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IMC Consistency: Integrating Tactics for Customer Communication

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Consistency with IMC Why is it necessary to create integration and consistency in communicating with current and potential customers?  Do you feel that there is some overlap in each of the tactical IMC variables?  Support your opinion with scholarly sources and incorporate concepts and examples from this week’s lecture. .

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Consistency with IMC Why is it necessary to create integration and consistency in communicating with current and potential customers? Do you feel that there is some overlap in each of the tactical IMC variables? Support your opinion with scholarly sources and incorporate concepts and examples from this week’s lecture.

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IMC Consistency: Integrating Tactics for Customer Communication

  • 1. Consistency with IMC Why is it necessary to create integration and consistency in communicating with current and potential customers? Do you feel that there is some overlap in each of the tactical IMC variables? Support your opinion with scholarly sources and incorporate concepts and examples from this week’s lecture.