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Business w10 Developing and Pricing Products
This document discusses various topics related to developing and pricing products, including: - Defining what a product is and its key components like features, benefits, and value packages. - Explaining different types of product mixes and lines that companies offer. - Outlining Nestle's various product categories in nutrition, beverages, culinary, confectionery, baby food, and more. - Describing the product life cycle and new product development process. - Discussing strategies for extending product life through extensions, adaptations, and reintroductions. - Explaining the branding process and different types of brand names. - Covering packaging, labeling, and the objectives
