Consumer & industrial buying behavio rthurs
•Download as PPTX, PDF•
0 likes•270 views
The document discusses various concepts related to product positioning including umbrella positioning, positioning against competition, positioning based on specific benefits, filling several positions, product repositioning, perceptual mapping, pricing factors like perceived price, reference pricing, and objective price claims. It also discusses factors that influence perceived quality and perceived risk for products like physical, psychological, functional, financial, social, and time risk.
Report
Share
Report
Share
Recommended
Mbag Learning 27.8.09
The document discusses different types of consumer learning, including behavioral learning and cognitive learning. Behavioral learning involves observable responses to external stimuli and can occur through classical conditioning, operant conditioning, and reinforcement. Cognitive learning focuses more on internal mental processes and can happen through observational learning and different memory processes. The key aspects of consumer learning are that it is a relatively permanent change in behavior caused by experience, it is an ongoing process, and marketers must teach consumers about products.
Dia mundial de la diabetes (2016)
El Servicio de Prevención de Riesgos Laborales de la Universidad de Sevilla se ha unido a la celebración del Día Mundial de la Diabetes, celebrado el 14 de noviembre, con el lema 'Ojo con la Diabetes'
Markma brand equity
The document discusses creating brand equity and outlines the strategic brand management process. It defines brand as a name, term or design that identifies a seller's goods/services and differentiates them from competitors. The strategic brand management process involves 4 steps: 1) identifying and establishing brand positioning 2) planning and implementing brand marketing 3) measuring and interpreting brand performance and 4) growing and sustaining brand value. Brand equity refers to the value of a well-known brand and is driven by brand elements, marketing activities, and other associations. Brands are measured through brand audits and brand-tracking studies.
Evaluation of change in color of denim fabric after various
This study evaluated changes in color of traditional 100% cotton denim and novel cotton/polypropylene denim after 11 different industrial washing processes using various auxiliaries and pumice stone. Color was measured using a spectrophotometer before and after each wash. Significant changes in color parameters L*, a*, b* and total color difference ΔE were observed for both denim types after processes involving bleaching or enzyme + stone washing. The cotton/polypropylene denim showed similar but generally less intense color changes compared to the traditional cotton denim. Processes including bleaching, silicone softener or enzyme + stone washing caused the largest shifts in color.
Unidad 1: Proyecto Final
Haiku Deck is a presentation platform that allows users to create Haiku-style slideshows. The document encourages the reader to get started creating their own Haiku Deck presentation on SlideShare by providing a link to do so. It aims to inspire the reader to try out Haiku Deck's unique presentation style.
History advertisement1
The document provides a task to create a 1-page magazine advertisement promoting a technological advance from the Inca civilization, such as a quipu, terrace, aqueduct, or runner. The advertisement must include a colorful drawing, reasons for interest, price, list of functions, and quote from an Inca resident.
Recommended
Mbag Learning 27.8.09
The document discusses different types of consumer learning, including behavioral learning and cognitive learning. Behavioral learning involves observable responses to external stimuli and can occur through classical conditioning, operant conditioning, and reinforcement. Cognitive learning focuses more on internal mental processes and can happen through observational learning and different memory processes. The key aspects of consumer learning are that it is a relatively permanent change in behavior caused by experience, it is an ongoing process, and marketers must teach consumers about products.
Dia mundial de la diabetes (2016)
El Servicio de Prevención de Riesgos Laborales de la Universidad de Sevilla se ha unido a la celebración del Día Mundial de la Diabetes, celebrado el 14 de noviembre, con el lema 'Ojo con la Diabetes'
Markma brand equity
The document discusses creating brand equity and outlines the strategic brand management process. It defines brand as a name, term or design that identifies a seller's goods/services and differentiates them from competitors. The strategic brand management process involves 4 steps: 1) identifying and establishing brand positioning 2) planning and implementing brand marketing 3) measuring and interpreting brand performance and 4) growing and sustaining brand value. Brand equity refers to the value of a well-known brand and is driven by brand elements, marketing activities, and other associations. Brands are measured through brand audits and brand-tracking studies.
Evaluation of change in color of denim fabric after various
This study evaluated changes in color of traditional 100% cotton denim and novel cotton/polypropylene denim after 11 different industrial washing processes using various auxiliaries and pumice stone. Color was measured using a spectrophotometer before and after each wash. Significant changes in color parameters L*, a*, b* and total color difference ΔE were observed for both denim types after processes involving bleaching or enzyme + stone washing. The cotton/polypropylene denim showed similar but generally less intense color changes compared to the traditional cotton denim. Processes including bleaching, silicone softener or enzyme + stone washing caused the largest shifts in color.
Unidad 1: Proyecto Final
Haiku Deck is a presentation platform that allows users to create Haiku-style slideshows. The document encourages the reader to get started creating their own Haiku Deck presentation on SlideShare by providing a link to do so. It aims to inspire the reader to try out Haiku Deck's unique presentation style.
History advertisement1
The document provides a task to create a 1-page magazine advertisement promoting a technological advance from the Inca civilization, such as a quipu, terrace, aqueduct, or runner. The advertisement must include a colorful drawing, reasons for interest, price, list of functions, and quote from an Inca resident.
Academic performance and perceptions about contributing
This study assessed differences in academic performance and perceptions of contributing factors between school and university levels among 261 engineering students in Lahore, Pakistan.
The results found that students had lower average grades at the university level compared to school. Students also perceived teachers, family, and their own efforts had less impact on their performance at university versus school. Specifically, students saw family as contributing less and their own efforts as contributing more at university level.
The study concluded there were significant differences in both academic performance and perceptions of contributing factors between the school and university levels among these engineering students.
Textile and clothing exports from south asia countries 1980 2012
This document analyzes textile and clothing exports from SAARC countries from 1980 to 2012 based on data from the World Trade Organization. It finds that while Bangladesh significantly increased its exports over this period, growing from 0.04% to 0.1% of international trade, the shares of India, Pakistan, and Sri Lanka weakened. Exports from Bhutan, Nepal and Maldives make negligible contributions to total textile and clothing exports. The key discussion therefore focuses on exports from Bangladesh, India, Pakistan, and Sri Lanka over the 1980-2012 period.
Gsp plus- impact on pakistan's economy
GSP+ is an EU trade preference scheme that removes tariffs for developing countries that ratify and implement international conventions on human and labor rights. Pakistan qualifies for GSP+ status, which would allow 6,274 tariff lines, including textiles and agricultural products, to enter the EU duty-free. This could significantly boost Pakistan's exports and create jobs. However, challenges include Pakistan's high production costs and energy shortages. To take full advantage, Pakistan needs to address these issues and develop new export industries like technical textiles.
Ortho cardio customerfeedback
Dr. Sunil Lulla, a medical professional, provides feedback on the TechNinja OrthoCardio.com business plan. He expresses interest in medical tourism through the platform to save costs on similar quality care. He prefers TechNinja for its accredited hospitals, minimum prices, and ability to bundle tours. He sees their mobile apps as providing useful connectivity and reminders. He believes the business will succeed by focusing on quality, certified doctors and competitive pricing.
Consumer & industrial buying behaviour learning
The document discusses consumer and industrial buying behavior by examining learning theories and their marketing implications. It specifically looks at behavioral learning theories like classical and instrumental conditioning, and how concepts like repetition, reinforcement, and punishment can influence consumer behavior. It also analyzes cognitive theories of involvement and the central and peripheral routes to persuasion.
United colors of benetton
The document summarizes the layout and design of a clothing store. It identifies key fixtures like tables, changing rooms, and displays. It describes using props, a split complementary color scheme, and vertical/horizontal color blocking to create zones and seasonal moods. Specific zones and color schemes are outlined for different product sections like innerwear. Lighting, colorful accents, and blocked color placements are noted throughout the store design.
Size chart j crew
This document contains J.Crew's men's clothing size charts for tops, bottoms, suits, jackets, pants, and outerwear. It provides the US, UK, EU, and Japanese size equivalents. The charts include measurements for chest, neck, waist, arm length, and garment length for each size. It also distinguishes between regular, slim, tall, and short fits. The document acknowledges assistance from NIFT professors and colleagues in compiling the size chart information.
Store operations key performance indices
The document analyzes key performance indices of Shoppers Stop, a retail store, from 2002-2006. It shows that over the years, the number of stores grew steadily as did operating profit and retail space. Other metrics like inventory holding period, same store growth, footfall, sales per square foot, average selling price, and transaction size also increased during this period. However, conversion ratio and shrinkage percentage declined over time. Overall, the data indicates positive growth and performance improvements for Shoppers Stop across various measures from 2002-2006.
Time & action plan of garment industry by sushant lulla
The document outlines a time and action plan (TNA) for producing 10,000 casual tops made of 95% cotton and 5% polyester with embroidery logos. Key stages include proto and fit sample submissions and approvals by January and February 2016, fabric and trim sourcing by March 2016, size set and good production technique samples by May 2016, and production from June to July 2016 with delivery by September 31, 2016. The number of production days was calculated based on piece quantity, standard allowed minutes per garment, number of machines, and efficiency percentage.
Applied organization behaviour transactional analysis by sushant lulla
This document summarizes different types of complementary and crossed transactions in Transactional Analysis. It provides examples of each type of transaction including complementary transactions type 1 and 2, crossed transactions, angular transactions, duplex transactions, parent-parent transactions, child-child transactions, and ulterior transactions. The examples illustrate short exchanges between two people representing the stimulus and response in different transactional patterns.
Consumer & industrial buying behaviour
Consumer and industrial buying behavior is influenced by various psychological factors such as perception, proximity, continuity, closure, perceptual distortion, physical appearance, stereotypes, first impressions, and halo effects. How consumers and businesses initially perceive and judge each other based on limited information can impact their ongoing relationship.
Consumer & industrial buying behaviour latest
This document discusses various concepts related to consumer and industrial buying behaviour including perception, absolute threshold, sensory adaptation, ambush marketing, experiential marketing, just noticeable difference, selective exposure, selective attention, perceptual defense, and perceptual blocking. It was submitted by Sushant Lulla for their first year M.F.M. course under the guidance of Dr. Anannya Deb Roy.
Sushant consumer behaviour
The document outlines Abraham Maslow's hierarchy of needs, which proposes that people are motivated to fulfill basic physiological needs like food and shelter before pursuing safety, love and belonging, esteem, and self-actualization needs. The hierarchy moves from more basic physical needs to more advanced psychological needs.
Sushant consumer behaviour
This document lists various consumer and industrial brands across different categories such as food, beverages, telecom, electronics, e-commerce, and household products. Some of the top brands mentioned include Pepsi, Dairy Milk Silk, Maggi, KFC, Flipkart, Airtel, Surf Excel, OLX, Tata Salt, Havells, P&G, Cycle Brand Agarbatti, and TVS Jupiter. The document appears to be analyzing consumer and industrial buying behavior by highlighting popular brands people purchase.
Export sector of home textiles in india
The home textiles export sector in India has grown significantly in recent years. Some key points:
- Exports are expected to reach $65 billion by 2016-17, up from $38 billion in 2014-15.
- Major exported products include bed linen, towels, curtains, and other furnishing items.
- The largest export markets are the US, UK, UAE, and Germany.
- Key players exporting home textiles from India include Welspun, Trident, Bombay Dyeing, and DCTEX.
- The sector benefits from low labor costs, government support programs, and growing global demand.
Various types of windows by sushant lulla
This document discusses different types of window displays used in visual merchandising, including close back windows, open back windows, island windows, and special windows like elevated and deep window displays. It provides examples of brands that utilize each type of display, such as Chanel, Versace, and Levi's for close back windows, and Hermes, Free People, and F.W. Woolworth & Co. Ltd. for deep window displays. The purpose is to showcase various strategies for creatively presenting retail products and branding in storefront windows.
Applied organization behaviour
This document summarizes different types of complementary and crossed transactions in Transactional Analysis. It provides examples of each type of transaction including complementary transactions type 1 and 2, crossed transactions, angular transactions, duplex transactions, parent-parent transactions, child-child transactions, and ulterior transactions. The examples illustrate short exchanges between two people representing the stimulus and response in different transactional patterns.
Retail sushant nift kolkata Fashion Retail And Mall Management
This document provides an overview of Nordstrom Inc., a leading fashion retailer founded in 1901. It discusses Nordstrom's history, organizational structure, store locations, product lines, target markets, and financial performance from 2013-2014. Key points include that Nordstrom operates over 300 stores across North America, has seen increasing sales and profits in recent years, and aims to provide exceptional customer service.
Grunge
Grunge subculture By sushant lulla of nift kolkata
Grunge is a sub-genre of alternative rock that emerged during the mid-1980s in an American state of Washington, particularly in the Seattle area.
Inspired by hardcore punk, heavy metal, and indie rock, grunge is generally characterized by heavily distorted electric guitars, contrasting song dynamics, and apathetic or angst -filled lyrics
The word grunge is believed to be a back formation from the US slang adjective grungy, which originated in about 1965 as a slang term for "dirty" or "filthy".
the tea trove marketing model by sushant lulla
This document summarizes a presentation about The Tea Trove company. It discusses that India has the largest number of tea consumers, consuming 25% of the world's tea. The Tea Trove was started in 1917 as a family tea business and brings freshly packed tea directly from cultivators. They are committed to sustainability and providing customers a unique experience of rediscovering tea diversity and traditions. The target market is middle to upper middle class students and working professionals aged 16-40 years who are looking for healthy and hygienic benefits. The document then discusses the marketing mix, product portfolio including various tea flavors and food items, pricing, promotion strategies through pamphlets and their website, and place including various ambience options.
More Related Content
Viewers also liked
Academic performance and perceptions about contributing
This study assessed differences in academic performance and perceptions of contributing factors between school and university levels among 261 engineering students in Lahore, Pakistan.
The results found that students had lower average grades at the university level compared to school. Students also perceived teachers, family, and their own efforts had less impact on their performance at university versus school. Specifically, students saw family as contributing less and their own efforts as contributing more at university level.
The study concluded there were significant differences in both academic performance and perceptions of contributing factors between the school and university levels among these engineering students.
Textile and clothing exports from south asia countries 1980 2012
This document analyzes textile and clothing exports from SAARC countries from 1980 to 2012 based on data from the World Trade Organization. It finds that while Bangladesh significantly increased its exports over this period, growing from 0.04% to 0.1% of international trade, the shares of India, Pakistan, and Sri Lanka weakened. Exports from Bhutan, Nepal and Maldives make negligible contributions to total textile and clothing exports. The key discussion therefore focuses on exports from Bangladesh, India, Pakistan, and Sri Lanka over the 1980-2012 period.
Gsp plus- impact on pakistan's economy
GSP+ is an EU trade preference scheme that removes tariffs for developing countries that ratify and implement international conventions on human and labor rights. Pakistan qualifies for GSP+ status, which would allow 6,274 tariff lines, including textiles and agricultural products, to enter the EU duty-free. This could significantly boost Pakistan's exports and create jobs. However, challenges include Pakistan's high production costs and energy shortages. To take full advantage, Pakistan needs to address these issues and develop new export industries like technical textiles.
Ortho cardio customerfeedback
Dr. Sunil Lulla, a medical professional, provides feedback on the TechNinja OrthoCardio.com business plan. He expresses interest in medical tourism through the platform to save costs on similar quality care. He prefers TechNinja for its accredited hospitals, minimum prices, and ability to bundle tours. He sees their mobile apps as providing useful connectivity and reminders. He believes the business will succeed by focusing on quality, certified doctors and competitive pricing.
Viewers also liked (6)
Academic performance and perceptions about contributing
Academic performance and perceptions about contributing
Textile and clothing exports from south asia countries 1980 2012
Textile and clothing exports from south asia countries 1980 2012
More from sushant lulla
Consumer & industrial buying behaviour learning
The document discusses consumer and industrial buying behavior by examining learning theories and their marketing implications. It specifically looks at behavioral learning theories like classical and instrumental conditioning, and how concepts like repetition, reinforcement, and punishment can influence consumer behavior. It also analyzes cognitive theories of involvement and the central and peripheral routes to persuasion.
United colors of benetton
The document summarizes the layout and design of a clothing store. It identifies key fixtures like tables, changing rooms, and displays. It describes using props, a split complementary color scheme, and vertical/horizontal color blocking to create zones and seasonal moods. Specific zones and color schemes are outlined for different product sections like innerwear. Lighting, colorful accents, and blocked color placements are noted throughout the store design.
Size chart j crew
This document contains J.Crew's men's clothing size charts for tops, bottoms, suits, jackets, pants, and outerwear. It provides the US, UK, EU, and Japanese size equivalents. The charts include measurements for chest, neck, waist, arm length, and garment length for each size. It also distinguishes between regular, slim, tall, and short fits. The document acknowledges assistance from NIFT professors and colleagues in compiling the size chart information.
Store operations key performance indices
The document analyzes key performance indices of Shoppers Stop, a retail store, from 2002-2006. It shows that over the years, the number of stores grew steadily as did operating profit and retail space. Other metrics like inventory holding period, same store growth, footfall, sales per square foot, average selling price, and transaction size also increased during this period. However, conversion ratio and shrinkage percentage declined over time. Overall, the data indicates positive growth and performance improvements for Shoppers Stop across various measures from 2002-2006.
Time & action plan of garment industry by sushant lulla
The document outlines a time and action plan (TNA) for producing 10,000 casual tops made of 95% cotton and 5% polyester with embroidery logos. Key stages include proto and fit sample submissions and approvals by January and February 2016, fabric and trim sourcing by March 2016, size set and good production technique samples by May 2016, and production from June to July 2016 with delivery by September 31, 2016. The number of production days was calculated based on piece quantity, standard allowed minutes per garment, number of machines, and efficiency percentage.
Applied organization behaviour transactional analysis by sushant lulla
This document summarizes different types of complementary and crossed transactions in Transactional Analysis. It provides examples of each type of transaction including complementary transactions type 1 and 2, crossed transactions, angular transactions, duplex transactions, parent-parent transactions, child-child transactions, and ulterior transactions. The examples illustrate short exchanges between two people representing the stimulus and response in different transactional patterns.
Consumer & industrial buying behaviour
Consumer and industrial buying behavior is influenced by various psychological factors such as perception, proximity, continuity, closure, perceptual distortion, physical appearance, stereotypes, first impressions, and halo effects. How consumers and businesses initially perceive and judge each other based on limited information can impact their ongoing relationship.
Consumer & industrial buying behaviour latest
This document discusses various concepts related to consumer and industrial buying behaviour including perception, absolute threshold, sensory adaptation, ambush marketing, experiential marketing, just noticeable difference, selective exposure, selective attention, perceptual defense, and perceptual blocking. It was submitted by Sushant Lulla for their first year M.F.M. course under the guidance of Dr. Anannya Deb Roy.
Sushant consumer behaviour
The document outlines Abraham Maslow's hierarchy of needs, which proposes that people are motivated to fulfill basic physiological needs like food and shelter before pursuing safety, love and belonging, esteem, and self-actualization needs. The hierarchy moves from more basic physical needs to more advanced psychological needs.
Sushant consumer behaviour
This document lists various consumer and industrial brands across different categories such as food, beverages, telecom, electronics, e-commerce, and household products. Some of the top brands mentioned include Pepsi, Dairy Milk Silk, Maggi, KFC, Flipkart, Airtel, Surf Excel, OLX, Tata Salt, Havells, P&G, Cycle Brand Agarbatti, and TVS Jupiter. The document appears to be analyzing consumer and industrial buying behavior by highlighting popular brands people purchase.
Export sector of home textiles in india
The home textiles export sector in India has grown significantly in recent years. Some key points:
- Exports are expected to reach $65 billion by 2016-17, up from $38 billion in 2014-15.
- Major exported products include bed linen, towels, curtains, and other furnishing items.
- The largest export markets are the US, UK, UAE, and Germany.
- Key players exporting home textiles from India include Welspun, Trident, Bombay Dyeing, and DCTEX.
- The sector benefits from low labor costs, government support programs, and growing global demand.
Various types of windows by sushant lulla
This document discusses different types of window displays used in visual merchandising, including close back windows, open back windows, island windows, and special windows like elevated and deep window displays. It provides examples of brands that utilize each type of display, such as Chanel, Versace, and Levi's for close back windows, and Hermes, Free People, and F.W. Woolworth & Co. Ltd. for deep window displays. The purpose is to showcase various strategies for creatively presenting retail products and branding in storefront windows.
Applied organization behaviour
This document summarizes different types of complementary and crossed transactions in Transactional Analysis. It provides examples of each type of transaction including complementary transactions type 1 and 2, crossed transactions, angular transactions, duplex transactions, parent-parent transactions, child-child transactions, and ulterior transactions. The examples illustrate short exchanges between two people representing the stimulus and response in different transactional patterns.
Retail sushant nift kolkata Fashion Retail And Mall Management
This document provides an overview of Nordstrom Inc., a leading fashion retailer founded in 1901. It discusses Nordstrom's history, organizational structure, store locations, product lines, target markets, and financial performance from 2013-2014. Key points include that Nordstrom operates over 300 stores across North America, has seen increasing sales and profits in recent years, and aims to provide exceptional customer service.
Grunge
Grunge subculture By sushant lulla of nift kolkata
Grunge is a sub-genre of alternative rock that emerged during the mid-1980s in an American state of Washington, particularly in the Seattle area.
Inspired by hardcore punk, heavy metal, and indie rock, grunge is generally characterized by heavily distorted electric guitars, contrasting song dynamics, and apathetic or angst -filled lyrics
The word grunge is believed to be a back formation from the US slang adjective grungy, which originated in about 1965 as a slang term for "dirty" or "filthy".
the tea trove marketing model by sushant lulla
This document summarizes a presentation about The Tea Trove company. It discusses that India has the largest number of tea consumers, consuming 25% of the world's tea. The Tea Trove was started in 1917 as a family tea business and brings freshly packed tea directly from cultivators. They are committed to sustainability and providing customers a unique experience of rediscovering tea diversity and traditions. The target market is middle to upper middle class students and working professionals aged 16-40 years who are looking for healthy and hygienic benefits. The document then discusses the marketing mix, product portfolio including various tea flavors and food items, pricing, promotion strategies through pamphlets and their website, and place including various ambience options.
More from sushant lulla (16)
Time & action plan of garment industry by sushant lulla
Time & action plan of garment industry by sushant lulla
Applied organization behaviour transactional analysis by sushant lulla
Applied organization behaviour transactional analysis by sushant lulla
Retail sushant nift kolkata Fashion Retail And Mall Management
Retail sushant nift kolkata Fashion Retail And Mall Management
Recently uploaded
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Recently uploaded (20)
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Consumer & industrial buying behavio rthurs
- 1. • Submitted by: Sushant Lulla • Submitted to: Dr Anannya Deb Roy
- 2. POSITIONING
- 7. POSITIONING BASED ON SPECIFIC BENEFIT
- 8. POSITIONING BASED ON SPECIFIC BENEFIT
- 14. PRICING
- 15. PERCEIVED PRICE
- 16. PERCEIVED PRICE
- 21. INTRINSIC
- 22. INTRINSIC
- 23. EXTRINSIC
- 24. EXTRINSIC
- 25. PERCEIVED RISK
- 26. PHYSICAL RISK
- 27. PHYSICAL RISK
- 29. FUNCTIONAL RISK
- 30. FUNCTIONAL RISK
- 31. FINANCIAL RISK
- 32. FINANCIAL RISK
- 33. SOCIAL RISK
- 34. SOCIAL RISK
- 35. TIME RISK