This document provides WiFi login credentials and details about an upcoming networking event for professionals in the construction industry. It also includes statistics and insights about construction professionals on LinkedIn, such as their gender breakdown, most common functions and levels of seniority, job hopping tendencies, and how they use LinkedIn. The document focuses on project managers in the UK construction industry, outlining key details about their location, previous industry experience, LinkedIn activities, followed companies, and interested topics.

1. Wifi details
Username: london-guest
Password: LinkedIn-UK
Employer Brand
Networking Event:
Construction
Industry
14th April 2016

2. ​ April 2016
Construction &
Related Industries

3. Some quick facts about professionals in the Construction
Industry on LinkedIn
22%
Female
78%
Male
Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad
These results were analyzed through the lens of LinkedIn data, where gender is inferred based on a member’s first name. 66% of all members within this group can be mapped to a
specific gender; names that cannot be identified as either gender were excluded from the analysis.

4. Some quick facts about professionals in the Construction
Industry on LinkedIn
25%
14%
12%
10%
7%
6%
5%
3%
Operations
Engineering
Entrepreneurship
Administrative
Sales
Program and Project
Management
Support
Finance
44%
17%
17%
6%
3%
13%
Entry
Senior
Manager
Director
Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad
Top Functions
(by volume)
Seniority Distribution

5. Professionals in the Construction Industry tend to spend an
average of 8 years at each company they work for
Average Years
Experience
12.6
years
Average # of
Companies
1.5
companies
Average Years per
Company
8.4
years
Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

6. Within this industry, these are the most popular companies
on LinkedIn globally
Highest Follower per Employee Ratio
(by volume)
Inman News
Harvard Business Review
Engadget
HeadHonchos.com
ArchDaily
CNNMoney
The Verge
WRS - Worldwide Recruitment Solutions
MAZRUI INTERNATIONAL
Amida Recruitment Ltd
TechCrunch
HR Source Consulting
Confluence Project Management
Go 4 Construction Jobs
Inc. Magazine
Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

7. Connect & Communicate
49% network with other
professionals
Here are how professionals in the Construction
Industries spending their time on LinkedIn
You can engage these members across many different touch points
Note: out of members who were active in the last 3 months
57% learn about what other
colleagues are doing
Research People & Companies
Professional Insights
57% are staying up to date on
industry discussions
Viewing Jobs
22% are actively learning about
career opportunities

8. In this industry, Job Seasonality shows spikes in January, May/June,
and again in September for members starting new jobs
K
10K
20K
30K
40K
50K
60K
70K
80K
90K
100K
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
MonthlyJobStarts
2013 2014 2015
The largest peaks coincide with the end of Christmas holidays, the end of the school term, and
the end of Summer holidays
Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

9. Professionals in the Construction Industry don’t make
careers decisions overnight
In these industries, you need to start warming up and pipelining
talent pools months in advance
7 months prior to starting at a new company, LinkedIn
influenced hires had their first view of a job from that company
6 months prior to starting at a new company, LinkedIn
influenced hires are for the first time impacted by Recruiter
4 months prior to starting at a new company, LinkedIn
influenced hires have their first interaction with the Company’s
Career page
Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad
Data in this slide is for new hires from 2015

10. ​ Talent Pool
​ April 2016
Project Managers
in the UK Construction Industry

11. Where is this talent pool located?

12. We analysed Construction & Related Industries on LinkedIn
using the following criteria filters:
Construction, Civil Engineering,
Facilities Services, Transportation/
Trucking/Railroad
Industries
United KingdomGeography
Program & Project ManagementFunction

13. Globally there are 628K+ members in this talent pool – 6%
(39K) are in the UK
Global
628K+
members
EMEA
191K+
members
United Kingdom
39K+
members

14. LinkedIn can help assess supply and demand for talent
across regions
Higher demand means that professionals
are receiving more contact from recruiters
than peers in other regions
Supply
# of talent pool members in
each region
Demand
Based on recruiter activity on
LinkedIn

15. There are 39K members in this talent pool in the UK, with
most of this talent pool residing in London
Size of bubble =Supply
Red is high demand, Green is low demand

16. What are some key indicators of this
talent pool?

17. These professionals tend to spend 6 years at each company
they work for
Average Years
Experience
14.9
years
Average # of
Companies
2.5
companies
Average Years per
Company
6
years

18. Consider looking outside of your core industry.
Of these 39K+ members, 11K (28%) have worked in companies that are not in Construction or related industries*
5.7%
5.1%
4.6%
4.6%
4.2%
3.9%
3.7%
3.5%
government administration
information technology and services
oil & energy
management consulting
retail
utilities
mechanical or industrial engineering
design
Previous Industries
% who have worked
in this other industry
* Related Industries Include: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/
Railroad

19. What are these members doing on
LinkedIn?

20. Connect & Communicate
64% network with other
professionals
Here are how professionals in the Construction
Industries spending their time on LinkedIn?
You can engage these members across many different touch points.
Note: out of members who were active in the last 3 months
67% learn about what other
colleagues are doing
Research People & Companies
Professional Insights
70% are staying up to date on
industry discussions
Viewing Jobs
31% are actively learning about
career opportunities

21. What companies are this talent pool actively following?
They are predominantly following companies related to their own industry on LinkedIn
Top followed companies of non-employees
(by volume)
Mace
Laing O'Rourke
Kier Group
Carillion
Skanska
Transport for London
Lendlease
Balfour Beatty plc
Atkins
Network Rail
Morgan Sindall
High Speed Two (HS2) Ltd
EC Harris
Hays
Jacobs

22. What is this talent pool interested in?

23. What kind of content is this talent pool most interested in?
These topics can help you understand what kind of content resonates.
Top Trending Topics
by Shares YTD
Example Articles per Trending Topic
Construction
• HS2 contractors named
• Opinion: Contractors give clients a reality check on costs
• HS2 to create jobs and boost skills as companies
shortlisted for major engineering contracts -...
Social Housing
• Lend Lease’s $5bn London chase
• Rio Ferdinand to build thousands of new homes
• Plan for cluster of four skyscrapers in Manchester
Public
Transport
• £150m Christmas and New Year improvement works finish
successfully and to schedule
• Mace wins Rail Industry Award for Birmingham New Street
station
• Network Rail starts work on £17m investment in Cheshire
bridges and viaducts

24. Any questions?

25. Client slides

26. Break

27. Group Discussion
27
1. What type of talent does your business struggle to recruit and why?
2. What is the focus of your talent brand strategy for 2016?
3. What is the biggest challenge your business faces in terms of developing a
strong talent brand in 2016?

28. ©2016 LinkedIn Corporation. All Rights Reserved.