This document analyzes and compares the digital personas and social media presences of several prominent Indian politicians, celebrities, business leaders, and organizations. It examines metrics like number of tweets per day, follower counts, retweets, replies, hashtags and mentions to evaluate how effectively different public figures utilize Twitter. Several influencers are mapped on a matrix based on their real and digital perceived influence. The document also provides short summaries of the Twitter profiles and personalities of individuals like Narendra Modi, Sachin Tendulkar, Amitabh Bachchan, Ratan Tata, and Arvind Kejriwal.

1. Tweeting Around
How Twitter Amplifies Personality Trait
Guide: Dr. Pinaki Dasgupta [Consumer Behavior Project -1]
GROUP 1: Faisal Khan 58, Himanshu Tiwari 63, Rajesh Narang 78, Rajnish Kumar 79, Smita Dayal 88

2. In comparison to Sachin, Virat is more
active with no. of person he is following,
numbers of his tweets, but the numbers of
following suggests Sachin is still a bigger
influencer.
Cheerful,
Spirited,
Sophisticated,
Stylish
Charming
No show off,
humble,
Spirited,
Sophisticated,
Charming
Cheerful,
Imaginative,
Spirited,
Sophistication
-Charming
Cheerful,
Imaginative,
Daring,
Plyboy,Tough
Up to date,
Imaginative,
perfectionist,
Reliable,
Intelligent

3. A+
F
C
B+
A+
B+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
0.27
Digital Persona of Master Blaster
Biodata: Proud Indian

4. A+
A+
A+
A+
A+
B+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
3.42
Digital Persona of King Khan

5. A+
A+
A+
B+
A+
A+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
17.93
Digital Dynamics of Super Star Amitabh Bachchan
Followers ratio 9,668.54, that is followers per following
Replies 87 / 100; Tweets with @mentions 88 / 100; Tweets with
#hashtags 0 / 100 ; Retweets 1 / 100
Biodata: Actor ... well at least some are STILL saying so !!

6. Permission
required
Permission
required
People’s
Power!
House of
Power
Knows the
target
audience
if you can not become
famous become , but
must remain as
talking point

7. C+
A+
A+
A-
A+
A+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
4.86
Digital Persona of Most Powerful office of Indian Nation
When the political parties are supposed to involved in high
decibel poll campaign PMO was almost silent, lesser tweets
even if we go by his on previous record
Twitter time line of PMO

8. C+
A+
A+
A+
A+
A+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
8.31
Digital Persona of NDA PM candidate and BJP
Karyakarta
When the political parties are supposed to involved in high decibel poll
campaign Narendra Modi was doing the same even of digital platform –
including twitter, his average number of twteets per day is 8.31 but it
shot-up to 488 in April for obvious reason- high political temperature!
Twitter time line of Narendra Modi

9. Going through the plants and receiving greetings
from so many colleagues is a great emotional
experience. I have been deeply moved by the
sincerity and spontaneity of their greetings. I will
always carry memories of this day with me
through the rest of my life!
BeitKingfisherorroyal
challengersthis
flamboyantindustrialist
neverforgettobat

10. A+
A+
C-
B+
A+
B+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
0.1
Digital Persona of a Business Legend – Ratan Tata
Former Chairman of Tata Group and Bhrat Ratan - Ratan Tata
was perhaps the one of most influential person of the nation
but he is man of few words and analysis of his social media
presence might not reflect the true picture of Business Legend.

11. A+
A+
A+
B+
A+
B+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
4.92
Digital Persona of Anand Mahindra
Anand Mahindra one of the most respected industrialist is
perhaps the most social media savvy person and he is
leveraging his presence on digital media at best. He tweets
about his products, do brand promotion , put image and vedio
on twitter, retweet what he likes and not only that when it
comes to policy matter he doesn’t hesitate to criticise
government when he is not satisfied with government move.

12. A+
C-
B+
B+
A+
A+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
1
Digital Self of Rajnikanth – A new bird on Twitter
One tweet and thousands of followers, that is the magic of
Superstar Rajinikanth on Twitter
220K fan following within 24 Hours
Oops! Twitter 'follows' Rajini; jokes storm the social network!
He joined the micro blogging site a day before the release of his
mega movie Kochadaiiyaan the legend
#NowFollowing @superstarrajini. Delighted to see the Superstar
on Twitter. A warm welcome... Modi

13. C+
A+
A+
B+
B+
B+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score
A+Retweeted Score
Number
of tweets
per day
5.97
Digital Self of Kejriwal– A new style politicianBio: Political revolution in India has begun. Bharat jaldi badlega:
Arvind Kejriwal.
Philosophy: If you can not become famous , no problem in
becoming infamous but remain in limelight .
He knows how to address the target audience despite the
constrains
By using social media team Kejriwal virtually forced the main
stream media to cover the alleged biased attitude of
administration in Amthei on the eve of poll

14. Modi
Influence matrix based on real life perception
Listening,sharing,Participating
Aamir
SRK
Salman
PMOSushma
Sachin
Virat
Mahin
dra
Tata
Digvijay
Kejriwal
Manish
Tiwari
Big B
Mallya
But where is
Sonia, Ambani
and
Rajnikanth???
Influencer, Consistent

15. Influence matrix mapping based on digital self perception
Tweetactivities
Number of followers/influencer
SRK
Modi
Sachin
Big B
PMO
Mahindra
Kejriwal
Tata

16. C-
C-
A+
A
A
B+
RepliestoScore
RetweetScore
TweetActivity
Score
PageThemeScore
ProfileImage
Score
CoverPhotoScore
A+RetweetedScore
Number
of tweets
per day
18.29
Digital Persona of Brands– IIFT Vs HBR
A-
A
A-
C-
C-
C-
A-
Number
of tweets
per day
0.07

17. Thanks Note
Twitter .com
Socialmediatoday.com
Flikr.com
http://twittergrader.mokumax.com
http://foller.me

18. Thank You Very Much