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@cconsumers
VALIDATION




60% of people research the products they buy
VALIDATION
VALIDATION




core values but can’t find all info they need
VALIDATION
               COMPETITION



Barcoo (Germany) - 4 million downloads

Shop Ethical (Australia) - 8000 paying downloads
VALIDATION
 COMPETITION

they are aggregating

         but

 not manageable

     because it’s

 not personalised
SOLUTION



     simple
45days       4.5months

  PHASE 1            PHASE 2              PHASE 3

  vegans
            NZ                 world
                  vegetarians
                  organic               consolidation
                  fairtrade
                  kosher/halal
                  animal cruelty
                                   NZ

cost     $2,500             $10,000            $25,000
PILOT MVP : VEGANS
PILOT MVP : VEGANS

why vegans?

        •biggest pain point
        •passionate
        •core of many diets
        •data available
PILOT MVP : VEGANS
PILOT MVP : VEGANS


1. will people use this?

2. will people pay?

3. will crowdsourcing work?
PILOT MVP : VEGANS


1. will people use this?      94% will use it

2. will people pay?           58% will pay $1.99

3. will crowdsourcing work?   83% will provide data
PHASE 1
vegans
                   NZ

         $2,500
45days

           PHASE 1
vegans
                         NZ

           customers
          product data
45days       4.5months

  PHASE 1            PHASE 2              PHASE 3

  vegans
            NZ                 world
                  vegetarians
                  organic               consolidation
                  fairtrade
                  kosher/halal
                  animal cruelty
                                   NZ

cost     $2,500             $10,000            $25,000
REVENUE MODEL

  premium apps
   targeted ads
    data reports
   mobile commerce
    platform API calls
CONCLUSION


 improve on competition
cash positive from day one
   $3,000 net profit YE
TEAM
initiator                 open data + design
Bruno Lago                Tom Kluyskens
vegan                     marketing
Anderson Santos           Deborah Ramos
                          Justin Scott
business development
Andrew van Bunnik
Josh Levent
@cconsumers

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Conscious Consumers

  • 2. VALIDATION 60% of people research the products they buy
  • 4. VALIDATION core values but can’t find all info they need
  • 5. VALIDATION COMPETITION Barcoo (Germany) - 4 million downloads Shop Ethical (Australia) - 8000 paying downloads
  • 6. VALIDATION COMPETITION they are aggregating but not manageable because it’s not personalised
  • 7. SOLUTION simple
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 45days 4.5months PHASE 1 PHASE 2 PHASE 3 vegans NZ world vegetarians organic consolidation fairtrade kosher/halal animal cruelty NZ cost $2,500 $10,000 $25,000
  • 15. PILOT MVP : VEGANS
  • 16. PILOT MVP : VEGANS why vegans? •biggest pain point •passionate •core of many diets •data available
  • 17. PILOT MVP : VEGANS
  • 18. PILOT MVP : VEGANS 1. will people use this? 2. will people pay? 3. will crowdsourcing work?
  • 19. PILOT MVP : VEGANS 1. will people use this? 94% will use it 2. will people pay? 58% will pay $1.99 3. will crowdsourcing work? 83% will provide data
  • 20. PHASE 1 vegans NZ $2,500
  • 21. 45days PHASE 1 vegans NZ customers product data
  • 22. 45days 4.5months PHASE 1 PHASE 2 PHASE 3 vegans NZ world vegetarians organic consolidation fairtrade kosher/halal animal cruelty NZ cost $2,500 $10,000 $25,000
  • 23. REVENUE MODEL premium apps targeted ads data reports mobile commerce platform API calls
  • 24. CONCLUSION improve on competition cash positive from day one $3,000 net profit YE
  • 25. TEAM initiator open data + design Bruno Lago Tom Kluyskens vegan marketing Anderson Santos Deborah Ramos Justin Scott business development Andrew van Bunnik Josh Levent