More than 1,000 executives within German top-companies were interviewed about their experience with consultants. Berylls is ranked as one of the most effective consultancies in Germany. Berylls outperforms all other consultancies in the category of “Industry Knowledge” – we understand business models, products, markets, players, and the “secret rules of the game”

1. Evaluation of the “Consulting Impact Study 2016”
Wissenschaftliche Gesellschaft für Management und
Beratung (WGMB), Prof. Dietmar Fink
Munich 2016

2. 11
Agenda
Consulting Impact Study 2016– Selected Results1
Berylls Strategy Advisors– A Brief Company Profile2

3. 22
1 McKinsey & Company 372 75
Berylls is ranked as one of the most effective consultancies in Germany; as a “Hidden
Champion 2015”, we have demonstrated our content capabilities and the impact we achieve
Overall ranking in the category of “Impact”
(Perception Value Index)
1 The standard deviation [s] is a measurement of a consultancy's ability to establish an image for itself; the smaller “s”, the clearer / less ambiguous the rating of the consultancy in the
area under consideration
Source: WGMB Consulting Impact Study 2016
Position Consulting firm Points
2 Boston Consulting Group 362 73
3 Bain & Company 354 66
4 Berylls Strategy Advisors 336 52
5 zeb 327 60
6 Solon 320 43
7 Oliver Wyman 312 52
8 A.T. Kearney 302 55
9 Strategy& 293 52
10 Roland Berger 287 68
12 Accenture 275 51
14 KPMG 262 53
11 Deloitte 282 49
13 PwC 270 57
15 EY 248 51
s1
“Specialists” /
“Hidden Champions”

4. 33
1 Berylls Strategy Advisors 408 78
Berylls outperforms all other consultancies in the category of “Industry Knowledge”–we
understand business models, products, markets, players, and the “secret rules of the game”
Expertise in functional areas / in-depth industry knowledge
1 The standard deviation [s] is a measurement of a consultancy's ability to establish an image for itself; the smaller “s”, the clearer / less ambiguous the rating of the consultancy in the area under consideration
Source: WGMB Consulting Impact Study 2016
Position Consulting firm Points
13 xxx 212 95
s1
In collaborating with Berylls, our clients benefit from our distinct focus on the automotive industry, and the fund
of experience we have gained by executing more than 500 demanding consulting projects
6 Roland Berger 373 100
5 zeb 386 91
4 Boston Consulting Group 392 92
3 McKinsey & Company 403 94
2 Solon 405 71
Confirmation of the “Hidden
Champion” award of 2015
 Superior functional
expertise and customer
satisfaction

5. 44
Demeanor
1 Berylls 343 78
Posi-
tion Consulting firm Points
15 xxx 232 80
s1
6 McKinsey & Company 299 67
5 Oliver Wyman 311 73
4 Boston Consulting Group 323 90
3 zeb 330 74
2 Solon 334 81
A combination of charisma, good manners, arrogance*,
and hubris* (*negatively connoted)
Berylls is seen as trustworthy & likeable–with the goal of having consultants with strong
personalities, consistently good manners & a winning disposition to motivate clients
1 The standard deviation [s] is a measurement of a consultancy's ability to establish an image for itself; the smaller “s”, the clearer / less ambiguous the rating of the consultancy in the area under consideration
Source: WGMB Consulting Impact Study 2016
1 Boston Consulting Group 352 71
Openness
Posi-
tion Consulting firm Points
15 xxx 243 64
s1
A combination of good interaction skills, openness,
tolerance, transparency, and discretion
6 PwC 336 58
5 KPMG 338 59
4 Solon 345 54
3 zeb 345 61
2 Berylls 349 53

6. 55
1 McKinsey & Company 375 58
Berylls‘ consultants are considered as having outstanding social skills and self-
competence– they constantly motivate our clients, are self-critical, and willing to learn
Social skills
1 The standard deviation [s] is a measurement of a consultancy's ability to establish an image for itself; the smaller “s”, the clearer / less ambiguous the rating of the consultancy in the area under consideration
Source: WGMB Consulting Impact Study 2016
Consulting firm Points
15 xxx 185 52
s1
A combination of engaging, motivating, asserting,
facilitating, and top-down & bottom-up communication
6 Solon 318 62
5 zeb 324 60
4 Berylls 334 66
3 Bain & Company 349 69
2 Boston Consulting Group 367 83
Self-competence
1 McKinsey & Company 365 55
Posi
-tion Consulting firm Points
15 xxx 223 55
s1
A combination of matter-of-factness, realism,
responsibility, self-criticism, and willingness to learn
6 Solon 339 58
5 Boston Consulting Group 350 69
4 zeb 351 73
3 Bain & Company 354 60
2 Berylls 359 69
Posi-
tion

7. 66
Background: More than 1,000 executives were interviewed about their experience with
consultants; > 1.3m microdata were collected and analyzed following strict scientific standards
1,044 executives of German companies
Minimum revenue of €500m p.a.
Source: WGMB Consulting Impact Study 2016
Of these: 132 executives from
DAX 30 companies
187
89
118124
164178
253
Chemicals,
rawmaterials
Machinery&plant
engineering,
industrialgoods
Other
Telecommunications,
media,
IThightech
Banks,
insurance
companies
Consumergoods,
retail
Automotive
manufacturing,
supplierindustry
Split by industry sector Split by executives
&
Change Implementers
Change Strategists
33%
38%
Other
2%
27%
Change Recipients

8. 77
Study design: The impact of the consulting services was measured with the “Perception
Value Index”– a combination of confidence and trust in, and liking for the consultancy
Source: WGMB Consulting Impact Study 2016
IMPACT
shall, wish, can, do
Perception
Value Index
Expertise
Professional
expertise
Methodo-
logical
expertise
Soft skills
Social
skills
Self-
competence
Confidence
“Competent“
Attitude
Integrity Loyalty
Actions
Consistency Openness
Trust
“Honest“
Attraction
Mutuality Affinity
Appearance
Aesthetics Demeanor
Liking
“Attractive“
30% 20%50%
R2 = 0.88

9. 88
Agenda
Consulting Impact Study 2016–Selected Results1
Berylls Strategy Advisors – A Brief Company Profile2

10. 99
The automotive industry is facing continuous transformation, but the greatest challenges
are still to come in the years ahead …
Source: Berylls Strategy Advisors
CONNECTIVITY
CUSTOMER
EXPERIENCE
INDUSTRIE 4.0
MOBILITY
SERVICES
ALTERNATIVE
DRIVE SYSTEMS ADDITIVE
MANUFACTURING
4.0
SELF-DRIVING
VEHICLES
EFFICIENCY &
COST PRESSURE

11. 1010
… requiring not only traditional virtues, but also the willingness to change and adopt new
work models in the automotive industry
Source: Berylls Strategy Advisors
Devise STRATEGIES … Courage to IMPLEMENT 80% "quickly"
Protect traditional BUSINESS SEGMENTS … OCCUPY new ones PROACTIVELY
Expand CORE COMPETENCIES … ACQUIRE lacking KNOW-HOW
Critically examine ONE'S OWN PERFORMANCE … BE OPEN to PARNTERSHIPS
Preserve IDENTITY … INTEGRATE new CULTURES

12. 1111
These challenges have also dramatically changed the requirements towards a qualified
consultant
& &INFORMATION &
DATA represent the basis
for consulting work …
… but INTERPRETATION and
discussions with proven
experts working with you
as equal partners are
decisive
INITIATORS &THOUGHT
LEADERS vital for strategy
formulation …
… but successful realization
also requires the
TRANSFORMATION
of your ORGANIZATION
CAPABILITIES & EXPERTISE
must be brought on board
on a very specific and
targeted basis …
… but successful
EXECUTION requires
PARTNERSHIPS with the
best experts
Not beginners, but
genuine
"AUTOMOBILISTS"
Strategists, executors,
and real
"TRANSFORMERS"
Cooperation network for
"end-to-end
RESPONSIBILITY"
Source: Berylls Strategy Advisors
A B C

13. 1212
Berylls Strategy Advisors, founded by experienced automotive consultants, is deeply
rooted in the industry and acts as a true advisor on eye-level with top executives
Source: Berylls Strategy Advisors
Ø 14 YEARS experience in
the automotive industry
or senior management
consulting
> 500 CONSULTING
PROJECTS in the
automotive industry
PERSONALITIES with
"sharp edges" and
straightforward opinions
…
…
…
A

14. 1313
We are 100% focused on the automotive industry –
Our customers are OEMs, suppliers, service providers, and investors
Source: Berylls Strategy Advisors
Service providers
Subcontractors
OEMs
Suppliers
Investors
We place the highest priority on
long-term, trustful client
relationships
No "one size fits all" approaches
–we develop solutions tailored to
our client's position and situation
We go beyond “a nice concept” and
act as pragmatic and execution-
oriented advisors
A

15. 1414
We act as initiators for strategy development, but also support the transformation of your
organization and the implementation of performance enhancement programs
Selected quotes from Berylls partners
Source: Berylls Strategy Advisors
STRATEGY
PERFORMANCE
ENHANCEMENT
TRANSFORMATION
Dr. Jan
Burgard
Andreas Radics
Peter
Eltze
B

16. 1515
We work with a broad network of cooperation partners to always achieve the best
solutions for our customers
Source: Berylls Strategy Advisors
Berylls partner network
(selected examples)
Example:
Product/ pricing strategy, incl.
substantiated market potentials
and detailed segmentation
Insurance experts
Coaching and
training at the
dealership
Certified public
accountants
M&A
advisors
Cost management
Engineering
IT service
providers
Example:
Cost reduction and performance
enhancement through
technological expertise
Example:
Comprehensive big data solution –
from analytics to front end
implementation
Web design
Analytics
Market research
C

17. 1616
We are the leading management consulting firm for the automotive industry - strategic
initiators, transformers & executors backed by an extensive network of partners
EXPERTS ADVISING YOU
AS EQUAL PARTNERS
INITIATORS &
TRANSFORMERS
EXECUTORS backed by
NETWORK OF PARNTERS
Extensive experience and
trusted partner to the
automotive industry
Comprehensive perspective–
from conception to early-
stage transformation of your
organization
E2E responsibility for the
implementation of solutions
and development of distinct
products
A B C
Source: Berylls Strategy Advisors
Ø 14 YEARS experience in
the automotive industry or
senior management
consulting
> 500 CONSULTING
PROJECTS in the automotive
industry
PERSONALITIES with "sharp edges"
and straightforward opinions
Strategy
Performance enhancement
Example: Cost reduction and
performance enhancement
through technological
expertise
Example: Comprehensive big data
solution – from analytics to
implementation on the front end
Example: Product/ pricing strategy,
incl. substantiated market
potentials and detailed
segmentation
Cost management
Certified public
accountants
M&A advisors
IT service providers
Web design
Market research
Coaching and
training at the
dealership
Insurance experts

18. 1717
Berylls has been named by its clients as the consulting firm with the best knowledge of
the automotive industry
Knowledge of the automotive industry1
Knowledge of consultants in the subject areas of structures, business models, products, processes, markets, market players,
culture, and the "secret playing rules" of the automotive industry.
1 Market's perception of competence: 500 points = very high, 300 points = medium, 100 points = very low.
2 In this case, the standard deviation [s] is the measure of a consultant's PROFILE DEVELOPMENT; the lower s is, the more clearly a consultant is judged in the given area.
Source: WGMB 2015.
Rank Consulting firm Points s2
1 Berylls Strategy Advisors 419 78
2 McKinsey & Company 404 74
3 Oliver Wyman 388 83
4 ROI Management Consulting 384 81
5 Boston Consulting Group 381 74
… … … …

19. Berylls Strategy Advisors GmbH
Maximilianstrasse 34
80539 München
T +49-89-710 410 40-0
info@berylls.com
Berylls Strategy Advisors AG
Haldenstraße 1
CH-6340 Baar
T +41-41-763 04 00
info@berylls.com