Consumer touchpoints are migrating from offline to online and it is very much important to study how the human nature and behaviour manifests itself in a Digital environment.

1. Consumer
Behaviour
Gowtham Kumar V
17P002
A Playbook Emerges

2. Outline
Consumer touchpoints are migrating from offline to online and it is
very much important to study how the human nature and behaviour
manifests itself in a Digital environment.
OFFLINE TO ONLINE – Consumer Behaviour

3. Five Behavioural Biases
– Bounded Rationality
– Heuristics and Shortcuts
– Procrastination and Impatience
– Context - Dependent Choice
– Peer Influence

4. Characteristics of Digital
Behaviour
– The Screen effect
– Information Display
– Visual Bias
– The Effects of Anonymity
– The choice-engine effect
– Customized Recommendation
Engines
– Preference - Feedback Engines
– The connectivity effect
– Access to Aggregate
market preferences
– Access to other
Individuals preferences

5. Avatar – Based Decision Making
– Identify his avatar
– Match with an existing avatar
– Make decisions based on avatar

6. Conclusion
– Helps consumers make better choices
– Online decision making is not the digitization of decision making

7. Thank You