000 units annually across 10 countries. In India, Mahindra has been the number one selling tractor brand since 1983.
- The document discusses Mahindra's history and product lines, the uses and importance of tractors in Indian agriculture, marketing strategies for tractor sales, and provides an overview of Mahindra's corporate structure and leadership.
A study on Customer satisfaction Towards Hero(Hero Honda) bikes with respect ...Murali Krishna
The document is a project report submitted by Murali Krishna to the Faculty of Management Studies in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction towards Hero (Hero Honda) bikes in Chennai. It includes an introduction outlining the importance and purpose of measuring customer satisfaction. It also provides background information on the two-wheeler industry in India and the history and profile of Hero Motor Company. The report contains various data analysis tools like tables, charts used to analyze survey responses from customers on their satisfaction with Hero bikes.
marketing strategies and consumer behaviour study for Mahindra BoleroARBA khan
The document is a project report submitted by Arba Khan, a student at Jamia Millia Islamia University, on the marketing strategies and consumer behavior of Mahindra Bolero. It includes a declaration, acknowledgements, synopsis, and outlines of the report contents. The synopsis states the objective is to examine Mahindra's marketing strategies for Bolero and study consumer behavior regarding the SUV. Primary data was collected through dealer interviews and consumer questionnaires, while secondary data came from websites, magazines, books and newspapers. Statistical tools like graphs and charts were used to present the findings.
JK Tyre summer internship report on two wheeler tyre segmentVarun Jha
This document is a summer training report submitted by Varun Jha at JK Tyre & Industries Limited. The report analyzes dealer and customer satisfaction at JK Tyre. It includes an acknowledgement, declaration, executive summary, details about JK Tyre and the tyre industry in India, objectives, methodology, data analysis, conclusions, findings, suggestions, learning experience, and a week-by-week description of the training. The executive summary provides an overview of factors affecting customer and dealer satisfaction discovered in the study such as price, quality, brand, durability, commission, new schemes, service, and quality.
This document is a study on customer satisfaction towards products and services of Axis Bank in Chennai, India. It was submitted by Vijendra Kumar in partial fulfillment of the requirements for a Master's degree in Business Administration at Sathyabama University under the guidance of Krishna Priya. The study examines customer satisfaction with Axis Bank's products and services and provides a comparison with other banks. It includes chapters on the company profile, literature review, research methodology, data analysis, findings, suggestions, and conclusions.
A STUDY ON BRAND AWARENESS AND CUSTOMER PREFERENCES ABOUT ICICI PRUDENTIAL LI...Antony Prabhu
This document is a project report submitted by Mr. S. Antony Prabhu to the Department of Management Studies at SRR Engineering College in partial fulfillment of an MBA degree. The project report studies brand awareness and customer preferences of ICICI Prudential Life Insurance in Chennai city. It includes sections on the company profile, industry profile, product profile, research methodology, analysis and findings, and conclusions. The objective is to compare ICICI Prudential insurance products with others and understand customer perceptions of the brand.
A project report on customer satisfaction level for two wheeler vehicleBabasab Patil
The document discusses a study on customer satisfaction levels for two-wheeler vehicles made by TVS Motor Company in Belgaum, India. The study aims to understand customer satisfaction with TVS products and services through a survey of 100 customers and analysis of company data. The goals are to help TVS identify areas for improving customer experience and competitiveness.
This document contains a list of 161 potential project topics for students or researchers. The topics cover a wide range of subject areas including banking, finance, insurance, investments, mutual funds, stocks, marketing, brands, industries like textiles, steel, automotive, and more. Many of the topics involve analyzing customer behaviors, perceptions, preferences, or satisfaction with various products and services.
This document is a summer internship report submitted by three students - Ishita Desai, Hardik J. Shah, and Khushbu Shakrani - to Somlalit Institute of Management Studies. The report details a two month internship at toplocal.in, an online local business directory. The report includes an analysis of toplocal.in and the digital advertising industry in India, competitor analyses, research objectives and methodology, findings from retailer surveys, and recommendations to improve toplocal.in's entry-level strategy and sales. Key sections analyze toplocal.in's website and digital marketing presence, understand the retail market and retailer perceptions, and suggest promotional strategies.
This document is a questionnaire for a customer of Trident car dealership. It contains 11 multiple choice questions regarding the customer's ownership of Hyundai vehicles, ratings of features, satisfaction with sales and service experiences at Trident, and suggestions for improvements. The questions aim to collect feedback on the customer's ownership journey and gauge satisfaction with Trident's services.
A REPORT ON ORGANIZATION STUDY AT MRF. LTD, KOTTAYAM by Subin surendran organ...subinsurendran7
This document provides a company profile of Madras Rubber Factory Limited (MRF Ltd). Some key details:
- MRF Ltd is India's largest tyre manufacturer, established in 1946 in Chennai.
- It has grown to become the 12th largest tyre company worldwide, with a market share of over 20% in India.
- MRF Ltd has 6 manufacturing facilities across India and produces a wide range of tyres for commercial vehicles, passenger cars, tractors, and two-wheelers.
- The company has over 2500 dealerships in India and exports tyres to over 75 countries globally.
- MRF Ltd is a pioneer in motor racing tyres in India and has won several
Tvs motors summer internship report a study on customer satisfaction towards ...Priyansh Kesarwani
A study on Customer satisfaction towards TVS Motors in Kanpur City
Objective of the study:
• To know the customer satisfaction level towards services of TVS Motors.
• To know the problems presently faced by the customers at TVS Motors.
• To study the post-sales service performance.
• To know the new area of improvement.
The document summarizes the bicycle industry in India and provides details about Hero Cycles, a major player in the industry. It notes that the Indian bicycle market is consolidated, with Hero Cycles controlling 40% market share. It then outlines Hero Cycles' history and growth, from being founded in 1944 and starting bicycle production in 1956 to becoming the largest manufacturer in India. It also discusses Hero Cycles' diversification and acquisitions in related industries over the years to strengthen its market position.
This document provides an introduction to small and medium enterprises (SMEs) in India. It discusses that SMEs make up over 90% of enterprises in most developing countries and contribute significantly to GDP, manufacturing output, exports and employment. In India, SMEs account for 39% of manufacturing output and 33% of exports. The document then defines SMEs according to the Indian MSMED Act of 2006, setting investment limits for micro, small and medium enterprises in the manufacturing and services sectors. It notes that while SMEs are important for growth and employment, they face several challenges in competing against large domestic and global firms. The introduction provides context on the historical development and government support for SMEs in India.
Lucas TVS is a leading manufacturer of auto electrical products and diesel fuel injection equipment in India. It is a joint venture between Lucas Varity group of UK and TVS Group, a large Indian conglomerate. The TVS Group has a diverse portfolio of automotive component manufacturing companies including Brakes India, Sundaram Brake Linings, Axles India and TVS Motor Company. Lucas TVS manufactures products like alternators, starters, wiper systems and diesel fuel injection pumps and supplies to vehicle manufacturers in India and overseas. The company is committed to continuous quality improvements and increasing customer satisfaction.
A study of consumer behavior on small carsProjects Kart
This document is a study on consumer behavior for small cars in India. It includes an executive summary that outlines the objectives of analyzing brand personality and measuring customer satisfaction for selected car brands. The introduction defines the importance of word-of-mouth recommendations and measuring customer willingness to recommend products. The overview provides context on the growth of the Indian auto industry and market segments.
This document summarizes an empirical study on the buying behavior of two-wheeler users in Jaipur, India. It begins with background on the growth of the two-wheeler market in India since liberalization in 1991. A literature review identifies key factors that influence purchasing decisions like advertising, recommendations, price, features, etc. The study aims to identify the market share of major brands in Jaipur, understand the impact of demographic factors, and determine the attributes that influence consumers to purchase specific models. It surveys 100 two-wheeler owners in Jaipur on brands like Hero, Bajaj and TVS. The results found Hero has the largest market share at 42%, followed by Bajaj at 28%
The Global Bicycle Tire Market Study that gives meticulous investigation of current scenario of the Market size, share, demand, growth, trends, and forecast in the coming years.
Read more : https://www.acquiremarketresearch.com/industry-reports/world-bicycle-tire-market/94145/
This document analyzes the state of competition in the Indian two-wheeler industry. It provides historical context on the evolution of the industry from the 1960s to the present. It discusses key demand drivers and supply side factors influencing competition. It also analyzes the state of the domestic market and exports, the financial outlook, and after-sales services. The industry has consolidated with the top 4 players accounting for over 93% of domestic sales. The report uses the Hirschman-Herfindahl Index to assess competition.
The document provides background information on the history and development of motorcycles. Some key points:
1. The first motor tricycle was built in 1884 in England. Early gasoline motorcycles were developed in Germany and France in the 1880s-1890s.
2. Motorcycle popularity grew after 1910, especially during WWI when they were used by armed forces for dispatching. Interest continued after WWI until the Great Depression. Another revival occurred after WWII.
3. Today's competitive motorcycle market includes models from India and global collaborations focusing on features like technology, efficiency and styling. Several pioneering motorcycle brands from the late 19th/early 20th century are mentioned.
4. The two
India brake pads, shoes and linings market forecast 2023 brochure | TechSci R...TechSci Research
According to www.techsciresearch.com latest report- India brake pads, shoes and linings market is projected to cross $ 3 billion by FY2023.
Report URL- https://www.techsciresearch.com/report/india-brake-pads-shoes-and-linings-market/2882.html
The document provides details about a business plan for a customized chopper bike company called Thunder-Hoc. It includes an analysis of the sector and target market as well as information about competitors, suppliers, and the company's logo, tagline, and customization offerings. The business aims to provide personalized chopper bikes to younger and middle-aged individuals with high incomes by allowing customers to design bikes themselves.
Dissertation on car market and buying behavior a study of consumer perceptionProjects Kart
This document provides a summary of a dissertation on the car market and consumer buying behavior in India. It includes an executive summary that outlines the increasing sales of passenger cars in India and the growing competition in the sector. The document then reviews literature on brand personality and outlines the objectives, scope and methodology of the study. It provides an overview of the automobile industry in India, including industry size and major players. It also reviews factors that influence consumer buying decisions and defines customer satisfaction index.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
PESTLE analysis................................Bajaj auto ltdNikita Bhatkar
PESTLE Analysis is one of the most comprehensive models to study the effect of various forces present in the environment and subsequently prepare oneself to exploit the opportunities and defend against the threats.The presentation has shown this methodology through an example been done for Bajaj Auto. Ltd
This document discusses brand personality as it relates to cars in the Indian market. It provides an overview of the automobile industry in India and reviews literature on brand personality and how it is created. Brand personality refers to the human traits associated with a brand, and is influenced by a brand's marketing mix, user imagery, sponsorship activities, age, and symbols. Understanding brand personality can help enrich consumer understanding, contribute to brand differentiation, and guide communication efforts. The document examines how companies try to link certain personalities to the brands of cars they sell.
A study on consumer brand preference towards two wheelers in coimbatore cityDr. Linda Mary Simon
This document summarizes a study on consumer brand preferences for two-wheelers in Coimbatore City, India. The study involved a survey of 120 respondents. The results showed that most consumers preferred Honda (72% of Honda consumers were over 35), TVS (63% of TVS consumers were over 35), and Hero Honda (48% of Hero Honda consumers were over 35). The study found no significant relationship between age and brand preference. It also found that most users of all brands surveyed were employees (ranging from 57-100% of users for each brand).
Running head HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL .docxcharisellington63520
Running head: HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 1
HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 19
Honda Auto Company Market Research Proposal
Student’s name
University affiliation
Table of Contents
Executive summary……………………………………………………… 3
Introduction……………………………………………………………… 5
Background………………………………………………………. 5
Objective of the study……………………………………………. 6
Statement of the problem…………………………………………. 8
Approach to the problem ………………………………………… 9
Cost and Time analyses……………………………………………11
Methodology……………………………………………………………… 12
Research design…………………………………………………………… 13
Results of the research..................................................................................15
Reporting…………………………………………………………………. 18
Limitations………………………………………………………………… 19
Conclusion………………………………………………………………… 20
References………………………………………………………………… 22
Executive summary
In order for any business or corporation to prosper, it must conduct thorough market research for its product and services. The main purpose of conducting a market research is to provide company’s management with valid, reliable, accurate, and current market information (McKinley, 2005). Due to the competitive business landscape and the ever-changing business trends attributed to deprived decision making, the research ought to provide sound data. Moreover, as company’s marketers, it is of great significance to knot how consumers’ make decisions pertaining purchase. In addition, it is important to identify the target market in order to choose appropriate products, and promotion technique.
In the case of competitors, a business generates the ability to challenge their market supremacy and the research offers insight to understanding their marketing approach. In any corporation, marketing managers generates various tactical and strategic decisions during the process of satisfying and identifying customer needs. Some of the decisions they make in a company include prospective opportunities, market segmentation, target market assortment, market performance, and implementation of marketing programs. The above decisions shape marketing products variables such as pricing, distribution, and promotion. Consequently, the above variables help marketers in any business to associate consumers with its products (McKinley, 2005).
Furthermore, carrying out a market research helps an organization to understand consumers’ complexity. It assists a business in getting rid of any uncertainty that a consumer has concerning its products and services, and marketing variables. It is hard to predict the reliability and accuracy of marketing programs, in the absence of appropriate data. Marketing research conducted by any organization, generates adequate information on convenient and non-convenient aspects and consumers; in addition, information obtained enhances the effectualness of verdicts marketing managers tend to market. The.
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This document provides an overview of the Indian automobile industry. It discusses key trends in recent years, including overall growth rates for different vehicle segments. Some of the major players in different segments are highlighted, with Maruti Suzuki and Hero Honda noted as the leading manufacturers in passenger cars and motorcycles respectively. Challenges in 2008 from the global recession are outlined, with most companies seeing sales declines that year. The road ahead is discussed, with expectations for continued overall industry growth in 2009 despite economic headwinds.
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This document provides an overview of the automobile industry in India, with a focus on the two-wheeler segment. It discusses the historical dominance of scooters in the 1950s by companies like API and Bajaj. In the 1980s, Japanese companies like Hero Honda and TVS Suzuki entered through collaborations and introduced new 100cc bike technologies. These fuel-efficient bikes became hugely popular among India's growing middle class. Liberalization policies in the 1990s further boosted the industry through increased foreign investment. Today, two-wheelers form the backbone of India's automobile industry, led by market leader Hero Honda.
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1. www.allprojectreports.com
Project Report
on
"Study of Consumer Behaviour Regarding Two
Wheeler (Automobiles Industry)"
Supervisor : Submitted by :
Remarks of Evaluator
Approved/Disapproved Approved/Disapproved
(I Evaluation) (II Evaluation)
Session :
University
2. www.allprojectreports.com
TWO WHEELER INDUSTRIES
In two wheeler markets India has the world second largest
Market (after China). In India every month sold nearly 3-lakh motor cycle.
The two- wheeler industry is among the few that have
Managed to face the industrial slow down. The industry's impressive growth
of over 10% for four year till 2006-07. But in 2007-08 there was a drop in
agricultural output. But a boost comes in the 6th
Pay commission
recommendation.
After year of cursing along at fairly relaxed pace, two-
wheeler industry has finally stepped on the acceleator & swayed its way
timely in to the first lane. All the major players in the market including
BAJAJ AUTO, HERO HONDA,TVS ,SUZUKI, ESCORT YAMAHA,
KINETIC & LML, work over time to grab slice of two-wheeler pie as
possible, the market is suddenly roaring for action.
Most of them like BAJAJ AUTO, HERO HONDA, TVS,
LML, KINETIC, YAMAHA are adding of their existing range by launching
new state of art product to meet competition head on.
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REVIEW OF LITERATURE & PROBLEM
STATEMENT
On this problem a little work is done till now. Researcher could consult only
limited literature, Which is available in library i.e. Indian journal of
marketing, Business world & Business today, Business India. In spite of
these above mentioned journal & magazines, various website of Company's
are also consulted.
Scope of the Study :
The study on changing perception of customer would help us:-
1. To know the change in demand pattern of the customer
2. It would help us understanding the changes in the requirements &
preferences.
3. Study of perception act as a ladder to develop new product.
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RESEARCH METHODOLOGY
Research methodology is a way to systematically solve
the research problem. It may be understood as a science of study
how research is done scientifically. In it we study the various steps
that are generally adopted by the researcher in studying his research
problem along with the logic behind them.
Research Design
The proposed study is of EXPLORATORY NATURE.
• Primary Data :
Primary data i.e. collected for the first time. It is fresh and
originally collected by the surveyor.
I will used only primary data in calculating the study and
collect the data.
• Sampling Design :
All people residing in Bhiwani in universe. People existing &
Potential customer are our population.
• Sample Size :
A sample of 100 respondents from the different locations
from Bhiwani City.
Tools and analysis
Structured Questionnaire
Primary Data.
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OBJECTIVES OF THE STUDY
Study of Consumer Behaviour Regarding Two
Wheeler (Automobiles Industry)
To check the brand preference of customer & retailers towards two-
wheelers.
To check the customer & retailers satisfaction level.
To know which particular two-wheeler have more image in the
market.
To know the most influence media to create awareness regarding two
wheelers.
To know the market share of two-wheelers.
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Questionnaire
Q.1. How many brand of two-wheeler do you know?
MO`BIKE SCOOTER
Hero Honda LML
Bajaj Auto Honda
Suzuki Bajaj Auto
TVS Kinetic Engineering
Enfield
Yahama
Cosmo Blaster
LML
Q. 2. Which type of two wheeler you prefer most?
(a) Motor Bike (b) Scooter
(c) Moped / Scooties
Q.3. Which attributes do you like most in your two-wheeler ? Rates the
various factors you consider most ? (1-6 ,1 is most important )
(1.) Luggage space (2.) Fuel Efficiency
(3.) Pick up (4.) Resale value
(5.) Driving comfort (6.) Out look
Q.4. What is your source of finance?
(a) Bank Loan (b) Finance Company
(c) Self financing (d) Any Other
Q.5. What are the external factors that influence you about purchasing
bike ?
(a) Print media (b) Electronic media
(c) Exhibition (d) Trade shows
(e) Brand image
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Q.6 Which brand right now you are having ?
(a) Hero Honda (b) Bajaj Auto
(c) TVS (d) Suzuki
(e) Yamaha (f) LML
Q.7. Should company go for innovation in context to development of new
bike ?
(a) Yes (b) No
Q.8. While going for the development of new bike which point the company
should keep in mind
(a) Acceptability of customer (b) Scale of economic
(c) Comfort (d) Design
(e) Others
Q .9. According to you which company`s model you like most and
why-
(A) Bajaj Caliber (b) TVS Victor
(c) Honda Activa (d) Yahama Libero
(e) Hero Honda Ambition
Q.10. Please give suggestions to improve your present brand.
__________________________________________________
__________________________________________________
__________________________________________________
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BIBLIOGRAPHY
Kotler, Philip 2002,PHI(I)P.ltd.,Marketing management
Kothari, C.R.2001,Himayalayan Publications,Research
Methodology
Magazines and News papers
a)Auto car India
b)Business Today
c)Business World
d)Business India
e)Economic Times
f)The Hindu
g)India Today
Websites :
www.google.com
www.wiki.com
www.yahoo.com
This is synopsis of Study of Consumer Behaviour Regarding Two
Wheeler (Automobiles Industry) Project Report. If you need full project
mail us to : bkm@allprojectreports.com or Call me +91-9355998386